Bluechip Software

What Bluechip Software does

BlueChip Software GmbH is an Austrian IT system house founded in 1993 in Zell am See, Salzburg, operating as a family-owned private company with approximately 20 employees. The firm operates three integrated business units: (1) Business Software, comprising two proprietary Windows applications — FoxFibu (financial accounting with direct FinanzOnline UVA/ZM transmission per Austrian tax law) and FoxFakt (invoicing, order processing, inventory management, and RKSV-compliant POS) — both developed and maintained in-house since the 1990s and extended via a Fox+ custom development layer that integrates with third-party ERPs (BMD, RZL) and webshops; (2) Web Solutions, providing TYPO3 CMS-based website design, development, SEO/GEO, and online marketing, with proprietary TYPO3 extensions including the AI Suite (generative content, alt-text, A/B variants), the Markdown Module for AI-readable content delivery, and the dd_deepl extension for DeepL-powered translation; and (3) Hardware & IT, delivering PCs, servers, networking, and SonicWall security solutions as a Gold Partner.

The company serves B2B customers primarily across Austria and the broader DACH region (Germany, Switzerland, South Tyrol), with a pronounced vertical concentration in Alpine tourism and hospitality (hotels, resorts, camping sites, cabin rentals — e.g., Lürzerhof, Hotel Winzer, Paradiescamping Wolfgangsee, Almliesl Touristik, Gasteiner Heilstollen). Other served segments include small Austrian businesses and sole proprietors using FoxFibu/FoxFakt for tax-compliant bookkeeping (e.g., Feurich Pianoforte, Parkett Aktion), and regional enterprises in the Pinzgau/Pongau/Tyrol corridor needing hardware and IT infrastructure. Go-to-market is consultative, combining direct/inside sales via phone and online inquiry with project-based delivery; revenue derives from one-time FoxFibu/FoxFakt license sales plus optional maintenance contracts, project-based web development fees, hardware resale, and recurring managed IT support.

Recent strategic activity has centered on AI-enabled product extensions (TYPO3 AI Suite, Markdown Module launched 2025), continuous regulatory-driven FoxFibu updates (e.g., U30 UVA form for July 2026), and the launch of accessibility-compliance services to address Austria's Barrierefreiheitsgesetz (BaFG) effective 28 June 2025. Ownership remains concentrated in the Eher family (founder Mag. Reinhard Eher, CEO Mag. Marion Eher-Andersen), with Oswald Jaros serving as Prokurist and head of hardware.

Name

Bluechip Software

Legal name

BlueChip Software GmbH

Website

https://bluechip.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueChip Software GmbH is a family-owned Austrian IT system house (founded 1993, ~20 employees) providing proprietary FoxFibu/FoxFakt accounting and ERP software, TYPO3 CMS web development with AI extensions, and SonicWall-based hardware and security solutions to SMEs across Austria and the DACH region.

Ownership category

akta.pro rank

Product category

Business Software and IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (513210), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Business accounting software
• TYPO3 web development
• IT system house
• Network security solutions
• Online marketing services

Headquarters

HQ city

Zell Am See

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Business Software (FoxFibu & FoxFakt): Licensing of proprietary accounting (FoxFibu) and invoicing/wares management (FoxFakt) software for SMEs in Austria. Revenue generated through one-time purchase of base version plus optional modular add-ons. Maintenance contracts available for ongoing updates.
2. Web Development & Design Services: Custom website development, TYPO3 CMS implementations, web design, and online marketing services. Project-based professional services revenue.
3. Hardware & IT Infrastructure Sales: Sale and installation of IT hardware including PCs, servers, notebooks, printers, monitors, and networking equipment from vendors like HP, Lenovo, and HPE. Also includes security solutions.
4. IT Support & Consulting Services: Technical support via phone hotline, remote maintenance (helpdesk), and on-site support. IT consulting for needs analysis and advice on IT procurement or system changes. Includes software updates and security patches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BlueChip Software GmbH is an Austrian IT system house that develops and sells proprietary business software (FoxFibu financial accounting and FoxFakt order processing/inventory for Windows), provides TYPO3-based web design and online marketing services, and supplies hardware, networking, and IT security solutions. The company also builds and deploys custom TYPO3 CMS extensions (TYPO3 AI Suite, TYPO3 Markdown Module, dd_deepl) for content and AI-readability workflows.

Product overview

Bluechip Software operates three strategic business units: Business Software, Web Solutions, and Hardware & IT. The Business Software division centers on two proprietary Windows applications — FoxFibu (financial accounting) and FoxFakt (invoicing/warranty management) — both developed in-house since the 1990s and extended via the Fox+ custom development layer. These are supplemented by TYPO3-specific AI and translation modules (TYPO3 AI Suite, TYPO3 Markdown Module, dd_deepl) that BlueChip builds and deploys on client TYPO3 websites. The Web Solutions division provides website design, development, and digital marketing services, with a specialization in TYPO3 CMS. The Hardware & IT division covers server, networking, and security solutions. The company has approximately 20 employees and serves B2B clients primarily in Austria and the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• FoxFibu: Financial accounting software (Finanzbuchhaltung) for SMEs in Austria, supporting double-entry bookkeeping, Einnahmen-Ausgaben-Rechnung, automated payment management, and FinanzOnline integration.
• FoxFakt

Products and services

• FoxFibu Modular Windows-based financial accounting software for Austrian small and medium enterprises, supporting double-entry bookkeeping, open-item management, automated SEPA payment processing, direct FinanzOnline tax filing (UVA, ZM), asset accounting, and cost accounting.
• FoxFakt Windows-based business software for order processing, invoicing, inventory management, customer/supplier management (CRM), and RKSV-compliant POS for SMEs. Integrates directly with FoxFibu and with third-party ERPs (BMD, RZL).
• Fox+ Custom development and API integration service for connecting FoxFibu and FoxFakt to third-party systems such as webshops, BMD, RZL, and other business applications.
• TYPO3 AI Suite TYPO3 extension embedding AI capabilities (text generation/modification, A/B variants, automated translation, SEO/GEO optimization, image generation, alt-text creation) directly into the TYPO3 CMS backend for content editors.
• TYPO3 Markdown Module TYPO3 extension (TYPO3 v12+) that automatically generates a clean Markdown version of each content page via HTTP Content Negotiation, improving GEO (Generative Engine Optimization) for AI systems.
• dd_deepl (TYPO3 Extension) TYPO3 extension that enables automated translation of pages, content elements, and datasets directly in the CMS backend via the DeepL translation API.
• Web Design and TYPO3 Development Services Custom website design, TYPO3 CMS implementation, web app development, SEO/GEO optimization, and online marketing services for SMEs and tourism operators in Austria and the DACH region.
• Hardware and IT Infrastructure Services Sale, installation, and support of IT hardware (PCs, servers, notebooks, printers, monitors), networking equipment, and SonicWall-based security solutions (firewalls, antivirus) for regional businesses.
• IT Support and Helpdesk Services Technical support via phone hotline, remote maintenance, on-site support, and IT consulting for software updates, security patches, and procurement advice.

Quantifiable outcome

• TYPO3 websites optimized for AI readability via Markdown module, improving visibility in AI-powered search
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FeratelcoreTechnology or Integration · 1 June 2025Tourism system provider partnering with BlueChip for the Almliesl website project. Feratel provided the booking engine (TOSC5) integration enabling online booking functionality for Alpine cabin rentals on the Almliesl platform.
• Solid & BoldminorStrategic or Co-development Partner · 1 January 2024Design agency responsible for concept and screen design for the Haus Zirngast website relaunch. BlueChip handled web development, SEO, and online marketing.
• AVISEOminorImplementation/ SI/ Consulting Partner · 1 January 2023Digital marketing agency cooperating on technical conception, technical SEO, and website tracking for the Gasteiner Heilstollen project.
• DeepLcoreTechnology or Integration · 1 January 2020AI-powered translation service integrated into BlueChip's TYPO3 implementations via dd_deepl extension. Used for automated website translations and multilingual content management. DeepL is GDPR-compliant as a German company.
• SonicWallcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Gold Partner status for security solutions including firewalls, network security, and antivirus products. BlueChip sells, implements, and supports SonicWall security infrastructure for business clients. Oswald Jaros won SonicWall Sales Hero of the Year 2024 and 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• in2code GmbH: Munich-based TYPO3 specialist agency offering web development, TYPO3 extensions, digital strategy, and AI-related solutions. Directly comparable to BlueChip Web Solutions in TYPO3 CMS implementation depth, extension development, and AI-augmented content tooling for DACH clients.
• b13 GmbH: Hamburg-based TYPO3 technology agency and TYPO3 partner, delivering enterprise TYPO3 implementations, custom extensions, and AI-related tools. Directly comparable to BlueChip in TYPO3-first web strategy, extension engineering, and AI-augmented content features targeting the DACH market.
• RZL GmbH: Austrian developer of financial accounting, payroll, and business-management software for SMEs and tax advisors. Comparable to BlueChip as a competing domestic accounting-software brand in the same Austrian SME segment; FoxFakt explicitly integrates with RZL via direct data interface, evidencing direct market overlap.
• mpm GmbH Media Print und Multimedia: DACH digital agency with deep TYPO3 expertise and custom extension work. Directly comparable to BlueChip Web Solutions in TYPO3-centric web agency model, target customer profile (German-speaking SMEs), and offering of proprietary plugins and templates.
• BMD Business Software GmbH: Austrian provider of business/accounting/ERP software and system-house services. Closely comparable to BlueChip as both an accounting software vendor and IT system house serving Austrian SMEs with proprietary products, including the direct data interface FoxFakt already integrates with BMD's ERP.
• jweiland.net GmbH: Established TYPO3 hosting and development partner in Germany, providing TYPO3-specific hosting, extensions, and consultancy. Closely comparable to BlueChip's TYPO3 CMS specialization, including extension-driven business logic and DACH-wide delivery model.
• Sitepark GmbH: German CMS and digital-marketing agency focused on TYPO3-based web platforms and operations. Directly comparable to BlueChip in TYPO3-centric web platform delivery, DACH-based services, and recurring customer support / managed-service contracts.

Regional players

• SysEleven GmbH: Austrian/DACH managed cloud and IT-infrastructure provider delivering hosting, managed services, and IT security to mid-market clients. Comparable as a regional IT-services peer offering hardware/networking/security under a managed-IT commercial model similar to BlueChip's Hardware & IT division and SonicWall partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluechip.zellamsee
• LinkedInat.linkedin.com/company/bluechip-software-gmbh
• Instagraminstagram.com/bluechip.zellamsee

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluechip Software