Agrowing
Agrowing is an Israeli hardware company founded in 2014 that designs and sells patented high-resolution multispectral imaging sensors (5-15 narrow bands, up to 12MP per band) based on modified Sony mirrorless cameras, serving precision agriculture, law enforcement, water intelligence, and sports turf markets globally through direct sales and OEM/distributor partners.
- Company typePrivate
- Founded2014
- HeadquartersRishon Le Zion, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrowing does
Agrowing Ltd. is an Israeli private company founded in 2014 and headquartered in Rishon LeZion that designs and manufactures high-resolution multispectral imaging sensors for precision agriculture and adjacent sensing applications. The company's core technology is built around modified Sony mirrorless cameras (APS-C and Full-Frame) fitted with proprietary multi-lens mounts in Dual, Quad, and Sextuple configurations, capturing 5 to 15 narrow spectral bands at up to 12MP per band. Two patents — covering the sensor design/alignment and a Remote-and-Close imagery acquisition method enabling both 100m altitude remote sensing and 3m close-range leaf-level diagnostics — have been granted in the USA, EU, and China, with a third patent on the multi-lens single mount design pending. The hardware delivers sub-0.5mm per pixel resolution at 3m altitude and 1.7cm per pixel at 100m, significantly exceeding the resolution and band count of leading competing multispectral cameras. Revenue is generated primarily through hardware sales of sensor systems, complemented by one-time software licensing for imagery processing and professional services for customized lens development. Agrowing sells directly to enterprise growers, farmers, and agricultural service providers, and distributes through OEM integrations with ADTi and Topodrone (DJI-compatible drone payloads) and regional channel partners including Garuda Aerospace in India, SenseAcre in Brazil, and PT Earthline in Indonesia. The customer base spans precision agriculture, water intelligence (AquaPixel), palm oil monitoring, sports turf management, and law enforcement forensics (French Gendarmerie, via Captaim, awarded 3rd place at the 2023 Europol Innovation Award).
Agrowing firmographics
Firmographics- Name
- Agrowing
- Legal name
- Agrowing Ltd.
- Website
- https://agrowing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agrowing is an Israeli hardware company founded in 2014 that designs and sells patented high-resolution multispectral imaging sensors (5-15 narrow bands, up to 12MP per band) based on modified Sony mirrorless cameras, serving precision agriculture, law enforcement, water intelligence, and sports turf markets globally through direct sales and OEM/distributor partners.
- Ownership category
- akta.pro rank
Agrowing industry classification
Industry- Product category
- Multispectral Imaging Sensors
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Surveying and Mapping (except Geophysical) Services (54137), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC)
- akta.pro secondary industries
- Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)
Keywords
Where Agrowing is headquartered
LocationHeadquarters
- HQ city
- Rishon Le Zion
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Agrowing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Multispectral Sensor Hardware Sales: Sale of proprietary multispectral camera systems including modified Sony-based sensors with Dual, Quad, and Sextuple lens configurations. Products are sold with various lens options, gimbal compatibility, and accessories for drone integration.
- Software and Imaging Solutions: Software tools for processing imagery acquired by Agrowing's sensors, enabling analysis of multispectral data for agricultural applications.
- Customized Lens Development: Agrowing develops customized Dual, Quad, and Sextuple lenses according to specifications (focal depth, F stop, spectral bands) for other mirrorless camera mounts based on justified business case.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Agrowing product offering
Product offeringCore offering
Agrowing designs and manufactures proprietary multispectral imaging sensors for precision agriculture, built on modified Sony mirrorless cameras (APS-C and Full-Frame) with patented multi-lens single-mount configurations (Dual, Quad, Sextuple) supporting 5 to 15 narrow spectral bands. The sensors deliver sub-0.5mm per pixel resolution from 3m altitude up to 6.8cm per pixel at 1km, enabling drone-based crop monitoring, pest and disease detection, NDVI mapping, and AI-driven vegetation analysis for growers, farmers, agricultural service providers, and government agencies.
Product overview
Agrowing provides a portfolio of AI-enabling multispectral imaging sensors for precision agriculture using modified Sony mirrorless cameras with proprietary Dual, Quad, and Sextuple lens configurations supporting 5 to 15 narrow spectral bands (8-12MP per band). The product line includes lightweight options (LR1 series at 243g body) and full-featured options (A7CR series) for applications ranging from low-altitude 3m flights for sub-0.5mm pixel resolution to high-altitude 1km flights. Key products include the LR1 series (25mm and 55mm Quad/Sextuple), A7CII Quad, A7CR Quad and Sextuple, Alpha 6x00 Dual, TOPODRONE integration, and ADTI 61PRO. All sensors feature patented single-camera synchronized imagery acquisition technology eliminating alignment issues common in multi-camera systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrowing LR1 61MP 25mm Quad
Quantifiable outcome
- 1.7cm per pixel resolution from 100m altitude for detailed NDVI mapping
- +3 more outcomes
Companies that use Agrowing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Agrowing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Agrowing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional, core and minor.
- Garuda AerospaceregionalPartnership for Multispectral AI Precision Agriculture Solutions in India. Garuda Aerospace distributes and deploys Agrowing sensors for precision agriculture applications in the Indian market.
- ADTicorePartnership to announce sub-800g multispectral payload for DJI's Matrice 300 commercial UAV. ADTi integrates Agrowing lenses into their 61PRO Surveyor-based sensors (ADTi 61PRO Quad/Sextuple), providing lightweight sensor solutions for various drone platforms including DJI M300/350/200/210.
- AquaPixelcorePartnership for water intelligence solutions. AquaPixel uses Agrowing's multispectral imagery for environmental insight, empowering water authorities and decision-makers worldwide to safeguard vital water resources. Described as a joint mission to make water intelligence Precise, Measurable, Real.
- SenseAcreregionalSenseAcre is a partner integrating Agrowing sensors for agricultural applications, particularly in Brazil and Latin American markets.
- PT EarthlineregionalPT Earthline presents Palm Oil monitoring solutions using Agrowing's sensors in trade shows in Indonesia, representing Agrowing's presence in the Southeast Asian agricultural market.
- TopodronecoreTopodrone integrates Agrowing dual/quad/sextuple lenses into their 61MP RGB+IR drone cameras, offering PSDK-compatible solutions for DJI Matrice 200/210/300 platforms.
- Drones ImagingminorDrones Imaging partnered on a 10 bands case study demonstrating automated plant counting and classification in a mandarin orchard in Israel, showcasing Agrowing sensor capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agrowing competitors and assessment
Company assessmentDirect peers
- Sentera: Sentera builds multispectral and RGB sensors plus analytics for precision agriculture and ag research. Competes with Agrowing on drone-mounted multispectral hardware and downstream agronomic analytics.
- Parrot Sequoia: Parrot's Sequoia multispectral sensor is a direct competitor for the drone-imagery precision agriculture use case. Competes on band count and resolution, though with smaller megapixel-per-band than Agrowing's offerings.
- Tetracam: Tetracam manufactures multispectral imaging cameras for agricultural and environmental remote sensing. Direct overlap in band-configurable multispectral sensor hardware for UAV and field applications.
- MicaSense (AgEagle Aerial Systems): MicaSense, now part of AgEagle, is the most established direct competitor in drone-based multispectral sensors for precision agriculture (RedEdge and Altum lines). Overlaps directly with Agrowing in band-count, resolution, and agricultural customer base.
- Slantrange: Slantrange designs drone-based multispectral sensors and analytics for precision agriculture. Directly comparable hardware-plus-software positioning and agricultural end-customer focus.
Emerging players
- Resonon: Resonon designs hyperspectral imaging systems for remote sensing, agriculture, and machine vision. Comparable spectral imaging technology and precision-agriculture customer use cases.
- Specim (Specim, Spectral Imaging Ltd.): Specim manufactures hyperspectral cameras used in agricultural research, food sorting, and environmental monitoring. Adjacent spectral-imaging competitor focused on industrial and research deployments.
- Headwall Photonics: Headwall builds hyperspectral and multispectral imaging solutions for remote sensing applications including agriculture. Comparable spectral-imaging technology stack, though typically deployed on larger airborne or ground-based platforms.
Others
- Topodrone: Topodrone is both an OEM partner (integrates Agrowing lenses into its 61MP RGB+IR cameras) and a broader competitor offering PSDK-compatible drone cameras for surveying and agriculture.
Broad incumbents
- DJI: DJI offers the P4 Multispectral drone as part of a broader commercial UAV portfolio. Not a focused multispectral competitor, but its scale and platform-level bundling pose the largest commoditization threat to Agrowing's OEM partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrowing social profiles
Digital presenceAgrowing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrowing leadership team
Management profileNumber of profiles
Profiles1 record
Agrowing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrowing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrowing
What does Agrowing do?
Agrowing designs and manufactures proprietary multispectral imaging sensors for precision agriculture, built on modified Sony mirrorless cameras (APS-C and Full-Frame) with patented multi-lens single-mount configurations (Dual, Quad, Sextuple) supporting 5 to 15 narrow spectral bands. The sensors deliver sub-0.5mm per pixel resolution from 3m altitude up to 6.8cm per pixel at 1km, enabling drone-based crop monitoring, pest and disease detection, NDVI mapping, and AI-driven vegetation analysis for growers, farmers, agricultural service providers, and government agencies.
Is Agrowing a public or private company?
Agrowing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrowing founded?
Agrowing was founded in 2014. It employs 1 to 10 people.
Where is Agrowing based?
Agrowing is headquartered in Rishon Le Zion, Israel, in the Middle East region.
How does Agrowing make money?
Three revenue lines are on record. Multispectral Sensor Hardware Sales are the primary driver. The others are software and Imaging Solutions and customized Lens Development.
Who are Agrowing's main competitors?
Direct peers on record are Sentera, Parrot Sequoia, Tetracam, MicaSense (AgEagle Aerial Systems) and Slantrange. Emerging players are Resonon, Specim (Specim, Spectral Imaging Ltd.) and Headwall Photonics. Topodrone is listed as an others. DJI is listed as a broad incumbent.
Does Agrowing have an API?
No public API is recorded for Agrowing.
What industry is Agrowing in?
Agrowing's product category is Multispectral Imaging Sensors. Its primary akta.pro industry code is AFAGALAC, Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral), with a secondary code of AFABAMAB, Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial). Its NAICS code is 333111 and its SIC code is 3827.