Jorenku

What Jorenku does

Jorenku A/S is a Danish manufacturer and B2B supplier of hygiene and biosecurity products for livestock production, headquartered in Tappernøje, Denmark and operating since 1991 with 11-50 employees. The company's product portfolio spans dry disinfection products (flagship Staldren® line, including Staldren Green for organic use and Staldren Salve), organic feed acids (Dancid® family), liquid feed supplements (Dan-Liq), amino acid supplements (Alimet Methionin, Lysin, Treo-Liq), vitamin and mineral supplements (Eurovit E100, KetoLact Boost, Calci-Liq, iron products), disinfectants (Halamid®), and application equipment (spreader buckets, motor blowers, OrbVie liquid mineral dispensers, Porcichew enrichment toys). Core technology centers on proprietary formulations of organic acids (formic, propionic, phosphoric, citric, benzoic) and dry disinfection chemistry targeted at stable hygiene, feed preservation, and gut health across cattle, pig, poultry, sheep, goat, horse, and pet segments.

Jorenku sells exclusively through a B2B dealer network — domestically in Denmark and internationally in Europe and worldwide — with no direct-to-end-customer sales motion. Customer segments include commercial livestock farms (primary), small/medium and hobby farms, organic farming operations (served via the Staldren Green line), and pet owners. The company is ISO 22000 certified for food safety management, supporting its positioning in the food-chain livestock supply. Pricing is not publicly disclosed; customers transact through dealers or direct inquiry.

The company maintains a multilingual digital footprint (catalogs in Danish, English, and German; active Instagram, Facebook, LinkedIn, and YouTube channels) alongside a newsletter and blog. Ownership is private with no disclosed parent, institutional investors, or funding rounds; Jorenku appears to be founder/privately held. There are no disclosed partnerships, M&A activity, or leadership changes in the available data.

Name

Jorenku

Legal name

Jorenku A/S

Website

https://jorenku.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Jorenku A/S is a Danish manufacturer and B2B supplier of livestock hygiene products, feed acids, and feed supplements, sold through a dealer network in Denmark and worldwide to commercial farms, small farms, organic operations, and pet owners.

Ownership category

akta.pro rank

Product category

Livestock Hygiene and Feed Supplements

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock & Farm Animal Veterinary Services (AFAEANAB)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Livestock hygiene products
• Animal feed supplements
• Biosecurity solutions
• Dry disinfection products
• Livestock feed additives

Headquarters

HQ city

Tappernøje

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Livestock Hygiene Products: Sale of hygiene and disinfection products including Staldren, Staldren Green, Halamid, and related stable equipment for livestock operations.
2. Feed Supplements and Additives: Sale of feed additives, minerals, vitamins, organic acids, and amino acids for cattle, pigs, poultry, sheep, goats, horses, and pets.
3. Stable Equipment: Sale of equipment for dispensing and spreading hygiene products, including Staldren spreaders, motor blowers, and distribution vehicles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Jorenku A/S manufactures and supplies hygiene, biosecurity, and feed supplement products for the livestock industry. The company produces dry disinfection products (Staldren), organic feed acid solutions (Dancid), and a range of vitamin, mineral, and amino acid feed supplements marketed to farmers, dealers, and livestock operations in Denmark and internationally.

Product overview

Jorenku A/S is a Danish agricultural company specializing in hygiene products and feed supplements for livestock. The product portfolio is organized by animal type (cattle, pigs, poultry, sheep/goats, horses, pets) and includes: Staldren® (dry disinfection products, including Green variants for organic use and Salve), which is the company's flagship brand; Dancid® (organic feed acids for feed preservation and gut health); Dan-Liq (liquid feed supplements for various livestock); amino acid products (Alimet Methionin, Lysin, Treo-Liq, Tryptofan+Valin); vitamin/mineral supplements (Eurovit E100, KetoLact Boost, Calci-Liq, Triple-Jern/Iron products); hygiene products (Halamid®, Pearl Shampoo, Oxi-Liq, Alka-Liq); and specialized equipment for applying Staldren® and distributing liquid minerals. The company emphasizes products for modern livestock farming with a focus on animal health, feed quality, and stable hygiene.

Differentiator

Problem solved

Functional benefit

Brands

• Staldren®: Dry disinfection product and equipment brand for stable hygiene
• Dancid®

Products and services

• Staldren Dry Disinfection

Quantifiable outcome

• Staldren Green reduced cell count on organic dairy farm (Harro Marquardsen case study)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ADDCON: Feed additive specialist producing short-chain fatty acid salts and rumen-protected products including KetoLact. Comparable to Jorenku's KetoLact Boost for dairy cattle metabolic support and to the broader Dancid® additive line.
• Vebas Group: Italian manufacturer of livestock hygiene products including disinfectants and farm chemicals. Comparable European B2B player competing with Staldren® and Halamid® in similar dealer-driven distribution channels.
• Kersia: Global leader in biosecurity and hygiene for the food and agriculture industry, formed from CID Lines and Holchem. Directly comparable to Jorenku as a B2B supplier of disinfection products, hoof care, and stable hygiene to livestock producers worldwide.
• MS Schippers: Dutch B2B supplier of hygiene products, equipment, and farm-hygiene advisory services for the livestock sector. Closely mirrors Jorenku's Staldren®-led stable hygiene and application-equipment portfolio.
• Selko (Trouw Nutrition / Nutreco): Specialty feed additives business focused on organic acids, gut health, and feed safety solutions. Directly competes with Jorenku's Dancid® acid blend portfolio in livestock feed preservation and gut-health programs.
• Perstorp (Sygne): Manufacturer of organic acids including propionic, formic, and acid blends used in animal feed preservation. Directly comparable as a raw-material and finished-acid supplier competing head-to-head with Dancid® and propionic-acid SKUs.

Broad incumbents

• Elanco Animal Health: Global animal health incumbent with substantial livestock pharmaceutical, feed additive, and biosecurity adjacencies. Overlaps with Jorenku's portfolio through feed additives and on-farm health management solutions.
• Zoetis: World's largest animal health company with a broad livestock portfolio spanning pharmaceuticals, vaccines, diagnostics, and complementary feed additives. Broad incumbent that competes with Jorenku on bundled health programs at large commercial farms.

Regional players

• Hamlet Protein: Danish-headquartered manufacturer of specialty protein ingredients for young animal nutrition (piglets, calves). Comparable Danish-rooted animal nutrition peer serving European livestock markets through ingredient channels.
• Vitfoss: Danish premix and feed additive producer serving Nordic livestock producers with vitamins, minerals, and specialty feed ingredients. Comparable regional peer with overlapping vitamin and mineral supplement SKUs in the Danish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Jorenku
• Facebookfacebook.com/JorenkuStaldren
• LinkedInlinkedin.com/company/j.n.-jorenku
• Instagraminstagram.com/jorenku_staldren

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jorenku