l'Opificio
- Company typePrivate
- Founded1998
- HeadquartersTorino, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What l'Opificio does
l'Opificio (legal entity: Opificio Serico Fiorentino srl) is a privately-held Italian artisan textile company headquartered in Turin, Italy, that produces and sells 100% Made in Italy furnishing fabrics, velvets, cushions, quilts, and home accents directly to consumers and contract clients. Its core catalogue spans upholstery fabrics in silk, linen, wool, cotton, viscose, taffetas, lurex, fire-retardant (NoFire) and washable variants, plus five velvet lines (Cotton, Silk, Kid Mohair, Linen, and NoFire) organized into named collections such as Alpage, Architrame, Bloom, Cottage, Dimora, Dry, Esteta, and Etoile. All designs are formally deposited, and production follows a "Slow Fiber" philosophy emphasizing tactile quality, durability, and the absence of formaldehyde. The company holds 100% Made in Italy and AICEL Safe Shop certifications.
The business operates a hybrid go-to-market model: a primary direct-to-consumer e-commerce storefront at shop.lopificio.com (available in English and Italian), a separate B2B portal at b2b.lopificio.com for professional interior designers and hospitality/contract buyers, and a physical boutique showroom on Corso Duca degli Abruzzi in central Turin for hands-on material selection. Distribution is supported by UPS and DHL for tracked international delivery, with free shipping above €350. Unit pricing on fabrics ranges from approximately €99 to €250+, with a first-order 10% newsletter discount and a sample programme that credits €10 toward the first order for every five samples purchased. Additional revenue streams include digital gift cards, a customization service for bespoke textile pieces, a Set Service for curated cushion combinations, and a paid interior design consultation service led by Barbara Bertoldo. Customer segments span luxury homeowners, contract/hospitality specifiers, and specialized collections for alpine, summer, and urban interiors, served via organic social (Facebook, Instagram, Pinterest, YouTube), email newsletters, WhatsApp support, and content/SEO on the shop site.
l'Opificio firmographics
Firmographics- Name
- l'Opificio
- Legal name
- Opificio Serico Fiorentino srl
- Website
- https://shop.lopificio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
l'Opificio industry classification
Industry- Product category
- Luxury Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Home Furnishings Retailers (44912), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
- akta.pro secondary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
Keywords
Where l'Opificio is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
l'Opificio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct online sales of fabrics, velvets, cushions, quilts, and home accents through their e-commerce platform. Products are sold at various price points (€99-€250+ for fabrics) with transaction-based pricing.
- Interior Design Consultation Services: Bespoke interior design advice and personalized textile furnishing consultations, led by Barbara Bertoldo's team, providing tailored solutions for customers.
- Customization Services: Custom-made textile creations where customers work with the l'Opificio team to refine bespoke pieces, adding value through personalization.
- Gift Cards: Digital gift cards valid on all fabrics, cushions, and accessories, sold as instant email deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabric products ranging from €99 to €250+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
l'Opificio product offering
Product offeringCore offering
l'Opificio manufactures and sells 100% Made in Italy home textiles, with a core range of furnishing fabrics (silk, linen, wool, cotton, viscose, taffetas, lurex, fire-retardant and washable variants) and velvets (Cotton, Silk, Kid Mohair, Linen, and NoFire fire-retardant). The offering is extended with cushions, quilts and bedding, home accents such as poufs, fashion accessories, home fragrances, decorative paints, and digital gift cards, supported by sample, customization, interior design consultation, and Set Service (Shop the Look) services.
Product overview
l'Opificio is an online Italian textile company specializing in high-end home furnishings. The core product portfolio consists of fabrics (silk, linen, wool, cotton, viscose, taffetas, lurex, fire-retardant, and washable) and velvets (Cotton, Silk, Kid Mohair, Linen, and NoFire varieties), complemented by cushions, quilts/bedding, and home accents. Additional offerings include fashion items, home fragrances, decorative paints, and gift cards. The company provides value-added services including sample requests, interior design consultation led by Barbara Bertoldo, custom-made creation, and a Set Service (Shop the Look) for curated decor combinations. All products are produced under a 'Slow Fiber' philosophy emphasizing sustainable, formaldehyde-free manufacturing with 100% Made in Italy craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Fabrics
Quantifiable outcome
- Free shipping for orders over €350
- +1 more outcomes
Companies that use l'Opificio
Customer profileSegments5 records
Ideal customer profiles2 records
l'Opificio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
l'Opificio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
l'Opificio competitors and assessment
Company assessmentDirect peers
- Rubelli: Venice-based luxury Italian textile manufacturer producing high-end furnishing fabrics and velvets. Closely comparable to l'Opificio in product category (upholstery velvets, silk and cotton fabrics), Made-in-Italy heritage, and luxury interior design customer base.
- Designers Guild: UK-based luxury home textiles brand with strong DTC e-commerce and pattern-led collections across fabrics, cushions, and bedding. Comparable in product mix, multi-channel DTC plus designer trade model, and creative-director-led brand storytelling.
- Colefax and Fowler: British heritage textile brand producing fabrics, wallpapers, and trimmings for classic and contemporary interiors. Comparable in registered pattern portfolio, design-trade focus, and curated cushion/furnishing accessory lines.
- Zimmer + Rohde: German premium textile publisher offering furnishing fabrics and trimmings to interior designers worldwide. Comparable in B2B-focused distribution to design professionals, fire-retardant contract offerings, and high-end upholstery positioning.
- Manuel Canovas: French luxury fabric and home textile editor known for vibrant patterns and furnishing velvets. Comparable in premium positioning, designer-trade and retail distribution, and pattern-driven collections serving high-end residential interiors.
- Pierre Frey: French luxury textile editor offering fabrics, wallcoverings, and trimmings for residential and contract interiors. Comparable in premium price positioning, registered pattern portfolio, and dual B2C/B2B distribution to designers and decorators.
- Fortuny: Historic Venetian maker of luxury printed fabrics and home furnishings. Comparable in artisanal Italian production, premium pricing, registered proprietary patterns, and a curated direct-to-consumer and design-trade distribution model.
- Dedar: Italian luxury textile house producing furnishing fabrics, velvets, and trimmings for high-end residential and hospitality interiors. Direct overlap with l'Opificio's fabric/velvet catalog, contract/hospitality segment, and pattern-led design philosophy.
Broad incumbents
- Marimekko: Finnish design house selling printed fabrics, home textiles, and accessories globally. Comparable in pattern-led home textile product, DTC e-commerce plus flagship retail model, and registered proprietary prints — though at significantly larger global scale.
- Loro Piana: Italian ultra-luxury textile house (part of LVMH) producing premium cashmere, wool, and home fabrics. Comparable in Italian textile heritage and luxury fiber expertise, but operates at significantly larger scale and broader category scope than l'Opificio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
l'Opificio social profiles
Digital presencel'Opificio compliance and trust
Trust signalCompliance2 records
l'Opificio financial estimates
Financial estimateRevenue estimate
Valuation estimate
l'Opificio leadership team
Management profileNumber of profiles
Profiles1 record
l'Opificio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
l'Opificio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about l'Opificio
What does l'Opificio do?
l'Opificio manufactures and sells 100% Made in Italy home textiles, with a core range of furnishing fabrics (silk, linen, wool, cotton, viscose, taffetas, lurex, fire-retardant and washable variants) and velvets (Cotton, Silk, Kid Mohair, Linen, and NoFire fire-retardant). The offering is extended with cushions, quilts and bedding, home accents such as poufs, fashion accessories, home fragrances, decorative paints, and digital gift cards, supported by sample, customization, interior design consultation, and Set Service (Shop the Look) services.
Is l'Opificio a public or private company?
l'Opificio is a private company. It is classified as unknown and is currently operating.
When was l'Opificio founded?
l'Opificio was founded in 1998. It employs 11 to 50 people.
Where is l'Opificio based?
l'Opificio is headquartered in Torino, Italy, in the Europe region.
How does l'Opificio make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are interior Design Consultation Services, customization Services and gift Cards.
Who are l'Opificio's main competitors?
Direct peers on record are Rubelli, Designers Guild, Colefax and Fowler, Zimmer + Rohde, Manuel Canovas, Pierre Frey, Fortuny and Dedar. Broad incumbents are Marimekko and Loro Piana.
Does l'Opificio have an API?
No public API is recorded for l'Opificio.
What industry is l'Opificio in?
l'Opificio's product category is Luxury Home Textiles. Its primary akta.pro industry code is IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 31412 and its SIC code is 5700.