What Globrands does

Globrands Group is an Israeli sales, distribution, logistics, and marketing services holding company founded in 2000 that specializes in exclusive or primary distribution of major multinational consumer brands in the Israeli market. The group operates through four main subsidiaries: Globrands Ltd. (tobacco and smoking products, with exclusive Israel distribution for Japan Tobacco International and British American Tobacco brands); Globrands Plus (confectionery and snacks distributing Wrigley, Mars, Unilever Israel, Salysol, Ferrero and other brands); Smokeshop T.L.V. (a brick-and-mortar and e-commerce retail chain for smoking products and alcohol established in 2019); and GB Pharma with subsidiary NDN Security (medical cannabis and CBD distribution to pharmacies and regulated logistics, with NDN acquired in October 2023). The group is listed on the Tel Aviv Stock Exchange under the umbrella Globrands Group Ltd., with headquarters in Herzliya/Tel Aviv and operating offices in Modi'in and Kiryat Ata.

The operational backbone is a proprietary Van-Sale (VS) direct distribution methodology, which consolidates import, marketing, merchandising, and retail sales execution into a single field visit. This is supported by a fleet of approximately 80 commercial vehicles (Volkswagen Caravelle vans and Isuzu trucks of 7.5-10 tonnes), centralized logistics in Modi'in and a northern branch in Kiryat Ata, and temperature-controlled food logistics compliant with Israeli Standards Institute criteria. The infrastructure covers approximately 60% of national retail sales volume through key retail points, and the smoking products division holds the second-largest market share in Israeli tobacco distribution. Brand principals include JTI (since 2001), BAT (since 2007), Wrigley (since 2013), Unilever Israel (since 2015), Mars, BIC, Salysol, and VAPANDA.

Revenue is generated predominantly through distribution margins and transaction fees on branded consumer products, supplemented by retail revenue from Smokeshop T.L.V. Pricing is contract-negotiated per principal and retail partner and is not publicly disclosed. The group is led by CEO Roi Amit and CFO Amir Doron, with division leadership including Amir Alon (CEO of Globrands Ltd.), VP HR Keren Kalif, and operating heads for national sales tobacco, food sales, logistics/operations, and customer/collection. The business has structurally expanded from a single-category tobacco distributor into a multi-vertical platform spanning tobacco, confectionery, snacks, retail, and regulated medical cannabis logistics, supported by public-company capital access since the 2018 TASE listing.

Name

Globrands

Legal name

Globrands Group Ltd. (גלוברנדס גרופ בע"מ)

Website

https://globrands.co.il

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Globrands Group is an Israeli distribution holding company providing exclusive import, sales, logistics, and marketing services to multinational consumer brands across tobacco, confectionery, snacks, retail, and medical cannabis in Israel.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)

akta.pro secondary industries

Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• Consumer goods distribution
• Tobacco distribution services
• Van-sales distribution
• Pharmaceutical distribution
• Snack and confectionery distribution

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Distribution and import of tobacco and smoking products: Exclusive distribution and import of JTI, BAT, and other tobacco brands to all retail points of sale in Israel. Revenue generated through distribution margins on branded tobacco products.
2. Confectionery and snacks distribution: Distribution of confectionery and snack brands from Wrigley, Unilever, Mars, Salysol and others to Israeli retailers. Revenue through distribution fees and margins.
3. Retail chain operations (Smokeshop T.L.V.): Brick-and-mortar and e-commerce retail of smoking products and alcohol through Smokeshop T.L.V. chain of stores.
4. Pharma, CBD and medical cannabis distribution (GB Pharma): Import and sale of pharma, CBD and medical cannabis products to pharmacies and retail markets, with NDN subsidiary handling secure storage and transportation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Globrands is an Israeli distribution and marketing services company that imports, markets, sells, and distributes consumer products across Israel using a proprietary Van-Sale (VS) direct distribution model. The company is the exclusive Israeli distributor of major multinational brands including JTI and BAT tobacco products, Wrigley/Mars confectionery, Unilever consumer goods, Salysol snacks, and BIC lighters, while also operating retail stores (Smokeshop T.L.V.) and pharmaceutical/medical cannabis distribution through subsidiaries GB Pharma and NDN Security.

Product overview

Globrands is a leading Israeli distribution company organized as a multi-subsidiary group structure. The parent holding company (Globrands Group Ltd) operates through four main divisions: (1) Globrands Ltd — the core distribution arm handling smoking products (cigarettes, tobacco, e-cigarettes, lighters from JTI, BAT, BIC, RAW, VAPANDA) and confectionery/snacks (from Wrigley, Mars, Unilever, Salysol, Ferrero, Kinder) using a proprietary Van-Sales direct distribution method; (2) Smokeshop T.L.V. Ltd — a retail chain of physical stores and online shop for smoking products and alcohol; (3) GB Pharma Ltd — pharmaceutical distribution subsidiary handling CBD and medical cannabis products; and (4) NDN Security — logistics subsidiary acquired in 2023 for medical cannabis storage and transportation. The company also operates a logistics center in Modi'in and a branch in Kiryat Ata, distributing to approximately 60% of national retail sales points.

Differentiator

Problem solved

Functional benefit

Brands

• Smokeshop T.L.V. Chain of stores selling smoking products and alcohol, both online and in brick-and-mortar locations.
• Globrands Plus
• GB Pharma
• NDN Security

Products and services

• Smoking Products Distribution Division End-to-end import and distribution of cigarettes, rolling tobacco, electronic cigarettes, vaporizers, lighters, and smoking accessories from international brands including JTI (Winston, Camel, LD), BAT (Pall Mall, Kent, Vogue, Rothmans, Lucky Strike), BIC lighters, RAW organic hemp papers, VAPANDA vaporizers, and Sweet e-cigarettes. Service target: retail points of sale across Israel.
• Confectionery and Snacks Distribution Division Distribution of chocolate, gum, candy, snacks, breakfast cereals, and spreads from brands including Wrigley, Mars (Twix, Snickers, Mars, Bounty), Unilever (Telma, Knorr, Klik, Beigel, Dove, Axe), Salysol snacks, Ferrero products, Kinder, and BLU energy drinks. Service target: retail points of sale across Israel.
• Smokeshop T.L.V. Retail Chain Retail chain of physical stores and e-commerce platform selling smoking products and alcohol to end consumers in Israel.
• GB Pharma Pharmaceutical Distribution Import, marketing, and distribution of pharmaceutical products, CBD, and medical cannabis to pharmacies and retail markets in Israel. Storage and transportation of medical cannabis is handled by subsidiary NDN Security.
• NDN Security Medical Cannabis Logistics Secure storage, transportation, and distribution services for medical cannabis products in Israel, operating as a wholly-owned subsidiary of GB Pharma.
• Van-Sale Direct Distribution Service Proprietary direct-to-retail distribution methodology enabling comprehensive brand management from import through marketing to point-of-sale execution in a single sales visit, using a fleet of approximately 80 commercial vehicles including Volkswagen Caravelle vans and Isuzu trucks. Service target: retail points of sale across Israel.

Quantifiable outcome

• ~60% of national sales covered through key retail points managed by Globrands marketing teams
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• N.D.N Security (NDN)coreStrategic or Co-development Partner · 1 January 2023In October 2023, Globrands acquired control of NDN, a company engaged in transportation, storage, and distribution of medical cannabis. NDN is a wholly-owned subsidiary of GB Pharma handling regulated logistics.
• SalysolminorChannel Partner/ Reseller/ Distributor · 1 January 2019Globrands launched Salysol Spanish snacks in Israel in 2019. Salysol is a leading global snack brand distributed in over 80 countries.
• Unilever IsraelcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Distributor of Unilever food and personal care brands (Telma, Knorr, Klik, Beigel, Dove, Axe, etc.) in Israel since 2015. Unilever Israel is one of the leading consumer goods companies in Israel.
• Wrigley (Mars)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Distributor of Wrigley chewing gum brands in Israel since 2013, expanding Globrands' portfolio into confectionery and establishing the confectionery and snacks division.
• British American Tobacco (BAT)coreChannel Partner/ Reseller/ Distributor · 1 January 2007Exclusive distributor of BAT brands (Pall Mall, Kent, Vogue, Rothmans, Lucky Strike) in Israel since 2007. BAT management approached Globrands after observing the success of its direct distribution model.
• Japan Tobacco International (JTI)coreChannel Partner/ Reseller/ Distributor · 1 January 2001Exclusive distributor of JTI tobacco brands (Winston, Camel, LD, American Spirit) in Israel since 2001. The founding team of Globrands previously managed JTI's operations in Israel and established Globrands specifically to take over JTI distribution.
• MarscoreChannel Partner/ Reseller/ DistributorDistributor of Mars confectionery brands (M&M's, Twix, Mars, Snickers, Bounty) in Israel. Mars operates in over 78 countries with approximately 80,000 employees.
• BICminorChannel Partner/ Reseller/ DistributorDistributor of BIC lighters in Israel. BIC is the world's largest lighter brand, manufacturing 5 million lighters per day sold in approximately 160 countries.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Strauss Group: Leading Israeli food and beverage company operating in dairy, water, coffee and international brands. Comparable regionally as a publicly traded Israeli consumer-goods group with multi-category portfolio and TASE listing, useful for benchmarking Globrands Plus' confectionery and snacks division.
• Shufersal: Israel's largest grocery retail chain, operating hundreds of stores and a private-label business across food, tobacco and consumer goods. Comparable regionally as the largest retail counterparty for Globrands' van-sale and omnichannel distribution, and a benchmark for in-store execution and category management economics.
• Osem Investments (Nestlé Israel): Major Israeli packaged food manufacturer and distributor, including snacks, confectionery and Nestlé brands. Comparable regionally as another domestic player operating confectionery, snacks and beverage categories that flow through Israeli retail, overlapping with Globrands Plus' food distribution business.

Broad incumbents

• Philip Morris International: Global tobacco multinational selling combustible and smoke-free products (Marlboro, HEETS) through its own or contracted distributors. Comparable to Globrands as the upstream principal whose brands drive Israeli wholesale volumes and as a benchmark for category economics.
• McKesson: Large US pharmaceutical distributor providing secure storage and distribution of regulated products to pharmacies and healthcare providers. Comparable to GB Pharma's pharma and medical cannabis distribution business in Israel, both running regulated, temperature-controlled logistics at scale.
• Altria Group: US-focused tobacco major (Marlboro, NJOY, on!) with extensive wholesale and retail distribution operations. Comparable as a benchmark for tobacco-category economics, contracted distribution structures, and regulated product diversification.
• Japan Tobacco International (JTI): Global tobacco major (Winston, Camel, LD) and Globrands' exclusive distribution partner in Israel since 2001. Comparable as a multinational principal that relies on third-party distributors like Globrands to access retail in specific markets.
• Imperial Brands: Global tobacco company (Davidoff, Gauloises, Blu e-cigs) operating a multi-market distribution model through regional distributors. Comparable as another multinational principal whose distribution playbook in smaller regulated markets parallels Globrands' contractual setup.
• Cencora (formerly AmerisourceBergen): Global pharmaceutical wholesaler distributing drugs and specialty products to pharmacies, hospitals, and clinics with strict compliance infrastructure. Comparable to Globrands' GB Pharma and NDN subsidiaries on regulated pharma distribution economics and quality systems.
• British American Tobacco (BAT): Global tobacco multinational (Pall Mall, Kent, Lucky Strike) and Globrands' second exclusive distribution partner in Israel since 2007. Comparable as a multinational principal whose distribution strategy for small, regulated markets mirrors the model Globrands executes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/globrands

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globrands