d.Tales

What d.Tales does

d.Tales GmbH is a Munich-based, owner-managed marketing agency ("Marketingmanufaktur") specialized in the German skilled trades sector (Handwerk). The firm was established as a spin-off of SDH — Servicegesellschaft Deutsches Handwerk, the central service entity of the German trades sector — and operates from Elsenheimerstraße 47a, 80687 München. d.Tales positions itself as serving all 145 trade segments (Gewerke) within German Handwerk, drawing on 15 years of accumulated marketing and sales experience in the sector.

The firm delivers an integrated service portfolio across six practice areas: Marketing-Beratung (strategy consulting), Marketing-Konzeption (concept development), Online-Marketing, Social Media-Marketing, Workshop & Inhouse (training and embedded advisory), and Network-Marketing (partner-orchestrated campaigns). Its public customer references are concentrated in enterprise advertisers — automotive OEMs including Opel, KIA, Toyota, Nissan, Peugeot, Isuzu, Maxus, BYD, and Citroën, plus Samsung — whose campaigns are placed to reach the trades audience through trade-channel marketing.

d.Tales operates as a small boutique of five named professionals (Ralf Baumeister, Nicola Ziganki, Katharina Schmitt, Stefanie Schäffer, Juliane Mittermaier), combining strategy, digital execution, social media, and workshop facilitation in a tightly integrated owner-managed structure. There is no disclosed proprietary technology, no AI/ML capability, no funding history, and no awards or certifications. Pricing mechanics are not disclosed; the business model is consistent with professional-services agencies — project-based engagements and retainers, with episodic enterprise campaign work layered on top of SME trade-sector clients.

Name

d.Tales

Legal name

d.Tales GmbH

Website

https://tales.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

d.Tales GmbH is a Munich-based, owner-managed marketing agency ("Marketingmanufaktur") that delivers integrated marketing strategy, digital execution, social media, workshop training, and network marketing to clients across the 145 segments of the German skilled trades sector, operating as a 5-person spin-off of SDH.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency offering strategy development, media planning, content creation, and campaign execution for craft/trade businesses. Revenue generated through project-based engagements and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

d.Tales GmbH is a full-service marketing agency (Marketingmanufaktur) specialized in the German skilled trades (Handwerk) sector, covering all 145 trade categories (Gewerke). It delivers product and target-group analysis, marketing strategy development, campaign conception and execution, content and graphic creation, media planning and booking, and trade show/event planning. Services are sold to SME craft businesses and to enterprise advertisers (automotive OEMs and electronics brands) seeking to reach trade audiences through trade publications, online, and print channels.

Product overview

d.Tales is a marketing agency (Marketingmanufaktur) for the German trades/handwerk sector, offering a unified service portfolio rather than a software platform. The core offerings include product and target group analysis, marketing strategy development, campaign conception and execution, content and graphic creation, media planning and booking, and trade show/event planning. Services are delivered through channels such as Google Ads, industry portals, and print media, with transparent reporting on campaign performance. The company operates as a spin-off of SDH-Servicegesellschaft Deutsches Handwerk with 15 years of marketing and sales experience in the trades sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Produkt- & Zielgruppenanalyse (Product & Target Group Analysis) Analyzes client products and services to identify relevant trade target groups by region, trade specialty, and needs orientation using data-driven market knowledge, intended for German craft/trade (Handwerk) businesses.
• Entwicklung Marketingstrategien (Marketing Strategy Development) Develops clear, targeted communication strategies in collaboration with clients, from goal definition through implementation, intended for German craft/trade businesses.
• Konzeption & Umsetzung Aktionen (Campaign Conception & Execution) Designs and executes marketing campaigns across selected channels including Google Ads, industry portals, and print media, for German craft/trade businesses.
• Content- & Grafikerstellung (Content & Graphic Creation) Creates effective texts, graphics, and videos that are understandable, visually strong, and tailored to the trade sector, maintaining corporate identity across all channels, for German craft/trade businesses.
• Mediaplanung & -buchung (Media Planning & Booking) Plans and books media campaigns across online and print channels, coordinating with media partners, including transparent reporting on reach, effectiveness, and optimization potential, for German craft/trade businesses and enterprise advertisers.
• Messe- & Eventplanung (Trade Show & Event Planning) Provides professional trade fair and event planning, from booth booking and stand construction coordination to promotional items and qualified trade fair personnel, for German craft/trade businesses.

Quantifiable outcome

• Successful project outcomes: strengthened brands, expanded reach, and measurable revenue increases for customers

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SDH- Servicegesellschaft Deutsches HandwerkcoreStrategic or Co-development PartnerSpin-off company from SDH- Servicegesellschaft Deutsches Handwerk. The parent organization provided 15 years of marketing and sales experience in the German trades sector, establishing the foundation for d.Tales' specialized positioning. This heritage provides deep industry knowledge and existing partner relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Heimat: Berlin-based German independent agency delivering creative, digital and media campaigns for major brands. Comparable to d.Tales as a full-service German marketing services firm with enterprise client relationships and integrated campaign delivery.
• pilot GmbH: Mainz-based German agency group with strong media, digital and brand capabilities serving enterprise clients. Comparable to d.Tales as a full-service German agency with media planning/booking as a core competency and enterprise B2B experience.
• Serviceplan Group: Germany's largest independent agency group, headquartered in Munich, offering strategy, creative, media planning and content across verticals. Comparable to d.Tales as a broad full-service German marketing incumbent with media-buying depth, though not specialized in the Handwerk sector.
• Scholz & Friends: Hamburg-headquartered German agency group with integrated advertising, digital and media capabilities. Comparable to d.Tales as a sizeable German agency offering end-to-end campaign work and media booking for enterprise clients across verticals.
• Jung von Matt: Major German creative and digital agency group with offices across Germany. Comparable to d.Tales as a full-service German marketing services provider with strong creative and digital campaign execution, though serving general B2B/B2C clients rather than the trades vertical.
• Grabarz & Partner: Hamburg-based German creative agency with full-service campaign and digital capabilities. Comparable to d.Tales as a German full-service agency offering creative, content and media services to enterprise clients across verticals.
• Antoni: Berlin-based German creative and brand agency delivering campaigns, content and media work for major German and international clients. Comparable to d.Tales as a German agency providing integrated campaign execution, though at larger scale and without trades specialization.
• Kolle Rebbe: Hamburg-based German creative and brand agency known for integrated campaigns and content production. Comparable to d.Tales as a German mid-sized full-service agency delivering campaigns from strategy through creative execution for enterprise clients.
• Ströer SE & Co. KGaA: Major German media and out-of-home advertising sales house with significant digital and programmatic media-buying operations. Comparable to d.Tales for its media planning and booking capabilities across German channels, though operating at vastly larger scale and across all verticals.

Direct peers

• Heye Group: Munich-headquartered independent German agency offering strategy, creative, media and content services to enterprise clients. Directly comparable to d.Tales as a Munich-based full-service agency serving B2B/enterprise clients with integrated campaign and media-buying capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dtales
• LinkedInlinkedin.com/company/d.tales

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d.Tales