Braly Insurance Group
Braly Insurance Group is a family-owned independent insurance agency founded in 1997, based in McKinney, Texas, serving 4,000+ individuals and businesses across 35 states with personal and commercial coverage sourced from multiple top-rated carriers.
- Company typePrivate
- Founded1997
- HeadquartersPlano, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Braly Insurance Group does
Braly Insurance Group LLC is a Texas-headquartered, family-owned independent insurance agency founded in 1997 by Mark Braly (President/CEO). The company operates from its McKinney, Texas headquarters at 300 Davis St Suite 106 and employs approximately 15 team members, including Mark Braly and his son Caden Braly (VP of Business Development), supporting a base of 4,000+ clients across personal and commercial insurance lines.
The agency distributes insurance products from multiple top-rated carriers, allowing it to shop and place coverage on behalf of clients rather than acting as a captive agent. Its portfolio spans personal lines (home, auto, umbrella, condo, boat, motorcycle, ATV, RV, high net worth, second home) and commercial lines (general liability, workers compensation, commercial property and auto, professional liability, cyber liability, pollution, inland/ocean marine, data breach, bonds, business owner's policies). Industry-specific coverage is offered for 60+ verticals including contractors, restaurants, hotels, software developers, healthcare facilities, oil & gas, manufacturing, real estate, and technology firms. A customer portal supports self-service policy management, while the website offers online quote requests and educational content marketing.
The business model is commission-based revenue earned from carriers on policies sold and serviced, with personalized quote-driven pricing and monthly billing. GTM is sales-led, combining direct phone outreach, website quote requests, and face-to-face consultations. The agency is licensed to operate in 35 states plus the District of Columbia, though Texas remains its primary market. No public revenue, funding, M&A, or acquisition activity is disclosed; the company is privately held without institutional investors.
Braly Insurance Group firmographics
Firmographics- Name
- Braly Insurance Group
- Legal name
- Braly Insurance Group LLC
- Website
- https://bralyinsurance.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Braly Insurance Group is a family-owned independent insurance agency founded in 1997, based in McKinney, Texas, serving 4,000+ individuals and businesses across 35 states with personal and commercial coverage sourced from multiple top-rated carriers.
- Ownership category
- akta.pro rank
Braly Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industry
- Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Braly Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Braly Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Braly Insurance Group earns commissions from insurance carriers for policies sold and serviced. They represent multiple insurance companies and receive commission based on premium volume and policy retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based personalized insurance pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Braly Insurance Group product offering
Product offeringCore offering
Braly Insurance Group is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple top-rated carrier partnerships. The agency earns carrier commissions by quoting, comparing, and servicing home, auto, umbrella, commercial liability, workers compensation, commercial property, cyber liability, contractor, and industry-specific policies, plus surety bonds. It distributes these offerings via phone, online quote requests, a customer portal, and in-person consultations primarily across Texas with multi-state licensing.
Product overview
Braly Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal and business insurance products across Texas. The company provides two primary product lines: Personal Insurance (including home, auto, umbrella, boat, condo, and specialty coverage) and Business Insurance (including general liability, workers compensation, commercial property, professional liability, and cyber liability). The company differentiates through industry-specific coverage for 60+ sectors including restaurants, contractors, hotels, software developers, and oil & gas companies, with specialized bonds products and high net worth insurance offerings. All products are distributed through independent agency relationships with multiple insurance carriers, enabling customized policy comparison and selection. The company also provides a customer portal for policy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
- Business Insurance
- Home Insurance
- Auto Insurance
- Umbrella Insurance
- Boat Insurance
- Condo Insurance
- High Net Worth Insurance
- General Liability Insurance
- Workers Compensation Insurance
- Commercial Property Insurance
- Commercial Auto Insurance
- Professional Liability Insurance
- Cyber Liability Insurance
- Contractor Insurance
- Industry-Specific Insurance
- Texas Restaurant Insurance
- Texas Contractors Insurance
- Oil & Gas Business Insurance
- Software Developer Insurance
- Contractor Bonds
- Permit Bonds
- Payment and Performance Bonds
Companies that use Braly Insurance Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Braly Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Braly Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Top-Rated Insurance CarrierscoreStrategic partnerships with multiple top-rated insurance carriers enabling access to a broad range of coverage options at competitive rates. Carriers are selected for quality and value to provide reliable coverage backed by industry leaders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Braly Insurance Group competitors and assessment
Company assessmentDirect peers
- Brown & Riding Insurance Services: Specialty commercial insurance brokerage focusing on niche industry placements via wholesale carrier relationships, overlapping with Braly's specialty commercial book.
- Worldwide Insurance Associates: Independent Texas-based agency offering personal and commercial lines through multiple carriers, directly comparable in size, region, and product breadth to Braly.
- The Liberty Company Insurance Brokers: Independent commercial insurance brokerage placing business across multiple carriers for niche industries such as contractors, hospitality, and real estate, mirroring Braly's vertical-specialist approach.
- Insurance Office of America (IOA): Large U.S. independent insurance agency matching Braly's multi-carrier, multi-line distribution model across personal, commercial, and industry-specific verticals.
- Higginbotham Insurance and Financial Services: Texas-headquartered independent insurance agency offering personal and commercial coverage through multi-carrier relationships with a similar consultative model and Texas-rooted franchise.
- NFP Insurance (NFP Corp): Mid-market insurance brokerage and advisor aggregating independent agency brands; comparable to Braly in offering multi-line, multi-carrier placement while operating at greater scale and through acquisition.
Broad incumbents
- Aon: Global professional services firm with a large insurance brokerage segment providing commercial and specialty coverage, setting the incumbent pricing and capacity benchmark in the market.
- Arthur J. Gallagher & Co. (AJG): One of the largest global insurance brokerages offering multi-line commercial and personal coverage through a vast carrier network, representing the incumbent scale benchmark against which independents like Braly compete.
- Marsh (Marsh McLennan): Global insurance and risk advisory broker operating across all commercial lines, serving as a top-tier incumbent that competes with independent agencies on larger commercial accounts.
Emerging players
- ALKEME Insurance: Newer, growth-oriented independent agency network sharing Braly's multi-carrier model with a stronger tech-enabled service layer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Braly Insurance Group social profiles
Digital presenceBraly Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braly Insurance Group leadership team
Management profileNumber of profiles
Profiles16 records
Braly Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braly Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braly Insurance Group
What does Braly Insurance Group do?
Braly Insurance Group is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through multiple top-rated carrier partnerships. The agency earns carrier commissions by quoting, comparing, and servicing home, auto, umbrella, commercial liability, workers compensation, commercial property, cyber liability, contractor, and industry-specific policies, plus surety bonds. It distributes these offerings via phone, online quote requests, a customer portal, and in-person consultations primarily across Texas with multi-state licensing.
Is Braly Insurance Group a public or private company?
Braly Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Braly Insurance Group founded?
Braly Insurance Group was founded in 1997. It employs 1 to 10 people.
Where is Braly Insurance Group based?
Braly Insurance Group is headquartered in Plano, United States, in the North America region.
How does Braly Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Braly Insurance Group's main competitors?
Direct peers on record are Brown & Riding Insurance Services, Worldwide Insurance Associates, The Liberty Company Insurance Brokers, Insurance Office of America (IOA), Higginbotham Insurance and Financial Services and NFP Insurance (NFP Corp). Broad incumbents are Aon, Arthur J. Gallagher & Co. (AJG) and Marsh (Marsh McLennan). ALKEME Insurance is listed as an emerging player.
Does Braly Insurance Group have an API?
No public API is recorded for Braly Insurance Group.
What industry is Braly Insurance Group in?
Braly Insurance Group's product category is Independent Insurance Agency Services. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 52421 and its SIC code is 6411.