Insurance Office of America

What Insurance Office of America does

Insurance Office of America (IOA) is a full-service, independent insurance brokerage headquartered in Longwood, Florida, founded in 1988 by John and Valli Ritenour. The firm operates 60+ offices across the United States and United Kingdom with approximately 1,400-1,500 associates, serving 24,000+ clients across 40+ industry verticals including accommodation, aerospace, construction, healthcare, hospitality, manufacturing, real estate, technology, and transportation. IOA is the third largest privately held independent insurance brokerage in the United States, with disclosed annual revenue of approximately $343 million.

The company's product portfolio spans four categories: Business Insurance (commercial property, casualty, commercial auto, workers compensation, cyber liability, professional liability, and 30+ additional coverage lines plus alternative risk financing and captive management); Personal Insurance (homeowners, auto, life, umbrella, valuable articles, and specialty vehicle coverage); Employee Benefits (compliance, data, technology, and wellbeing solutions); and Risk Management (claims, safety training, and the proprietary RiskScore assessment tool). The IOA365 client portal and a Zywave-powered Client Resource Center provide digital policy, compliance, training, and HR workflow tooling.

IOA generates revenue primarily through commissions from insurance carriers for placing business, supplemented by professional services fees for employee benefits consulting and risk management engagements including RiskScore assessments. Pricing is quote-based and tailored to client risk profiles, with annual billing on commercial policies and monthly billing on personal and benefits policies. Distribution is sales-led through a network of industry-specialized brokers across regional, divisional, and corporate office locations, complemented by self-serve digital quote requests and the client portal. Following the October 2025 launch of IOA 2.0 with Madison Dearborn Partners and Navacord, the firm is pursuing organic growth alongside a U.S. brokerage M&A strategy, with the June 2026 Insurance Queen asset acquisition as the first executed deal.

Name

Insurance Office of America

Legal name

Insurance Office of America

Website

https://ioausa.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Insurance Office of America is a full-service independent insurance brokerage offering commercial, personal, and employee benefits insurance plus risk management to 24,000+ clients across 40+ industry verticals from 60+ offices in the U.S. and U.K.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311), Surety Insurance (6351)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC), Directors & Officers (D&O) Liability (FSAJADAF), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

Keywords

• Commercial insurance brokerage
• Personal insurance solutions
• Employee benefits consulting
• Risk management services
• Insurance placement

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: IOA generates revenue through commissions earned from insurance carriers for placing business on their platforms. As an independent insurance brokerage, IOA works with multiple carriers to find optimal coverage solutions for clients, earning commission-based compensation.
2. Employee Benefits Consulting: Professional services revenue from employee benefits consulting including compliance solutions, data solutions, employee experience, employer experience, technology solutions, and wellbeing solutions.
3. Risk Management Services: Revenue from risk management consulting services including RiskScore assessments, claims solutions, safety training, and risk management tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Insurance Office of America is a full-service independent insurance brokerage that places commercial and personal insurance coverage, employee benefits, and risk management solutions for clients across 40+ industry verticals. As a carrier-agnostic intermediary, IOA earns commissions by matching businesses and individuals with appropriate carriers from its network, while also providing proprietary risk assessment tools (RiskScore), claims advocacy, and benefits administration consulting.

Product overview

Insurance Office of America (IOA) is a full-service insurance brokerage offering a platform of insurance and risk management products and services. The core offering includes Business Insurance (property, casualty, commercial auto, cyber liability, professional liability, and 30+ coverage types), Personal Insurance (home, auto, life, umbrella), and Employee Benefits (compliance, data, experience, technology, wellbeing solutions). Supporting the product portfolio is RiskScore, a proprietary risk assessment tool that evaluates business risk across pre-hire, post-hire, pre-claim, and post-claim areas. The company also provides client-facing digital tools including IOA365 Client Portal for policy documents and a Client Resource Center (powered by Zywave) for compliance, training, and HR resources. IOA operates across over 60 offices serving various industries including manufacturing, real estate, construction, healthcare, technology, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive commercial insurance coverage for businesses across 40+ industries, including property, casualty, commercial auto, workers compensation, cyber liability, professional liability, D&O, EPL, and many other coverage types.
• Personal Insurance Individual insurance products covering property (homeowners, renters, condo, flood), vehicles (auto, boat, motorcycle, RV/ATV), and personal coverage (life, disability, umbrella liability, valuable articles).
• Employee Benefits Benefits solutions including compliance, data, employee experience, employer experience, technology, and wellbeing solutions to help employers attract, reward, and retain talent.
• Risk Management Risk management services including claims solutions, safety training and education, and risk management tools to help clients identify, assess, and mitigate business risks.
• RiskScore A proprietary risk assessment tool that evaluates business risks across four key areas (pre-hire, post-hire, pre-claim, post-claim), functioning like a credit score for business risk to identify strengths and weaknesses and implement best practices that reduce exposure and premiums.
• IOA365 Client Portal Client portal providing instant access to policy documents, claims management, and account services for IOA customers.
• Client Resource Center Online portal providing access to compliance resources, training, risk management, and HR tools for clients, built on the Zywave platform.

Quantifiable outcome

• 92% reduction in claims severity and 86% reduction in claims frequency for cable company clients using RiskScore
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UNIBA PartnerscoreStrategic or Co-development PartnerGlobal network of 79 owner-led, independent insurance broking firms providing insurance broking, risk management, and employee benefits solutions worldwide. IOA participates as a member, with Marisa Lagos recognized with the 2025 Alan Sutton Award for outstanding service.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Acrisure: PE-backed (formed with initial Greenwich Capital investment), fast-growing insurance brokerage that has scaled aggressively through M&A. Highly comparable in private ownership, roll-up strategy, and tech-forward positioning.
• Brown & Brown: Public, large-cap U.S. insurance brokerage with a diversified portfolio across commercial, personal, employee benefits, and risk management lines. Highly comparable in business model, customer mix, and acquisition-driven growth strategy to IOA.
• Hub International: Privately held insurance brokerage serving mid-market and enterprise clients across commercial, personal, and employee benefits. Comparable in scale, vertical specialization, and PE-backed acquisition model.
• USI Insurance Services: Privately held, PE-backed insurance brokerage and consulting firm offering property/casualty, employee benefits, and risk management. Closely comparable in mid-market focus, services portfolio, and growth via M&A.
• AssuredPartners: PE-backed national insurance brokerage built primarily through acquisitions across commercial, personal, and benefits lines. Directly comparable in mid-market focus, multi-state office footprint, and acquisition-led expansion.
• Lockton: World's largest privately held insurance brokerage, operating across commercial, benefits, and risk management with strong producer-led culture. Highly comparable in private ownership, mid-to-large client focus, and industry specialization.
• Burns & Wilcox: Specialty insurance brokerage and underwriting manager serving commercial and personal lines. Comparable as a privately held brokerage with specialty expertise across multiple verticals, including niche industries.

Broad incumbents

• Arthur J. Gallagher & Co. Global, publicly traded insurance brokerage and risk management firm with extensive commercial and benefits practices. A broader incumbent whose mid-market and enterprise brokerage segments overlap directly with IOA's core offerings.
• Marsh McLennan: Largest global insurance brokerage and risk advisory firm. While primarily serving large enterprise and multinational clients, Marsh's middle-market segment and Oliver Wyman subsidiary overlap with IOA's enterprise practice.
• Aon: Global professional services firm offering insurance brokerage, reinsurance, and human capital consulting. Overlaps with IOA across commercial brokerage and employee benefits, particularly for mid-market and enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ioausa
• Facebookfacebook.com/ioausa
• LinkedInlinkedin.com/company/insurance-office-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Office of America