NoIR LaserShields
NoIR LaserShields (NoIR InSight) is a Milford, Michigan-based manufacturer of custom laser safety eyewear, low vision corrective lenses, and laser safety windows, serving medical, industrial, scientific, law enforcement, and consumer segments across 16+ vision conditions since 1974.
- Company typePrivate
- Founded1974
- HeadquartersMilford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NoIR LaserShields does
NoIR LaserShields, operating commercially as NoIR InSight and NoIR Laser Technologies, is a privately held specialty eyewear manufacturer founded in 1974 and headquartered in Milford, Michigan. The company designs and produces custom-made laser safety eyewear and low vision corrective lenses, utilizing proprietary optical filter technologies that protect against coherent laser light across UV, Visible, Infrared, UltraFast, NIR, and Yellow wavelength categories. Its filter portfolio addresses specific laser types including Argon, Nd:YAG, Ti:Sapphire, CO2, Alexandrite, and others, with CE/UKCA certified products meeting international safety standards. The company also produces laser safety windows for facility protection and has expanded into adjacent consumer categories including sunglasses, gaming glasses, night driving glasses, kids eyewear, and the PetSpex pet protective eyewear line.
The business operates a direct-to-consumer model through its owned e-commerce platform at noirinsight.com, supplemented by phone-based order support. All products are custom-manufactured to order with a 7-10 day lead time and quote-based pricing; no recurring revenue component exists. The customer base spans medical and aesthetic laser practitioners, industrial manufacturers, scientific research labs, law enforcement (including LAPD Air Support), veterinary clinics, and individual low vision patients across 16+ vision conditions. Distribution is primarily domestic US with international shipping available. The company has remained privately held with no disclosed funding rounds, parent company, or acquisition activity, operating as an independent specialty manufacturer for five decades.
NoIR LaserShields firmographics
Firmographics- Name
- NoIR LaserShields
- Legal name
- NoIR InSight / NoIR Laser Technologies
- Website
- https://noirlaser.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NoIR LaserShields (NoIR InSight) is a Milford, Michigan-based manufacturer of custom laser safety eyewear, low vision corrective lenses, and laser safety windows, serving medical, industrial, scientific, law enforcement, and consumer segments across 16+ vision conditions since 1974.
- Ownership category
- akta.pro rank
NoIR LaserShields industry classification
Industry- Product category
- Laser Safety Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)
- SIC
- Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)
- akta.pro primary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where NoIR LaserShields is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NoIR LaserShields business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Laser Safety Eyewear Sales: One-time purchase of custom-made laser safety glasses and eyewear. Products are manufactured to order based on customer specifications for wavelength protection, frame style, and application requirements. No recurring revenue component.
- Low Vision Eyewear Sales: Sale of specialized low vision sunglasses and glasses for conditions such as achromatopsia, cataracts, macular degeneration, glaucoma, and other vision impairments. One-time product purchases.
- Laser Safety Windows: Sale of certified laser safety windows and flat lenses for facility and equipment protection. Custom-manufactured to specifications.
- Consumer Sunglasses and Specialty Eyewear: Direct-to-consumer sale of sunglasses, blue blockers, gaming glasses, night driving glasses, kids eyewear, and red light therapy glasses.
- PetSpex Pet Products: Sale of pet-specific laser goggles and sunglasses through the PetSpex brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom laser safety eyewear - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
NoIR LaserShields product offering
Product offeringCore offering
NoIR LaserShields (operating as NoIR InSight and NoIR Laser Technologies) custom-manufactures certified laser safety eyewear, laser safety windows, and low vision corrective lenses for medical, industrial, scientific, defense, and consumer applications. Products are made to order using proprietary optical filter technologies covering UV through Far Infrared wavelengths, with CE/UKCA certification for international safety compliance. The company also sells consumer products including sunglasses, blue blockers, gaming glasses, night driving glasses, kids eyewear, red light therapy glasses, and PetSpex protective eyewear for pets.
Product overview
NoIR InSight offers a comprehensive portfolio of certified laser safety and low vision eyewear products. The core offerings include Laser Safety Glasses (with multiple filter types for UV, Visible, Infrared, UltraFast, NIR, and Yellow wavelengths) and Laser Safety Windows for protection against coherent laser light. The product line extends to Low Vision Glasses addressing conditions such as achromatopsia, cataracts, glaucoma, macular degeneration, and retinitis pigmentosa. Additional specialized eyewear includes PetSpex® protective glasses for pets, Kids Eyewear, Night Driving Glasses, Gaming Glasses, and Red Light Therapy Glasses. The company also provides laser safety windows as recently certified products. All laser safety products are custom-made to order with a 7-10 day lead time.
Differentiator
Problem solved
Functional benefit
Brands
- PetSpex: Pet protective eyewear, including PetSpex Laser Goggles and PetSpex Sunglasses, designed to protect pets from laser and sun exposure.
Products and services
- Laser Safety Glasses Certified laser safety eyewear protecting against coherent laser light sources, available in multiple filter types (UV, Visible, Infrared, UltraFast, NIR, Yellow) for specific laser wavelengths and applications including medical, cosmetic, dental, industrial, surgical, alignment, and veterinary use.
- Laser Safety Windows Certified laser safety windows and flat lenses providing barrier protection against coherent laser light in laboratory, clinical, and industrial environments.
- Low Vision Glasses Specialized eyewear designed for individuals with low vision conditions including achromatopsia, cataracts, glaucoma, macular degeneration, retinitis pigmentosa, diabetic retinopathy, photophobia, and contrast sensitivity. Includes melanin lenses, blue blocking, and glare reduction options.
- Sunglasses General consumer sunglasses including blue blockers, glare sunglasses, light sensitivity sunglasses, and sports sunglasses for everyday use.
- PetSpex Pet Protective Eyewear Protective eyewear for pets including PetSpex Laser Goggles and PetSpex Sunglasses, designed to protect pets from laser exposure and sun damage.
- Gaming Glasses Eyewear designed for gamers including AIM Lens and ARC Lens variants to reduce digital eye strain and enhance visual performance during extended gaming sessions.
- Night Driving Glasses Specialized eyewear for night and dusk driving conditions, including Dusk Driving Glasses and Night Driving Glasses to reduce glare and improve contrast.
- Red Light Therapy Glasses Eyewear specifically designed for red light therapy applications, providing eye protection during red light therapy sessions.
- Kids Eyewear Protective eyewear designed for children, including pediatric frames for sun protection and light sensitivity conditions.
- Frame 43 A fitover frame style featuring articulated temples for best fit, wide field of view meeting angular requirements, and padded extendable arms for comfort; available in most laser filters.
Quantifiable outcome
- GlareShield glasses protected LAPD helicopter crew from direct laser hit with no effects
- +2 more outcomes
Companies that use NoIR LaserShields
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles7 records
NoIR LaserShields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NoIR LaserShields partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
NoIR LaserShields competitors and assessment
Company assessmentEmerging players
- Wiley X: Wiley X makes protective and tactical eyewear including ballistic-rated and laser-protective models. Overlaps on protective eyewear positioning and consumer/military channels, though less specialized in laser wavelength filters.
- Revision Military: Revision produces protective eyewear for military and tactical use, including laser eye protection. Comparable on defense/government channel and protective eyewear specialization, though narrower on medical/industrial laser coverage.
Direct peers
- Phillips Safety Products: Phillips Safety is a leading direct competitor in laser safety eyewear, offering comparable filter coverage across laser wavelengths, low vision glasses, and industrial safety glasses. Most directly comparable specialist to NoIR's catalog.
- Laser Safety Industries: US-based specialist in laser safety eyewear and protective windows serving medical, industrial, and research customers. Directly comparable on product category, customer base, and go-to-market model.
- Global Laser Technology (GLT): UK-based specialist offering laser safety eyewear, windows, and barriers for medical, industrial, and defense applications. Comparable in product depth and CE-certified filter offering.
- Kentek Laser Systems: Kentek manufactures laser safety eyewear, barriers, and windows for industrial, medical, and scientific laser applications. Direct competitor in laser-protective eyewear with similar filter-driven differentiation.
Broad incumbents
- Honeywell Safety (Uvex): Honeywell's Uvex brand is a broad-line safety eyewear incumbent with laser-protective options among a much larger PPE portfolio. Larger scale, distributor-led sales, and enterprise procurement contracts differentiate it from specialist peers.
- Bolle Safety: Bolle Safety produces protective eyewear including laser safety glasses, distributed through industrial safety channels. Comparable in laser-protective eyewear with broader safety-glasses portfolio.
- 3M Safety: 3M offers laser safety eyewear as part of a broad PPE and industrial safety catalog. Comparable on safety-eyewear functionality but competes through distribution breadth rather than specialization.
Regional players
- NoIR Medical (now part of Cocoons): Cocoons/NoIR Medical provides specialty low-vision and filtered eyewear for medical conditions. Comparable on low-vision and photophobia product lines, with a colder-weather/sport frame orientation vs. NoIR's laser safety focus.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NoIR LaserShields social profiles
Digital presenceNoIR LaserShields compliance and trust
Trust signalCompliance2 records
NoIR LaserShields financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoIR LaserShields leadership team
Management profileNumber of profiles
NoIR LaserShields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoIR LaserShields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoIR LaserShields
What does NoIR LaserShields do?
NoIR LaserShields (operating as NoIR InSight and NoIR Laser Technologies) custom-manufactures certified laser safety eyewear, laser safety windows, and low vision corrective lenses for medical, industrial, scientific, defense, and consumer applications. Products are made to order using proprietary optical filter technologies covering UV through Far Infrared wavelengths, with CE/UKCA certification for international safety compliance. The company also sells consumer products including sunglasses, blue blockers, gaming glasses, night driving glasses, kids eyewear, red light therapy glasses, and PetSpex protective eyewear for pets.
Is NoIR LaserShields a public or private company?
NoIR LaserShields is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoIR LaserShields founded?
NoIR LaserShields was founded in 1974. It employs 11 to 50 people.
Where is NoIR LaserShields based?
NoIR LaserShields is headquartered in Milford, United States, in the North America region.
How does NoIR LaserShields make money?
Five revenue lines are on record. Laser Safety Eyewear Sales are the primary driver. The others are low Vision Eyewear Sales, laser Safety Windows, consumer Sunglasses and Specialty Eyewear and petSpex Pet Products.
Who are NoIR LaserShields's main competitors?
Emerging players on record are Wiley X and Revision Military. Direct peers are Phillips Safety Products, Laser Safety Industries, Global Laser Technology (GLT) and Kentek Laser Systems. Broad incumbents are Honeywell Safety (Uvex), Bolle Safety and 3M Safety. NoIR Medical (now part of Cocoons) is listed as a regional player.
Does NoIR LaserShields have an API?
No public API is recorded for NoIR LaserShields.
What industry is NoIR LaserShields in?
NoIR LaserShields's product category is Laser Safety Eyewear. Its primary akta.pro industry code is CRAAAKAF, Safety & Industrial Protective Eyewear, with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 339115 and its SIC code is 3827.