Electech
Electech is a Whangarei-based industrial electrical contracting and automation services firm serving Northland manufacturers, sawmills, cement plants, agri-nutrient operators, and EV charging infrastructure clients with PLC programming, SCADA, design, maintenance, and analytics offerings.
- Company typePrivate
- Founded2004
- HeadquartersWhangarei, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Electech does
Electech (trading as Electrixs Technology Co Ltd) is a New Zealand-based industrial electrical contracting and automation services firm headquartered in Whangarei and operating primarily across the Northland region, with selective reach to Auckland for EV infrastructure work. Founded in 2004, the company delivers six integrated service lines: industrial automation and control (PLC programming, SCADA systems, HMI development, industrial networking across Ethernet/IP, Modbus, and Profibus); electrical design and engineering (CAD drafting, power distribution, compliance); industrial electrical maintenance and repairs (preventative maintenance, thermal imaging, motor control diagnostics); project management and turnkey installations; camera systems installation; and PLC data acquisition and industrial analytics. Its underlying capability is the integration of traditional industrial electrical contracting with in-house automation, instrumentation, thermographic, and hazardous area expertise, supported by specialised certifications including Tritium Certified Technician status and SiteWise Gold 2026.
The company serves enterprise and government clients in manufacturing and processing, sawmilling and timber, agri-nutrients, cement, municipal water/wastewater, and EV charging infrastructure. Named anchors include Ballance Agri-Nutrients (preferred contractor since 2014, five-site maintenance contract through 2028), Croft Poles & Timber (5+ year relationship), Golden Bay Cement, Wells Group/ChargeNet (EV charging), FNDC, Ventia, Far North Enviro Lab, and Trident Storage. Customer concentration is high relative to the deliberately small 1–10 person team of electricians, inspectors, and automation specialists.
Electech monetises through professional services engagements priced via quoted fixed-price contracts, labour and cost-plus arrangements, and annual maintenance contracts reviewed annually. Go-to-market is enterprise field sales anchored in direct client relationships, successful tendering (e.g., Ballance Dargaville, FNDC septage), preferred-contractor status with long-tenured clients, and earned credibility through testimonials and certifications rather than paid marketing. The company is privately held, founder/management-owned, bootstrapped with no external funding rounds or institutional investors disclosed, and operates without subsidiaries, M&A activity, or public market exposure.
Electech firmographics
Firmographics- Name
- Electech
- Legal name
- Electrixs Technology Co Ltd
- Website
- https://electech.net.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Electech is a Whangarei-based industrial electrical contracting and automation services firm serving Northland manufacturers, sawmills, cement plants, agri-nutrient operators, and EV charging infrastructure clients with PLC programming, SCADA, design, maintenance, and analytics offerings.
- Ownership category
- akta.pro rank
Electech industry classification
Industry- Product category
- Industrial Electrical Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821), Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electrical Work (1731), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
- akta.pro secondary industries
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), Turnkey distribution buildouts (feeders, reclosers, capacitor banks, line extensions) (EUADAKAK), Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls) (EUAEAAAM)
Keywords
Where Electech is headquartered
LocationHeadquarters
- HQ city
- Whangarei
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Electech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Electrical Services: Professional services revenue from industrial electrical installation, maintenance, and repair work. Contracts include fixed-price quotations, labour and cost-plus arrangements, and annual maintenance contracts. Revenue is project-based and recurring through ongoing service agreements.
- Automation and Control Systems: Revenue from PLC programming, SCADA system design, HMI development, and automation integration projects. Typically delivered as part of larger electrical installation contracts or standalone automation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed Price Quoted Projects |
| Usage-based | Annual | Labour & Cost-plus Contracts |
| Subscription | Annual | Annual Maintenance Contracts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Electech product offering
Product offeringCore offering
Electech delivers industrial electrical contracting, design, automation, and maintenance services to manufacturing, sawmilling, processing, cement, agri-nutrients, wastewater, and EV charging clients across Northland, New Zealand. Service lines include PLC programming and SCADA/HMI system design, electrical CAD drafting, instrumentation, hazardous-area installation, thermal-imaging predictive maintenance, and PLC data acquisition with custom dashboards, typically delivered as turnkey projects or recurring annual maintenance contracts.
Product overview
Elec.tech is a New Zealand-based industrial electrical and automation services company offering an integrated suite of services under the Elec.tech brand. The portfolio centers on six core service lines: Industrial Automation & Control (encompassing PLC programming, SCADA systems, HMI development, and industrial networking), Electrical Design & Engineering (including CAD drafting and power distribution design), Industrial Electrical Maintenance & Repairs (with thermal imaging and motor control diagnostics), Project Management & Installations (turnkey solutions), Camera Systems Installation & Management (industrial surveillance), and PLC Data Acquisition & Industrial Analytics (real-time data collection and custom dashboards). These services are designed to work together, allowing the company to provide comprehensive electrical, automation, and data-driven solutions for manufacturing, sawmilling, processing plants, and large-scale industrial facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Automation & Control PLC programming and integration, SCADA system design and implementation, HMI development, remote monitoring and control, and industrial network setup using protocols such as Ethernet/IP, Modbus, and Profibus for industrial facilities.
- Electrical Design & Engineering
- Industrial Electrical Maintenance & Repairs
- Project Management & Installations
- Camera Systems Installation & Management
- PLC Data Acquisition & Industrial Analytics
Quantifiable outcome
- Ballance Agri-Nutrients: Preferred electrical contractors since 2014, ongoing maintenance at 5+ sites with 3+1+1 contract through 2028
- +2 more outcomes
Companies that use Electech
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Electech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Electech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tritium (EV Charger Manufacturer)coreElectrixs Technology Ltd is registered as a Certified Tritium Technician for installation and maintenance of Tritium EV chargers across Northland (Kaitaia to Auckland). This certification enables the company to provide certified DC fast charger services for public EV infrastructure projects with Wells Group and ChargeNet.
- ChargeNet LtdcoreElectech has been supporting ChargeNet and Wells Group in the public DC EV Charger space for over 3 years. They serve as the certified installation and maintenance provider for Tritium EV chargers in the Northland region.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Electech competitors and assessment
Company assessmentDirect peers
- Wells Group: New Zealand electrical contractor delivering industrial, commercial, and EV charger installations; Electech has been a subcontractor to Wells Group in public DC EV charger deployments, making Wells a direct peer and channel partner in the same geographies.
Broad incumbents
- Siemens New Zealand: Major industrial automation and electrification OEM with NZ operations; provides PLC, SCADA, and drive systems that overlap with Electech's automation and control offering, often through certified system integrators.
- Schneider Electric New Zealand: Global electrical distribution, automation, and energy management company operating in NZ; competes with Electech's industrial automation, switchgear, and power distribution scope across industrial customers.
- ABB New Zealand: Global industrial automation and electrification OEM with a New Zealand presence, offering automation, drives, and electrical infrastructure products and services that overlap with Electech's PLC/SCADA and electrical contracting work, particularly for industrial clients.
- Tonkin + Taylor: New Zealand environmental and engineering consultancy with significant water, wastewater, and industrial infrastructure work; overlaps with Electech's wastewater plant projects (e.g., FNDC septage, Ventia/Far North Waters) at the engineering/services interface.
- Downer EDI: Large Australasian infrastructure and facilities services contractor delivering electrical, maintenance, and asset management services to utilities, government, and industrial clients — a much larger potential competitor for industrial maintenance and EV/EPC scopes.
- NHP Electrical Engineering Products: Electrical and automation products distributor and solution provider across Australia and New Zealand, supplying switchgear, motor control, and industrial control products used in the same projects Electech services.
- Electrix: New Zealand-based electrical infrastructure contractor delivering design, construction, and maintenance for utilities and industrial clients across the country; overlaps with Electech in industrial electrical contracting, automation, and maintenance services but at substantially greater scale.
- Beca Group: Large New Zealand-headquartered engineering and consultancy firm delivering industrial, water, and infrastructure projects with embedded electrical and automation scopes; competes for similar client mandates at enterprise scale.
Emerging players
- CSE Crosscom: Industrial automation and communications integrator active in Australia/NZ with capabilities in SCADA, telemetry, and industrial networking that intersect with Electech's automation and remote-monitoring offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electech social profiles
Digital presenceElectech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electech leadership team
Management profileNumber of profiles
Electech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electech
What does Electech do?
Electech delivers industrial electrical contracting, design, automation, and maintenance services to manufacturing, sawmilling, processing, cement, agri-nutrients, wastewater, and EV charging clients across Northland, New Zealand. Service lines include PLC programming and SCADA/HMI system design, electrical CAD drafting, instrumentation, hazardous-area installation, thermal-imaging predictive maintenance, and PLC data acquisition with custom dashboards, typically delivered as turnkey projects or recurring annual maintenance contracts.
Is Electech a public or private company?
Electech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electech founded?
Electech was founded in 2004. It employs 1 to 10 people.
Where is Electech based?
Electech is headquartered in Whangarei, New Zealand, in the Oceania region.
How does Electech make money?
Two revenue lines are on record. Industrial Electrical Services are the primary driver. The others are automation and Control Systems.
Who are Electech's main competitors?
Wells Group is listed as a direct peer. Broad incumbents are Siemens New Zealand, Schneider Electric New Zealand, ABB New Zealand, Tonkin + Taylor, Downer EDI, NHP Electrical Engineering Products, Electrix and Beca Group. CSE Crosscom is listed as an emerging player.
Does Electech have an API?
No public API is recorded for Electech.
What industry is Electech in?
Electech's product category is Industrial Electrical Services. Its primary akta.pro industry code is IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation), with a secondary code of TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet). Its NAICS code is 23821 and its SIC code is 1731.