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Orbit

Full company profile

uuid002cifk

Namestring
Orbit
Legal namestring
Orbit Group
Websiteurl
orbit.org.uk
Company typeenum
Private
Founded yearint
1967
Descriptiontext

Orbit is one of the UK's foremost housing groups and a not-for-profit provider operating from Coventry, United Kingdom. The group manages a portfolio of homes for over 100,000 customers across the UK, delivering housing management services, new build home development, and the regeneration of homes and communities in response to the UK's aging housing stock crisis.

The business is structured around three sub-brands that together form a unified housing platform: Orbit Group serves as the corporate, careers, and media arm; Orbit Customer Hub provides customer-facing information, support, and housing services; and Orbit Homes focuses on new build residential developments and market-sale housing. This structure separates customer engagement from property development while allowing cross-functional coordination across a portfolio of 100,000+ homes.

The revenue model is not publicly disclosed in detail, but is consistent with a UK housing association: rental income from social and affordable tenancies, service charges, and market-sale revenue through Orbit Homes. Pricing is not publicly disclosed and there is no disclosed ARR or productized software revenue. GTM motion is direct-to-resident via the multi-brand platform, with no third-party distribution partners identified. Headcount of 1,001-5,000 employees supports a large operational footprint in maintenance, asset management, customer service, and development activity. The organization is privately held, does not have a public ticker, and reports no funding rounds or M&A activity in the available data.

Short descriptiontext

Orbit is a UK not-for-profit housing group headquartered in Coventry that manages homes for over 100,000 customers through three divisions: Orbit Group (corporate), Orbit Customer Hub (resident services), and Orbit Homes (new build development).

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersCoventry, United Kingdom
HQ citystring
Coventry
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
affordable housing services, social housing management, new build homes, housing regeneration, residential property management
NAICS code2 codes
  • Residential Property Managers531311
  • Lessors of Residential Buildings and Dwellings53111
SIC code1 code
  • Lessors Of Real Property, Nec6519
Product category
Social and Affordable Housing Services
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1Orbit Group
Description

Corporate information, careers and media

orbit.org.uk
+2 more records
Core offering1 text field

Orbit is a UK-based not-for-profit housing group that manages a portfolio of homes for over 100,000 customers across the United Kingdom. The organisation provides housing management services, develops new build residential properties, and runs regeneration programmes for aging housing stock and communities through three sub-brands: Orbit Group, Orbit Customer Hub, and Orbit Homes.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Orbit is a not-for-profit UK housing group managing a portfolio of homes for over 100,000 customers. The organization operates as a unified housing group with three main divisions: Orbit Group (corporate, careers, and media), Orbit Customer Hub (customer support and services), and Orbit Homes (new build homes and developments). These three sub-brands work together to provide comprehensive housing services from customer engagement through to property development.

Product and service1 record
1Orbit Group
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Home Group
TypeDirect peer
Description

UK housing association providing social housing, supported housing and new build development. Comparable to Orbit in customer base, geographic spread, and integrated service model.

2Network Homes
TypeDirect peer
Description

UK housing association focused on affordable and shared ownership housing with development activity. Comparable to Orbit in serving UK residents through housing management plus new build homes.

3Notting Hill Genesis
TypeDirect peer
Description

Large UK housing association formed by the merger of Notting Hill Housing and Genesis Housing Association. Operates the same housing-management plus development model as Orbit at national scale.

4Hyde Group
TypeDirect peer
Description

UK housing association providing general needs, supported, and shared ownership housing alongside new build development. Closely comparable to Orbit's mix of housing management, sales, and regeneration.

5Guinness Partnership
TypeDirect peer
Description

UK housing association providing affordable homes, supported housing and new build development. Comparable to Orbit in serving a large national resident base through an integrated housing group structure.

6Clarion Housing Group
TypeDirect peer
Description

Largest UK housing association, managing more than 125,000 homes. Directly comparable to Orbit as a national-scale, vertically integrated housing group offering development, housing management and resident services.

7Metropolitan Thames Valley
TypeDirect peer
Description

Large UK housing association managing tens of thousands of homes with development activity. Mirrors Orbit's profile of managing existing stock while building new homes across multiple regions.

8Places for London (TfL)
TypeRegional player
Description

Transport for London's housing division developing and managing residential properties across London. Compares to Orbit as a major UK residential landlord and developer, though operating primarily in a single city/region.

9Peabody
TypeDirect peer
Description

One of the UK's largest housing associations, providing social housing, new build development, and regeneration services across London and southern England. Highly comparable to Orbit in mission, resident base, and integrated build-plus-manage model.

10L&Q Group
TypeDirect peer
Description

Major UK housing association and developer with tens of thousands of homes in management. Comparable to Orbit in combining large-scale social housing with new build development and regeneration activity.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Orbit

Social and Affordable Housing Servicesorbit.org.uk

Orbit is a UK not-for-profit housing group headquartered in Coventry that manages homes for over 100,000 customers through three divisions: Orbit Group (corporate), Orbit Customer Hub (resident services), and Orbit Homes (new build development).

What Orbit does

Orbit is one of the UK's foremost housing groups and a not-for-profit provider operating from Coventry, United Kingdom. The group manages a portfolio of homes for over 100,000 customers across the UK, delivering housing management services, new build home development, and the regeneration of homes and communities in response to the UK's aging housing stock crisis.

The business is structured around three sub-brands that together form a unified housing platform: Orbit Group serves as the corporate, careers, and media arm; Orbit Customer Hub provides customer-facing information, support, and housing services; and Orbit Homes focuses on new build residential developments and market-sale housing. This structure separates customer engagement from property development while allowing cross-functional coordination across a portfolio of 100,000+ homes.

The revenue model is not publicly disclosed in detail, but is consistent with a UK housing association: rental income from social and affordable tenancies, service charges, and market-sale revenue through Orbit Homes. Pricing is not publicly disclosed and there is no disclosed ARR or productized software revenue. GTM motion is direct-to-resident via the multi-brand platform, with no third-party distribution partners identified. Headcount of 1,001-5,000 employees supports a large operational footprint in maintenance, asset management, customer service, and development activity. The organization is privately held, does not have a public ticker, and reports no funding rounds or M&A activity in the available data.

Orbit firmographics

Firmographics
Name
Orbit
Legal name
Orbit Group
Website
https://orbit.org.uk
Company type
Private
Founded year
1967
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Orbit is a UK not-for-profit housing group headquartered in Coventry that manages homes for over 100,000 customers through three divisions: Orbit Group (corporate), Orbit Customer Hub (resident services), and Orbit Homes (new build development).
Ownership category
akta.pro rank

Where Orbit is headquartered

Location

Headquarters

HQ city
Coventry
HQ country
United Kingdom
HQ region
Europe

Markets served

Orbit business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Distribution channels1 record

Orbit product offering

Product offering

Core offering

Orbit is a UK-based not-for-profit housing group that manages a portfolio of homes for over 100,000 customers across the United Kingdom. The organisation provides housing management services, develops new build residential properties, and runs regeneration programmes for aging housing stock and communities through three sub-brands: Orbit Group, Orbit Customer Hub, and Orbit Homes.

Product overview

Orbit is a not-for-profit UK housing group managing a portfolio of homes for over 100,000 customers. The organization operates as a unified housing group with three main divisions: Orbit Group (corporate, careers, and media), Orbit Customer Hub (customer support and services), and Orbit Homes (new build homes and developments). These three sub-brands work together to provide comprehensive housing services from customer engagement through to property development.

Differentiator

Problem solved

Functional benefit

Brands

  • Orbit Group: Corporate information, careers and media
  • Orbit Customer Hub
  • Orbit Homes

Products and services

  • Orbit Group

Companies that use Orbit

Customer profile

Segments1 record

Ideal customer profiles1 record

Orbit technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Orbit partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Orbit competitors and assessment

Company assessment

Direct peers

  • Home Group: UK housing association providing social housing, supported housing and new build development. Comparable to Orbit in customer base, geographic spread, and integrated service model.
  • Network Homes: UK housing association focused on affordable and shared ownership housing with development activity. Comparable to Orbit in serving UK residents through housing management plus new build homes.
  • Notting Hill Genesis: Large UK housing association formed by the merger of Notting Hill Housing and Genesis Housing Association. Operates the same housing-management plus development model as Orbit at national scale.
  • Hyde Group: UK housing association providing general needs, supported, and shared ownership housing alongside new build development. Closely comparable to Orbit's mix of housing management, sales, and regeneration.
  • Guinness Partnership: UK housing association providing affordable homes, supported housing and new build development. Comparable to Orbit in serving a large national resident base through an integrated housing group structure.
  • Clarion Housing Group: Largest UK housing association, managing more than 125,000 homes. Directly comparable to Orbit as a national-scale, vertically integrated housing group offering development, housing management and resident services.
  • Metropolitan Thames Valley: Large UK housing association managing tens of thousands of homes with development activity. Mirrors Orbit's profile of managing existing stock while building new homes across multiple regions.
  • Peabody: One of the UK's largest housing associations, providing social housing, new build development, and regeneration services across London and southern England. Highly comparable to Orbit in mission, resident base, and integrated build-plus-manage model.
  • L&Q Group: Major UK housing association and developer with tens of thousands of homes in management. Comparable to Orbit in combining large-scale social housing with new build development and regeneration activity.

Regional players

  • Places for London (TfL): Transport for London's housing division developing and managing residential properties across London. Compares to Orbit as a major UK residential landlord and developer, though operating primarily in a single city/region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Orbit social profiles

Digital presence

Orbit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Orbit leadership team

Management profile

Number of profiles

Profiles2 records

Orbit subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Orbit funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Orbit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit

What does Orbit do?

Orbit is a UK-based not-for-profit housing group that manages a portfolio of homes for over 100,000 customers across the United Kingdom. The organisation provides housing management services, develops new build residential properties, and runs regeneration programmes for aging housing stock and communities through three sub-brands: Orbit Group, Orbit Customer Hub, and Orbit Homes.

Is Orbit a public or private company?

Orbit is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Orbit founded?

Orbit was founded in 1967. It employs 1,001 to 5,000 people.

Where is Orbit based?

Orbit is headquartered in Coventry, United Kingdom, in the Europe region.

Who are Orbit's main competitors?

Direct peers on record are Home Group, Network Homes, Notting Hill Genesis, Hyde Group, Guinness Partnership, Clarion Housing Group, Metropolitan Thames Valley, Peabody and L&Q Group. Places for London (TfL) is listed as a regional player.

Does Orbit have an API?

No public API is recorded for Orbit.

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Live signals
InsidermediaOrbit appoints national land and new business directorOrbit promoted Andrew Hardy to national land and new business director, a newly created role. He will oversee land acquisition and planning applications across all regions, supporting the group's target of 7,000 new and regenerated homes by 2030. Hardy has over 20 years of housebuilding experience.InsidermediaFirst timber frame structures up at £26m affordable housing scheme - a “visible sign of the progress being made on site”First timber frame structures have been assembled at a £26m affordable housing development at Projects Drive in Rugby, manufactured at Morro Partnerships' Innovation Hub in Leicester. The six-acre brownfield project, with Orbit and Homes England, will deliver 108 homes, 72 social rent and 36 shared ownership. First handovers are expected by year-end, with final handovers in late 2027.The UKTimber frames rise at Rugby’s £26m affordable homes schemeThe first timber frame structures have been assembled at Projects Drive, a £26m affordable housing development in Rugby delivered by developer Morro Partnerships in partnership with housing association Orbit, with support from Homes England and the West Midlands Combined Authority. The six-acre brownfield site will deliver 108 new homes, 72 for social rent and 36 for shared ownership, including one- and two-bedroom apartments.BdailyRugby scheme reaches construction milestoneProjects Drive, a £26 million affordable housing scheme in Rugby, Warwickshire, has reached a construction milestone with the first timber frame structures assembled. Developer Morro Partnerships, in partnership with housing association Orbit, is building 108 homes on a six-acre brownfield site, with 72 for social rent and 36 for shared ownership. First homes are expected in late 2026, with completion in late 2027.OrbitgroupOrbit releases updated Sustainability StrategyNot-for-profit housing provider Orbit has released an updated Sustainability Strategy aligned with its 2030 ambitions to enhance customer experience and environmental responsibility. The revised plan includes updated targets for net zero carbon transition, waste reduction, and biodiversity conservation, alongside a commitment to deliver £100 million in social value by 2025.