Théâtre Édouard VII

What Théâtre Édouard VII does

Théâtre Édouard VII is a historic Parisian theater venue operating at 10 place Édouard VII in the 9th arrondissement, with 730 seats on three levels and an 80 m² stage, founded in 1913 and operating as a French SAS (THÉÂTRE ÉDOUARD VII, SAS, share capital €450,000). Since late 2017 it has been owned by the Pascal Legros Group, a diversified live-entertainment operator that also controls Théâtre des Nouveautés, Théâtre Fontaine, and the Marignydecor scenery workshops. The theater programs a diversified slate of plays, comedy shows, musical performances, and a recurring intellectual conference cycle called "Rencontres et savoirs," featuring French headline talent across acting, comedy, and music (e.g., Pierre Arditi, Isabelle Carré, Jean Reno, Alain Chamfort, Thomas Wiesel). Notable historic associations include Sacha Guitry (1920s), Pierre Bergé (1970s–80s), and Bernard Murat (2001–2017).

The product surface spans a digital core (Tickandlive-powered online ticketing integrated with ATOS SSL-encrypted card payments), physical sales channels (box office, telephone reservations), ancillary commercial offerings (gift cards valid 1 year, electronic only; private event privatization for up to 400 cocktail guests; restaurant partnership with on-premises Lazzi), and a streaming layer added to the conference cycle with one-month replay access. The venue is also accessible to reduced-mobility audiences via dedicated wheelchair seating in the Corbeille area and phone reservations.

The business model combines one-time ticket sales (plays, comedy, concerts) with subscription-style recurring revenue (multi-conference packages for in-room or streaming), event-professional services (private hire, corporate groups), and ancillary ecommerce (gift cards). Go-to-market is hybrid direct-to-consumer via online and physical box office, plus an inside-sales motion through a dedicated group-commercial team serving corporate clients, comités d'entreprise, schools, associations, and event agencies for groups of 10 or more. Geographic footprint is domestic France only; no international expansion is signaled. Operations are actively running with programming scheduled through 2027.

Name

Théâtre Édouard VII

Legal name

THÉÂTRE ÉDOUARD VII, SAS

Website

https://theatreedouard7.com

Company type

Private

Founded year

1913

Operating status

Operating

Short description

Théâtre Édouard VII operates a 730-seat historic Parisian theater, programming plays, comedy, concerts, and an annual intellectual conference cycle since 2017 within the Pascal Legros Group, selling tickets, subscriptions, and private event services to individual and corporate audiences.

Ownership category

akta.pro rank

Product category

Live Theater & Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Theater, Musicals & Performing Arts (THAJAFAB), Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Live theater performances
• Conference cycle programming
• Event venue privatization
• Online ticketing services
• Group bookings

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Primary revenue stream from selling individual tickets for theater performances, plays, concerts, and conferences. Tickets are sold online, at box office, and by phone with prices including all taxes and booking fees.
2. Conference subscriptions: Season subscription packages for the 'Rencontres et savoirs' conference cycle, offering 4+ conferences at preferential rates for both in-person and streaming attendance.
3. Event privatization: Revenue from privatizing the theater for corporate events, conventions, seminars, and receptions. The theater offers up to 400 person cocktail capacity with full technical amenities.
4. Gift cards: Electronic gift cards sold in variable amounts, valid for one year, redeemable for any performance or conference at the theater.
5. Restaurant partnership: Partnership with Lazzi restaurant on premises, providing dining revenue share or tenant arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Théâtre Édouard VII is a historic Parisian theater that produces and hosts live performances including plays, comedy, music concerts, and a recurring intellectual conference series ("Rencontres et savoirs"). It sells tickets through its own online platform (Tickandlive), physical box office, and group sales, and offers event privatization services for corporate functions, conventions, and receptions for up to 400 guests.

Product overview

Théâtre Édouard VII is a historic Parisian theater venue offering a diversified entertainment portfolio centered on live performances. The core offering consists of theatrical plays and comedy shows (such as Le Père, Thomas Wiesel, Jean Reno) and a conference series called 'Rencontres et Savoirs'. Additional services include an online ticketing platform (Tickandlive), gift cards, private event hosting for up to 400 guests, group booking services, and accessibility accommodations. The theater is part of the Pascal Legros group which operates three Parisian theaters.

Differentiator

Problem solved

Functional benefit

Brands

• Rencontres et savoirs: Conference cycle programme featuring lectures by prominent speakers on various topics including health, philosophy, and science.

Products and services

• Théâtre - Spectacles (Live theater performances) Live theatrical performances including plays (e.g., 'Le Père' with Pierre Arditi and Isabelle Carré), comedy shows (Thomas Wiesel, Jessé), and musical performances (Alain Chamfort, Jean Reno) staged at the historic 730-seat Théâtre Édouard VII. Available to general public and groups, with reduced rates for students, seniors, and unemployed at box office.
• Rencontres et Savoirs - Cycle de conférences (Conference cycle subscription) Annual intellectual conference series featuring 8 lectures per season (October to May) on topics spanning health, philosophy, and science. Available via in-room subscription (4+ conferences in person) or streaming subscription (4+ conferences online with 1-month replay access), both at preferential rates compared to individual conference tickets.
• Événementiel / Privatisation (Private event hosting) Venue privatization services for corporate events, conventions, seminars, receptions, and cocktail parties. Capacity up to 400 persons for cocktail format and 730 seated, with 80 m² stage and state-of-the-art technical amenities. Includes full technical support.
• Service Collectivités et Groupes (Group booking service) Dedicated group booking service for 10+ people offering preferential rates to associations, schools, companies, event agencies, and committees of enterprises (CE). A dedicated commercial team (Sébastien Roussel, Sarah Lecordier) handles reservations, advance option holds, and payment arrangements due one month before the event.
• Carte cadeau (Gift card) Electronic gift cards sold in variable amounts, valid for 1 year, redeemable for any performance or conference at Théâtre Édouard VII. Sold exclusively in electronic format via the online ticketing platform.
• Billetterie en ligne (Online ticketing platform) Tickandlive-powered online ticketing platform integrated into the theater's website, supporting seat selection and secure credit card payment processing via ATOS SSL encryption (Visa, Mastercard, American Express). Tickets can be printed at home or delivered to mobile devices.
• Accessibilité PMR (Reduced mobility accessibility service) Accessibility accommodations for reduced mobility guests, providing wheelchair-accessible seating in the Corbeille section and advance reservation by phone. Supports inclusive theater attendance for patrons with mobility needs.
• Streaming de conférences (Conference streaming) Live streaming service for 'Rencontres et savoirs' conferences, enabling remote attendance via direct broadcast and providing 1-month replay access for subscribers.

Quantifiable outcome

• 730 seats capacity with optimal viewing from 3 levels
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Lazzi RestaurantminorStrategic or Co-development PartnerLazzi restaurant operates on the theater premises, providing dining services for theatergoers. Restaurant accessible via separate website (lazzi.fr).
• TickandlivecoreTechnology or IntegrationThird-party ticketing platform integrated into the theater's website for online ticket sales, seat selection, and secure payment processing.
• ATOScoreTechnology or IntegrationSecure payment processor for online credit card transactions (Visa, Mastercard, American Express) using SSL encryption. All card data handled by ATOS without passing through theater servers.
• Pascal Legros Group (Théâtre Fontaine, Théâtre des Nouveautés)coreStrategic or Co-development PartnerSince late 2017, Théâtre Édouard VII is part of Pascal Legros Group alongside Théâtre des Nouveautés and Théâtre Fontaine. The group also owns Marigny scenery workshops. This enables cross-theater programming, shared resources, and group marketing initiatives across all three Parisian venues.
• SACD HumourminorOthersSACD (Société des Auteurs et Compositeurs Dramatiques) Humour fund provided support for Jessé's show 'Message Personnel'.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Théâtre du Palais-Royal: Historic Parisian theater near the Louvre presenting commercial plays including long-running hit productions. Comparable heritage venue, boulevard-theater programming, and central Paris audience targeting.
• Théâtre Marigny: Historic Parisian theater located near the Champs-Élysées, hosting commercial productions, one-person shows, and special events. Comparable heritage venue with overlapping programming and audience.
• Théâtre Mogador: Large Parisian musical theater in the 9th arrondissement hosting Broadway-style productions and concerts. Comparable scale, central Paris location, and ticketing/business model to Théâtre Édouard VII.
• Théâtre Fontaine: Parisian theater and the third venue in the Pascal Legros Group portfolio. Comparable in size, programming (plays, comedy, one-person shows), and target audience to Théâtre Édouard VII.
• Théâtre Antoine: Long-established Parisian boulevard theater (over 150 years) presenting commercial plays and comedy. Comparable heritage positioning, programming style, and Paris 9th/16th arrondissement audience overlap.
• Théâtre des Nouveautés: Parisian boulevard theater owned by the same Pascal Legros Group, offering commercial plays and comedy in a similar central location. Direct sibling venue with shared management, marketing, and production resources.
• Théâtre de Paris: Mid-size Parisian theater in the 9th arrondissement (similar geography to Édouard VII) presenting commercial plays, comedy, and celebrity-driven productions. Directly competes for the same Parisian theater audience.
• Comédie des Champs-Élysées: Prestigious Parisian theater hosting plays, comedy, and one-person shows in the 8th arrondissement. Comparable heritage positioning, premium Paris location, and broad theatrical programming.

Broad incumbents

• Théâtre du Châtelet: Major Parisian theater hosting large-scale musicals, opera, and concerts. A larger and more established venue broader in scale than Édouard VII, but competing for the same premium cultural-entertainment audience in central Paris.
• Théâtre des Bouffes du Nord: Historic Parisian theater (founded 1816) in the 10th arrondissement offering contemporary theater, music, and international productions. Comparable heritage asset and alternative theatrical programming appealing to similar Parisian cultural audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXm0FoU8up0PvkeBppq4Maw/featured
• Facebookfacebook.com/theatreedouardVII
• Instagraminstagram.com/theatreedouard7
• Xx.com/PascalLegrosOff

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Édouard VII