RULER
RULER is an evidence-based social and emotional learning program developed at Yale University's Center for Emotional Intelligence, serving Pre-K to 12 schools and out-of-school time programs with curriculum, training institutes, and implementation support adopted by 5,000+ schools globally.
- Company typePrivate
- Founded-
- HeadquartersNew Haven, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What RULER does
RULER is an evidence-based social and emotional learning (SEL) approach developed and operated through the Yale Center for Emotional Intelligence under Director Dr. Marc Brackett. The program's core methodology centers on five skills — Recognizing, Understanding, Labeling, Expressing, and Regulating emotions — supported by four implementation tools (Charter, Mood Meter, Meta-Moment, and Blueprint) and age-appropriate Pre-K through 12 curriculum units. A team of approximately 35 professionals spanning operations, product development, marketing, communications, implementation, and research supports the program, which is delivered through three training modalities: a 6-week RULER Institute Online program, a 2-day in-person RULER Institute at Yale, and RULER Institute On-Site delivered at client locations. Training packages (priced at $6,000–$7,500 base plus $1,000–$1,500 per additional participant) include a multi-year implementation support package, after which schools can renew via an annual RULER Subscription bundling ongoing services, events, and resources. RULER has been adopted by over 5,000 public and private schools across 48 U.S. states and internationally in Australia, China, England, Italy, Mexico, and Spain. The program holds the CASEL SELect designation and is distributed directly to schools, with extensions into Out-of-School Time programs through a partnership with Boys & Girls Clubs of America and into the home through RULER for Families content available in English, Spanish, and Mandarin. As an academic initiative embedded in Yale University, RULER operates as a non-profit educational program rather than an independent commercial entity.
RULER firmographics
Firmographics- Name
- RULER
- Legal name
- RULER (Yale Center for Emotional Intelligence)
- Website
- https://rulerapproach.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RULER is an evidence-based social and emotional learning program developed at Yale University's Center for Emotional Intelligence, serving Pre-K to 12 schools and out-of-school time programs with curriculum, training institutes, and implementation support adopted by 5,000+ schools globally.
- Ownership category
- akta.pro rank
Where RULER is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RULER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- RULER Training Institutes: Schools pay for team-based training institutes (online 6-week programs or in-person 2-day sessions at Yale) that include certificates, curriculum resources, and implementation support packages lasting 2 years
- Annual RULER Subscription: Schools with expired support packages can renew annual subscriptions that bundle support services, events, and resources for continued RULER implementation
- Individual Staff Training: Existing RULER schools can send new staff members to training at $1,500 per participant without renewing their entire package
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | RULER Institute Online - Base Package |
| Per seat | Annual | RULER Institute Online - Existing Schools |
| Subscription | Multi-year contract | RULER Institute at Yale - Base Package |
| Per seat | Annual | RULER Institute at Yale - Per Participant |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
RULER product offering
Product offeringCore offering
RULER is an evidence-based social and emotional learning (SEL) approach developed at the Yale Center for Emotional Intelligence that teaches the five RULER skills (Recognizing, Understanding, Labeling, Expressing, Regulating emotions) via four implementation tools (Charter, Mood Meter, Meta-Moment, Blueprint). Schools adopt it through paid team-based training institutes delivered online, at Yale, or on-site, paired with a Pre-K to 12 curriculum and an annual subscription that bundles implementation support, events, and resources.
Product overview
RULER is an evidence-based social and emotional learning (SEL) approach developed at the Yale Center for Emotional Intelligence, led by Dr. Marc Brackett. The core offering consists of the RULER approach with its four tools (Charter, Mood Meter, Meta-Moment, Blueprint) and the Pre-K to 12 curriculum designed for early childhood, elementary, middle, and high school settings. Implementation is supported through RULER Institute Training (available online, at Yale, or on-site), the RULER Online platform, and the annual RULER Subscription. Additional offerings include RULER for Families (available in English, Spanish, and Mandarin), Out-of-School Time resources, the Emotionally Intelligent Leadership Symposium, and the book 'Dealing with Feeling.' RULER has been adopted by over 5,000 schools in 48 U.S. states and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- RULER Institute Online: Online training program for implementing RULER in schools, consisting of 6-week interactive training sessions.
- RULER Institute at Yale
- RULER On-Site Training
- Emotionally Intelligent Leadership Symposium
Products and services
- RULER Institute Online Training
Quantifiable outcome
- Enhanced academic performance: Students in RULER classrooms earned significantly higher grades in English language arts and were rated by teachers as having better work habits and conduct compared to students without RULER
- +2 more outcomes
Companies that use RULER
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
RULER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RULER partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Boys & Girls Clubs of AmericacoreRULER collaborated with Boys & Girls Clubs of America to develop a Positive Club Climate toolkit designed to build social and emotional skills in both staff and youth in out-of-school time programs. Local Boys & Girls Clubs can access these toolkits through their organizations.
- ScholasticminorCollaboration with Scholastic to broaden recommended book lists for use with RULER programming, enhancing curriculum resources for emotional intelligence development in early childhood and elementary settings.
- Connecticut's Special Education Resource CenterminorContent review partnership to ensure RULER materials are accessible, inclusive, and culturally responsive for diverse learners, with review of curriculum by special education specialists.
- Yale Center for Emotional IntelligencecoreRULER was developed at and is operated through the Yale Center for Emotional Intelligence, with Dr. Marc Brackett serving as Director. The program leverages ongoing research and academic rigor from Yale University.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
RULER competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
RULER social profiles
Digital presenceRULER compliance and trust
Trust signalCompliance1 record
RULER financial estimates
Financial estimateRevenue estimate
Valuation estimate
RULER leadership team
Management profileNumber of profiles
Profiles3 records
RULER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RULER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RULER
What does RULER do?
RULER is an evidence-based social and emotional learning (SEL) approach developed at the Yale Center for Emotional Intelligence that teaches the five RULER skills (Recognizing, Understanding, Labeling, Expressing, Regulating emotions) via four implementation tools (Charter, Mood Meter, Meta-Moment, Blueprint). Schools adopt it through paid team-based training institutes delivered online, at Yale, or on-site, paired with a Pre-K to 12 curriculum and an annual subscription that bundles implementation support, events, and resources.
Is RULER a public or private company?
RULER is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RULER founded?
RULER was founded in -1. It employs 5,001 to 10,000 people.
Where is RULER based?
RULER is headquartered in New Haven, United States, in the North America region.
How does RULER make money?
Three revenue lines are on record. RULER Training Institutes are the primary driver. The others are annual RULER Subscription and individual Staff Training.
Does RULER have an API?
No public API is recorded for RULER.