Elephants

What Elephants does

Elephants Technologies Inc., operating as Elephants, is a US-incorporated private company that operates a free mobile application branded "The World's First Social Goals App." The core product enables individual consumers to set, track, and pursue personal goals — spanning fitness, relationships, career, finance, adventure, and wellness — in collaboration with friends and AI-powered goal coaches. The app's underlying architecture combines a social graph (group chat, leaderboards, streaks) with a conversational AI accountability layer (AI Goal Coaches) to differentiate from conventional solo goal-tracking apps, positioning the platform around communal motivation rather than individual logging. The application is distributed globally through mobile app stores as a free download with no disclosed subscription or in-app purchase model.

The company monetizes exclusively through a B2B advertising channel called "Sponsored Goals for Businesses." Brands design custom goal challenges (category, duration, rewards such as product discounts) that are promoted at the top of the in-app goal categories gallery and via shared goal links; participants can opt in to receive future communications from the sponsoring brand. Sales are handled through a direct-outreach, quote-based contact form (Tally.so), with no public rate card or named customers disclosed. A secondary owned-media channel — the Elephants Articles content hub — covers goal-setting topics across nine categories and functions as a top-of-funnel content marketing asset.

The company's technology stack includes text-based conversational AI agents for accountability, mobile app infrastructure (iOS/Android distribution), and a sponsored-content delivery layer that surfaces brand goals in the consumer UI. No API, SDK, or MCP integrations are documented; no patents, certifications, partnerships, or institutional investors are disclosed; and no management team, headcount, funding rounds, or geographic operating restrictions are present in the available source material. The corporate website carries a 2023 copyright, indicating the entity was actively operating by that year, but the company is otherwise at a very early, minimally-disclosed stage.

Name

Elephants

Legal name

Elephants Technologies Inc.

Website

https://elephantsapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elephants Technologies Inc. operates a free mobile app that combines friend-based social accountability with AI goal coaches for personal goal achievement. The company also runs a B2B sponsored-goals advertising program enabling brands to create custom in-app challenges.

Ownership category

akta.pro rank

Product category

Social Goal-Tracking Mobile Software

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Social goals app
• AI accountability coaching
• Sponsored brand goals
• Gamified habit tracking
• Goal achievement platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sponsored Goals for Businesses: Brands create and sponsor goals on the platform to build awareness and loyalty among users. Businesses can customize goal categories, durations, and offer rewards (such as product discounts) to participants who complete sponsored challenges. Users can opt in to receive future communication from sponsoring brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Elephants is a mobile app that lets individuals and their friends set, track, and complete personal goals together using social features (leaderboards, streaks, group chat) and AI-powered goal coaches for added accountability. The platform also offers a B2B "Sponsored Goals" product that lets brands design and promote branded goal challenges inside the app to drive awareness, engagement, and purchases.

Product overview

Elephants offers a unified social goals platform centered around its mobile app, which enables users to collaborate with friends and AI-powered coaches to achieve personal goals. The core Elephants App serves individual consumers with features for goal tracking, accountability, and gamification (leaderboards, streaks, group chat). The platform also includes a B2B module called Sponsored Goals for Businesses, allowing brands to create sponsored challenges that appear in the goal gallery to drive brand awareness and customer engagement. Additionally, Elephants provides a free Articles content hub covering diverse goal categories to support users throughout their goal-setting journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Elephants App Free mobile app that enables individuals to set, track, and achieve personal goals together with friends, using social features such as leaderboards, streaks, group chats, and AI-powered goal coaches for added accountability.
• Sponsored Goals for Businesses B2B offering that lets brands design, sponsor, and promote custom goals inside the Elephants app — including goal category, duration, and rewards such as product discounts — to build brand awareness, activate existing audiences, and drive purchases through authentic goal-based marketing.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stickk: Stickk is a goal-commitment platform that uses accountability partners and financial stakes to drive goal completion. It directly competes with Elephants' friend-based accountability model for personal goals.
• Habitica: Habitica is a gamified habit and goal-tracking app that turns tasks into an RPG-style experience with social parties, leaderboards, and accountability. It is the closest direct competitor to Elephants' social/gamified goals concept.
• Coach.me: Coach.me (formerly Lift) is a habit-tracking app with community coaching and accountability features. It overlaps directly with Elephants' combination of goal tracking, community support, and accountability coaching.
• Way of Life: Way of Life is a habit and goal tracking app that helps users build streaks and track progress over time. It overlaps with Elephants' personal goal tracking and streak-based gamification features.

Emerging players

• BetterUp: BetterUp is an AI-augmented coaching platform targeting enterprise and individual users. Its AI coaching component provides partial overlap with Elephants' AI goal coaches, though BetterUp focuses on enterprise coaching.
• BeReal: BeReal is a social engagement app with strong daily-active engagement mechanics among friend groups. It explores social accountability patterns that overlap with Elephants' friend-driven goal engagement.

Others

• Headspace: Headspace is a leading wellness and habit-formation app with social features. It is adjacent in the goal/wellness space and could pursue sponsored content opportunities similar to Elephants' sponsored goals model.
• Nike Run Club: Nike Run Club is a brand-sponsored running goal app with social features and in-app coaching. It competes with Elephants for sponsored goals in the fitness category and serves as a reference for brand-sponsored goal campaigns.

Broad incumbents

• Todoist: Todoist is a leading productivity and task management app that incorporates goal-setting and progress tracking. As a broad incumbent it could layer in social accountability features to compete with Elephants.
• Strava: Strava is a large-scale social fitness tracking app with strong network effects, leaderboards, and community challenges. It is a broad incumbent in the social-athletic-goal space that could expand into Elephants' broader goal categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/elephantsapp
• LinkedInlinkedin.com/company/elephantstechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephants