Gloucester Ski and Snowboard Centre

What Gloucester Ski and Snowboard Centre does

Gloucester Ski and Snowboard Centre operates a year-round dry ski slope and multi-activity leisure facility at Matson Lane, Robinswood Hill, Gloucester, United Kingdom, claiming the longest dry ski slope in England at 255 metres alongside a 40-metre nursery slope, a dedicated tubing slope, and a Snowflex-surfaced freestyle park with rails, boxes, quarter pipes, and a monthly airbag training session. The business is operated by Gloucester Sport and Leisure Limited, a private limited company registered in England (Company Number 08079818), with 11–50 employees and origins tracing to construction in 1973 under founder Barry Peacey of Larkham Farm.

The facility runs a portfolio of snow sports and adjacent leisure activities, including ski lessons from age 3, snowboard lessons from age 10, recreational lift passes, coaching programmes, tubing sessions, and Battle-Hill outdoor laser tag — a 15,000 sqm woodland arena using Action Tag wireless equipment across four gaming zones supporting up to 40 participants. Supporting on-site infrastructure includes the Wintersteiger Sigma SBI ski and snowboard servicing department, the My Race snow sports retail shop, and Eddie's Ski Shack, a fully licensed café and bar. The centre hosts three partner organisations — Gloucester Ski Club, Western Counties Ski Club, and Gloucester Adaptive Ski Club — and acts as a Snowsport England Development Centre for ski racing and instructor training.

Revenue is generated across eight documented streams: ski and snowboard lessons and packs, recreational day and monthly/yearly lift passes, coaching sessions, tubing sessions, Battle-Hill laser tag, party and corporate event packages, ski and snowboard servicing, and gift vouchers, with food and beverage and retail as supplementary lines. Distribution is direct-to-consumer via the integrated bookings.gloucestershire.com platform, telephone reservations, on-site sales, and a dedicated school group channel, all serving the South West England market with no disclosed multi-site expansion or external investment.

Name

Gloucester Ski and Snowboard Centre

Legal name

Gloucester Sport and Leisure Limited

Website

https://gloucesterski.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloucester Ski and Snowboard Centre operates a year-round dry ski slope and multi-activity leisure facility in Gloucester, UK, offering ski and snowboard lessons, tubing, Battle-Hill outdoor laser tag, freestyle training, ski racing clubs, adaptive skiing, on-site servicing, café, and retail to local families, schools, and racing clubs.

Ownership category

akta.pro rank

Product category

Dry Ski Slope & Leisure Centre

NAICS

Skiing Facilities (71392), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAAAJAB

Ski Areas & Lift Operations (Independent Mountains)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYTHAAAJAC

Ski & Snowboard Schools (Instruction & Coaching)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

SECONDARYMPAKAJAI

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYCRAMAJAF

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

Keywords

• Dry ski slope facilities
• Snow sports instruction
• Outdoor laser tag
• Ski equipment servicing
• Leisure activity centre

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ski and Snowboard Lessons: Group and private lessons for skiing (ages 3+) and snowboarding (ages 10+), including ski packs, coaching sessions, holiday programmes, and instructor training courses. Revenue is per session or package basis.
2. Recreational Lift Passes: Day passes, lift passes (monthly and yearly), and recreational session fees for experienced skiers and snowboarders who can use the slopes independently. Equipment hire included in session prices.
3. Party Packages: Various party options including ski parties (£250 for up to 10 children), snowboard parties, tubing parties, laser tag parties (£27-33 per person), and adult tubing events with food and drinks packages.
4. Tubing Sessions: 30-minute tubing sessions at £15 per person, tube and chomp packages at £25 including meal and soft drink, and Tubing Tuesdays promotions.
5. Laser Tag (Battle Hill): Hour-long laser tag sessions at £24 per person, children's party packages at £27, adult party at £33, and after-school specials at £18 during July-August.
6. Ski and Snowboard Servicing: Professional equipment maintenance including full service (£67), standard service (£52), hand wax (£28), base patch (£40), edge grind only (£23), drill mounting (£65), pre-drilled mount (£50), rail mount (£35), wax and edge (£42).
7. Food and Beverage (Eddie's Ski Shack): Fully licensed café/bar offering hot and cold food and drinks, with allergen information available. Catering for all-day visitors and party bookings.
8. Gift Vouchers: Vouchers available in denominations of £15, £25, £50, £70, £100, and £150 for ski lessons, tubing, laser tag, and My Race snow sports shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gloucester Ski and Snowboard Centre operates a year-round dry ski slope facility in Gloucester, UK, offering ski and snowboard lessons for ages 3+ and 10+ respectively, plus tubing, Battle-Hill outdoor laser tag, freestyle park with Snowflex surfacing, ski/snowboard equipment servicing, party packages, holiday activity programmes, and school group sessions. The 255-metre main slope is the longest dry ski slope in England.

Product overview

Gloucester Ski and Snowboard Centre operates a dry ski slope facility offering a comprehensive portfolio of snow sports activities. The core offerings are ski and snowboard lessons (group and private) for ages 3+ and 10+ respectively, progressing students from complete beginner to recreational standard. Adjacent activity verticals include tubing sessions and Battle-Hill laser tag (outdoor woodland laser tag with Action Tag equipment). The centre hosts racing clubs (Gloucester Ski Club and Western Counties Ski Club), an Adaptive Ski Club for disabled participants, and freestyle facilities including a dedicated slope with Snowflex surfacing and monthly airbag sessions. Supporting services include ski/snowboard servicing (full service, waxing, mounting), equipment hire, Eddie's Ski Shack licensed cafe/bar, party packages, school programs, holiday activity camps, coaching sessions, and gift vouchers. The facility operates year-round and is the longest dry ski slope in England with a 255-metre main slope.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Lessons

Quantifiable outcome

• Progressive skill development from complete beginner to recreational standard achievable in 4-lesson ski pack programme
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Snowsport EnglandcoreStrategic or Co-development PartnerGloucester Ski & Snowboard Centre is a Development Centre for ski racing and instructor training, operating the Snowsport England Coach Awards Scheme. Structured training programmes run every Wednesday evening through summer starting in May.
• British Association of Snowsports Instructors (BASI)minorStrategic or Co-development PartnerContact recommended for those wanting to teach specifically on snow. Centre connects instructors with international snow-based teaching opportunities.
• Action TagcoreTechnology or IntegrationBattle Hill is the first outdoor laser tag facility in the UK equipped with the latest guns and equipment from market leaders Action Tag. The totally wireless system offers advanced programming and multiple game scenarios.
• My Race Snow Sports ShopcoreChannel Partner/ Reseller/ DistributorOn-site snow sports retail shop stocking the latest snow sports hardware. Gift vouchers available for purchase.
• Gloucester Ski ClubcoreStrategic or Co-development PartnerSki racing club training on Thursday and Sunday evenings with dedicated race slope. Has produced ski racing champions and British team members competing nationally and internationally.
• Western Counties Ski ClubcoreStrategic or Co-development PartnerSlalom and Giant Slalom racing club meeting on Monday evenings. Holds training camps and arranges annual snow holidays. Provides coaching for members with national and international racing experience.
• Dragons AlpineminorStrategic or Co-development PartnerSnow training partner used by Gloucester Ski Club for feeding skiers into race programmes, primarily based in the Alps.
• Gloucester Adaptive Ski ClubcoreStrategic or Co-development PartnerClub based in Gloucester providing support, training, and opportunities for disabled skiers and volunteers. Operates one Sunday each month, offering tasters, teaching, coaching, guiding, and support to the disabled community.
• Unique AcademyminorStrategic or Co-development PartnerSnow training partner providing additional programme options alongside Western Counties Ski Club's resident coaches.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Snozone: UK indoor real-snow ski centre operating sites at Castleford and Milton Keynes, offering lessons, freestyle and parties. Comparable ski/lesson proposition but in an indoor real-snow format.
• Chill Factore: Largest indoor real-snow ski centre in the UK, located in Manchester. Comparable as a year-round UK ski lesson and freestyle operator, but at much larger scale and using real snow indoors.
• The Snow Centre: Indoor real-snow ski and snowboard centre in Hemel Hempstead offering lessons, freestyle and race training. Comparable lesson and race-development proposition in an indoor setting.

Direct peers

• Essex Snowsports: Basildon-based dry ski centre providing ski/snowboard lessons, race training and freestyle coaching. Directly comparable dry-slope, lesson-led model with club partnerships.
• Lee Valley Snowsports Centre: Public dry ski slope in north London with lessons, freestyle facilities and tubing. Comparable as a UK dry-slope operator running mixed lesson/recreational programmes.
• Sandown Ski Centre: Long-standing UK dry ski slope in Surrey offering ski/snowboard lessons, recreational sessions, freestyle and tubing. Closest direct comparable by product mix, dry-slope operating model and lesson-led GTM.
• Plymouth Ski Centre: South West dry ski centre offering lessons, freestyle and tubing, run by a leisure operator. Comparable geography (South West) and multi-activity dry-slope proposition.

Emerging players

• Go Ape: UK-wide outdoor adventure-activity operator offering high-ropes, segway and similar experiences for families, schools and corporate groups. Comparable overlapping customer segments (families, schools, parties) and experience-led leisure rather than direct product overlap.

Regional players

• Midlothian Snowsports Centre: Dry ski slope and snowsports centre in Scotland operated by Midlothian Council. Comparable as a UK dry-slope operator with lessons and race training, but primarily serves a Scottish catchment rather than Gloucester's South West market.

Others

• Action Tag UK: UK supplier of wireless outdoor laser tag equipment and the technology partner behind Gloucester's Battle Hill facility. Relevant as an enabling vendor in the laser-tag revenue stream rather than a competing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gloucester_ski
• Facebookfacebook.com/GloucesterSki
• Instagraminstagram.com/gloucester_ski

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloucester Ski and Snowboard Centre