What AREL does

AREL (AREL ARÇAĞ ELK. MAK. SAN. VE TİC. LTD. ŞTİ.) is a privately held Turkish industrial electrical equipment manufacturer founded in 1987 by Aydın Arcağ in Ankara. The company designs and builds a diversified portfolio of high-frequency electromechanical products including concrete vibrators (electric, pneumatic, and form types), frequency converters, diesel and portable generators (2.5–200 KVA), brushless single- and three-phase alternators (5.5–200 KVA with AVR), diesel welding machines with auxiliary power generation, 400Hz ground power units for aviation, and high-frequency spindle motors (0.18–12 KW, up to 24,000 RPM) for woodworking CNC machinery. Underlying technology centers on proprietary high-frequency conversion systems, 16-pole and 32-pole brushless alternators with electronic voltage regulation (voltage stability ±1.5%, THD under 2% on 400Hz units), and integrated diesel-driven welding systems.

The company operates two Ankara facilities — a headquarters in the Ostim industrial district and a second production site in the Sincan 1st Organized Industrial Zone — and serves three primary verticals: construction (concrete compaction, site power, mobile lighting), civil aviation and defense (400Hz GPUs, radar generators), and woodworking machinery (high-speed spindle motors, ATC spindles). GTM is B2B enterprise field sales conducted directly from the factory via phone, fax, email, and inquiry forms, supplemented by trade show participation at IDEF (defense) and WOODEX (woodworking) exhibitions. Pricing is quote-based, customized by specifications and power rating, with a standard two-year warranty. The company holds TÜV Rheinland ISO 9001 certification and reports export activity, though it remains primarily a Turkish-domestic manufacturer with a small footprint in adjacent regional markets such as Russia/CIS.

Revenue mechanics are hardware sales of completed units with customization options; the company is family-owned (founder Aydın Arcağ, joined by children Nilay and Hakan in the 1990s), has 51–100 employees, has taken no external funding, and does not publicly disclose financials. AREL positions itself as the first Turkish designer-manufacturer of several product categories (diesel welding machines, 400Hz generators, converter-type concrete vibrators, high-frequency electric motors), leveraging local production to substitute for imported equipment.

Name

AREL

Legal name

AREL ARÇAĞ ELK. MAK. SAN. VE TİC. LTD. ŞTİ.

Website

https://arel.com.tr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

AREL is a privately held Turkish industrial machinery manufacturer (founded 1987, Ankara) that designs and produces concrete vibrators, diesel welding machines, generators, alternators, 400Hz ground power units, and high-frequency spindle motors for construction, aviation/defense, and woodworking sectors.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Manufacturing

NAICS

Electrical Equipment Manufacturing (33531), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Other General Purpose Machinery Manufacturing (3339)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

Keywords

• Industrial electrical equipment
• Concrete vibrators
• Diesel welding machines
• Power generators
• Spindle motors

Headquarters

HQ city

Ostim

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Equipment Manufacturing: AREL generates revenue through the manufacture and sale of industrial electrical equipment including concrete vibrators, frequency converters, generators, diesel welding machines, alternators, mobile lighting towers, spindle motors, and ground power units. Products are sold as complete units with customization options for specific industrial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AREL is an industrial electrical equipment manufacturer that designs and produces concrete vibrators, frequency converters, generators (2.5-200 KVA), diesel welding machines, alternators, mobile lighting towers, spindle motors (up to 24,000 RPM), and 400Hz ground power units for aviation. The company manufactures these products locally in its Ankara, Turkey facilities for construction, civil aviation/defense, and woodworking industry customers, with custom manufacturing capabilities for specialized power requirements.

Product overview

AREL is an industrial manufacturing company offering a diversified portfolio of electrical machinery and equipment for construction, civil aviation/defense, and wood working industries. The product portfolio includes concrete vibrators (electric internal, pneumatic, form vibrators), converters (electric, gasoline/diesel, transformer test) for powering vibrators, generators (portable and diesel, 2.5-200 KVA), diesel welding machines (portable, mobile, fixed systems), alternators (5.5-200 KVA with AVR), ground power units (400Hz + DC for aviation), spindle motors (0.18-12 KW, up to 24,000 RPM for wood working), and custom manufacturing products (400 Hz radar generators, DC power alternators, mobile lighting towers). The company operates primarily in Turkey with exports, serving construction, civil aviation/defense, and wood working machinery sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Vibrators (Beton Vibratörleri)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WEG: WEG is a major global manufacturer of industrial electric motors, generators, and alternators — directly overlapping with AREL's synchronous/asynchronous motors, brushless alternators, and frequency converter products. As a broad incumbent, WEG offers comparable industrial electrical equipment across similar power ranges and frequency specifications.
• Generac Holdings: Generac is a major global manufacturer of power generation equipment including diesel and portable generators (2.5-200+ KVA range, overlapping directly with AREL's generator product line). It is a broad incumbent in the same industrial power generation category AREL operates in, though at vastly greater scale and with a much wider product portfolio.
• Hobart Brothers (ITW): Hobart Brothers, part of ITW, manufactures engine-driven welding equipment for construction, military, and industrial applications — directly comparable to AREL's diesel welding machine product line. It is a broad incumbent in welding power sources with overlapping end markets in defense and field fabrication.
• FG Wilson (Caterpillar): FG Wilson, a Caterpillar brand, manufactures diesel and gas generator sets across a wide KVA range — directly comparable to AREL's 2.5-200 KVA generator portfolio. As a broad incumbent, FG Wilson competes for similar industrial, commercial, and construction power generation customers.
• ABB: ABB is a global industrial technology leader producing motors, generators, drives, and frequency converters serving heavy industry, mining, and infrastructure — overlapping with AREL's frequency converters, motors, and power generation portfolio. ABB's drives and motor businesses compete for similar industrial electrification customers as AREL.
• Siemens Energy: Siemens Energy manufactures large-scale power generation equipment, including turbine generator sets and grid-scale electrical apparatus — relevant as an adjacent broad incumbent competing in similar industrial power generation and electrical equipment categories as AREL.
• Atlas Copco: Atlas Copco is a global manufacturer of industrial power tools, generators, and concrete compaction equipment — directly overlapping with AREL's concrete vibrators, portable generators, and mobile lighting towers for construction markets. As a broad incumbent, Atlas Copco serves the same construction site power and compaction customer base as AREL.
• Cummins: Cummins is a leading global manufacturer of diesel engines, generators, and power systems serving construction, industrial, and defense markets — overlapping with AREL's diesel welding machines, generators, and aviation GPU segments. As a broad incumbent, Cummins dwarfs AREL in scale but competes for similar B2B industrial and defense procurement contracts.
• Lincoln Electric: Lincoln Electric is a global leader in welding equipment, including diesel engine-driven welding machines, directly comparable to AREL's diesel welding machine product line. It is a broad incumbent serving construction, fabrication, and pipeline customers with overlapping technology and end markets.

Direct peers

• Husqvarna Construction: Husqvarna Construction is a global manufacturer of concrete vibration and compaction equipment, including internal and external vibrators — directly competing with AREL's concrete vibrator product line. As a direct peer, Husqvarna serves the same construction concrete compaction customer base with comparable products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AREL