Twelve5's Rebel Hard Coffee
Twelve5's Rebel Hard Coffee is a privately held U.S. food and beverage company founded in 2018 that produces and sells hard coffee, hard tea, and hard juice products to adult consumers in the ready-to-drink alcoholic beverage category.
- Company typePrivate
- Founded2018
- HeadquartersNeenah, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Twelve5's Rebel Hard Coffee does
Twelve5's Rebel Hard Coffee is a privately held U.S. food and beverage company headquartered in Neenah, Wisconsin, founded in 2018. The company produces and sells hard coffee, hard tea, and hard juice products, operating in the ready-to-drink (RTD) alcoholic beverage category where coffee-, tea-, and juice-based alcohol products target adult consumers seeking flavored alternatives to traditional beer, wine, and spirits.
The company's product portfolio centers on alcoholic versions of typically non-alcoholic beverage formats, positioning it in a niche but competitive segment of the U.S. alcoholic beverage market. Based on its small employee base of 11-50, production is most likely handled through contract manufacturing rather than vertically integrated facilities, which is typical for early-stage CPG brands in this category. The company maintains a direct-to-consumer web presence at rebelhardcoffee.com but no distribution channel, retail account, or marketing channel data is publicly available in the source material.
Revenue mechanics, pricing structure, and customer segmentation are not disclosed. No funding rounds, ownership structure beyond private status, management team details, or partnership agreements are documented in the available data. The company's competitive position therefore cannot be triangulated against benchmarks because the only third-party content in the source aggregation is unrelated material (a public health conference website) that contains no information about Rebel Hard Coffee.
Twelve5's Rebel Hard Coffee firmographics
Firmographics- Name
- Twelve5's Rebel Hard Coffee
- Website
- https://rebelhardcoffee.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Twelve5's Rebel Hard Coffee is a privately held U.S. food and beverage company founded in 2018 that produces and sells hard coffee, hard tea, and hard juice products to adult consumers in the ready-to-drink alcoholic beverage category.
- Ownership category
- akta.pro rank
Twelve5's Rebel Hard Coffee industry classification
Industry- Product category
- Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121), Breweries (31212)
- SIC
- Beverages (2080), Malt Beverages (2082)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE), Ready-to-Drink (RTD) Coffee (CRADAHAF)
Keywords
Where Twelve5's Rebel Hard Coffee is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Markets served
Twelve5's Rebel Hard Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Twelve5's Rebel Hard Coffee product offering
Product offeringCore offering
Twelve5's Rebel Hard Coffee is a U.S.-based food and beverage manufacturer that produces and sells hard (alcoholic) coffee, hard tea, and hard juice products. The company develops and distributes ready-to-drink alcoholic beverages under its own Rebel Hard Coffee brand, targeting adult consumers seeking flavored malt-based and spirit-based drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Rebel Hard Coffee
- Hard Tea
- Hard Juice
Companies that use Twelve5's Rebel Hard Coffee
Customer profileIdeal customer profiles1 record
Twelve5's Rebel Hard Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twelve5's Rebel Hard Coffee partnerships and signals
Strategic signalExpansion highlights2 records
Twelve5's Rebel Hard Coffee competitors and assessment
Company assessmentBroad incumbents
- Truly Hard Seltzer (Boston Beer Company): Hard seltzer line from Boston Beer competing for the same RTD alcoholic beverage consumer occasions and retail placements as Rebel Hard Coffee.
- White Claw Hard Seltzer: Category-defining hard seltzer from Mark Anthony Brands. Competes for the same cooler-door real estate and on-premise accounts as Rebel Hard Coffee's portfolio and anchors the broader RTD alcoholic beverage trend.
Emerging players
- Mighty Swell Spiked Seltzer: Independent craft hard seltzer brand comparable in size and stage to Rebel Hard Coffee, competing in the same flavored RTD alcoholic beverage space via similar indie-brewery routes to market.
- High Noon Hard Seltzer: Vodka-based hard seltzer that grew rapidly as an independent challenger brand before acquisition. Comparable trajectory of an independent RTD alcohol brand scaling in a crowded category.
- Stōk Cold Brew Coffee: Major RTD coffee brand from Danone. Shares the ready-to-drink coffee category with Rebel Hard Coffee and competes for similar specialty-coffee consumer occasions at retail.
- La Colombe Coffee RTD: Specialty RTD coffee brand sharing the ready-to-drink coffee category with Rebel Hard Coffee's coffee line, though non-alcoholic; comparable in brand positioning and coffee-credibility consumer.
Others
- Vizzy Hard Seltzer: Hard seltzer brand from Molson Coors competing in the same RTD alcoholic beverage channel and on-premise landscape, illustrative of the scaled incumbents the company competes against for distribution.
Direct peers
- Twisted Tea (Boston Beer Company): The leading hard tea brand and the most direct parallel to Rebel Hard Coffee's hard tea line, owned by a large, publicly-traded beverage company with national DSD reach.
- Four Loko (Phusion Projects): Flavored malt beverage brand including hard coffee variants, competing in the same high-ABV flavored alcoholic beverage space as Rebel Hard Coffee with similar convenience-channel positioning.
- Pabst Blue Ribbon Hard Coffee: The flagship scaled hard coffee SKU in the U.S. market from Pabst Brewing Company. Directly competes with Rebel Hard Coffee in the hard coffee sub-category with established national distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Twelve5's Rebel Hard Coffee social profiles
Digital presenceTwelve5's Rebel Hard Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twelve5's Rebel Hard Coffee leadership team
Management profileNumber of profiles
Twelve5's Rebel Hard Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twelve5's Rebel Hard Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twelve5's Rebel Hard Coffee
What does Twelve5's Rebel Hard Coffee do?
Twelve5's Rebel Hard Coffee is a U.S.-based food and beverage manufacturer that produces and sells hard (alcoholic) coffee, hard tea, and hard juice products. The company develops and distributes ready-to-drink alcoholic beverages under its own Rebel Hard Coffee brand, targeting adult consumers seeking flavored malt-based and spirit-based drinks.
When was Twelve5's Rebel Hard Coffee founded?
Twelve5's Rebel Hard Coffee was founded in 2018. It employs 11 to 50 people.
Where is Twelve5's Rebel Hard Coffee based?
Twelve5's Rebel Hard Coffee is headquartered in Neenah, United States, in the North America region.
Who are Twelve5's Rebel Hard Coffee's main competitors?
Broad incumbents on record are Truly Hard Seltzer (Boston Beer Company) and White Claw Hard Seltzer. Emerging players are Mighty Swell Spiked Seltzer, High Noon Hard Seltzer, Stōk Cold Brew Coffee and La Colombe Coffee RTD. Vizzy Hard Seltzer is listed as an others. Direct peers are Twisted Tea (Boston Beer Company), Four Loko (Phusion Projects) and Pabst Blue Ribbon Hard Coffee.
Does Twelve5's Rebel Hard Coffee have an API?
No public API is recorded for Twelve5's Rebel Hard Coffee.
What industry is Twelve5's Rebel Hard Coffee in?
Twelve5's Rebel Hard Coffee's product category is Alcoholic Beverages. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFADAE, Ready-to-Drink (RTD) Coffee Manufacturing. Its NAICS code is 3121 and its SIC code is 2080.