Ophirum
Ophirum GmbH is a Frankfurt-based precious-metals retailer, founded in 2009, that buys and sells physical gold, silver, platinum, and palladium bars and coins through 64+ branches across Germany under the Ophirum and GOLDFUXX brands and an online shop, serving German retail consumers and businesses with vault storage, savings plans, and old-gold buyback services.
- Company typePrivate
- Founded2009
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ophirum does
Ophirum GmbH is a Frankfurt am Main-headquartered, privately held precious-metals retailer founded in 2009, operating Germany's largest gold-dealer branch network under the Ophirum and GOLDFUXX brands with 64+ retail locations nationwide plus an e-commerce platform at ophirum.de. The company buys and sells physical gold, silver, platinum, and palladium bars and coins sourced exclusively from LBMA-certified manufacturers (Heraeus/Argor-Heraeus, Heimerle+Meule, Umicore), earning revenue primarily on the bid-ask spread, with gold qualifying as VAT-exempt investment gold in Germany since 1993 while silver, platinum, and palladium carry 19% VAT.
Beyond spot buy/sell transactions, Ophirum operates a recurring-revenue ecosystem comprising the Goldsparplan (gold savings plan accepting monthly contributions from €1), the Mein Tresor vault-storage service in high-security vaults in Germany and Switzerland (with a personalized online portfolio portal), the Swiss Zollfreilager for duty-free storage of silver/platinum/palladium, and an Altgold buyback service for old gold, jewelry, and dental gold. Distribution is dual-channel: a nationwide physical retail network combined with direct-to-consumer e-commerce, supported by performance marketing (Google Ads, Meta, TikTok), an educational content hub, and the OPHIRUM Goldreport newsletter.
The company is founder/management-owned with three managing directors (Önder Ciftci as founder/CEO, Funda Sertkaya, and Markus Berger), no disclosed institutional shareholders or external funding, and no publicly disclosed revenue or headcount. Customer base is primarily German retail consumers with a secondary business-customer segment, and the technology stack consists of conventional e-commerce, analytics, and marketing integrations with no documented AI/ML capability.
Ophirum firmographics
Firmographics- Name
- Ophirum
- Legal name
- Ophirum GmbH
- Website
- https://ophirum.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ophirum GmbH is a Frankfurt-based precious-metals retailer, founded in 2009, that buys and sells physical gold, silver, platinum, and palladium bars and coins through 64+ branches across Germany under the Ophirum and GOLDFUXX brands and an online shop, serving German retail consumers and businesses with vault storage, savings plans, and old-gold buyback services.
- Ownership category
- akta.pro rank
Ophirum industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industries
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Ophirum is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices17 records
Markets served
Ophirum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Precious Metals Retail Sales: Core revenue from buying and selling physical gold, silver, platinum, and palladium in the form of bars and coins. Revenue earned through the spread between purchase (buying) and sale (selling) prices. Gold purchases are VAT-exempt under German law (since 1993), while silver, platinum, and palladium include 19% VAT.
- Storage Services (Mein Tresor): Fees charged for secure storage of customer precious metals in high-security vaults in Germany and Switzerland. Storage fees calculated as a percentage of the purchase price of stored goods, billed quarterly, with a minimum fee per stored metal type.
- Gold Savings Plans (Goldsparpläne): Recurring revenue from periodic gold purchases made through savings plans. Customers pay a fixed amount monthly (from €1) to accumulate fractional ownership of bars or coins, stored in their vault account.
- Altgold/Ankauf Services: Revenue from purchasing old gold, broken gold (Bruchgold), jewelry, and dental gold from customers, with assessment and smelting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold bars and coins priced per gram/ounce with variable spreads |
| Subscription | Monthly | Gold savings plans starting from €1 per month |
| Subscription | Multi-year contract | Vault storage fees as percentage of holdings value |
| Transaction based/ take rate | Pay-as-you-go | Altgold (old gold) purchasing at variable rates |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Ophirum product offering
Product offeringCore offering
Ophirum buys and sells physical gold, silver, platinum, and palladium bars and coins through 64+ retail branches across Germany (under OPHIRUM and GOLDFUXX brands) and its direct e-commerce platform ophirum.de. Supporting services include gold savings plans starting at €1/month, high-security vault storage in Germany and Switzerland (Mein Tresor), Swiss duty-free warehouse storage (Zollfreilager), old gold buying and assessment (Goldankauf/Altgold), and exclusive sourcing from LBMA-certified manufacturers.
Product overview
Ophirum operates as a precious metals retailer offering physical gold, silver, platinum, and palladium bars and coins through 64 physical branches across Germany (under the OPHIRUM and GOLDFUXX brands) and an online shop. The core offering comprises gold bars and coins (0.5g to 1,000g) and other precious metals from LBMA-certified manufacturers such as Heraeus and Umicore. Supporting services include gold savings plans (Goldsparplan, starting at 1 EUR/month), secure storage (Mein Tresor) in high-security vaults in Germany or Switzerland, duty-free warehouse storage (Zollfreilager) for VAT optimization on silver/platinum/palladium, and gold buyback services including old gold purchasing. The company positions itself as Germany's largest gold retailer with a focus on transparency, security, and customer proximity.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bars (Goldbarren) Physical gold bars in sizes from 0.5g to 1,000g sourced exclusively from LBMA-certified manufacturers (Heraeus, Argor-Heraeus, Heimerle + Meule, Umicore). Sold to retail and business customers with both buy and sell rates; VAT-exempt under German investment gold provisions.
- Gold Coins (Goldmünzen) Physical gold coins from LBMA-certified mints, qualifying as investment gold under German tax law. Available across branches and online.
- Silver Products (Silber Barren & Münzen) Physical silver bars and coins from LBMA-certified manufacturers, available across all distribution channels. Silver products carry 19% VAT under German tax law.
- Platinum Products (Platin Barren & Münzen) Physical platinum bars and coins from LBMA-certified manufacturers, sold via branches and online shop. Subject to 19% German VAT.
- Palladium Products (Palladium Barren & Münzen) Physical palladium bars and coins from LBMA-certified manufacturers, sold via branches and online. Subject to 19% German VAT.
- Goldsparplan (Gold Savings Plan) Subscription savings plan for retail customers, starting from €1/month, enabling systematic accumulation of fractional physical gold (bars or coins) stored in the customer's Mein Tresor vault account. Settlements executed monthly at the prevailing selling price.
- Mein Tresor (My Vault) Secure Storage Secure vault storage service for customer-owned precious metals in high-security vaults in Germany or Switzerland. Includes a personalized online portal ('Mein Tresor' Portal) for balance viewing and portfolio tracking, with quarterly storage fees calculated as a percentage of holdings value.
- Zollfreilager (Duty-Free Warehouse Storage) Duty-free warehouse (Zollfreilager) storage service in Switzerland for silver, platinum, and palladium, enabling customers to defer the 19% German VAT that would otherwise apply to those metals on domestic purchase.
- Goldankauf / Altgold (Old Gold Buyback) Buyback service from retail customers for old gold, broken gold (Bruchgold), jewelry, and dental gold, including assessment and smelting. Pricing depends on purity, weight, and current market price.
Quantifiable outcome
- 64 branch locations in Germany (Ophirum + GOLDFUXX)
- +1 more outcomes
Companies that use Ophirum
Customer profileSegments2 records
Ideal customer profiles2 records
Ophirum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Ophirum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Heraeus (with Argor-Heraeus)coreOphirum exclusively sources precious metals from Heraeus and its Swiss subsidiary Argor-Heraeus, both LBMA-certified manufacturers. Heraeus, headquartered in Hanau, Germany, is one of Europe's largest gold bar and precious metals manufacturers. Argor-Heraeus has been an official LBMA member since 1961 and is among the 5 reference manufacturers. Ophirum's product pages confirm products are sourced exclusively from these manufacturers.
- Heimerle + MeulecoreListed as one of the 'starke Partner' (strong partners) for quality alongside Heraeus and Umicore, offering precious metals from certified manufacturers.
- UmicorecoreListed as one of the 'starke Partner' (strong partners) for quality alongside Heraeus and Heimerle, offering precious metals from certified manufacturers.
- conXisto GmbHminorRecruitment support partner providing career page and job posting services on behalf of Ophirum. Located at Neuer Zollhof 3, 40221 Düsseldorf. Operates the 'onapply.de' platform for career module JavaScript embedding and applicant tracking.
- PayPalminorPayment processing partner for online transactions. Per AGB Section 11, PayPal is available as a payment option when the invoice amount does not exceed €2,000.00.
- GOLDFUXXcoreSister company operating under a separate brand, sharing the same branch network and integrated with Ophirum operations. GOLDFUXX branches are part of the 64+ location network. CEO Önder Çiftçi and the Ophirum leadership team manage both brands.
- Amazon Web Services (via conXisto)minorAWS-based hosting for the applicant management system operated by conXisto on behalf of Ophirum. Per conXisto's data statement, hosting is on AWS servers located in Germany.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ophirum competitors and assessment
Company assessmentBroad incumbents
- Umicore: Umicore is a major global materials technology group and LBMA-certified precious metals refiner listed on Euronext Brussels. As an Ophirum supplier partner, it represents upstream capability in the same value chain, with adjacent downstream retail exposure through its own investor product offerings.
- Heraeus / Argor-Heraeus: Heraeus is one of Europe's largest precious metals manufacturers and an LBMA reference producer. While Ophirum's exclusive upstream supplier, Heraeus also sells directly to large institutional and retail customers, making it both a partner and a broader industry incumbent in the German precious metals value chain.
Direct peers
- GoldSilberShop: GoldSilberShop is a leading German online precious metals dealer with a strong direct-to-consumer e-commerce offering across gold, silver, platinum, and palladium. It competes with Ophirum primarily on digital convenience and pricing, with similar LBMA-certified sourcing.
- Degussa (gold.de): Degussa Goldhandel is a major German precious metals retailer with multiple branches and a comprehensive online platform (gold.de), offering gold, silver, and platinum products plus vault storage. It competes directly with Ophirum in retail bullion, vault services, and savings plans within the German market.
- ESG Edelmetalle: ESG Edelmetalle is a German precious metals retailer operating both physical branches and an online shop, offering gold, silver, and platinum products with vault storage. It directly competes with Ophirum on branch count, product range, and target retail investor customer in Germany.
- Heimerle + Meule: Heimerle + Meule is a traditional German precious metals refiner and dealer, both a supplier partner of Ophirum and a competitor in retail bullion and refining. It offers similar LBMA-certified products with a long-established customer base in Germany.
- Goldkontor Hamburg: Goldkontor Hamburg is a German precious metals dealer offering physical gold, silver, and platinum bars and coins through both retail and online channels. It competes with Ophirum in the German retail investor segment with overlapping product range and similar trade-in/buyback services.
- ProAurum: ProAurum is one of Germany's largest precious metals dealers, offering physical gold, silver, platinum, and palladium bars and coins through both physical branches and online. It competes head-to-head with Ophirum in the German retail bullion market, with overlapping product range, LBMA-certified sourcing, and vault storage services.
Regional players
- Vreneli Gold (CH): Vreneli Gold is a Swiss precious metals dealer operating primarily in Switzerland with physical branches and online sales. While geographically separate from Ophirum, it offers comparable gold/silver bullion products and serves the same DACH retail investor demographic, including Swiss vault storage customers overlapping with Ophirum's Mein Tresor Switzerland option.
- Augusta Investments (Austria): Augusta Investments is an Austrian precious metals dealer offering physical gold and silver products to retail and institutional customers. While based in Austria rather than Germany, it operates in the same DACH regulatory and tax environment (e.g., VAT exemptions) and targets overlapping retail investor behavior patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ophirum social profiles
Digital presenceOphirum compliance and trust
Trust signalCompliance1 record
Ophirum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ophirum leadership team
Management profileNumber of profiles
Profiles3 records
Ophirum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ophirum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ophirum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ophirum
What does Ophirum do?
Ophirum buys and sells physical gold, silver, platinum, and palladium bars and coins through 64+ retail branches across Germany (under OPHIRUM and GOLDFUXX brands) and its direct e-commerce platform ophirum.de. Supporting services include gold savings plans starting at €1/month, high-security vault storage in Germany and Switzerland (Mein Tresor), Swiss duty-free warehouse storage (Zollfreilager), old gold buying and assessment (Goldankauf/Altgold), and exclusive sourcing from LBMA-certified manufacturers.
Is Ophirum a public or private company?
Ophirum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ophirum founded?
Ophirum was founded in 2009. It employs 11 to 50 people.
Where is Ophirum based?
Ophirum is headquartered in Frankfurt, Germany, in the Europe region.
How does Ophirum make money?
Four revenue lines are on record. Precious Metals Retail Sales are the primary driver. The others are storage Services (Mein Tresor), gold Savings Plans (Goldsparpläne) and altgold/Ankauf Services.
Who are Ophirum's main competitors?
Broad incumbents on record are Umicore and Heraeus / Argor-Heraeus. Direct peers are GoldSilberShop, Degussa (gold.de), ESG Edelmetalle, Heimerle + Meule, Goldkontor Hamburg and ProAurum. Regional players are Vreneli Gold (CH) and Augusta Investments (Austria).
Does Ophirum have an API?
No public API is recorded for Ophirum.
What industry is Ophirum in?
Ophirum's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 458310 and its SIC code is 5094.