Profectus Golf

What Profectus Golf does

Profectus Golf is a privately held, Nashville-based golf instruction and club fitting academy founded in 2017, operating from two complementary facilities: an outdoor location at Gaylord Springs Golf Links (18 Springhouse Lane) and an indoor facility at The Hideout Golf Club in the Sylvan Park or The Gulch area. The company's core offering is a technology-driven coaching service built around TrackMan launch monitors (each priced upward of $25,000), GEARS 3D swing capture, Puttview putting analysis, and slow-motion video. Services are sold in three primary forms: 60-minute private instruction sessions at $225, a tiered club fitting menu ($125-$300 per fitting category), and the TEAM ELITE junior development program at $399/month (recently repriced down from $1,297/month) which includes 90-minute 1-on-1 coaching, team practices, tournament planning, 3D swing analysis, club fitting, and remote coaching. All instructors are PGA Professionals, and the owner previously worked on the PGA TOUR fitting players with TrackMan.

The business runs a direct-to-consumer, sales-led model with bookings handled through Acuity Scheduling. Customers begin with an Initial Performance Session that evaluates strengths and weaknesses using TrackMan and video analysis before committing to ongoing coaching. Marketing is concentrated on organic channels: a long-running educational blog (2017-2025), local SEO targeting Nashville golfers, and a social media presence on Facebook, Instagram, and YouTube. The company reports over 1,200 lessons taught annually, 95+ five-star Google reviews, and 21 college players currently coached through TEAM ELITE representing 16 different teams. Profectus does not disclose revenue, has no institutional funding, and operates with 1-10 employees serving the Middle Tennessee market. Gift certificates (Initial Performance Session, Club Fitting, and a $450 Bundle) extend the acquisition surface through occasion-driven gifting.

Name

Profectus Golf

Legal name

Profectus Golf

Website

https://profectusgolf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Profectus Golf is a Nashville-based golf academy offering technology-driven private instruction, club fitting, and the TEAM ELITE junior development program using TrackMan, GEARS 3D, and Puttview, serving individual golfers and competitive juniors in the Middle Tennessee market.

Ownership category

akta.pro rank

Product category

Golf Instruction and Club Fitting Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf instruction services
• Golf club fitting
• Junior golf development
• Swing analysis technology
• PGA professional coaching

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Golf Instruction/Lessons: 60-minute private coaching sessions with PGA Professionals covering full swing, short game, putting, and strategy. Initial Performance Session serves as the entry point for new students to evaluate strengths and weaknesses.
2. TEAM ELITE Membership: Monthly membership program at $399/month offering 90-minute 1-on-1 coaching sessions, weekly team practice sessions, tournament planning, unlimited TrackMan checkout, quarterly 3D golf swing MRI, club fitting, and remote coaching. Previously priced at $1,297/month.
3. Club Fitting Services: Comprehensive fitting services including Full Bag Fitting ($300), Driver Fitting ($125), Iron Fitting ($125), Woods Fitting ($175), and Wedge Fitting ($125). Fitting fee is charged regardless of whether clubs are purchased.
4. Gift Certificates: Gift certificate packages including Initial Performance Session ($249), Club Fitting ($299), and Bundle combining both ($450, saving $98). Sold through Acuity Scheduling platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Profectus Golf is a Nashville-based golf instruction and club fitting academy that delivers private coaching sessions, custom club fittings, and a junior development program (TEAM ELITE) using TrackMan launch monitors, GEARS 3D swing analysis, slow-motion video, and Puttview technology. Services are delivered at two physical locations — Gaylord Springs Golf Links and The Hideout Golf Club — with online self-serve booking through Acuity Scheduling.

Product overview

Profectus Golf is a golf academy offering golf instruction and club fitting services in Nashville, TN. The company operates as a unified service offering with two primary divisions: golf instruction (including Initial Performance Sessions, 60-minute lessons, and TrackMan simulator sessions) and club fitting (Full Bag, Driver, Iron, Woods, and Wedge fittings). For junior golfers, they offer the TEAM ELITE comprehensive development program. All services leverage technology including TrackMan launch monitors, slow motion video, GEARS 3D swing analysis, and Puttview. Gift certificates are available as add-on purchases.

Differentiator

Problem solved

Functional benefit

Brands

• TEAM ELITE: Junior golf development program offering team practice sessions, tournament planning, on-course coaching, club fitting, 3D swing analysis (GEARS), and stat tracking for aspiring young golfers.

Products and services

• Initial Performance Session First-step evaluation session for new students that uses TrackMan Launch Monitors, slow-motion video, and expert coaching to assess strengths and weaknesses and create a personalized game improvement plan. Available as gift certificate at $249.
• Golf Lessons 60-minute private instruction sessions using technology and PGA Professional expertise to address full swing, short game, putting, and strategy. Available as single lessons or as part of recurring coaching plans.
• TrackMan Simulator Sessions Climate-controlled indoor golf simulator sessions at The Hideout Golf Club location using TrackMan technology and Puttview putting analysis for feedback and improvement.
• TEAM ELITE Comprehensive junior golf development subscription program offering team practices, tournament planning, on-course lessons, club fittings, 3D swing analysis (GEARS), stat tracking, 90-minute 1-on-1 coaching, weekly team practice sessions, and unlimited TrackMan checkout.
• Full Bag Fitting Comprehensive 2.5-hour fitting session covering the entire bag using TrackMan technology to ensure all clubs work together optimally for the golfer's swing.
• Driver Fitting 1-hour fitting session focused on optimizing driver distance and accuracy using TrackMan technology to match shaft, loft, and head to the golfer's swing.
• Iron Fitting 1-hour fitting session to optimize approach shots with irons matched to the golfer's swing for accurate distance, direction, and trajectory control.
• Woods Fitting 1.5-hour combined fairway wood and hybrid fitting session to optimize longer clubs for distance, launch, and turf interaction.
• Wedge Fitting 1-hour fitting session evaluating short game style to fit wedges with appropriate lofts, lie angles, bounce, and grind for shots from fairway, rough, and bunker.
• Gift Certificates Gift certificate packages for Profectus Golf services, including Initial Performance Session ($249), Club Fitting ($299), and a Bundle package combining fitting and instruction tailored to the recipient's game ($450, saving $98 versus individual purchase).

Quantifiable outcome

• Improved scores from mid-high 90s to mid-low 80s
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Club Champion: Premium club fitting retailer with a studio-based model using launch monitors to deliver fully custom fittings. Comparable to Profectus's fitting services, fitting-fee-paid-regardless-of-purchase model, and high-end positioning, though it does not emphasize instruction.
• True Spec Golf: Premium custom club fitting brand operating studios inside luxury golf and resort locations. Comparable to Profectus in its technology-driven, fee-based fitting model and placement at high-end golf venues.
• GOLFTEC: National golf instruction and club fitting chain using proprietary teaching technology and launch monitors (including their own SwingTRU and GEARS-like systems) at bay-based studios. Most directly comparable to Profectus in combining technology-driven coaching with custom fittings, but at much larger scale.

Broad incumbents

• Golf Galaxy: Large national golf retailer that offers in-store club fitting and lessons with PGA Professionals. Comparable to Profectus at a broader retail scale, with overlapping fitting offerings but less instructional depth.
• Topgolf: National golf entertainment and tech-enabled hitting bay operator. While more entertainment-focused, it competes for casual golfer attention in the same improvement-adjacent segment and uses TrackMan technology at scale.
• PGA of America / PGA Professionals Network: National membership body representing thousands of PGA Professionals who provide lessons and fittings. Represents the broader supply of qualified instructors that Profectus competes against for local market share.

Regional players

• Carl's Golfland: Multi-location golf retailer in the Midwest offering custom fitting, lessons, and TrackMan bays. Comparable to Profectus as a regional integrator of instruction, fitting, and technology, but operating in a different geography.

Emerging players

• Sports 'N Wings / KICK Golf: Independent golf academies and junior development programs offering small-group coaching and club fitting. Partially comparable to Profectus's TEAM ELITE junior subscription model in their focus on youth golf development.
• Golf Performance Center: Independent golf instruction and fitting studio using launch monitors and 3D swing analysis. Closely comparable to Profectus in its technology-driven, coaching-led model, but typically single-location and emerging in scale.

Others

• TrackMan: Technology vendor and enabling partner whose launch monitors are the foundation of Profectus's instructional stack. Not a direct competitor, but a critical infrastructure supplier whose pricing and product roadmap directly affect Profectus's cost base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WordPress.Premium.Theme
• Instagraminstagram.com/dream_theme_photo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profectus Golf