Carl's Golfland
Carl's Golfland is a family-owned golf retailer founded in 1958, operating a flagship store and TrackMan-based fitting center in Bloomfield Hills, Michigan, a second location in Plymouth, and a national e-commerce site selling clubs, apparel, accessories, and related services to golfers.
- Company typePrivate
- Founded1958
- HeadquartersBloomfield Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Carl's Golfland does
Carl's Golfland is a family-owned specialty golf retailer founded in 1958 by Carl and Donna Rose, headquartered in Bloomfield Hills, Michigan. The company operates two physical retail locations: a 43,000-square-foot flagship in Bloomfield Hills featuring The Launch Pad Performance Fitting Center with four private TrackMan IV suites and a 15-acre practice facility, and a second store at Saint John's Golf and Conference Center in Plymouth established in 2000. It also runs a national e-commerce storefront carrying over 35,000 golf SKUs with free sitewide shipping and free returns, recognized by Golf World as one of the Top 100 Golf Shops in the country.
The core offering combines hardware sales (golf clubs, balls, bags, apparel, shoes, electronics, and accessories from brands such as Titleist, TaylorMade, Callaway, PING, Cobra, Mizuno, FootJoy, Nike, and YETI) with professional services including TrackMan-based club fitting, PGA professional golf lessons, and custom club repairs. The business model relies on omnichannel retail: a lowest-price guarantee and clearance/closeout programs drive unit sales, while custom fitting, lessons, repairs, and a trade-in program generate higher-margin service revenue and customer lock-in. Marketing is conducted through a content hub (CGL+ blog), email newsletter, in-store events and demo days, and a partnership with World Long Drive.
The company remains privately held under family ownership with no disclosed institutional investors, no funding rounds, and no M&A activity on record. It serves a broad consumer base including recreational golfers, equipment upgraders, juniors, tournament players, and corporate or team groups, with no named enterprise accounts and a long-tail retail customer mix.
Carl's Golfland firmographics
Firmographics- Name
- Carl's Golfland
- Legal name
- Carl's Golfland Inc.
- Website
- https://carlsgolfland.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carl's Golfland is a family-owned golf retailer founded in 1958, operating a flagship store and TrackMan-based fitting center in Bloomfield Hills, Michigan, a second location in Plymouth, and a national e-commerce site selling clubs, apparel, accessories, and related services to golfers.
- Ownership category
- akta.pro rank
Carl's Golfland industry classification
Industry- Product category
- Golf Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Footwear & Apparel Retail (CRAMACAH)
Keywords
Where Carl's Golfland is headquartered
LocationHeadquarters
- HQ city
- Bloomfield Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carl's Golfland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Golf Equipment Sales: Retail sales of golf clubs including drivers, fairway woods, irons, hybrids, putters, wedges; golf balls, golf bags, and golf shoes across men's, women's, and junior categories
- Golf Apparel Sales: Sales of golf apparel including shirts, shorts, pants, pullovers, sweaters, hoodies, jackets, outerwear, rain gear, socks, headwear for men, women, and juniors
- Golf Accessories Sales: Accessories including bag accessories, coolers, divot tools, ball markers, eyewear, gloves, grips, push/pull carts, rangefinders, GPS devices, launch monitors, and training aids
- Club Fitting Services: Professional club fitting using TrackMan IV technology with certified fitters
- Golf Lessons: PGA Professional golf instruction at Bloomfield Hills and Plymouth locations
- Custom & Repair Services: Club repairs and custom work through in-house service center
- Trade-In Program: Trade-in program allowing customers to exchange used golf equipment for credit toward new purchases
- Gift Cards: Gift card sales providing store credit for future purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping |
| Unit Pricing | Pay-as-you-go | Clearance and closeout pricing |
| Other | Pay-as-you-go | Club fitting services |
| Other | Pay-as-you-go | Golf lessons |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Carl's Golfland product offering
Product offeringCore offering
Carl's Golfland is a family-owned golf retailer selling more than 35,000 golf products—including clubs, balls, bags, apparel, shoes, electronics, and accessories from major brands—through its carlsgolfland.com e-commerce site and two Michigan retail locations. The company complements its retail catalog with in-store services such as TrackMan IV-based club fitting, PGA professional lessons, custom club repairs, a TrackMan-equipped practice range, and a trade-in program.
Product overview
Carl's Golfland is a golf equipment retailer offering a comprehensive selection of golf products including clubs (drivers, fairway woods, hybrids, irons, wedges, putters), golf balls, golf bags, apparel, shoes, electronics (GPS, rangefinders, launch monitors), and accessories. The company carries major brands such as Callaway, TaylorMade, Titleist, PING, Cobra, Cleveland, and YETI. In addition to products, Carl's Golfland provides in-store services including professional club fitting using TrackMan IV launch monitors, golf lessons, and custom club repairs. The product portfolio spans equipment for men, women, and juniors across all price points including clearance items.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Clubs Full selection of golf clubs including drivers, fairway woods, iron sets, hybrids, driving and utility irons, putters, wedges, complete sets, women's clubs, junior clubs, and used clubs from major brands such as Titleist, TaylorMade, Callaway, PING, Cobra, Mizuno, and Cleveland. Sold to recreational and serious golfers through the e-commerce site and Michigan retail locations.
- Golf Balls Golf balls from leading manufacturers including Titleist, Callaway, TaylorMade, and others, sold to individual golfers for personal play.
- Golf Bags Golf bags including stand bags, cart bags, carry bags, tour bags, travel bags, women's bags, and team and licensed bags from multiple brands.
- Golf Apparel Men's, women's, and junior golf apparel including shirts, shorts, pants, pullovers, sweaters, hoodies, vests, jackets, outerwear, rain gear, socks, headwear, belts, underwear, skorts, skirts, dresses, t-shirts, gloves, and team and licensed apparel from brands such as Nike, Adidas, Puma, FootJoy, and Skechers.
- Golf Shoes Golf footwear including men's, women's, junior, and spikeless golf shoes from FootJoy, PUMA, Nike, Adidas, and Skechers.
- Golf Accessories Golf accessories including bag accessories, ball retrievers, brushes and club cleaners, cart accessories, cold weather accessories, coolers (including YETI), divot tools and ball markers, drinkware, electric carts, eyewear and sunglasses, GAM membership items, gloves, grips, push/pull carts, rangefinders, GPS devices, launch monitors, and training aids.
- Club Fitting Services Professional club fitting using TrackMan IV launch monitors at The Launch Pad Fitting Center in Bloomfield Hills, with 4 private fitting suites, live ball flight analysis, and access to the latest custom fitting tools from top equipment manufacturers. Delivered by certified fitters to golfers seeking optimized equipment.
- Golf Lessons Professional golf instruction and lessons delivered by PGA Professionals at the Bloomfield Hills and Plymouth retail locations, bookable through the website. Available to golfers of all skill levels, including juniors.
- Custom Club Repairs Custom club repair and maintenance services performed through Carl's Golfland's in-house service center, serving golfers needing club restoration, adjustments, and custom work.
- TrackMan Range Practice Facility 15-acre practice facility at the Bloomfield Hills flagship equipped with TrackMan technology for data-driven practice sessions, available to golfers seeking performance analysis and range practice.
- Trade-In Program Program allowing customers to exchange used golf equipment for credit toward new purchases, driving repeat engagement and equipment upgrade cycles.
- Gift Cards Gift cards available in variable denominations providing store credit for future purchases, including a 5% bonus on select products.
Quantifiable outcome
- 4.9 star customer rating
Companies that use Carl's Golfland
Customer profileSegments5 records
Ideal customer profiles4 records
Carl's Golfland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carl's Golfland partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Saint John's Golf and Conference CentercoreSecond retail location operates at Saint John's Golf and Conference Center in Plymouth, Michigan, established in 2000. Co-location provides golf services synergy.
- TrackMancoreTrackMan IV technology used in The Launch Pad Fitting Center at Bloomfield Hills. Four private fitting suites equipped with TrackMan IV and live ball flight analysis. Also powers TrackMan Range practice facility.
- World Long DriveminorWorld Long Drive partnership featured on website, appealing to competitive golf enthusiasts and tournament players.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Carl's Golfland competitors and assessment
Company assessmentBroad incumbents
- PGA Tour Superstore: Largest golf-specialty retailer in the US with large-format stores combining retail, fitting, and lessons. Directly comparable omnichannel model, but operates at significantly greater scale across many more geographies than Carl's Golfland.
- Golf Galaxy: Specialty golf retail banner owned by Dick's Sporting Goods, offering equipment, apparel, fittings and lessons through physical stores and a national e-commerce site. Comparable product mix and services at a national scale.
- Dick's Sporting Goods: National sporting goods retailer carrying golf equipment and apparel among broader categories. Provides competitive pricing and omni-channel reach that pressures specialty golf retailers like Carl's.
Direct peers
- Worldwide Golf Shops: Multi-banner golf retailer (Roger Dunn, Las Vegas Golf, Golfers Warehouse, etc.) carrying all major golf equipment, apparel, and accessories with fitting services and clearance pricing. Closely comparable assortment and pricing structure.
- 2nd Swing Golf: Golf retailer focused on new and used equipment with strong trade-in and consignment programs, in-store fittings, and a national e-commerce platform. Overlaps on Carl's trade-in and used-club offerings.
- TGW (The Golf Warehouse): Pure-play golf e-commerce retailer carrying clubs, apparel, and accessories from major brands with competitive pricing and free shipping. Closely comparable online assortment and pricing strategy.
- Golf Discount: Long-running golf retailer combining physical stores and online sales of equipment, apparel, and accessories. Comparable specialty-retail model with clearance/closeout emphasis.
Emerging players
- Club Champion: Premium custom club fitter and builder operating dedicated fitting studios. Direct competitor to Carl's Launch Pad fitting offering at the higher end of the customization spectrum.
- True Spec Golf: Boutique club-fitting brand with studio locations and master fitters, focused solely on custom builds. Competes with Carl's TrackMan-driven Launch Pad service for fitting-driven buyers.
Others
- Edwin Watts Golf (defunct; historical peer): Historically a national golf specialty chain offering equipment, apparel, and fittings from major brands. Brand assets now operate online; listed as a historical comparable for the golf specialty retail category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carl's Golfland social profiles
Digital presenceCarl's Golfland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carl's Golfland leadership team
Management profileNumber of profiles
Profiles2 records
Carl's Golfland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carl's Golfland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carl's Golfland
What does Carl's Golfland do?
Carl's Golfland is a family-owned golf retailer selling more than 35,000 golf products—including clubs, balls, bags, apparel, shoes, electronics, and accessories from major brands—through its carlsgolfland.com e-commerce site and two Michigan retail locations. The company complements its retail catalog with in-store services such as TrackMan IV-based club fitting, PGA professional lessons, custom club repairs, a TrackMan-equipped practice range, and a trade-in program.
Is Carl's Golfland a public or private company?
Carl's Golfland is a private company. It is classified as family owned and is currently operating.
When was Carl's Golfland founded?
Carl's Golfland was founded in 1958. It employs 51 to 100 people.
Where is Carl's Golfland based?
Carl's Golfland is headquartered in Bloomfield Hills, United States, in the North America region.
How does Carl's Golfland make money?
Eight revenue lines are on record. Golf Equipment Sales are the primary driver. The others are golf Apparel Sales, golf Accessories Sales, club Fitting Services, golf Lessons, custom & Repair Services, trade-In Program and gift Cards.
Who are Carl's Golfland's main competitors?
Broad incumbents on record are PGA Tour Superstore, Golf Galaxy and Dick's Sporting Goods. Direct peers are Worldwide Golf Shops, 2nd Swing Golf, TGW (The Golf Warehouse) and Golf Discount. Emerging players are Club Champion and True Spec Golf. Edwin Watts Golf (defunct; historical peer) is listed as an others.
Does Carl's Golfland have an API?
No public API is recorded for Carl's Golfland.
What industry is Carl's Golfland in?
Carl's Golfland's product category is Golf Equipment Retail. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 45911 and its SIC code is 3949.