Black Girls Golf

What Black Girls Golf does

Black Girls Golf is a 501(c)(3) nonprofit organization operating the largest digital community dedicated to Black women in golf, serving more than 7,000 members across six U.S. metropolitan chapters (Atlanta, Dallas-DFW, Washington DC, Houston, Charlotte, Raleigh/Durham). Founded in 2011, the organization provides a structured environment for women to learn, practice, and play golf through three core programs: the Learn. Practice. Play. (LPP) beginner development curriculum, the Spark 9-hole social golf league operating weekly in Atlanta and Houston, and LPGA/PGA-certified golf lessons delivered across select cities. The community emphasizes a no-dress-code, no-experience-required model and is positioned explicitly as a sisterhood rather than a golf sorority.

The underlying technology is a WordPress-based community platform with WooCommerce integration, hosted at community.blackgirlsgolf.net, providing self-service membership registration and access to online chapters and resources. The broader marketing footprint includes the main blackgirlsgolf.net website, an email newsletter, social media, and in-person chapter events. Member demographics skew toward college-educated (75%) Black women ages 35-54 with household incomes exceeding $60,000, a profile marketed to corporate sponsors seeking authentic access to influential consumer segments.

The business model operates on three revenue streams: a freemium membership structure (free basic tier, Students tier at $9.99/month, Fairway tier at $0/year), corporate sponsorship and advertising (event calendar listings at $150/month, newsletter logo placement at $250/month, newsletter display ads at $500 per send), and transactional event fees (Spark league rounds, Learn. Practice. Play. clinic fees). Named strategic partners include PGA of America, PUMA, BMW, Southern Company, GolfTec, Georgia Power, and OnCore Golf. The organization is privately funded through this mix of memberships, sponsorships, donations, and grants, with no disclosed venture capital and a small operating team of 1-10 employees.

Name

Black Girls Golf

Legal name

Black Girls Golf

Website

https://blackgirlsgolf.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Girls Golf is a 501(c)(3) nonprofit operating the largest digital community for Black women in golf, serving 7,000+ members across six U.S. cities through beginner clinics, weekly leagues, and a WordPress-based membership platform funded by sponsorships, donations, and freemium subscriptions.

Ownership category

akta.pro rank

Product category

Golf community and instruction services

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf community platform
• Golf instruction services
• Beginner golf clinics
• Social golf leagues
• Golf membership programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Freemium model with free basic membership and paid tier (Students Membership at $9.99/month). Fairway membership offered at $0/year suggests a complementary paid tier.
2. Advertising & Sponsorship: Revenue from advertising opportunities including Event Calendar Listings ($150/month), Email Newsletter Logo Placement ($250/month), and Email Newsletter Display Ads ($500/send). Sponsorship deals with corporate partners.
3. Event Fees: Revenue from Spark league participation, where rounds are available for purchase weekly or at discounted prepay rates. League is free to join but rounds are paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Black Girls Golf is a 501(c)(3) nonprofit community platform that introduces, educates, and connects Black women to the game of golf through tiered memberships, beginner player development curricula, social league play, certified-coach lessons, and on-the-ground chapters in six U.S. cities. Revenue is generated through membership subscriptions, paid league rounds, golf instruction, newsletter and event calendar advertising, corporate sponsorships, and donations.

Product overview

Black Girls Golf operates as a community-focused platform offering tiered membership access to golf education, play, and networking. The core offering includes free and paid membership tiers (Fairway, Students Membership) providing access to an online sisterhood community, local chapters in six cities, and exclusive member perks. The platform's key programs are the Learn. Practice. Play. (LPP) beginner player development curriculum and the Spark League 9-hole social golf league. Golf instruction is delivered through LPGA and PGA certified coaches via group classes and one-on-one sessions. The organization also offers advertising opportunities including event calendar listings, email newsletter logo placement, and display ads targeting its member demographic.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Membership Free foundational membership providing access to the BGG sisterhood community, online chapters, newsletter updates, and basic member benefits for Black women interested in golf.
• Fairway Membership Premium membership tier priced at $0/year offering enhanced perks, exclusive experiences, and priority access to events and programming for BGG members.
• Students Membership Student-focused membership at $9.99/month providing access to the BGG community, online resources, and chapter network at a discounted rate for student-aged Black women.
• Spark League Weekly 9-hole social golf league operating in select cities (Atlanta at John A. White Golf Course and Houston at Hermann Park Golf Course) offering friendly competition for players of all skill levels, with rounds purchased through the Spark Golf App.
• Learn. Practice. Play. (LPP) Program 3-week beginner golf program combining hands-on instruction from certified coaches with guided on-course play, including clinic sessions, golf cart, green fees, range balls, and free clubs when needed for new Black women golfers.
• Golf Lessons Golf instruction services delivered by LPGA and PGA certified coaches, including group classes and one-on-one coaching available in select BGG chapter cities.
• Local Chapters City-based community chapter network covering Atlanta Metro Area, Dallas-DFW, Washington DC Metro Area, Houston, Charlotte, and Raleigh/Durham providing in-person community, golf outings, workshops, and networking events.
• Event Calendar Listing (Advertising) Advertising placement providing brand visibility on the BGG event calendar at $150/month for marketing partners seeking exposure to BGG members.
• Email Newsletter Logo Placement (Advertising) Logo visibility placement in BGG's email newsletter delivered to members at $250/month for advertiser brand exposure.
• Email Newsletter Display Ad (Advertising) Full display advertisement placement in BGG's email newsletter at $500 per send for advertiser brand exposure to the BGG membership.

Quantifiable outcome

• Access to 7,000+ engaged members who share individual brand experiences with their networks
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• PGA of AmericacoreStrategic or Co-development PartnerPGA of America is a strategic partner and sponsor, collaborating with Black Girls Golf to boost diversity and inclusion in the golf industry. The partnership helps tell a more inclusive story and provides programming support for BGG events and initiatives.
• PUMAcoreStrategic or Co-development PartnerPUMA collaborates with Black Girls Golf as a brand partner, supporting the community through product partnerships and helping amplify BGG's mission to diversify golf.
• Southern Co.coreStrategic or Co-development PartnerSouthern Company partners with Black Girls Golf to support the organization's mission and provide resources for community programming and events.
• BMWcoreStrategic or Co-development PartnerBMW partners with Black Girls Golf as a corporate sponsor, aligning with the organization's mission to empower underrepresented communities in golf.
• GolfTeccoreStrategic or Co-development PartnerGolfTec partners with Black Girls Golf to provide coaching and instruction resources, helping BGG members improve their game through professional golf training.
• OnCore GolfminorGTM or Marketing PartnerOnCore Golf is listed as a sponsor/partner, providing golf products and services to support the BGG community.
• Georgia PowercoreStrategic or Co-development PartnerGeorgia Power is a strategic partner and sponsor of Black Girls Golf, supporting the organization's programming and community events.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• LPGA (Ladies Professional Golf Association): The LPGA is the dominant women's golf organization in the US, running professional tours, instructional programs, and grassroots initiatives including women-and-girls participation programs. Like BGG, it focuses on expanding women's involvement in golf, but operates at a national, professional level rather than as a community-based organization for a specific demographic.
• GolfTec: GolfTec is a large national golf instruction franchise offering swing analysis, lessons, and club-fitting at hundreds of locations. GolfTec is already a BGG partner providing coaching resources, and is comparable in that it delivers paid golf instruction to adult golfers across multiple US cities.
• GolfPass: GolfPass is NBC Sports' digital golf membership platform offering instruction content, course reviews, tee-time booking, and member benefits. It overlaps with BGG in providing golf content, instruction access, and member benefits, though it serves all golfers rather than a specific demographic community.
• PGA of America - PGA Jr. League: PGA Jr. League is the PGA of America's flagship youth golf program that uses team-based play to introduce kids to golf. While it targets youth rather than adult Black women, it shares the same playbook of beginner-friendly team leagues and local chapter delivery, and PGA of America is already a BGG strategic partner.

Direct peers

• Women's Golf Day: Women's Golf Day is a global one-day event and community initiative that encourages women to try golf and connects them with courses, instructors, and fellow players. It overlaps with BGG's mission of bringing more women into golf through welcoming events, but operates as a single-day awareness platform rather than an ongoing membership community.
• Spark Golf League: Spark Golf League operates casual 9-hole social leagues at public courses across multiple US cities using a self-service app for registration and tee-time coordination. It is directly comparable because BGG already uses Spark's platform to deliver its Atlanta and Houston leagues, sharing the same league format and venue infrastructure.
• LPGA Foundation - Girls Golf: LPGA Girls Golf is the LPGA's junior player development program that introduces girls to golf through clinics, lessons, and play in local communities nationwide. It overlaps directly with BGG's beginner-focused Learn. Practice. Play. curriculum and chapter/clinic delivery model, though it targets a broader and younger demographic.

Emerging players

• The Muni (formerly Muniby): The Muni is a digital media and community platform focused on making golf accessible and welcoming to new and underrepresented audiences, with content aimed at women, minorities, and beginners. It shares BGG's mission of broadening golf's demographic base, though it pursues this through media rather than in-person chapters and lessons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/BlackGirlsGolf
• LinkedInlinkedin.com/company/black-girls-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girls Golf