Sat.1

Broadcast Televisionsat1.de

Company typePrivate
Founded1984
HeadquartersUnterföhring, Germany
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Sat.1 firmographics

Firmographics

Name: Sat.1
Legal name: Seven.One Entertainment Group GmbH
Website: https://sat1.de
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Sat.1 industry classification

Industry

Product category: Broadcast Television
NAICS: Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
akta.pro secondary industry: First-Run Syndication (Original Non-Network Programming) (MPABAMAB)

Keywords

Free-to-air television
Video-on-demand library
Live TV streaming
Advertising-supported broadcasting
Subscription video platform

Where Sat.1 is headquartered

Location

Headquarters

HQ city: Unterföhring
HQ country: Germany
HQ region: Europe

Markets served

Sat.1 business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising: Standard broadcast television advertising model with pre-roll, mid-roll, and display ads integrated into programming. Free content supported by advertising revenue.
Subscription (Joyn PLUS+): Premium subscription service offering ad-free viewing, HD quality, and access to additional channels including SAT.1 emotions. The subscription is managed through Joyn's platform.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free streaming tier with ads

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Sat.1 product offering

Product offering

Core offering

Sat.1 is a German free-to-air television channel operated by Seven.One Entertainment Group GmbH. It distributes its programming primarily through the Joyn streaming platform, offering a free live stream of the complete Sat.1 broadcast schedule and a video-on-demand mediathek with thousands of episodes of reality shows, quiz shows, drama series, talent competitions, and morning programming. A premium pay TV channel, SAT.1 emotions, is available via the Joyn PLUS+ subscription tier with ad-free HD content.

Product overview

Sat.1 is a German free-to-air television channel operated by Seven.One Entertainment Group. The company offers two core products: a free Sat.1 Live-Stream broadcasting the complete TV program in real-time, and the Sat.1 Mediathek—a video-on-demand library available through the Joyn streaming platform featuring thousands of episodes from the channel's diverse show portfolio. An optional premium tier, SAT.1 emotions, provides ad-free, HD content through Joyn PLUS+. The content portfolio spans multiple genres including reality dating shows (Hochzeit auf den ersten Blick), quiz shows (The Floor, Das 1% Quiz), talent competitions (The Voice of Germany), reality TV (Promi Big Brother, Auf Streife), baking competitions (Das große Backen franchise), morning programming (SAT.1-Frühstücksfernsehen), German drama series (Die Landarztpraxis, Die Spreewaldklinik, Der letzte Bulle), and comedy (Die dreisten drei).

Differentiator

Problem solved

Functional benefit

Brands

SAT.1-Frühstücksfernsehen: Germany's most successful morning show
SAT.1 emotions

Products and services

Sat.1 Live-Stream Free live streaming of the complete Sat.1 TV program available on web, mobile, and connected TV devices through the Joyn platform, allowing viewers to watch the full broadcast schedule in real-time.
Sat.1 Mediathek Free video-on-demand library providing thousands of episodes from Sat.1 shows, series, and reality programming, with new episodes typically available shortly after broadcast. Accessible to German viewers through the Joyn platform.
SAT.1 emotions Pay TV channel available through the Joyn PLUS+ premium subscription, offering dramas, romantic films, crime series, and emotional content without advertisements and in HD quality for German viewers.

Companies that use Sat.1

Customer profile

Segments1 record

Ideal customer profiles2 records

Sat.1 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sat.1 partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

JoyncoreChannel Partner/ Reseller/ DistributorJoyn is the exclusive streaming platform partner for Sat.1 content distribution. The partnership provides Sat.1 with a comprehensive digital distribution channel including live streaming, on-demand mediathek, and multi-device accessibility. Joyn hosts the Sat.1 Mediathek with thousands of episodes available on-demand, along with free live TV streaming. The platform also enables premium subscription services (Joyn PLUS+) including access to SAT.1 emotions channel without ads and in HD quality.

Recent moves4 records

Expansion highlights6 records

Sat.1 competitors and assessment

Company assessment

Broad incumbents

ZDF: Germany's largest public broadcaster and a significant competitor for mass audiences, particularly in news, sports, family entertainment, and event TV. Funded by the Rundfunkbeitrag, ZDF competes for share-of-attention that drives Sat.1's ad inventory even without selling ads itself.
Netflix Germany: Global SVOD leader and the dominant streaming competitor in Germany for premium scripted and entertainment spend. Disrupts Sat.1's audience retention and ad-load inventory even though Netflix itself does not sell traditional broadcast ads in Germany.
Sky Deutschland: Premium pay-TV and streaming operator in Germany with strong sports (Bundesliga) and scripted (HBO/Max) rights. Competes with SAT.1 emotions pay tier and Joyn PLUS+ in subscription-based premium entertainment and represents a reference model for premium content monetization.
ARD (Das Erste): Consortium of German public broadcasters operating the flagship Das Erste channel. Competes with Sat.1 for premium scripted, news, sports rights and family entertainment with no commercial imperative, structurally capping Sat.1's pricing power on high-value content categories.
Amazon Prime Video Germany: Global AVOD/SVOD platform carrying premium scripted originals and live sports rights. Increasingly bundles entertainment with broader retail/Prime benefits that compete for the same household entertainment wallet as Joyn PLUS+.

Direct peers

VOX: A flagship RTL Group channel positioned similarly to Sat.1 — general-interest German entertainment with reality, scripted drama, and magazine formats. VOX shares Sat.1's target advertiser base (FMCG, retail) and competes for the same evening prime-time audiences.
RTL+ (formerly TVNOW): The streaming platform of RTL Group, directly comparable to Joyn in serving RTL-family content plus originals. Operates a hybrid ad-supported and subscription model similar to Joyn PLUS+ and competes for the same German free-to-air-plus-streaming audience.
RTL Germany (RTL Group): Germany's largest private commercial broadcaster and Sat.1's most direct competitor. Both target mass German-speaking audiences with a mix of scripted, reality, and entertainment programming and compete head-to-head for advertising budgets and streaming subscribers (Joyn vs RTL+).
Kabel Eins: Another ProSiebenSat.1 sister channel sharing the Joyn platform. Targets a similar German mass-market audience with US series, reality, and factual programming; competes for AdTech and brand budgets alongside Sat.1 within the same sales house.
ProSieben: Sister channel within ProSiebenSat.1 alongside Sat.1 — a comparable German mass-market entertainment channel with scripted US-series, comedy, and entertainment shows. Operates within the same Joyn streaming umbrella and competes with Sat.1 for shared ProSiebenSat.1 inventory and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Sat.1 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sat.1 leadership team

Management profile

Number of profiles

Sat.1 subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Sat.1 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sat.1 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sat.1

What does Sat.1 do?

Is Sat.1 a public or private company?

Sat.1 is a private company. It is classified as corporate owned and is currently operating.

When was Sat.1 founded?

Sat.1 was founded in 1984. It employs 11 to 50 people.

Where is Sat.1 based?

Sat.1 is headquartered in Unterföhring, Germany, in the Europe region.

How does Sat.1 make money?

Two revenue lines are on record. Advertising is the primary driver. The others are subscription (Joyn PLUS+).

Who are Sat.1's main competitors?

Broad incumbents on record are ZDF, Netflix Germany, Sky Deutschland, ARD (Das Erste) and Amazon Prime Video Germany. Direct peers are VOX, RTL+ (formerly TVNOW), RTL Germany (RTL Group), Kabel Eins and ProSieben.

Does Sat.1 have an API?

No public API is recorded for Sat.1.

What industry is Sat.1 in?

Sat.1's product category is Broadcast Television. Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles), with a secondary code of MPABAMAB, First-Run Syndication (Original Non-Network Programming). Its NAICS code is 51612 and its SIC code is 4833.