Scentee
Scentee Inc. is a Japanese IoT fragrance technology firm that designs and sells the Scentee Machina line of WiFi-connected room diffusers (Quattro and Uno) with smartphone app control and a monthly fragrance cartridge subscription, serving individual consumers and small businesses worldwide.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scentee does
Scentee Inc. is a privately held Japanese technology design company founded in August 2011 in Tokyo by Masaru Tange, with Tsuyoshi Yamanashi serving as CEO. The firm focuses on fragrance-related hardware and software products, with its current commercial offering centered on the Scentee Machina line of internet-connected room diffusers. The Machina platform comprises two hardware variants: the Scentee Quattro, a four-cartridge desktop diffuser with WiFi control (2.4GHz), weight sensors, and timer functions, and the Scentee Uno, a single-bottle portable unit targeted at personal spaces such as bedrooms and bathrooms. Both devices are operated through the Scentee Machina iOS/Android smartphone application.
The underlying system combines WiFi-connected hardware with embedded software that analyzes user fragrance usage history to recommend scents by time of day and situation. Fragrance is delivered via proprietary non-refillable cartridges — 14 variants developed by professional perfumers — sold through a recurring monthly auto-replenishment subscription. Hardware is distributed direct-to-consumer through online pre-orders on the company's own website and through the Apple App Store and Google Play storefronts, with stated worldwide availability from Spring 2019 onward. Customer targeting spans individual consumers (primary segment) and business professionals (secondary segment) for home, bedroom, bathroom, and office use cases.
Scentee monetizes through two streams: one-time IoT diffuser hardware sales and recurring fragrance cartridge subscriptions. The company has secured granted patents in Japan (#5250794), the United States (#9137186), and Europe (#12805055), has multiple pending Japanese patent applications, and holds RoHS, CE, FCC, and PSE certifications supporting cross-border distribution. Headcount is reported at 1–10 employees with no disclosed external institutional funding, no named enterprise customers, and no public financial reporting.
Scentee firmographics
Firmographics- Name
- Scentee
- Legal name
- Scentee Inc.
- Website
- https://scentee-machina.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scentee Inc. is a Japanese IoT fragrance technology firm that designs and sells the Scentee Machina line of WiFi-connected room diffusers (Quattro and Uno) with smartphone app control and a monthly fragrance cartridge subscription, serving individual consumers and small businesses worldwide.
- Ownership category
- akta.pro rank
Scentee industry classification
Industry- Product category
- Smart Home Fragrance Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (335210), Toilet Preparation Manufacturing (325620)
- SIC
- Electric Housewares & Fans (3634), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)
Keywords
Where Scentee is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Scentee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- IoT Diffuser Hardware Sales: Sale of Scentee Machina devices (Quattro and Uno models) as one-time hardware purchases. Devices include fragrance cartridges and are controlled via smartphone app.
- Fragrance Cartridge Subscription: Monthly luxury fragrance cartridge delivery service. Upon device purchase, users receive monthly fragrance cartridges automatically. Includes automatic delivery prediction based on usage patterns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Scentee product offering
Product offeringCore offering
Scentee designs, manufactures, and sells the Scentee Machina line of IoT-connected smart room diffusers (Quattro four-cartridge and Uno single-bottle models) controlled via smartphone app over WiFi, with machine-learning-based fragrance recommendation and a monthly subscription for proprietary perfumer-developed fragrance cartridges. The hardware integrates weight sensors, timers, and remote operation, and is sold worldwide via online pre-orders with companion iOS and Android apps.
Product overview
Scentee offers a smart home IoT product line centered on the Scentee Machina platform — an internet-connected room diffuser system. The portfolio includes two hardware variants: Scentee Quattro (four-cartridge model with weight sensors and advanced controls) and Scentee Uno (single-cartridge portable model). Both are controlled via the Scentee Machina smartphone/PC app through WiFi. The system uses embedded IoT technology with AI-powered fragrance learning that analyzes usage history to automatically recommend and select optimal scents. Consumable fragrance cartridges (14 varieties developed by professional perfumers) are sold as recurring products, with automatic monthly delivery subscription. The Quattro model additionally supports NFC tag integration and connects to LINE messaging platform for notifications.
Differentiator
Problem solved
Functional benefit
Brands
- Scentee Machina: First and smartest IoT room diffuser in the world. Smart home device with smartphone control, fragrance learning capabilities, and automatic fragrance delivery subscription service.
- Scentee Quattro
- Scentee Uno
- Scentee Balloon
Products and services
- Scentee Machina Quattro Four-cartridge IoT room diffuser with four 50ml glass-and-copper fragrance bottles, WiFi (2.4GHz) connectivity, timer settings, weight sensors, and full smartphone/PC control. Allows users to switch between four scents, set intensity, and manage schedules for living rooms, bedrooms, bathrooms, and entertaining spaces.
- Scentee Machina Uno Single-bottle portable IoT diffuser with one 50ml removable fragrance bottle, WiFi (2.4GHz) connectivity, timer setting, weight sensor, and smartphone app control. Designed for personal spaces such as bedrooms and bathrooms.
- Scentee Fragrance Cartridges Proprietary 50ml fragrance cartridges in 14 varieties developed by professional perfumers for different scenes (bedroom, living room, entertaining), including regular and deodorant options. Delivered monthly via subscription, non-refillable, and used exclusively with Scentee Machina devices.
- Scentee Machina App Smartphone and PC application for remote control of Scentee Machina diffusers, providing ON/OFF control, timer setting, fragrance intensity adjustment, scent switching, remaining-amount notifications, fragrance usage tracking, and automatic fragrance delivery subscription management. Available on iOS (App Store id1436667040) and Android (com.scentee.androidremoteapp).
Companies that use Scentee
Customer profileSegments2 records
Ideal customer profiles2 records
Scentee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Scentee partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Scentee competitors and assessment
Company assessmentDirect peers
- Aera: Aera produces smart home fragrance diffusers with app-based scent control and proprietary capsules, directly comparable to Scentee's Quattro/Uno cartridge model and IoT-controlled diffuser hardware.
- Vitruvi: Vitruvi designs premium minimalist home diffusers and natural essential oil blends. While not IoT-enabled, it competes for the same design-conscious home fragrance buyer Scentee targets.
- Moodo: Moodo offers a WiFi-connected smart diffuser with up to four interchangeable scent cartridges and app control, mirroring Scentee Quattro's multi-cartridge architecture and IoT control paradigm.
- Pura: Pura makes app-controlled smart fragrance diffusers with interchangeable scent vials and scheduled scent delivery. It is the closest direct competitor to Scentee Machina in the connected home-fragrance category, with similar hardware-plus-consumable economics.
Broad incumbents
- Dyson: Dyson's air-purifying and air-multiplying products (including the Purifier line) intersect Scentee's smart-air-quality ambition at the high end of the consumer market, though Dyson does not focus on fragrance cartridges.
- Young Living: Young Living is a major essential oils and home fragrance brand. It competes for the same end consumer spending on home scenting, with a large catalog of proprietary oil blends analogous to Scentee's 14-fragrance line.
- Saje Natural Wellness: Saje is an established wellness and home fragrance brand offering diffusers and proprietary essential oil blends. It is a broader incumbent competing in the same home fragrance category with a stronger retail footprint.
- Nest Labs (Google Nest): Google Nest provides smart-home controls and environmental sensing. While not a fragrance device, it represents the broader smart-home ecosystem Scentee's IoT diffuser plugs into and competes with for consumer mindshare.
Emerging players
- Aromatech: Aromatech offers commercial and residential scenting solutions including diffuser hardware. It overlaps with Scentee's ambition to expand into business/hospitality environments with diffuser-plus-fragrance offerings.
Regional players
- Aromatherapy Associates: Aromatherapy Associates is a UK-based premium essential oil and diffuser brand. It is comparable as a home fragrance competitor but primarily serves European retail rather than the IoT-connected global audience Scentee targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Scentee social profiles
Digital presenceScentee compliance and trust
Trust signalCompliance4 records
Scentee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scentee leadership team
Management profileNumber of profiles
Profiles2 records
Scentee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scentee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scentee
What does Scentee do?
Scentee designs, manufactures, and sells the Scentee Machina line of IoT-connected smart room diffusers (Quattro four-cartridge and Uno single-bottle models) controlled via smartphone app over WiFi, with machine-learning-based fragrance recommendation and a monthly subscription for proprietary perfumer-developed fragrance cartridges. The hardware integrates weight sensors, timers, and remote operation, and is sold worldwide via online pre-orders with companion iOS and Android apps.
Is Scentee a public or private company?
Scentee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scentee founded?
Scentee was founded in 2011. It employs 1 to 10 people.
Where is Scentee based?
Scentee is headquartered in Tokyo, Japan, in the Asia region.
How does Scentee make money?
Two revenue lines are on record. IoT Diffuser Hardware Sales are the primary driver. The others are fragrance Cartridge Subscription.
Who are Scentee's main competitors?
Direct peers on record are Aera, Vitruvi, Moodo and Pura. Broad incumbents are Dyson, Young Living, Saje Natural Wellness and Nest Labs (Google Nest). Aromatech is listed as an emerging player. Aromatherapy Associates is listed as a regional player.
Does Scentee have an API?
No public API is recorded for Scentee.
What industry is Scentee in?
Scentee's product category is Smart Home Fragrance Devices. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 334512 and its SIC code is 3634.