Broadway House for Continuing Care

What Broadway House for Continuing Care does

Broadway House for Continuing Care is a 501(c)(3) non-profit, 66-bed specialized long-term care facility located at 298 Broadway in Newark, New Jersey. Founded in 1995 and affiliated with University Hospital since inception, it is New Jersey's only facility dedicated to long-term care for people living with HIV/AIDS, and it also delivers subacute rehabilitation, respite care, and veterans care through VA authorization. Service lines include antiretroviral medication management, wound care, addiction counseling including methadone maintenance, palliative care, psychiatric services, physical/occupational/speech therapy, and discharge planning with housing and entitlement support.

The facility is Medicare/Medicaid dually certified and operates a referrals-based admissions model through hospitals, social workers, long-term care facilities, and the VA, with a formal three-step admission process requiring Medicaid Pre-Admission System (PAS) approval. Revenue is generated from Medicaid and Medicare per diem payments, private insurance, private pay, and charitable donations from individuals, corporate partners, and foundations. The organization is led by President & CEO Dr. Donnamarie Lynch and governed by a Board of Directors chaired by Diane J. Johnson, with a long-tenured clinical and operational leadership team.

Name

Broadway House for Continuing Care

Legal name

Broadway House for Continuing Care

Website

https://broadwayhouse.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadway House for Continuing Care is a 501(c)(3) non-profit, 66-bed specialized long-term care facility in Newark, NJ, and New Jersey's only facility dedicated to HIV/AIDS care, also offering subacute rehabilitation, respite, and veterans care.

Ownership category

akta.pro rank

Product category

Specialized Long-Term Care / Skilled Nursing

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industry

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Long-term care services
• HIV/AIDS care
• Skilled nursing facility
• Subacute rehabilitation
• Specialized nursing care

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Government Healthcare Programs: Primary revenue from Medicaid and Medicare payments for long-term care and subacute services. The facility is Medicare/Medicaid dually certified.
2. Private Insurance: Revenue from private insurance companies covering skilled nursing and rehabilitation services.
3. Donations and Charitable Giving: Tax-deductible donations from individuals, corporate partners, and community supporters through various giving programs including annual fund, recurring gifts, matching gifts, stocks, IRA rollovers, real estate gifts, planned giving, and endowed funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Broadway House for Continuing Care operates a 66-bed specialized long-term care and skilled nursing facility in Newark, NJ focused on people living with HIV/AIDS and other complex medical needs. It delivers comprehensive HIV/AIDS care, subacute rehabilitation, respite care, veterans care, addiction counseling, pain management, and holistic social/spiritual support through a multidisciplinary clinical team affiliated with University Hospital Newark NJ.

Product overview

Broadway House for Continuing Care operates as a specialized healthcare facility offering an integrated portfolio of services centered around its core HIV/AIDS care program, supplemented by subacute rehabilitation, respite care, and veterans services. The facility provides comprehensive medical care, rehabilitation services, social services, substance abuse counseling, and therapeutic activities through its New Beginnings Sub-acute Care, Leading HIV/AIDS Care, Respite Care, Veterans Care, Comprehensive Support, and Healing Activities programs, all delivered through a holistic approach emphasizing medical, therapeutic, psychological, educational, and spiritual healing.

Differentiator

Problem solved

Functional benefit

Products and services

• Leading HIV/AIDS Care Specialized long-term residential care for people living with HIV/AIDS, providing comprehensive medical care (including antiretroviral medication management and wound care), social services, psychological support, and educational programs designed to combat the disease, sharpen the mind, and heal the spirit.
• New Beginnings Sub-acute Care Comprehensive short- and long-term rehabilitation and skilled nursing services for patients recovering from acute illnesses and injuries, including joint replacement, fractures, multiple trauma, CVA/post-stroke recovery, and cardiac and respiratory recovery, incorporating physical therapy, speech therapy, occupational therapy, and psychiatric care.
• Respite Care Short-term residential care services that give caregivers a break while their loved ones receive medical care in a safe, stimulating, and supportive environment.
• Veterans Care VA-authorized short- and long-term rehabilitation, HIV/AIDS care, and respite care for eligible veterans through the Department of Veterans Affairs.
• Comprehensive Support Extensive social and spiritual services including substance abuse counseling, addiction treatment, methadone maintenance, art therapy, mental status examinations, psychosocial assessments, discharge planning, housing support, and entitlement assistance for residents.

Quantifiable outcome

• Very few COVID-19 cases and zero deaths among residents and staff during pandemic
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core, major and minor.

• University Hospital Newark NJcoreStrategic or Co-development Partner · 1 January 1995Since inception in 1995, Broadway House has been affiliated with University Hospital in Newark, NJ—a renowned academic healthcare center with a wide range of medical specialties. While accepting referrals from all healthcare facilities, through this partnership Broadway House residents have seamless access to doctors and services at one of New Jersey's leading medical facilities.
• HRSA (Health Resources and Services Administration)majorOthersFederal agency partner providing funding and support for HIV/AIDS care programs and services
• ViiV HealthcaremajorOthersPharmaceutical partner specializing in HIV medications and treatment support
• Hyacinth Foundation for AIDSmajorStrategic or Co-development PartnerNew Jersey's leading AIDS service organization providing advocacy, services, and support for people affected by HIV/AIDS
• Janssen PharmaceuticalsminorOthersPharmaceutical partner providing medications and treatment support for HIV/AIDS care
• EisaiminorOthersPharmaceutical company providing medications and healthcare solutions
• MAC (Make-Up Art Cosmetics) VIVA GLAMminorGTM or Marketing PartnerCosmetics brand program supporting HIV/AIDS organizations and awareness campaigns
• Integrity HouseminorStrategic or Co-development PartnerSubstance abuse treatment provider offering support services for residents with addiction challenges
• NJCRI (New Jersey Citizens' Research Foundation)minorOthersNew Jersey research and education organization supporting HIV/AIDS initiatives
• Leading AgemajorStrategic or Co-development PartnerNational association representing nonprofit senior care providers, offering advocacy, resources, and best practices
• HCANJ (Health Care Association of New Jersey)majorStrategic or Co-development PartnerState association representing healthcare facilities, providing advocacy and quality improvement initiatives
• NJHA (New Jersey Hospital Association)majorStrategic or Co-development PartnerState association representing hospitals and healthcare systems, providing advocacy and quality awards
• Freedom PharmacyminorOthersPharmacy partner providing medications and pharmaceutical services to residents
• CFBNJ (Community Food Bank of New Jersey)minorOthersFood bank providing nutrition support and food services for residents
• CNFNJ (Center for Family Services of NJ)minorStrategic or Co-development PartnerSocial services organization providing family and community support services
• Saint James HealthminorStrategic or Co-development PartnerHealthcare provider offering medical services and community health programs
• Rutgers University (Nursing, Bio, Public Affairs)majorStrategic or Co-development PartnerHigher education partner providing clinical rotations, research collaboration, and healthcare workforce development for nursing, biology, and public health students
• Seton Hall University College of NursingmajorStrategic or Co-development PartnerNursing education partner providing clinical training opportunities and workforce development
• Hackensack Meridian School of MedicineminorStrategic or Co-development PartnerMedical education partner providing clinical training and research opportunities for medical students
• NYU SteinhardtminorStrategic or Co-development PartnerHigher education partner providing arts therapy and creative arts therapy programs through internship opportunities
• TCNJ (The College of New Jersey)minorStrategic or Co-development PartnerHigher education partner providing internship and training opportunities for healthcare students
• FDU (Fairleigh Dickinson University)minorStrategic or Co-development PartnerHigher education partner providing educational and training opportunities for students
• Bloomfield College of Montclair State UniversityminorStrategic or Co-development PartnerHigher education partner providing internship and training opportunities for students
• Caldwell UniversityminorStrategic or Co-development PartnerHigher education partner providing internship and training opportunities for students
• Pratt InstituteminorStrategic or Co-development PartnerArts and design institution providing creative arts therapy internship opportunities
• School of Visual Arts (SVA)minorStrategic or Co-development PartnerVisual arts college providing creative arts therapy and design internship opportunities
• Southwestern UniversityminorStrategic or Co-development PartnerHigher education partner providing internship and training opportunities
• Beauty for AshesminorOthersCommunity organization providing support services for women and families
• ClearviewminorOthersCommunity partner providing support services and resources
• FAITH Lutheran ChurchminorOthersChurch partner providing spiritual support, volunteer services through Jane and Friends program, and community outreach
• iZion Christian ChurchminorOthersChurch partner providing spiritual support and community outreach services
• HawthorneminorOthersCommunity partner organization providing support services
• Montclair Alumnae ChapterminorOthersSorority chapter providing volunteer support and community service
• Healthcare Services GroupminorOthersFood service provider supplying gourmet dining services for residents and staff appreciation events

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Ensign Group: Post-acute care and skilled nursing operator with hundreds of facilities across the U.S. Comparable to Broadway House in core SNF service delivery and rehab specialty, but at much greater scale.
• Genesis HealthCare: One of the largest skilled nursing and senior care operators in the United States. Comparable to Broadway House as a multi-state SNF operator with significant Medicaid/Medicare exposure, though not HIV-focused.
• National HealthCare Corporation (NHC): Operates skilled nursing and assisted living facilities across the U.S. with a focus on subacute and rehabilitation care. Comparable to Broadway House's skilled nursing and subacute care operations.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and skilled nursing. Comparable in long-term residential care for elderly populations, though focused on broader senior care rather than HIV specialization.

Others

• GMHC (Gay Men's Health Crisis): One of the oldest HIV/AIDS service organizations in the U.S., providing direct services, housing, and care coordination. Comparable to Broadway House's HIV/AIDS mission and vulnerable-population focus, though primarily community-based rather than facility-based LTC.
• Terrence Higgins Trust: UK's leading HIV/AIDS charity providing direct services, advocacy, and care coordination. Comparable to Broadway House as a long-standing HIV/AIDS-focused nonprofit but operates in a different geography and care model.

Direct peers

• AIDS Healthcare Foundation (AHF): AHF is the largest global nonprofit HIV/AIDS healthcare organization, operating specialized HIV care, housing, and skilled nursing programs. Directly comparable to Broadway House as a nonprofit HIV/AIDS-specialized care provider serving vulnerable populations.
• Hebrew SeniorLife: Boston-area Harvard-affiliated nonprofit senior care organization providing skilled nursing, assisted living, and hospice with a strong academic medical partnership. Closely comparable to Broadway House as a nonprofit specialty LTC with deep academic hospital affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/broadwayhousenj
• YouTubeyoutube.com/channel/UCAhbr8xor1hT_Sil1_x8a3A
• Facebookfacebook.com/BroadwayHouseNJ
• LinkedInlinkedin.com/company/broadway-house-for-continuing-care
• Instagraminstagram.com/broadwayhousenj

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway House for Continuing Care