Vivid Creations

What Vivid Creations does

Vivid Creations Pte Ltd is a Singapore-headquartered marketing consultancy founded in 2009 by CEO Maho Saito (齊藤 真帆), specializing in cross-border marketing between Japan and Southeast Asia. The firm operates a dual-entity structure comprising Vivid Creations Pte Ltd in Singapore and a wholly-owned Japanese subsidiary, 株式会社Vivid Creations Japan, established in 2014. Its team of 11-50 employees is composed primarily of Japanese professionals who have permanently relocated to Singapore, which the company positions as a core differentiator versus Japan-based agencies that operate via short-term project visits.

The company delivers six core services: Singapore market entry and growth support for Japanese companies, overseas branding (strategy and creative production), PR and advertising strategy (including influencer marketing and media relations), inbound tourism marketing to attract Singaporean visitors to Japan, overseas exhibition and trade show support, and Japan expansion marketing for foreign companies entering Japan. Engagements are project-based and quote-based, delivered as consulting work rather than via productized technology platforms; the firm discloses no proprietary software, AI systems, or APIs. Distribution is direct, primarily through enterprise sales targeting Japanese manufacturers, food and beverage brands, local governments, and hospitality companies, supplemented by content marketing via blog and social channels, and by event-driven demand generation such as the Sake Matsuri Singapore festival.

The revenue model is professional services, monetized through hands-on consulting engagements and project fees. Named customers include five Japanese prefectures (Nagasaki, Saga, Ibaraki, Ishikawa, Aichi), the Japan National Tourism Organization, and enterprises such as SANSUI NISEKO, Yaegaki Sake Brewery, FrostiX, Cement Produce Design, and CROQUANTCHOU ZAKUZAKU. Strategic partners include JETRO, JNTO, JFOODO, Sake Matsuri Singapore, and Eddie's Market Place. The company is privately held with no disclosed institutional funding.

Name

Vivid Creations

Legal name

Vivid Creations Pte Ltd

Website

https://vivid-creations.biz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivid Creations is a Singapore-based marketing consultancy that helps Japanese companies and local governments enter and grow in Singapore and Southeast Asia through market entry, branding, PR, trade show, and inbound tourism services.

Ownership category

akta.pro rank

Product category

Cross-Border Marketing Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Cross-border marketing
• Market entry consulting
• Brand localization services
• Public relations consulting
• Trade show support

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Consulting Services: Hands-on consulting engagements for Japanese companies seeking to enter or expand in Singapore and Southeast Asian markets. Services include market research, strategy design, branding, PR, and sales channel development.
2. Project-Based Services: Specific project engagements such as trade show support, PR campaigns, market promotion events, and sales missions for Japanese local governments and companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Vivid Creations is a Singapore-based marketing consultancy that helps Japanese companies enter and grow in the Singapore and Southeast Asian markets, and supports foreign companies entering Japan. It delivers end-to-end hands-on consulting covering market research, test marketing, branding, PR/advertising strategy, trade show execution, and inbound tourism promotion, performed by an in-market Singapore-based team.

Product overview

Vivid Creations is a consulting-based marketing services firm that operates as a single integrated service offering rather than a modular product platform. The company provides hands-on marketing consulting and execution support connecting Japan and Singapore markets. Their core services include Singapore market entry and growth support, overseas branding, PR strategy and advertising, inbound tourism marketing (attracting visitors to Japan), overseas trade show support, and Japan expansion marketing. These services are delivered as consulting engagements led by their team of local Singapore-based professionals who provide strategic advice, market execution, and ongoing support throughout client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Singapore Market Entry/Growth Support Service Consulting service helping Japanese companies enter and grow in Singapore and Southeast Asia, including market research, insight analysis, test marketing, market entry strategy design, sales channel development, and partner creation.
• Overseas Branding Service Brand strategy, concept design, brand localization and positioning, and creative production (design and multilingual copywriting) for international markets.
• PR Strategy and Advertising Service PR strategy and story design, media relations, influencer marketing, press conferences and PR events, plus digital advertising and social media operations.
• Inbound Tourism Marketing Service Target and market analysis, Singapore tourism representative services, PR/media/KOL marketing, sales to local travel agencies, and promotion of high-value-added travel to attract visitors to Japan.
• Overseas Exhibition and Trade Show Support Service Exhibition strategy and concept design, booth production and on-site operation support, business meeting creation, and on-site sales support for overseas trade shows.
• Japan Expansion Marketing Service Japan market entry strategy, localization, PR and digital marketing, sales channel development, and sales support for foreign companies entering the Japanese market.

Quantifiable outcome

• Companies report successful sales outcomes at first exhibitions (e.g., Cement Produce Design achieved 2 million yen in sales at first Singapore exhibition)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Japan External Trade Organization (JETRO)coreStrategic or Co-development PartnerJETRO is a Japanese government organization that supports Japanese companies with overseas business expansion. Vivid Creations has collaborated with JETRO on multiple initiatives including SME training programs and trade missions in Singapore.
• Japan National Tourism Organization (JNTO)coreStrategic or Co-development PartnerJNTO is a Japanese government tourism organization. Vivid Creations has supported JNTO's luxury segment promotion efforts in Singapore, including organizing fam trips for travel agencies and B2C events.
• Japan Food Overseas Promotion Center (JFOODO)coreStrategic or Co-development PartnerJFOODO is a marketing organization under JETRO focused on promoting Japanese food overseas. Vivid Creations supported the 'Seafood Loves Sake' campaign and sake branding initiatives in Singapore.
• Sake Matsuri Singapore (Kevin Ngan)coreGTM or Marketing PartnerSake Matsuri is Singapore's largest sake festival, organized by local Singaporean Kevin Ngan. Vivid Creations serves as the window for Japanese breweries to participate and supports event operations.
• Eddie's Market PlaceminorGTM or Marketing PartnerLive commerce platform for Japanese food products in Singapore. Vivid Creations has collaborated to bring Japanese food brands to participate in live commerce events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global PR and integrated communications agency with established Singapore and Tokyo operations. Comparable as a cross-border PR/communications provider, though serving a much broader portfolio of multinational clients rather than specializing in the Japan-to-SEA corridor.
• Dentsu: Global advertising and marketing services giant headquartered in Japan with major Singapore presence. Overlaps with Vivid Creations in serving Japanese clients in SEA markets, but operates as a full-service network across creative, media, and CX rather than a boutique consultancy.
• MSL Group (Publicis): Publicis Groupe's global PR and communications network with strong Asia operations. Comparable in offering integrated PR, event, and influencer marketing services to enterprise clients, though as part of a larger holding company portfolio.
• Hakuhodo: One of Japan's largest advertising agencies with significant Singapore and Southeast Asia operations. Comparable as a Japan-rooted marketing services provider serving Japanese clients expanding into SEA, though at vastly greater scale and with a much broader service portfolio.
• Edelman: Largest global PR firm with strong Asia-Pacific footprint including Singapore and Japan offices. Comparable in offering PR, brand strategy, and integrated marketing services to multinational clients, though at network scale rather than boutique specialization.
• Ogilvy Singapore: Singapore arm of global creative network Ogilvy. Comparable as a full-service marketing and brand consultancy serving clients entering or expanding in the Singapore market, with much larger scale and broader category coverage.

Direct peers

• TEAM LEWIS: Global marketing and communications agency with substantial Asia-Pacific operations including Singapore. Comparable as a mid-sized integrated agency providing PR, brand, digital, and event marketing services with similar cross-border client mandates.
• WE Communications: Global communications consultancy with strong Asia-Pacific presence including Singapore offices. Directly comparable as a mid-sized PR and integrated marketing agency serving cross-border technology and consumer clients with localized regional teams.
• Hotwire Asia: Global communications consultancy with significant Asia-Pacific presence including Singapore. Comparable as a mid-sized cross-border PR and marketing agency serving technology, consumer, and B2B clients with regional execution capabilities.

Emerging players

• Cross Border Communication: Japan-rooted PR and marketing agency focused on international clients expanding into and out of Japan. Directly comparable in niche focus on Japan cross-border marketing, though with somewhat different geographic specialization versus Vivid Creations' Singapore/SEA anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivid_creations
• Facebookfacebook.com/143453239020117
• LinkedInlinkedin.com/company/vitalux
• Instagraminstagram.com/vividcreations.sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Creations