L'ETO CAFFE

Name

L'ETO CAFFE

Legal name

UK Cake Ltd.

Website

https://letocaffe.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery and Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan bakery
• Custom celebration cakes
• Gourmet desserts
• Online cake delivery
• Specialty confections

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bakery and Confectionery Products: Direct sales of freshly made-to-order cakes, celebration cakes, cupcakes, and confectionery through online ordering with delivery or collection options.
2. Custom Cake Orders: Bespoke celebration cakes and custom cake orders for special occasions ordered online and prepared to customer specifications.
3. Delivery Services: Professional courier delivery service for cakes with charges based on distance from their Production Pastry Kitchen, ranging from £1.50 to £12.50 depending on distance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

L'ETO CAFFE is a London-based artisan bakery and café that produces and sells handmade cakes, celebration cakes, cupcakes, layer cakes, macarons, sponge cakes, gourmet desserts with fresh fruits, and assorted confectionery. Customers can order online for professional courier delivery within select London postcodes, click-and-collect from any of multiple L'ETO café locations, or purchase in-store for dine-in and takeaway.

Product overview

L'ETO CAFFE operates as a UK-based artisan bakery and caffe offering freshly made-to-order cakes and confectionery products. The product portfolio centers on Classic Cakes (including signature Honey Cake), Celebration Cakes for special occasions, and seasonal offerings like Pistachio Cheesecake. The range includes cupcakes, layer cakes, macarons, and sponge cakes, all crafted by hand daily. A core component is the made-to-order cake service where customers can customize cakes for events. The business operates primarily through its e-commerce platform with integrated Delivery Service (courier-based, covering specific London postcodes) and Click & Collect options from their London caffe locations. Additional offerings include retail/gifting items and confectionery.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Cakes Handmade signature cakes such as Honey Cake crafted daily by skilled pastry chefs and sold to individual consumers for personal occasions and gifting, available via online ordering with delivery or collection.
• Celebration Cakes Bespoke custom cakes designed and made to order for birthdays, weddings, and other personal milestones, available to individual consumers via online ordering with delivery or click-and-collect.
• Pistachio Cheesecake A signature Pistachio Cheesecake offering marketed as a customer obsession, sold to individual consumers through the L'ETO online ordering platform.
• Gourmet Desserts with Fresh Fruits Freshly prepared gourmet desserts featuring seasonal fresh fruits, sold to individual consumers and delivered directly from the L'ETO production pastry kitchen.
• Cupcakes Individual portion-sized cupcakes sold to individual consumers via the L'ETO online shop for delivery or collection.
• Layer Cakes Multi-tiered layer cakes in 6-inch and larger sizes sold to individual consumers via the L'ETO online shop, with customizable options.
• Macarons French-style meringue macarons sold to individual consumers via the L'ETO online shop, with a refrigerated shelf life of 48 hours.
• Sponge Cakes Traditional sponge-based cakes sold to individual consumers via the L'ETO online shop, requiring refrigerated storage and consumption within 24 hours.
• Confectionery Assorted made-to-order sweet confections and baked goods sold to individual consumers via the L'ETO online shop, treated as perishable items under the company's cancellation and refund policy.
• Delivery Service In-house professional courier delivery service fulfilling online cake and confectionery orders across London Zones 1 and 2 postcodes, with distance-based delivery fees from £1.50 to £12.50.
• Click & Collect Free click-and-collect service allowing customers to pick up online orders from any L'ETO café location in London, with location, date, and time selected during online checkout.
• Retail Items and Merchandise Non-perishable gift items and branded merchandise sold to individual consumers through the L'ETO online shop, subject to separate cancellation and refund policies from perishable bakery goods.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting L'ETO's online store, enabling product sales and order management functionality on their website.
• MailChimpcoreTechnology or IntegrationEmail service provider used for marketing communications, promotional offers, and customer email notifications including order confirmations.
• Amazon Data ServicescoreTechnology or IntegrationCloud infrastructure provider certified under Privacy Shield for data processing and hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gail's Bakery: UK-wide artisan bakery-café chain with a broad everyday bread, pastry and cake range plus in-café service — relevant as a larger incumbent covering everyday bakery spend that L'ETO also competes for.
• Patisserie Valerie: National UK patisserie-café chain offering cakes, pastries and hot drinks across many sites — overlaps with L'ETO on celebration cakes and the café-plus-confectionery model, but at significantly broader scale.

Regional players

• Bettys & Taylors of Harrogate: Iconic Yorkshire-based bakery, confectionery and tearoom group with nationwide online cake and confectionery shipping — comparable on premium confectionery and online ordering, though primarily a northern UK heritage brand.

Direct peers

• Crumbs & Doilies: London cake shop specializing in celebration cakes, cupcakes and pastries with online ordering and London-wide delivery — directly comparable on occasion cakes and D2C ordering model.
• The Hummingbird Bakery: London-originated cupcake and cake shop with multiple UK locations and online ordering for celebration cakes and everyday desserts — directly overlapping L'ETO's cupcake, layer cake and custom order mix.
• Cake Boy: London cake boutique from Eric Lanlard offering bespoke celebration cakes and patisserie via online ordering with London delivery — overlaps strongly on premium custom cakes and D2C fulfillment.
• Cutter & Squidge: London-based artisan cake and confectionery brand with a physical café and online ordering for celebration cakes and gift boxes — directly comparable on handmade cakes, café retail and gifting.
• Bread Ahead: London bakery-café group known for sourdough, pastries and confectionery, with multiple café sites and online ordering — competes on the bakery + café combination in the same London neighborhoods.
• Peggy Porschen: London-based cake and patisserie specialist with a flagship bakery-café and D2C celebration cake ordering, including custom designs and London delivery — a direct comparable on bespoke cakes plus café retail.
• Konditor & Cook: London bakery-café known for custom celebration cakes (e.g., Scandi-style designs) with multiple cafés and online cake ordering — directly competes on premium bespoke cakes and café experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letocaffe
• Instagraminstagram.com/letocaffe.official
• Xx.com/letocaffe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ETO CAFFE