B&M Amarillo
B&M Amarillo Homes is a privately held Amarillo, TX custom home builder (founded 1994) that designs, builds, sells, and leases energy-efficient homes across eight local communities, bundling construction with trade-in, affordability, financing, and lease-to-own programs for individual homebuyers.
- Company typePrivate
- Founded1994
- HeadquartersAmarillo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What B&M Amarillo does
B&M Amarillo Homes (DBA of B&M Amarillo, founded 1994) is a privately held custom home builder headquartered at 5454 E Village Square in Amarillo, TX, operating across eight named residential communities in the Amarillo metropolitan area — Highland Springs, Heritage Hills, Mid-Country Estates, Spring Canyon, Wildflower Village, Hollywood Park, Town Square, and Pinnacle — plus dedicated school-district landing pages for West Plains, Bushland, Randall, and Canyon. The company self-reports 1–10 employees but runs a multi-channel direct-to-consumer operation across web (bmamarillohomes.com), phone (+1 806-557-3813), and in-person showroom.
The core technical product is energy-efficient custom home construction featuring Class 4 impact-resistant roofing, modern and traditional floor plans (City and Rural categories), and green building practices. Around this construction core, B&M has assembled an integrated ownership-funnel product portfolio of twelve named offerings: Custom Built Homes (core), Trade-In Program, 5-Star Affordability Program, Nest Egg Program, Lease with Purchase Option, Sum-of-the-Parts, Affordable Mortgage Payment Program (rates as low as 4.875%), Veterans Program, Credit Restoration Program, We Move You relocation, Properties for Lease, and Floor Plans / Communities sub-lines.
The revenue model blends one-time home sales (transaction), recurring lease income (Nest Egg / Lease with Purchase — subscription), transaction fees on legacy-home trade-ins, and professional-services fees tied to in-house mortgage assistance. Customer acquisition is direct-to-consumer: website listings, SEO for local school-district keywords, organic social (Twitter/X, Instagram, Facebook, YouTube), and referral/realtor word-of-mouth — supported by named testimonials from individual families and one real estate professional. Pricing is not publicly disclosed and varies by community, floor plan, and customization. No funding rounds, ownership structure, investor backing, or financial disclosures are present in the source data.
B&M Amarillo firmographics
Firmographics- Name
- B&M Amarillo
- Legal name
- B&M Amarillo
- Website
- https://bmasset.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B&M Amarillo Homes is a privately held Amarillo, TX custom home builder (founded 1994) that designs, builds, sells, and leases energy-efficient homes across eight local communities, bundling construction with trade-in, affordability, financing, and lease-to-own programs for individual homebuyers.
- Ownership category
- akta.pro rank
B&M Amarillo industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where B&M Amarillo is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B&M Amarillo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Sales: Revenue from building and selling custom-built homes to buyers in Amarillo, TX. Includes new construction homes and move-in-ready properties across multiple communities including Highland Springs, Heritage Hills, Mid-Country Estates, Spring Canyon, Wildflower Village, Hollywood Park, Town Square, and Pinnacle.
- Lease Properties: Revenue from leasing homes including move-in-ready lease opportunities and the Nest Egg Program for families building financial future toward homeownership.
- Trade-In Program Services: Facilitating home trade-ins where B&M purchases the customer's current home at 90% of appraised value without realtor fees, enabling purchase of new construction home.
- Affordable Mortgage Payment Program: Fixed interest rates as low as 4.875% with 3-2-1 Interest Rate Reduction for first three years, mortgage insurance assistance, and credit improvement programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Home Purchase - Market Rate |
| Transaction based/ take rate | Multi-year contract | Trade-In Program - 90% Appraised Value |
| Subscription | Monthly | Lease with Purchase Option - Nest Egg Program |
| Other | Annual | Affordable Mortgage Payment Program - 4.875% Rate |
| Other | Annual | Insurance Premium Reduction - Up to 50% Off |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
B&M Amarillo product offering
Product offeringCore offering
B&M Amarillo is a custom home builder that designs, constructs, and sells new residential homes in Amarillo, Texas across multiple planned communities. The company bundles the home purchase with integrated financing, lease-to-own, home trade-in, and affordability programs (including the 5-Star Affordability Program and Nest Egg lease program) to make homeownership more accessible for local families.
Product overview
B&M Amarillo Homes operates as a custom home builder offering a comprehensive suite of housing solutions centered around Custom Built Homes and New Construction Homes in Amarillo, TX. The company provides an integrated portfolio of services including the Trade-In Program, 5-Star Affordability Program, Nest Egg Program, Lease with Purchase Option, Sum-of-the-Parts, and Affordable Mortgage Payment Program. Additional services include Veterans Program, Credit Restoration Program, and We Move You relocation assistance. The company also offers Properties for Lease and operates across multiple residential communities including Highland Springs, Heritage Hills, Mid-Country Estates, Spring Canyon, Wildflower Village, Hollywood Park, Town Square, and Pinnacle. Their Floor Plans are categorized into City and Rural offerings. The core product is custom-built residential homes featuring energy-efficient designs, with supplementary financial programs designed to make homeownership more accessible.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Built Homes / New Construction Homes
Quantifiable outcome
- Save up to $1,000 per month through 5-Star Affordability Program
- +5 more outcomes
Companies that use B&M Amarillo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
B&M Amarillo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
B&M Amarillo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
B&M Amarillo competitors and assessment
Company assessmentBroad incumbents
- DR Horton: Largest U.S. homebuilder with significant Texas Panhandle and Amarillo-area presence. Comparable on regional residential construction, family-oriented communities, and affordability positioning, though at vastly larger scale.
- LGI Homes: Texas-based national production builder with strong Amarillo and Texas Panhandle presence offering affordable new construction homes. Comparable in geographic region and entry-level/affordable buyer focus, though standardized rather than fully custom.
- Gehan Homes: Texas-based production builder with family-oriented communities and entry-level move-in-ready inventory. Comparable in Texas regional focus and family-buyer community model, though operating at larger scale than B&M.
- Perry Homes: Large Texas-based builder with a broad portfolio of new construction communities including in the Panhandle region. Comparable in Texas new construction market, family-oriented community development, and school-district marketing tactics.
- HistoryMaker Homes: Texas-focused new home builder operating multiple communities with affordable to mid-range offerings. Comparable on Texas geography, community development model, and family-buyer segmentation.
Direct peers
- Ashbury Custom Homes: Amarillo-area builder focused on custom-built homes with energy-efficient features and personalized design. Closely comparable local competitor for move-in-ready and build-to-order inventory in the same school district catchments.
- Brick + Stone Custom Homes: Amarillo-area custom home builder offering new construction and design services. Comparable on geography, scale, and direct-to-consumer customer acquisition model.
- Amarillo Homes by Joe Reid: Local Amarillo builder offering new construction homes in multiple Amarillo communities. Directly comparable in geography and product category, serving similar family/owner-occupier segments.
- Desert View Homes of Amarillo: A custom home builder also serving the Amarillo, TX metropolitan market with new construction and personalized floor plans. Directly comparable by geography, product offering, and target buyer profile.
Emerging players
- OpenHouse (manufactured/modular housing marketplace): Tech-enabled platform in the affordable/first-time home ownership space targeting similar buyer personas. Adjacent category rather than direct local competitor, but competes for the same affordability-driven buyer pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
B&M Amarillo social profiles
Digital presenceB&M Amarillo financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&M Amarillo leadership team
Management profileNumber of profiles
Profiles1 record
B&M Amarillo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&M Amarillo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&M Amarillo
What does B&M Amarillo do?
B&M Amarillo is a custom home builder that designs, constructs, and sells new residential homes in Amarillo, Texas across multiple planned communities. The company bundles the home purchase with integrated financing, lease-to-own, home trade-in, and affordability programs (including the 5-Star Affordability Program and Nest Egg lease program) to make homeownership more accessible for local families.
Is B&M Amarillo a public or private company?
B&M Amarillo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B&M Amarillo founded?
B&M Amarillo was founded in 1994. It employs 1 to 10 people.
Where is B&M Amarillo based?
B&M Amarillo is headquartered in Amarillo, United States, in the North America region.
How does B&M Amarillo make money?
Four revenue lines are on record. Custom Home Sales are the primary driver. The others are lease Properties, trade-In Program Services and affordable Mortgage Payment Program.
Who are B&M Amarillo's main competitors?
Broad incumbents on record are DR Horton, LGI Homes, Gehan Homes, Perry Homes and HistoryMaker Homes. Direct peers are Ashbury Custom Homes, Brick + Stone Custom Homes, Amarillo Homes by Joe Reid and Desert View Homes of Amarillo. OpenHouse (manufactured/modular housing marketplace) is listed as an emerging player.
Does B&M Amarillo have an API?
No public API is recorded for B&M Amarillo.
What industry is B&M Amarillo in?
B&M Amarillo's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.