Gehan Homes
- Company typePrivate
- Founded1991
- HeadquartersAddison, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Gehan Homes firmographics
Firmographics- Name
- Gehan Homes
- Website
- https://gehanhomes.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Gehan Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Rental and Leasing Services (532), Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Gehan Homes is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gehan Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Home Sales: Gehan Homes generates revenue through the sale of newly constructed residential homes to individual buyers and families. The company builds homes in multiple states across the southeastern and southwestern United States.
- Build-to-Rent Operations: Following the acquisition of Southern Impression Homes, Gehan Homes now operates in the build-to-rent market, developing rental housing communities with affiliated property management, construction, and title services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Gehan Homes product offering
Product offeringCore offering
Gehan Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes directly to individual homebuyers across Texas, Arizona, Tennessee, Colorado, Florida, Georgia, and North Carolina. The company also operates in the build-to-rent segment through its majority-owned subsidiary Southern Impression Homes, which develops rental housing communities with affiliated property management and title services.
Product overview
Gehan Homes is a homebuilding brand operating under Brightland Homes, a platform company with multiple regional sub-brands including Gehan Homes, Gray Point Homes, and DRB Homes. The portfolio spans markets across Texas, Arizona, Tennessee, Colorado, Florida, and West Virginia. Gehan Homes recently expanded into build-to-rent housing through the acquisition of Southern Impression Homes. The company offers associated services including warranty/homeowner support and Brightland Title services for homebuyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Gehan Homes New Home Construction Newly constructed single-family residential homes designed, built, and sold directly to individual homebuyers and families across Texas, Arizona, Tennessee, Colorado, Florida, Georgia, and North Carolina.
- Southern Impression Homes Build-to-Rent Housing Build-to-rent rental housing communities with affiliated property management, construction, and title services, operating in Florida and expanding into Texas markets.
- Warranty and Homeowner Services Post-closing warranty services, Homeowner Guide access, and warranty request scheduling for homeowners of Brightland Homes, Gehan Homes, and Gray Point Homes brands.
- Brightland Title Title services offered as part of the homebuilding transaction for customers of the Brightland Homes family of brands.
Quantifiable outcome
- Entry into build-to-rent market with 80% stake in Southern Impression Homes
- +1 more outcomes
Companies that use Gehan Homes
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Gehan Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gehan Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Southern Impression HomescoreGehan Homes acquired an 80% interest in Southern Impression Homes for $85 million, marking entry into the build-to-rent market. Southern Impression specializes in build-to-rent housing development with operations in Florida, including affiliated property management, construction, and title services. The acquisition provides Southern Impression with capital, operational efficiencies, and regional growth opportunities including expansion into Texas.
- Brightland HomescoreBrightland Homes is the parent/holding company under which Gehan Homes operates alongside DRB Homes and Gray Point Homes. Brightland provides customer care for homeowners of all three brands and includes affiliated services like Brightland Title.
- DRB HomesminorDRB Homes is a partner brand under the same parent company as Gehan Homes. The companies share customer care services and operate within the same homebuilding group.
- Gray Point HomesminorGray Point Homes is a partner brand under the same parent company as Gehan Homes. Customer care services are shared across all three brands including Brightland Homes, Gehan Homes, and Gray Point Homes.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Gehan Homes competitors and assessment
Company assessmentBroad incumbents
- PulteGroup: PulteGroup is a national homebuilder operating Centex, Pulte, and Del Webb brands across many of the same Sun Belt states as Gehan. Its multi-brand strategy is a direct analogue to Gehan's Gehan/Gray Point/DRB structure, and it competes across entry-level, move-up, and active adult segments.
- D.R. Horton: D.R. Horton is the largest US homebuilder by volume, operating across the same Sun Belt geographies as Gehan Homes including Texas, Arizona, Tennessee, Florida, and the Carolinas. It competes directly across entry-level and move-up price points and serves as the primary scale benchmark for production builders in Gehan's footprint.
- Lennar Corporation: Lennar is a top-three national production homebuilder with significant operations across Texas, Florida, Arizona, Georgia, North Carolina, and Tennessee. Its land-light strategy and national platform overlap directly with Gehan's geographies, product types, and buyer segments.
Direct peers
- Meritage Homes Corporation: Meritage Homes is a for-sale homebuilder with a strong Sun Belt footprint including Texas, Arizona, Florida, the Carolinas, Tennessee, and Colorado, closely mirroring Gehan's state map. Its entry-level and first move-up focus positions it as a near-direct competitor in shared markets.
- Tri Pointe Homes: Tri Pointe Homes operates move-up and premium for-sale homebuilding brands across Texas, Arizona, Colorado, the Carolinas, and Florida, directly overlapping Gehan's footprint and price-point segments. Comparable brand portfolio structure and customer profile.
- Taylor Morrison Home Corporation: Taylor Morrison is a national for-sale homebuilder with significant Texas, Arizona, Florida, Georgia, and North Carolina exposure and a recently expanded build-to-rent platform (Yardly). It is one of the closest direct comparables to Gehan given overlapping geography and the addition of a BTR segment.
- M/I Homes: M/I Homes is a private-equity-relevant for-sale homebuilder operating across Texas, Arizona, Florida, the Carolinas, and other Sun Belt markets. Similar mid-cap scale and product mix make it one of the most direct publicly traded comparables to Gehan Homes.
- Century Communities: Century Communities is a value-oriented production homebuilder with major operations in Texas, Arizona, Florida, Georgia, North Carolina, and Tennessee. It competes directly with Gehan in entry-level and first move-up segments across shared Sun Belt geographies.
- Dream Finders Homes: Dream Finders Homes is a fast-growing for-sale homebuilder with significant Florida, Texas, the Carolinas, Georgia, and Tennessee operations. As a smaller, growth-oriented builder, it is one of the closest emerging comparables to Gehan's profile and footprint.
Emerging players
- American Homes 4 Rent: American Homes 4 Rent is a leading single-family rental REIT and operator. It is the most relevant public benchmark for Gehan's build-to-rent ambitions via Southern Impression Homes, particularly for Florida and Texas BTR supply, lease-up pace, and yield profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gehan Homes social profiles
Digital presenceGehan Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gehan Homes leadership team
Management profileNumber of profiles
Gehan Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Gehan Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gehan Homes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gehan Homes
What does Gehan Homes do?
Gehan Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes directly to individual homebuyers across Texas, Arizona, Tennessee, Colorado, Florida, Georgia, and North Carolina. The company also operates in the build-to-rent segment through its majority-owned subsidiary Southern Impression Homes, which develops rental housing communities with affiliated property management and title services.
When was Gehan Homes founded?
Gehan Homes was founded in 1991. It employs 251 to 500 people.
Where is Gehan Homes based?
Gehan Homes is headquartered in Addison, United States, in the North America region.
How does Gehan Homes make money?
Two revenue lines are on record. Home Sales are the primary driver. The others are build-to-Rent Operations.
Who are Gehan Homes's main competitors?
Broad incumbents on record are PulteGroup, D.R. Horton and Lennar Corporation. Direct peers are Meritage Homes Corporation, Tri Pointe Homes, Taylor Morrison Home Corporation, M/I Homes, Century Communities and Dream Finders Homes. American Homes 4 Rent is listed as an emerging player.
Does Gehan Homes have an API?
No public API is recorded for Gehan Homes.
What industry is Gehan Homes in?
Gehan Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236117 and its SIC code is 1520.