Kunes GMC Buick of Stoughton

What Kunes GMC Buick of Stoughton does

Kunes Buick GMC of Stoughton is a single-location automotive franchise dealership located at 1423 US-51 in Stoughton, Wisconsin, operating as part of the broader Kunes Auto Group network (evidenced by shared dealer IDs and references to sister properties such as Kunes Commercial and Kunes Performance). The dealership sells new Buick and GMC vehicles (sedans, SUVs, and trucks including the GMC Yukon, GMC Sierra 1500, and Buick Envision), certified pre-owned vehicles, and a broad range of pre-owned vehicles from various makes and models. Complementary revenue streams include financing facilitation (including a Fresh Start Financing program for credit-challenged buyers and a Capital One pre-qualification integration), a certified service and parts department using genuine OEM parts, specialty/commercial vehicles, electric and hybrid inventory, and the My GMC Rewards loyalty program.

The company's technology stack is standard franchise-dealer infrastructure: a web-based inventory browsing system with filtering by make, model, condition, price, category, and dealer ID; online service scheduling; and a digital finance application. There are no proprietary technology products, APIs, SDKs, or integrations beyond the Capital One pre-qualification tool, and no AI/ML capabilities are referenced. Distribution is anchored by the physical retail showroom with walk-in sales supported by a knowledgeable in-person team, complemented by the online inventory storefront for top-of-funnel discovery.

The business model is a traditional franchise dealership revenue stack: one-time vehicle sales (new, used, CPO), transaction-fee income from financing facilitation, recurring service and parts revenue, and ancillary streams from specialty vehicles and trade-ins. Customer segments span general consumers, commercial/fleet buyers, credit-challenged buyers, and EV-curious shoppers. Marketing is driven by the website, service specials, and community involvement through the Kunes Family Foundation. Revenue is not disclosed publicly, and ownership structure beyond the Kunes Group affiliation is not detailed in available materials.

Name

Kunes GMC Buick of Stoughton

Legal name

Kunes Buick GMC of Stoughton

Website

https://kunesstoughton.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Kunes Buick GMC of Stoughton is a single-location Buick and GMC franchise dealership in Stoughton, Wisconsin, selling new, certified pre-owned, and used vehicles alongside financing, service, and parts to local consumer and commercial buyers as part of the Kunes Auto Group network.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: One-time transaction sales of new Buick and GMC vehicles including sedans, SUVs, and trucks.
2. Used Vehicle Sales: Pre-owned vehicle sales across various makes and models, including certified pre-owned vehicles.
3. Finance and Lending Services: Facilitation of vehicle financing through network of lenders, including options for credit-challenged buyers through Fresh Start Financing program.
4. Service and Repair: Vehicle maintenance and repair services by certified technicians using genuine OEM parts.
5. Parts Sales: Genuine OEM parts department for vehicle maintenance and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kunes GMC Buick of Stoughton is a single-location Buick and GMC franchise dealership in Stoughton, Wisconsin that sells new Buick and GMC vehicles, used vehicles from multiple makes, and certified pre-owned vehicles. It complements vehicle sales with in-house financing facilitation (including a Fresh Start Financing program for credit-challenged buyers), a certified service department using genuine OEM parts, an OEM parts department, and specialty/commercial vehicle offerings. Customers can browse inventory, schedule service, and apply for financing through the dealership's website.

Product overview

Kunes Buick GMC of Stoughton is a traditional automotive dealership offering a portfolio of vehicle sales and related services. The core offerings include new Buick and GMC vehicles (sedans, SUVs, trucks), a diverse selection of used vehicles from various makes, and certified pre-owned programs. The dealership also provides complementary services including financing, vehicle service and parts, specialty/commercial vehicles, and an electric vehicle inventory line. Products include the GMC Yukon, GMC Sierra 1500, and Buick Envision as key models, supported by financing options through Capital One and loyalty rewards programs like My GMC Rewards. The dealership operates as a single-location franchise dealership with no technical product integrations or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Buick Vehicles New Buick sedans, SUVs, and other models featuring innovative features, advanced technologies, and craftsmanship, offered to individual buyers and families seeking personal transportation.
• New GMC Vehicles New GMC trucks and SUVs such as the Yukon and Sierra 1500 with rugged capability and advanced technologies for work and lifestyle needs, offered to individual buyers, families, and small commercial buyers.
• Used Vehicles Pre-owned vehicles including cars, trucks, and SUVs from various makes and models, each undergoing a thorough inspection to ensure quality and reliability, offered to value-seeking individual buyers.
• Certified Pre-Owned Vehicles Hand-selected pre-owned Buick and GMC vehicles that meet rigorous certification standards and come with extended warranty coverage, offered to buyers seeking used vehicles with added assurance.
• Electric and Hybrid Vehicles Electric and hybrid vehicles with charge-at-home capabilities, offered to eco-conscious drivers seeking sustainable transportation options.
• Financing Services Vehicle financing facilitation through a network of trusted lenders, including traditional financing, a Fresh Start Financing program for credit-challenged buyers, and Capital One pre-qualification, offered to vehicle purchasers.
• Service and Parts Vehicle maintenance and repair services performed by certified technicians using latest tools and genuine OEM parts, along with parts sales and service specials, offered to vehicle owners in the Stoughton area.
• Specialty Vehicles Specialized vehicle offerings including commercial vehicles for business needs and performance vehicles for enthusiasts, offered to small business and individual buyers with specialized requirements.
• My GMC Rewards Loyalty program for GMC customers offering points, exclusive offers, and special pricing on service and parts to encourage repeat purchases and service visits.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle standalone stores and traditional franchised dealerships. Highly comparable franchise and used-car model, but operates a national portfolio with a distinct used-only brand.
• Group 1 Automotive: Major U.S. and U.K. franchised automotive retailer with new and used vehicle sales, F&I, and service operations. Comparable business model anchored on OEM franchise relationships, but operates at significantly larger scale and geographic diversity.
• AutoNation: Largest U.S. franchised auto retailer operating hundreds of rooftops nationwide with new, used, F&I, and service. Comparable operating model at massive scale, but national footprint and broader brand portfolio set it apart from a single-store Wisconsin operator.
• CarMax: Largest U.S. used vehicle retailer with fixed-haggle pricing, in-house financing, and appraisal/buy offers. Directly competes for the dealership's used vehicle, sub-$15k, and sub-$35k buyer pool, but with a no-haggle, used-only national model.
• Lithia Motors (Lithia & Driveway): One of the largest U.S. franchised auto dealer groups with extensive new, used, and digital retail (Driveway) capabilities. Operates a similar full-stack sales/service/parts model but at vastly larger scale and with omnichannel reach.

Emerging players

• Carvana: Pure-play online used vehicle retailer with home delivery and vending machine pickup. Targets the same value-conscious used car shoppers the dealership reaches, and increasingly overlaps with new vehicle consideration via trade-ins and financing.

Direct peers

• Bergstrom Automotive: Wisconsin-based multi-franchise dealer group operating new vehicle, used vehicle, and service operations across multiple rooftops in the same regional market. Directly comparable as a regional new car dealership group with similar GTM and product mix.
• Holiday Automotive: Wisconsin-headquartered franchised auto dealer group selling new and used vehicles with finance and service operations. Operates in overlapping geography with similar franchise OEM portfolios and consumer-focused GTM.
• Kunes Auto Group (sister dealerships): Other franchised new- and used-vehicle rooftops within the same Kunes Auto Group network. They share brand representation, marketing, inventory systems, and likely back-office functions, making them the most directly comparable operating peers.
• Zimbrick Automotive Group: Wisconsin-based franchised new car dealer group offering sales, financing, service, and parts across multiple OEM brands. Comparable in operating model, geographic market, and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KunesStoughton
• LinkedInlinkedin.com/company/kunes-gm-of-stoughton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunes GMC Buick of Stoughton