Falcon Boats

What Falcon Boats does

Falcon Boats (legal name Falcon Bass Boats) is a privately held, US-based manufacturer of high-performance tournament bass boats founded in 2015 and headquartered at 750 Wilson Road, Newberry, South Carolina. The company designs and builds 18-21 foot composite-construction bass boats with standard premium component packages including Sea Star hydraulic steering, Lowrance Eagle 5 SplitShot electronics, Minn Kota Edge 70 trolling motors, Flowrite automatic livewell systems, and custom trailers with GatorHyde coating. Its flagship safety innovation is 'The Leash,' a patented outboard motor restraint system that Falcon was the first OEM to install as standard equipment across its product line.

The company's revenue model is anchored in one-time hardware sales of boats (starting at approximately $44,824 for the 18 Freedom model), supplemented by direct-to-consumer apparel and merchandise through the Falcon Gear store and digital gift cards. Falcon distributes boats exclusively through an authorized dealer network across the Southeastern United States, with a digital online boat builder (buildmyfalcon.com) layered on top to capture configuration intent before dealer handoff. It also runs a multi-angler professional sponsorship team across Bassmaster Elite Series, MLF/Bass Pro Tour, and FLW Tour, a contingency rewards program (High Flyers), a military/first responder rebate program (Front Line), and appointment-only factory tours that function as both marketing and brand-building channels. The company is co-owned by Stephen Waller, employs between 11 and 50 people, and is actively hiring manufacturing trades to scale capacity.

Falcon is positioned as a premium boutique challenger in a category historically dominated by larger incumbents, competing on safety innovation, composite construction quality, and tournament-grade component integration rather than on volume or price. The company is founder-financed with no disclosed venture or institutional funding, operates from a single manufacturing site, and has not signaled geographic expansion beyond the domestic Southeastern dealer footprint.

Name

Falcon Boats

Legal name

Falcon Bass Boats

Website

https://falconbassboats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Falcon Boats is a privately held Newberry, South Carolina manufacturer of high-performance 18-21 foot composite tournament bass boats, sold through an authorized Southeastern US dealer network to professional and enthusiast anglers, with proprietary safety technology and branded apparel as secondary revenue streams.

Ownership category

akta.pro rank

Product category

Tournament Bass Boats

NAICS

Ship and Boat Building (3366)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Tournament bass boats
• Composite boat manufacturing
• Fishing boat accessories
• Marine safety equipment
• Recreational fishing boats

Headquarters

HQ city

Newberry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Falcon Boats generates revenue primarily through the sale of high-performance tournament bass boats. The company manufactures boats in various sizes (18-21 feet) with starting prices ranging from approximately $44,824 for the 18 Freedom model. Boats are sold exclusively through authorized dealer network.
2. Apparel and Merchandise: Direct-to-consumer sales of branded apparel including hoodies, t-shirts, hats, and other merchandise through the Falcon Gear online store.
3. Gift Cards: E-gift cards available in denominations of $20, $25, $50, $100, $150, and $200.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Falcon Boats manufactures and sells high-performance tournament bass boats (18-21 feet) at its Newberry, South Carolina facility, sold through an authorized dealer network starting around $44,824. The company also sells branded apparel and accessories directly through its online store and provides supporting services including an online boat configuration tool, parts and warranty support, factory tours, the Falcon Front Line military/first responder rebate program, and the High Flyers contingency rewards program for tournament anglers.

Product overview

Falcon Boats is a bass boat manufacturer producing high-performance tournament fishing boats. The product portfolio centers on the 18 Freedom model as the primary boat offering, complemented by apparel merchandise through the Falcon Gear brand. The company offers supporting services including an online boat builder for custom configurations, a military/first responder appreciation rebate program, a tournament contingency program for anglers, and parts/warranty service. All boats are manufactured in Newberry, South Carolina, and include premium components such as Lowrance electronics, Minn Kota trolling motors, and Sea Star hydraulic steering as standard features.

Differentiator

Problem solved

Functional benefit

Products and services

• 18 Freedom Bass Boat An 18'9" high-performance tournament bass boat featuring 100% composite construction, standard equipment including Lowrance Eagle 5 SplitShot electronics, Minn Kota Edge 70 trolling motor, Sea Star hydraulic steering, custom single axle trailer with disc brakes, and The Leash safety system. Starting price of $44,824. Built for serious tournament and recreational anglers.
• The Leash Outboard Motor Restraint System A patented, high-strength technical fiber restraint system designed to keep the outboard motor attached to the boat during a strike with an underwater object. By preventing the motor from falling into the cockpit during impact, it reduces risk of serious injury to passengers. Installed as standard equipment across Falcon Boats.
• Falcon Gear Apparel Branded apparel and merchandise including Solar Hoodies, Made in USA T-Shirts, Richardson hats, logo hoodies, and accessories sold through the Falcon Boats online apparel store with fast shipping. T-shirts from $20, hoodies $43-$55, hats $20-$28.
• Falcon Gift Cards Digital gift cards available in denominations of $20, $25, $50, $100, $150, and $200, delivered via email as a digital gift code.
• Falcon Front Line Program A military and first responder appreciation program offering rebates of $250 for 18-19 foot models and $500 for 20-21 foot models, plus an American Flag logo hat, on purchase completion of a new boat from an authorized dealer. Available to active and retired military and first responders.
• Falcon High Flyers Contingency Program A contingency rewards program for Falcon boat users who win tournaments, providing prizes and additional brand loyalty incentive.

Quantifiable outcome

• First OEM to offer The Leash outboard motor restraint system as standard equipment across all boats

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Sea StarcoreTechnology or IntegrationSea Star provides hydraulic steering systems for Falcon boats. The 18 Freedom model features Sea Star Hydraulic Steering as a standard component, providing smooth and responsive boat control.
• LowrancecoreTechnology or IntegrationLowrance provides fish-finding electronics for Falcon boats. The 18 Freedom model comes standard with Lowrance Eagle 5 SplitShot at the helm for sonar and fish detection capabilities.
• Minn KotacoreTechnology or IntegrationMinn Kota provides trolling motors for Falcon boats. The 18 Freedom model includes Minn Kota Edge 70 trolling motor with bow panel trim switch for precise boat positioning during fishing.
• FlowritecoreTechnology or IntegrationFlowrite provides automatic livewell valve control systems. Falcon boats feature Flowrite Automatic Livewell valve system for proper fish care during tournaments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skeeter Boats: Direct peer manufacturing tournament-grade bass boats. Skeeter is one of the most established premium bass boat brands in the US and competes head-to-head with Falcon on tournament positioning and dealer distribution.
• Ranger Boats: Category-leading premium bass and multi-species boat brand. A larger incumbent that competes for the same tournament angler buyer with a deeper dealer footprint and broader product line.
• Nitro Boats: Bass Pro Shops-owned bass boat brand offering tournament and recreational models through a national dealer network; competes directly with Falcon on price/feature positioning.
• Xpress Boats: Aluminum and hybrid bass boat manufacturer with a strong tournament presence in the southern US; competes with Falcon in the tournament bass boat category at overlapping price points.
• Triton Boats: Established bass boat manufacturer with broad model lineup and national dealer network; competes with Falcon across tournament and enthusiast segments at similar price points.
• Bass Cat Boats: Premium bass boat manufacturer based in the US, competing directly with Falcon in the tournament/serious-angler segment with similar composite construction and pro-team sponsorship strategies.
• Phoenix Boats: Direct competitor in high-performance bass boats, comparable in size and dealer-based distribution model to Falcon, targeting tournament and premium recreational anglers.

Broad incumbents

• Lund Boats: Premium aluminum fishing boat brand with multi-species and bass models. Comparable to Falcon in targeting serious anglers but broader in product scope and dealer reach.
• Tracker Marine (Bass Pro Shops): Largest volume recreational boat brand in the US, owned by Bass Pro Shops, with broad dealer integration. Competes with Falcon across entry-to-mid-tier fishing boat segments.
• Lowe Boats: Broader aluminum fishing boat manufacturer with a wider portfolio including bass models. Overlaps with Falcon on the bass boat side but competes more on value and breadth than tournament specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCelLyRrwx4J6EKV_CNHiFRA/featured
• Facebookfacebook.com/FalconBassBoats
• Instagraminstagram.com/falconbassboats/?hl=en
• Xx.com/falconbassboats
• LinkedInlinkedin.com/company/falcon-bass-boats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon Boats