Cremer

What Cremer does

Cremer S.A. is a Brazilian healthcare products manufacturer and distributor founded in 1935 and headquartered in Blumenau, Brazil, operating as a core subsidiary within the Viveo healthcare ecosystem. The company manufactures and sells medical-surgical supplies, wound care products, infusion therapy equipment, orthopedic supplies, clinical nutrition items, personal protective equipment, and consumer healthcare goods (first aid, hygiene, infant care, sports). Cremer operates through five business units: Hospitalar (hospitals and clinics), Cuidado & Bem-Estar/Varejo (retail consumers), Medicina Diagnóstica, Adesivos Industriais (industrial adhesives with 40+ years of specialization), and Exportação. The product portfolio spans bandages, gauze, surgical tapes, catheters, enteral feeding tubes, surgical masks, foam dressings, and specialized lines such as Cremer Advanced (silicone scar dressings, waterproof films, fever relief gel) and Cremer Esportes. Manufacturing is certified to ISO 13485:2016, ISO 9001:2015, and ANVISA RDC 16/2013 Good Manufacturing Practices, with CE Marking held for plaster cast bandages exported to the European Union.

Cremer's business model is predominantly transaction-based B2B and B2C product sales with no disclosed subscription or licensing structure. The go-to-market combines direct enterprise sales to hospitals and clinics (supported by 0800 customer service lines and dedicated account coverage), wholesale distribution to retail pharmacy chains across Brazil, and direct-to-consumer e-commerce through partner platforms XFarmácia (1-hour delivery in São Paulo capital/metro) and Mafra Especialidades (national delivery). Pricing is quote-based and not publicly disclosed. The company serves a diversified customer base spanning healthcare procurement (hospitals, clinics, pharmacies), industrial buyers, diagnostics providers, and end consumers, with no named enterprise customer concentration disclosed. Brand marketing runs through LinkedIn, Facebook, Instagram, YouTube, and the company website, with a stated mission to be present in every Brazilian home and hospital. Revenue is not publicly disclosed; based on a 1,001-5,000 employee count and a market-leading position across multiple Brazilian healthcare supply categories, estimated annual revenue falls in the $250M-$500M band, though confidence is low given limited financial disclosure.

Name

Cremer

Legal name

Cremer S.A.

Website

https://cremer.net.br

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cremer is a Brazilian medical-surgical and consumer healthcare products manufacturer, founded 1935, supplying hospitals, clinics, pharmacies, and retail consumers across Brazil with wound care, infusion, orthopedic, PPE, and first aid products as part of the Viveo healthcare ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical/Hospital Products Sales: Sale of medical-surgical supplies, wound care products, infusion therapy equipment, orthopedic supplies, and clinical nutrition products to hospitals, clinics, and healthcare facilities.
2. Retail/Consumer Healthcare Products: Sale of first aid products, hygiene items, infant care products, and personal protective equipment through retail pharmacies and consumer channels.
3. Industrial Adhesives: Sale of industrial tapes and adhesive solutions for manufacturing and industrial applications, with over 40 years of specialization in this segment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cremer manufactures and distributes medical-hospital supplies and consumer healthcare products in Brazil across two main channels. The Hospitalar line serves healthcare facilities with surgical, infusion, wound care, respiratory, urinary, orthopedic, and clinical nutrition products, while the Varejo (Retail) line delivers first aid, hygiene, infant care, sports, and personal protective equipment to consumers through pharmacies. The company also operates an Industrial Adhesives segment with 40+ years of experience serving industrial customers with adhesive tapes and bonding solutions.

Product overview

Cremer is a Brazilian healthcare company with 90 years of history, operating as one of the largest suppliers of medical-hospital and consumer healthcare products in Brazil. The company offers a unified portfolio of medical supplies organized into two main channels: Hospitalar (Hospital) line serving healthcare facilities with products including respiratory assistance, urinary care, wound management (Gerenciamento de Feridas), clinical nutrition, surgical therapy, infusion therapy, and orthopedic therapy; and Varejo (Retail) line serving consumers with infant care, sports, hygiene, PPE, and first aid products. Cremer also operates an Industrial Adhesives segment with over 40 years of experience. The product portfolio spans bandages, dressings, gauze, surgical tapes, catheters, enteral feeding equipment, infusion sets, cotton products, gloves, masks, and specialty lines like the new Advanced line featuring advanced wound care technologies. The company is part of the Viveo ecosystem of healthcare products and services.

Differentiator

Problem solved

Functional benefit

Brands

• Cremer Advanced: Product line featuring advanced wound care products including silicone dressings for scar treatment and healing.
• Cremer Esportes
• Cremer Industrial

Products and services

• Linha Hospitalar (Hospital Line) Complete medical-hospital supplies for healthcare facilities including surgical therapy, infusion therapy, wound management, respiratory assistance, urinary care, orthopedic therapy, hygiene protection, and clinical nutrition products. Targeted at hospitals, clinics, and healthcare facilities in Brazil.
• Linha Varejo (Retail Line) Consumer healthcare products including infant care, sports line, hygiene, PPE, and first aid supplies sold through retail pharmacies and consumer channels across Brazil.
• Adesivos Industriais (Industrial Adhesives) Industrial adhesive tapes and bonding process solutions with 40+ years of experience serving various industrial segments, applying the same quality standards used in healthcare manufacturing.
• Linha Advanced (Advanced Line) Advanced wound care and first aid product line featuring adhesive fever relief gel with up to 8-hour relief, waterproof protective films, and silicone-based scar reduction dressings. Includes sub-line Cremer Esportes for sports pain relief and Dia a Dia for daily use.
• Torneira Três Vias (Three-Way Stopcock)
• Sonda para Alimentação Enteral – Nutre Plus
• Máscara Descartável Cirúrgica Tripla (Triple Surgical Mask)
• Compressa de Gaze Estéril (Sterile Gauze Compress)
• Atadura de Crepom Máxima Compressão 18 Fios (Maximum Compression Crepe Bandage)
• Fita Cirúrgica Hipoalérgica (Hypoallergenic Surgical Tape)
• Curativo Cirúrgico (Surgical Dressing)
• Espuma Absorvente para Traqueo – Protecare Traqueo
• Compressa de Gaze Algodonada (Cotton-Padded Gauze Compress)
• Dilatador Nasal (Nasal Dilator)
• Linha Primeiros Socorros (First Aid Line) First aid product line including bandages, gauze, adhesive tapes, cotton products, and basic medical supplies targeted at consumers for home use.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ViveocoreOthersCremer is a subsidiary company within the Viveo healthcare ecosystem, which encompasses specialized companies serving each link in the healthcare chain from manufacturing to patient delivery. Viveo simplifies the healthcare market through agile, reliable, and innovative solutions.
• XFarmáciaminorChannel Partner/ Reseller/ DistributorSales partner for delivery of Cremer products in São Paulo capital and metropolitan area, offering 1-hour delivery service through their mobile app.
• Mafta EspecialidadesminorChannel Partner/ Reseller/ DistributorPartner e-commerce platform for sale and delivery of Cremer products throughout Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smith & Nephew: Publicly traded medtech with substantial advanced wound management, orthopedics, and sports medicine portfolios. Overlaps with Cremer's orthopedic therapy, wound care, and surgical supply categories globally and across Latin America.
• Coloplast: Danish wound care, ostomy, continence, and skin care specialist with direct overlap to Cremer's wound management, skin protection, and personal hygiene hospital categories.
• Mölnlycke Health Care: Swedish-headquartered global leader in wound care and surgical solutions (Mepilex, Mepitel, Avance NPWT). Direct peer to Cremer's hospital line across advanced wound care, surgical supplies, and prevention of pressure injuries.
• B. Braun: German medical device and pharmaceutical company with a meaningful Brazil and Latin America presence across hospital infusion, surgical, and wound care products — directly comparable to Cremer's hospitalar line.
• Essity (BSN medical): Swedish hygiene and health company whose BSN medical legacy spans wound care, compression therapy, and orthopedics. Direct overlap with Cremer's orthopedic therapy, wound management, and personal hygiene categories.
• Paul Hartmann AG: German wound care and hygiene specialist (Hartmann, Peha, Cosmopor brands). Closely comparable to Cremer's wound management, surgical therapy, and hygiene protection ranges for both hospital and consumer channels.
• ConvaTec: Publicly traded wound care, ostomy, and continence products company. Closely comparable to Cremer's wound care, hospital supplies, and personal hygiene product lines.

Regional players

• Lifemed: Brazilian medical device and hospital supplies manufacturer serving the same domestic market as Cremer. Comparable as a regional peer in surgical and hospital product categories within Brazil.

Broad incumbents

• Johnson & Johnson: Massive global medtech and consumer health conglomerate behind Band-Aid, surgical sutures, and wound care franchises. Broadly competes with Cremer across consumer first aid, hospital wound care, and surgical supplies.
• 3M Health Care: Large diversified incumbent with a deep medical supplies business spanning wound care, surgical supplies, infection prevention, and PPE. Competes with Cremer across nearly every hospital and consumer category it serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cremerbrasil
• Facebookpt-br.facebook.com/cremerbrasil
• LinkedInbr.linkedin.com/company/cremer-sa
• Instagraminstagram.com/cremeroficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cremer