SoundFocus
SoundFocus ApS is a Danish healthcare technology company that designs and sells personalized sound distribution systems for hospitals, using zone-based audio engineering to create individual sound bubbles and reduce noise in critical care environments.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SoundFocus does
SoundFocus ApS is a Danish private limited company that designs and sells personalized sound distribution systems for healthcare environments. Founded in 2013 and headquartered in Risskov, Denmark, the company delivers individualized audio experiences to patients through proprietary zone-based sound technology, creating what it describes as a "personal sound bubble" within hospital rooms. Its product enables different audio experiences in different zones of a single room while reducing ambient noise in critical care settings. The company is legally registered as SoundFocus ApS (CVR 33063342) and operates in a single vertical: healthcare facilities, with a primary focus on hospitals and patient care environments.
The company's technology is built around three proprietary features: zone-based sound delivery, personal sound bubble design, and noise reduction technology specifically engineered for departments with critically ill patients. SoundFocus targets healthcare facilities as its primary vertical, with reference customers including Aarhus Universitetshospital (pilot project on noise reduction in collaboration with the Neurosurgical and Anaesthesiology departments), Aalborg Sygehus, Falck, and medical professionals such as Per Thorgaard. The company emphasizes an evidence-based approach, conducting research collaborations with clinical departments and maintaining a "Forskning og Evidens" (Research and Evidence) publication track to support clinical validation.
SoundFocus operates a direct B2B sales model, engaging healthcare institutions in Denmark through phone and email contact ([email protected], 8617 8000). Revenue is generated primarily through hardware sales of personalized sound systems installed in healthcare facilities, with quote-based pricing tailored to individual project requirements. The company has secured grant funding from the Danish Markedsmodningsfonden (December 2013) for a 2.5-year research project on noise reduction, and has received earned media coverage in major Danish outlets including Danmarks Radio, Dagens Medicin, Ingeniøren, Sygeplejersken, Politiken, and Aftenshowet. Note: The firmographic record lists the company as headquartered in San Francisco, USA, which conflicts with the company's own website (soundfocus.dk) and legal registration in Denmark; the first-party Danish data is treated as authoritative.
SoundFocus firmographics
Firmographics- Name
- SoundFocus
- Legal name
- SoundFocus ApS
- Website
- https://soundfocus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundFocus ApS is a Danish healthcare technology company that designs and sells personalized sound distribution systems for hospitals, using zone-based audio engineering to create individual sound bubbles and reduce noise in critical care environments.
- Ownership category
- akta.pro rank
SoundFocus industry classification
Industry- Product category
- Healthcare Audio Systems
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Classroom Audio, Voice Amplification & Communication Hardware/Software (EDAFAGAI)
Keywords
Where SoundFocus is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoundFocus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Healthcare Audio Systems: Sale and installation of personalized sound systems for healthcare facilities, particularly hospitals and patient care environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SoundFocus product offering
Product offeringCore offering
SoundFocus designs, sells, and installs personalized sound distribution systems for healthcare environments. The hardware-based solution uses zone-based audio technology to create individual "sound bubbles" for patients in hospital rooms, enabling personalized audio experiences and reducing noise in critical care departments.
Product overview
SoundFocus offers individualized sound distribution systems designed for healthcare environments. The core system delivers personalized audio through zoned sound technology, providing patients with a personal sound bubble experience. The solution includes special design elements for patient comfort and a simple, hygienic control panel interface. The company works with hospitals including Aarhus Universitetshospital and Aalborg Sygehus, and conducts research and evidence-based development in collaboration with medical departments.
Differentiator
Problem solved
Functional benefit
Products and services
- SoundFocus Personalized Sound System
Companies that use SoundFocus
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
SoundFocus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SoundFocus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aarhus Universitets Hospital - Neurokirurgisk Afdeling og Anæstesiologisk AfdelingcoreResearch collaboration on noise reduction project for critically ill patients, part of a 2.5-year project funded by Markedsmodningsfonden.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
SoundFocus competitors and assessment
Company assessmentBroad incumbents
- Ascom: Ascom provides clinical communication and mobile workflow solutions for hospitals, addressing similar nurse-call and patient environment use cases as SoundFocus.
- Hillrom / Baxter: Hillrom, now under Baxter, provides hospital room technology and clinical infrastructure; an incumbent whose portfolio competes for the same patient-environment budgets as SoundFocus.
- Bose Professional: Bose Professional provides installed audio systems for healthcare and commercial spaces; a broader incumbent with overlapping audio-for-healthcare capabilities relative to SoundFocus.
- Vocera (Stryker): Vocera, now part of Stryker, offers healthcare communication and staff coordination platforms; competes for clinical communication budget allocation across hospital departments.
Emerging players
- Sonifi Health: Sonifi Health delivers patient engagement, entertainment, and in-room audio solutions for hospitals; an emerging player targeting the same patient-experience category as SoundFocus.
Direct peers
- Dukane: Dukane sells hospital communication, paging, and audio systems to healthcare facilities in North America, comparable to SoundFocus's B2B healthcare audio system sales motion.
- Biamp (Cambridge Sound Management): Biamp owns Cambridge Sound Management, the leading sound-masking vendor for healthcare and office environments; comparable to SoundFocus as a direct provider of architectural audio solutions for hospitals.
- Rauland-Borg (AMETEK): Rauland-Borg, part of AMETEK, is a leading provider of clinical communication and nurse-call platforms for hospitals; competes for the same healthcare-facility audio/communication budgets as SoundFocus.
Others
- Yamaha Unified Communications: Yamaha UC supplies professional audio and conferencing systems used in healthcare and enterprise settings; an adjacent audio-infrastructure vendor rather than a direct clinical audio competitor.
- Tunstall Healthcare: Tunstall Healthcare provides healthcare communications and assisted-living technology across Europe; an adjacent enabler to SoundFocus's hospital audio mission rather than a direct audio competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SoundFocus social profiles
Digital presenceSoundFocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundFocus leadership team
Management profileNumber of profiles
SoundFocus funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundFocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundFocus
What does SoundFocus do?
SoundFocus designs, sells, and installs personalized sound distribution systems for healthcare environments. The hardware-based solution uses zone-based audio technology to create individual "sound bubbles" for patients in hospital rooms, enabling personalized audio experiences and reducing noise in critical care departments.
Is SoundFocus a public or private company?
SoundFocus is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoundFocus founded?
SoundFocus was founded in 2013. It employs 11 to 50 people.
Where is SoundFocus based?
SoundFocus is headquartered in San Francisco, United States, in the North America region.
How does SoundFocus make money?
One revenue line is on record: healthcare Audio Systems.
Who are SoundFocus's main competitors?
Broad incumbents on record are Ascom, Hillrom / Baxter, Bose Professional and Vocera (Stryker). Sonifi Health is listed as an emerging player. Direct peers are Dukane, Biamp (Cambridge Sound Management) and Rauland-Borg (AMETEK). Others are Yamaha Unified Communications and Tunstall Healthcare.
Does SoundFocus have an API?
No public API is recorded for SoundFocus.
What industry is SoundFocus in?
SoundFocus's product category is Healthcare Audio Systems. Its primary akta.pro industry code is EDAFAGAI, Classroom Audio, Voice Amplification & Communication Hardware/Software. Its NAICS code is 33431 and its SIC code is 3651.