What Caffe Mauro does

Caffè Mauro is a historic Italian coffee roasting company founded in 1949 by Demetrio Mauro in Reggio Calabria, now operating as a subsidiary of Gruppo Gimoka S.p.A. following its 2022 acquisition. The company produces roasted coffee blends using a proprietary slow roasting methodology in which each variety of Arabica and Robusta is roasted individually before blending, with rigorous chemical-physical and taste-based quality controls. Its 32,000 sqm production facility in Villa San Giovanni (established 1997) handles roasting, blending, and packaging operations; the legal entity Gruppo Gimoka S.p.A. is headquartered at Via Fratelli Gracchi 42, Cinisello Balsamo (Milan), Italy.

The product portfolio is organized into three sub-brands — Caffè Mauro Home, Caffè Mauro Professional, and Accademia del Caffè. The Home line comprises seven signature blends (Original, Classico, Avvolgente, Amabile, 100% Arabica, Deca) available as ground coffee, whole beans, and capsules in proprietary Mauro System format plus Nespresso-, Dolce Gusto-, and Lavazza A Modo Mio-compatible variants. The Professional line targets HO.RE.CA. and vending operators with single-origin and classic bean ranges, aluminum Disk single-serve capsules compatible with Nespresso Professional, Lavazza Blue, and Lavazza Firma vending machines, the proprietary Maya Disk System coffee machine (two independent groups, hot water and steam wands) for low-consumption food service venues, plus chinaware, glassware, stainless steel accessories, and bar branding items. The Accademia del Caffè delivers SCA-certified barista training (Foundation Barista, Advanced Barista, Latte Art, Coffee & Mixology).

Caffè Mauro operates a dual go-to-market model: direct-to-consumer sales through a Shopify-powered e-commerce site (shop.caffemauro.com) accepting PayPal, credit card, Nexi, cash on delivery, and bank transfer; and B2B field sales targeting hotels, restaurants, cafés, and vending operators through dedicated account management and contact-based pricing. Products are exported to over 60 countries. Marketing combines heritage storytelling (Emozione Mediterranea, slow roasting), digital content, retargeting, and historic sports sponsorships including Italia '90 FIFA World Cup and Juventus. The brand is registered in the Italian special registry of historical trademarks of national interest.

Name

Caffe Mauro

Legal name

Gruppo Gimoka S.p.A.

Website

https://caffemauro.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Caffè Mauro is a historic Italian coffee roastery founded in 1949, producing slow-roasted coffee blends and capsules for home consumers, HO.RE.CA. operators, and vending channels across 60+ countries. Now a subsidiary of Gruppo Gimoka S.p.A., it operates a 32,000 sqm production facility in Villa San Giovanni.

Ownership category

akta.pro rank

Product category

Coffee Roasting & Manufacturing

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Italian coffee roasting
• Espresso blends
• Coffee capsule systems
• Professional coffee equipment
• Specialty coffee distribution

Headquarters

HQ city

Villa San Giovanni

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Coffee Product Sales: Sale of roasted coffee blends in various formats including ground coffee, whole beans, and single-serve capsules compatible with Nespresso, Dolce Gusto, Lavazza A Modo Mio, and proprietary Disk System. Revenue generated from both B2B professional clients and D2C consumer sales through e-commerce.
2. Professional Coffee Equipment: Sale of Disk System coffee machines (Maya model with dual independent groups, hot water and steam wands) for professional catering businesses, vending operators, and office environments.
3. Accessories and Supplies: Sale of branded accessories including cups, mugs, coffee stirrers, sugar sachets, chinaware, glassware, bar branding items, and single-use products for HO.RE.CA. customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caffè Mauro is a historic Italian coffee roastery founded in 1949 that produces premium espresso blends using a slow roasting process. The company manufactures and distributes coffee in multiple formats—whole beans, ground coffee, and capsules compatible with Nespresso, Dolce Gusto, Lavazza A Modo Mio, and proprietary Disk System—serving both home consumers via e-commerce and professional clients in the HO.RE.CA. and vending sectors through dedicated sales teams and resellers.

Product overview

Caffe Mauro is a historic Italian coffee roastery founded in 1949, producing coffee blends that embody Mediterranean culture. The product portfolio comprises: (1) Home Consumer Line - seven signature blends (Original, Classico, Avvolgente, Amabile, 100% Arabica, Deca) available in ground, beans, and capsule formats; (2) Proprietary Mauro System capsules and third-party compatible capsules (Nespresso, Dolce Gusto, Lavazza A Modo Mio); (3) HO.RE.CA. Professional Line - beans in Single Origin, Classic, and Decaffeinated ranges, plus Aluminium Disk single-serve capsules for Nespresso Professional; (4) Professional Disk System with Maya coffee machine for low-consumption food service; (5) Vending Line - beans and Lavazza Blue/Firma compatible capsules; (6) Professional accessories (chinaware, glassware, bar branding); (7) Coffee Academy training service. All products feature the Slow Roast seal representing the brand's signature production method where Arabica and Robusta varieties are roasted separately with patience. Since 2022, Caffe Mauro is part of Gruppo Gimoka.

Differentiator

Problem solved

Functional benefit

Brands

• Accademia del Caffè (Coffee Academy): Training and education platform for coffee professionals, offering barista courses, latte art training, and coffee culture programs.
• Caffè Mauro Home
• Caffè Mauro Professional

Products and services

• Home Coffee Blends Range A line of seven signature espresso blends for home consumers (Original, Classico, Avvolgente, Amabile, 100% Arabica, Deca) sold as ground coffee and whole beans through the Caffè Mauro e-commerce site, intended for moka pots and espresso machines.
• Nespresso Compatible Capsules

Quantifiable outcome

• Exports to over 60 countries worldwide

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Passalacqua: Naples-based Italian coffee roaster with similar brand heritage, HO.RE.CA. channel focus, and espresso blend positioning. A direct regional competitor particularly strong in southern Italian markets.
• Caffè Borbone: Naples-based Italian coffee company specializing in single-serve capsules compatible with Nespresso, Lavazza, and Dolce Gusto systems. Direct competitor in the compatible-capsule segment that has rapidly built scale similar to Caffè Mauro's capsule portfolio.
• Hausbrandt: Trieste-based Italian coffee company with comparable heritage, HO.RE.CA. focus, and premium blended coffee positioning. Competes directly with Caffè Mauro in Italian foodservice and specialty retail channels.
• Pellini: Verona-based Italian coffee roaster with similar blended coffee portfolio, capsule systems, and dual B2B/D2C distribution. A direct competitor in the Italian mid-market coffee segment.
• illy: Premium Italian coffee roaster competing in the same B2B and D2C segments with similar emphasis on espresso blends, single-origin offerings, and a University of Coffee training platform analogous to Caffè Mauro's Coffee Academy.
• Kimbo: Historic Neapolitan coffee roaster with comparable B2B HO.RE.CA. focus, capsule formats, and Italian heritage positioning. Closely comparable to Caffè Mauro in size, product range, and target customer segments.
• Lavazza: Italy's largest coffee roaster with comparable product portfolio spanning beans, ground, capsules (A Modo Mio, Blue, Firma), and HO.RE.CA./vending channels. Most direct competitor to Caffè Mauro in both Italian and international markets, with substantially larger scale.
• Segafredo Zanetti: Historic Italian coffee roaster with parallel HO.RE.CA. presence, capsule compatibility, and export footprint. Directly competes with Caffè Mauro in the Italian bar and foodservice channel and in international markets.
• Bialetti: Italian coffee brand with shared Mediterranean heritage, product portfolio spanning ground coffee, capsules, and coffee equipment, and a comparable mid-market positioning. While Bialetti is better known for moka pots, its coffee and capsule business competes directly with Caffè Mauro.

Broad incumbents

• Massimo Zanetti Beverage Group: Parent of Segafredo Zanetti and Bonzaglia brands, this is one of Italy's largest coffee groups with a broader multi-brand portfolio. Comparable at the corporate level as a multi-brand Italian coffee company of substantially larger scale than Caffè Mauro within Gruppo Gimoka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caffemauro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caffe Mauro