What Ceramica Rondine does

Ceramica Rondine is an Italian manufacturer of porcelain stoneware floor and wall tiles, founded in 1961 and headquartered in Rubiera (Reggio Emilia), Italy. The company operates as a brand under Italcer S.p.A., which in turn is subject to the management and coordination of Wienerberger AG, the Austrian-listed global building materials conglomerate. Ceramica Rondine produces a broad portfolio of tile collections organized around aesthetic effects — wood (Ōku, Living, Hard & Soft, Vintage, Timeless, Sherwood, Essenza, Visual, Infusion), stone and marble (Portland Rock, Crust), cement and concrete (Loft, Murales, Seta, Volcano, Tinte Unite), and decorative/3D wall surfaces (Ludo Nova 3d, Ludostone, Ludo, Brio, Crea) — alongside three proprietary technology platforms developed within Gruppo Italcer: WallX (7mm ultra-thin porcelain stoneware wall coverings), ADVANCE (antiviral, antibacterial, anti-pollution surface treatment), and Stick&Stile (no-construction tile laying system). The company's website is localized in English, Italian, French, and German.

The business operates on a one-time transactional revenue model: tiles are manufactured and sold primarily through an authorized dealer network (with a 'Find a dealer' locator on the website), supplemented by specification sales into commercial and contract projects. Pricing is not publicly disclosed and is handled at the dealer level. Ceramica Rondine serves two principal customer segments — the Residential sector (homeowners and residential builders targeting kitchens, bathrooms, living areas, and outdoor spaces) and the Contract/Commercial sector (architects, designers, and commercial builders for hotels, restaurants, retail, facades, and public buildings), with marketing channels spanning social media, an editorial style guide, advanced product search tools, and a new flagship Design Gallery Showroom opened in September 2024 in Italy.

Growth and innovation are driven through Italcer Group's shared R&D platform and Wienerberger AG's corporate backing, with a stated share capital of €14,978,911.80. Recent strategic emphasis has been on technology differentiation (WallX thin format, ADVANCE hygienic surfaces, 20mm outdoor products), brand experience (Design Gallery Showroom), and digital specification tools (Roomvo visualizer integration across 19+ collections). No revenue, headcount, or financial performance figures are disclosed in the available source material.

Name

Ceramica Rondine

Legal name

Italcer S.p.A.

Website

https://ceramicarondine.it

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Ceramica Rondine is an Italian porcelain stoneware tile manufacturer founded in 1961, operating under Italcer S.p.A. and Wienerberger AG. It produces floor and wall tiles for residential and commercial sectors, distributed via a dealer network, and leverages proprietary WallX, ADVANCE, and Stick&Stile technologies.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Wall porcelain tiles
• Thin porcelain slabs
• Tile collections

Headquarters

HQ city

Rubiera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Stoneware Tile Sales: Ceramica Rondine generates revenue through the manufacture and sale of porcelain stoneware floor and wall tiles. Products are sold through a dealer network. Revenue is generated on a one-time transactional basis per tile purchase, supplemented by specification sales into residential and commercial/contract projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ceramica Rondine manufactures and sells porcelain stoneware floor and wall tiles under multiple branded collections for residential and commercial interiors, leveraging proprietary technologies including WallX (7mm thin porcelain stoneware), ADVANCE (antiviral/antibacterial surface treatment) and Stick&Stile (easy-installation system). The company distributes through a dealer network internationally and through its own Design Gallery Showroom in Rubiera (Reggio Emilia), Italy.

Product overview

Ceramica Rondine is an international manufacturer of porcelain stoneware tiles for floors and wall coverings, established in 1961. The product portfolio centers on a comprehensive range of tile collections organized around aesthetic themes: Wood Effect tiles (Ōku, Living, Hard & Soft, Vintage, Timeless, Sherwood, Essenza, Visual, Infusion), Stone and Marble effects (Portland Rock, Crust), Cement and Concrete effects (Loft, Murales, Seta, Volcano, Tinte Unite), and Decorative/3D Wall tiles (Ludo Nova 3d, Ludostone, Ludo, Brio, Crea). The company offers proprietary WallX Technology (7mm thin porcelain stoneware for walls) developed by parent Gruppo Italcer, and ADVANCE technology for antiviral/antibacterial tiles. Products are available in multiple formats and thicknesses, with Stick&Stile providing an innovative no-construction installation solution. Tiles serve both residential (kitchen, bathroom, living room, bedroom) and contract/commercial sectors, with a new Design Gallery Showroom opened in September 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Pastel X Collection Design-led porcelain stoneware floor and wall tile collection within the Ceramica Rondine portfolio, intended for contemporary residential and commercial interiors.
• Portland Rock Collection Porcelain stoneware tile collection within the Ceramica Rondine range, inspired by stone aesthetics and offered for floor and wall applications.
• Ōku Collection Premium porcelain stoneware tile collection from Ceramica Rondine targeting contemporary interior design projects.
• Crust Collection Porcelain stoneware tile collection from Ceramica Rondine, marketed for floor and wall surfaces in residential and commercial spaces.
• Brio Collection Porcelain stoneware tile collection within the Ceramica Rondine lineup, aimed at residential interior projects.
• Living Collection Porcelain stoneware tile collection from Ceramica Rondine targeting everyday residential interiors.
• Hard & Soft Collection Porcelain stoneware tile collection from Ceramica Rondine positioned across contrasting finishes for interior applications.
• Loft Collection Porcelain stoneware tile collection from Ceramica Rondine targeting modern loft-style residential and commercial interiors.
• Vintage Collection Porcelain stoneware tile collection from Ceramica Rondine with a vintage-inspired aesthetic for residential and commercial interiors.
• Timeless Collection Porcelain stoneware tile collection from Ceramica Rondine positioned as a long-life design range for interiors.
• Sherwood Collection Porcelain stoneware tile collection from Ceramica Rondine inspired by wood aesthetics, offered for floor and wall applications.
• WallX Thin Porcelain Stoneware Proprietary Ceramica Rondine thin porcelain stoneware format at 7mm thickness designed for wall coverings, enabling lighter and easier wall installations.
• ADVANCE Antiviral & Antibacterial Surface Treatment Proprietary Ceramica Rondine surface treatment providing antiviral and antibacterial functionality on porcelain stoneware tiles for hygienic interior applications.
• Stick&Stile Easy Installation System Proprietary Ceramica Rondine installation system designed to simplify the laying of porcelain stoneware tiles for professional and consumer users.

Quantifiable outcome

• WallX reduces tile thickness to 7mm, enabling logistics efficiency and waste reduction compared to standard porcelain stoneware.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Italcer Group (Gruppo Italcer)coreStrategic or Co-development PartnerItalcer Group is the parent company of Ceramica Rondine. The group develops shared proprietary technologies (WallX, ADVANCE) used exclusively by its brands including Rondine, La Fabbrica, and Elios. Ceramica Rondine benefits from Italcer's R&D capabilities and technology portfolio.
• WallX (by Italcer Group)coreTechnology or IntegrationWallX is an innovative and exclusive technology developed by Gruppo Italcer for ceramic wall coverings. Ceramica Rondine uses this technology in its product collections (Pastel X, Brio) and is the only group offering a porcelain stoneware product combining lightness, durability, and decorative quality.
• La Fabbrica and Elios (Italcer Group brands)minorStrategic or Co-development PartnerADVANCE technology is developed by Italcer Group for exclusive use of its brands: Rondine, La Fabbrica, and Elios. These sister brands share technology and distribution within the Italcer portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cifre Cerámica: Cifre is a Spanish porcelain tile manufacturer producing wood-, stone-, and cement-effect collections for residential and contract channels across Europe. Comparable product aesthetic and distribution model to Ceramica Rondine.
• Florim Ceramiche: Florim is a large Italian porcelain stoneware and ceramic tile manufacturer with strong international presence, offering residential and architectural collections. Highly comparable product breadth, premium positioning, and distribution model to Ceramica Rondine.
• Marazzi (Ragno brand): Ragno is a Marazzi Group brand focused on porcelain and ceramic floor/wall tiles for residential interiors, with strong wood- and stone-effect collections. Direct competitor to Rondine in mid-premium residential tile specification.
• Iris Ceramica: Iris Ceramica is an Italian porcelain tile producer focused on large-format slabs and premium architectural surfaces. Comparable to Rondine in offering wood, stone, marble, and cement-effect porcelain stoneware across residential and commercial segments.
• Elios Ceramica: Elios is another Italcer Group sister brand producing porcelain stoneware tiles and co-developer of WallX and ADVANCE. Same product category, same group parent, similar target customer segments as Ceramica Rondine.
• La Fabbrica: La Fabbrica is a sister brand under Italcer Group sharing WallX and ADVANCE technologies with Rondine. Direct portfolio peer in porcelain stoneware floor and wall tiles, targeting overlapping residential and contract channels.
• Porcelanosa: Porcelanosa is a leading Spanish manufacturer of porcelain tiles, ceramic surfaces, and bathroom/kitchen building products with global distribution. Comparable premium brand positioning, similar aesthetic-effect collections (wood, stone, marble), and overlapping commercial-project customer base.
• Marazzi Group: Marazzi is one of the world's largest Italian-based ceramic and porcelain stoneware tile manufacturers, serving residential and commercial segments globally. Direct competitor to Ceramica Rondine across nearly every aesthetic category (wood, stone, marble, cement, 3D effects) and project channel.
• Panaria Ceramiche: Panaria is a publicly listed Italian ceramic group producing porcelain stoneware tiles for residential and commercial applications across Europe and the US. Comparable to Rondine in product range, premium positioning, and international distribution.

Broad incumbents

• Villeroy & Boch Fliesen: Villeroy & Boch is a long-established European manufacturer with a tiles division offering porcelain and ceramic surfaces for residential and commercial projects. Larger, broader portfolio than Rondine but overlapping in porcelain tile category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RondineGroup
• Facebookfacebook.com/pages/Rondine-Ceramica/536309013145909
• LinkedInlinkedin.com/company/rondine-spa
• Instagraminstagram.com/ceramica_rondine
• Pinterestpinterest.com/RondineCeramica
• Xx.com/RondineCeramica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramica Rondine