Marc Aurel

What Marc Aurel does

Marc Aurel, legally MARC AUREL Textil GmbH, is a German women's fashion brand founded in 1972 and headquartered in Gütersloh, Germany. The company designs and sells mid-market women's apparel — trousers, jeans, dresses, skirts, blazers, jackets, blouses, shirts, knitwear, cashmere, and accessories — through seasonal collections (currently Spring/Summer 2026 with eight themed Looks) and curated Edits categories spanning casual, business, party, and linen fashion. Its technology stack is built on Shopware e-commerce with Bambuser live shopping integration, payment processing via Adyen (with Klarna, PayPal, and nine regional methods), and DHL logistics across 26 EU countries.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce at marc-aurel.com, a B2B wholesale portal at b2b.marc-aurel.com, physical flagship stores, partner stores, outlets, and showrooms. Pricing ranges from €8.95 for basic tops to €259.95 for premium blazers, with a size range of 34–46. Shipping is €5.90 standard or €7.90 premium (next-day) within Germany and select EU markets, with free returns included. Marketing is conducted through seasonal editorial content, a 10% newsletter signup incentive via Maileon, Google Ads, Facebook/Pinterest retargeting, and a martech stack including Emarsys personalization, Awin, Criteo, and Intedia's E-Business Intelligence product recommendation engine.

Marc Aurel is privately held with no disclosed funding rounds or ownership structure, employing 11–50 people. Certifications include GDPR compliance, FSC-certified packaging, BITVNRW accessibility compliance (updated 26.06.2025), and Trusted Shops buyer protection. The company holds the MARC AUREL trademark and maintains German/European manufacturing quality standards with sustainability commitments (Tencel, linen, FSC packaging). No revenue or growth metrics are publicly disclosed.

Name

Marc Aurel

Legal name

MARC AUREL Textil GmbH

Website

https://marc-aurel.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Marc Aurel is a German women's fashion brand founded in 1972, selling mid-market apparel — trousers, dresses, blazers, knitwear, and accessories — through DTC e-commerce, B2B wholesale, flagship stores, and outlets across 26 EU countries.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Women's fashion
• Women's apparel
• Fashion e-commerce
• Business casual wear
• Cashmere knitwear

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct sales of women's fashion products to end consumers through the company's e-commerce website. Products include trousers, dresses, blazers, blouses, shirts, knitwear, cashmere, and accessories. One-time purchase model with no subscription.
2. B2B Wholesale: Wholesale sales to retailers and business customers through dedicated B2B portal (b2b.marc-aurel.com)
3. Gift Vouchers: Sale of gift vouchers through the fashion-gutscheine category

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marc Aurel designs and sells contemporary women's fashion — including trousers, jeans, dresses, skirts, blazers, jackets, blouses, shirts, knitwear, cashmere pieces, and accessories — through its own e-commerce site marc-aurel.com, a B2B wholesale portal (b2b.marc-aurel.com), and a network of flagship stores, partner stores, and outlets across Europe. Collections are organized seasonally (Frühjahr/Sommer 2026 looks such as Wild Ocean, Ever Sage, New Growth) and thematically (Party, Linen, Business, Denim edits).

Product overview

Marc Aurel is a German women's fashion brand offering high-quality ladies' fashion through a unified e-commerce platform and physical retail channels. The core offering centers on the Fashion Collection featuring trousers and jeans, dresses and skirts, blazers and jackets, blouses, shirts, knitwear, cashmere, and accessories. Collections are organized into seasonal Looks themes (Wild Ocean, Ever Sage, New Growth, Daylight, Basil Motion, Pure Lines, Desert Glow, Sporty Midnight) and curated Edits categories (Party Outfits, Linen Fashion, Business Outfits, Denim). The company operates multiple channels including a consumer e-commerce site (marc-aurel.com), a B2B wholesale portal (b2b.marc-aurel.com), physical flagship stores, partner stores and outlets, and showrooms. Additional services include gift vouchers, newsletter subscription with discount incentives, and liveshopping video presentations.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion Collection Marc Aurel's primary fashion line of contemporary women's clothing and accessories, including trousers and jeans, dresses and skirts, blazers and jackets, blouses, shirts, knitwear, cashmere, and accessories, priced from approximately €8.95 to €259.95. Sold to women seeking versatile everyday and business attire.
• Accessories Fashion accessories line including bags such as cotton-canvas and denim bags, sold alongside the main women's fashion collection.
• Gift Vouchers Digital gift vouchers sold through the Marc Aurel fashion-gutscheine category, intended as gifts redeemable in the Marc Aurel shop.
• B2B Wholesale Shop Dedicated business-to-business wholesale portal (b2b.marc-aurel.com) where retailers and business buyers can purchase Marc Aurel women's fashion collections at wholesale terms.
• Flagship Store Marc Aurel's physical flagship retail store offering the complete Marc Aurel women's fashion collection in person.
• Stores and Outlets Marc Aurel's network of physical retail stores and outlet locations across Germany and Europe, accessible via the storefinder on marc-aurel.com.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• DHL (Deutsche Post)coreOthersPrimary logistics and shipping partner. Marc Aurel ships all packages exclusively via DHL, including DHL Standard and DHL Premium (next-day delivery) options. Also includes DHL GoGreen sustainable shipping and DHL Packstation/Paketshop delivery options.
• Trusted ShopsminorOthersCustomer review and trust platform integration. Provides review widgets, buyer protection seals, and order insurance services.
• AdyencoreTechnology or IntegrationPayment service provider processing credit card, PayPal, and various other payment methods including Klarna, Google Pay, iDeal, Bancontact, Multibanco, and MB Way.
• MeinEinkauf.chminorOthersThird-party service enabling Swiss customers to order and receive deliveries to Switzerland via their service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• About You: Hamburg-headquartered DTC fashion platform focused on women's and men's apparel with personalized shopping, strong influencer/content marketing, and pan-European delivery. Direct peer to Marc Aurel as a German-rooted DTC-first women's apparel player with EU-wide shipping.
• Mango: Spanish-origin contemporary women's fashion brand selling globally via own e-commerce, app, and physical stores with a focus on accessible mid-market price points. Comparable to Marc Aurel on contemporary women's positioning, DTC e-commerce leadership, and integrated physical+digital footprint.
• Esprit: International casual and contemporary women's apparel brand with European DTC e-commerce, multi-country stores, and a broad mid-market assortment. Comparable on customer profile (women seeking everyday contemporary fashion), multi-channel distribution, and European footprint.
• s.Oliver: German mid-market fashion brand offering women's, men's, and children's apparel via DTC e-commerce, stores, and wholesale. Comparable to Marc Aurel on geography (Germany), mid-market positioning, and multi-channel retail/wholesale model.
• Boden: UK-origin DTC fashion brand focused on women's, men's, and children's contemporary clothing, sold primarily direct-to-consumer across Europe and the US. Comparable to Marc Aurel on contemporary women's apparel positioning and DTC-first go-to-market with curated occasion-driven merchandising.
• Gerry Weber: German contemporary women's apparel brand headquartered in Halle (Westfalen), operating its own e-commerce, retail stores, and wholesale channels across Europe. Highly comparable to Marc Aurel as a same-geography, same-segment, mid-priced women's fashion brand with multi-channel distribution.

Broad incumbents

• H&M: Sweden-headquartered global fast-fashion incumbent with a vast women's apparel assortment sold through own e-commerce and a massive store network across Europe and beyond. Competes with Marc Aurel across most served markets for the mid-market women's apparel wallet.
• Hugo Boss: German-headquartered premium fashion house with strong women's and menswear businesswear and casualwear, DTC stores and wholesale globally. Adjacent incumbent: overlapping businesswear occasion and 'Made in Europe' quality associations relevant to Marc Aurel's Business Outfits Edit.
• Zalando: Europe's largest online fashion platform, headquartered in Berlin, selling women's, men's, and children's apparel and accessories from thousands of brands plus its own private labels. Broad incumbent competitive to Marc Aurel across Europe, particularly in mid-market women's apparel e-commerce.
• Mytheresa: Munich-headquartered luxury and premium fashion e-commerce platform selling curated women's apparel to global consumers. Comparable to Marc Aurel on German origin, women's fashion DTC, and EU/cross-border shipping model, though positioned further upmarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marcaurelfashion
• LinkedInlinkedin.com/company/marc-aurel-textil-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc Aurel