Max Domini Servicos Postumos
Max Domini is a privately held, integrated deathcare provider founded in 1973 in Belém, Brazil, offering prepaid funeral plans, cremation, cemetery plots, chapel services, and transportation to families in the Belém metropolitan region. It owns all facilities and serves thousands of individual subscribers.
- Company typePrivate
- Founded1973
- HeadquartersBelém, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Max Domini Servicos Postumos does
Max Domini Servicos Postumos is a Brazilian posthumous services company founded in 1973 by Leopoldino Alves de Melo and headquartered in Belém, Pará. It operates as an integrated deathcare provider in the Belém metropolitan region, offering funeral services, cremation, cemetery plots, memorial chapel use, body transportation (intermunicipal, interstate, and international), floriculture, and cafeteria services. The company owns all of its physical infrastructure, including the Cemitério Parque Max Domini II (inaugurated 1997, described as the largest cemetery park in Northern Brazil), the Complexo Crematório Max Domini (inaugurated 2003, the first crematorium in Northern Brazil), and the Capela Memorial Max Domini (inaugurated 2013, the largest and most modern chapel in the region), supported by a fleet of 20+ vehicles and a workforce of over 240 trained employees.
The company's revenue model is anchored on prepaid subscription funeral plans branded as Plano Família, offered in six tiered variants (Light I/II, Master I/II, Plus I/II) that differ in beneficiary count (2, 5, or 10) and coverage scope (funeral only or funeral + cremation), with monthly maintenance fees ranging from R$55.30 to R$200.00 corrected by the IGP-M index. This recurring subscription base is supplemented by one-time fees for funeral ceremonies, cremation procedures, and cemetery plot sales, plus transaction-based revenue from the on-site floriculture and cafeteria. Plans are sold primarily through inside sales via phone, WhatsApp messaging, and walk-in office visits at the administrative headquarters.
The go-to-market approach is sales-led, with direct customer contact through a central de atendimento (call center), WhatsApp, and in-person visits, supplemented by organic social media presence on Facebook, Instagram, and YouTube. The target customer base consists of individuals and families in the Belém metropolitan area seeking pre-planned funeral coverage or immediate posthumous services. The company does not disclose revenue or financial metrics publicly and has no external investors, operating independently under founder ownership since 1973.
Max Domini Servicos Postumos firmographics
Firmographics- Name
- Max Domini Servicos Postumos
- Legal name
- Max Domini
- Website
- https://maxdomini.com.br
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- Max Domini is a privately held, integrated deathcare provider founded in 1973 in Belém, Brazil, offering prepaid funeral plans, cremation, cemetery plots, chapel services, and transportation to families in the Belém metropolitan region. It owns all facilities and serves thousands of individual subscribers.
- Ownership category
- akta.pro rank
Where Max Domini Servicos Postumos is headquartered
LocationHeadquarters
- HQ city
- Belém
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Max Domini Servicos Postumos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Funeral Plans (Planos Funerários): Recurring monthly subscription fees for funeral plans (Plano Família Light, Master, Plus) that cover funeral and/or cremation services for the titular and designated beneficiaries. Customers pay a one-time contract adhesion fee plus monthly maintenance fees corrected by IGP-M index.
- Funeral and Cremation Services: One-time fees for funeral ceremonies and cremation procedures, including urns, death registration, chapel usage, funeral vehicles, and transportation.
- Cemetery Plot Sales (Lote/Jazigo): Sale of cemetery plots and burial spaces at Cemitério Parque Max Domini II, with multiple payment plans available.
- Floristry and Cafeteria: Retail sales of flowers, bouquets, wreaths, and refreshments at the chapel and floriculture facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Família Light I - Funeral for titular + 2 beneficiaries |
| Subscription | Monthly | Plano Família Light II - Funeral + Cremation for titular + 2 beneficiaries |
| Subscription | Monthly | Plano Família Master I - Funeral for titular + 5 beneficiaries |
| Subscription | Monthly | Plano Família Master II - Funeral + Cremation for titular + 5 beneficiaries |
| Subscription | Monthly | Plano Família Plus I - Funeral for titular + 10 beneficiaries |
| Subscription | Monthly | Plano Família Plus II - Funeral + Cremation for titular + 10 beneficiaries |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Max Domini Servicos Postumos product offering
Product offeringCore offering
Max Domini is an integrated posthumous-services provider in Northern Brazil offering funeral ceremonies, cremation, cemetery plots, chapel wake services, and body transportation delivered through company-owned facilities and a private fleet. The company sells prepaid family subscription plans (Plano Família Light, Master, Plus tiers) that bundle funeral and/or cremation coverage for the titular plus 2 to 10 designated beneficiaries, charged as monthly maintenance fees corrected by the IGP-M index. Service is also available on a one-time basis for non-plan customers, supported by 24-hour emergency coverage.
Product overview
Max Domini is a post-mortem services company founded in 1973, operating as a single integrated service provider rather than a modular platform. The core portfolio consists of funeral services, cremation services (via Complexo Crematório Max Domini), cemetery park services (Cemitério Parque Max Domini II), memorial chapel services (Capela Memorial Max Domini), floral arrangements (Floricultura), transportation/translado services, and grave plot/niche sales. The company also operates ancillary services including an on-site cafeteria and administrative headquarters. These services are offered both individually and bundled through six prepaid funeral plan sub-products branded as 'Plano Família' (Light I, Light II, Master I, Master II, Plus I, Plus II), which vary by coverage scope (funeral only vs. funeral + cremation) and beneficiary limits (2, 5, or 10 beneficiaries). Plans are distributed tiered by monthly maintenance cost, ranging from R$55.30 to R$200.00. The company operates its own fleet of over 20 vehicles, employs over 240 trained staff, and maintains all facilities including the first cremation complex in Northern Brazil (2003) and the largest chapel in the region (2013).
Differentiator
Problem solved
Functional benefit
Products and services
- Funerais (Funeral Services) Full funeral service offering including modern hearse fleet, chartered buses for family transportation, quality urns, floristry, trained professionals, cemetery park access, cremation complex, and the largest chapel in the Northern Region. 24-hour emergency service for members and private individuals.
- Cremação (Cremation Services)
- Cemitério Parque Max Domini II
- Capela Memorial Max Domini
- Floricultura Specialized flower shop operating 24 hours, 7 days a week, offering various types of flowers, bouquets, and wreaths. Located at Av. José Bonifácio, 1550, within Capela Max Domini premises.
- Translados / Transportes (Body Transportation) Funeral transport service for transferring deceased persons between locations. Company operates its own fleet for road transport and partners with third-party companies for air transport. Services available in three modalities: intermunicipal, interstate, or international.
- Lote/Jazigo (Cemetery Plot Sale) Grave plot and niche burial space sales at Cemitério Parque Max Domini II. Multiple payment plans available for families to acquire burial spaces with long-term security and tranquility.
- Cafeteria Cozy on-site cafeteria within Capela Max Domini offering various coffee styles, teas, beverages, and diverse snack and dessert options. Provides comfort to chapel visitors and clients.
- Plano Família Light I (Funeral) Subscription plan providing funeral coverage for the policyholder plus 2 designated beneficiaries. Monthly maintenance fee of R$55.30, contract adhesion fee of R$60, with 2-month waiting period for funeral services.
- Plano Família Light II (Funeral + Cremação) Subscription plan providing funeral and cremation coverage for the policyholder plus 2 designated beneficiaries. Monthly maintenance fee of R$82.65, contract adhesion fee of R$85, with 2-month and 6-month waiting periods respectively.
- Plano Família Master I (Funeral) Subscription plan providing funeral coverage for the policyholder plus 5 designated beneficiaries. Monthly maintenance fee of R$94.60, contract adhesion fee of R$95, with 2-month waiting period for funeral services.
- Plano Família Master II (Funeral + Cremação) Subscription plan providing funeral and cremation coverage for the policyholder plus 5 designated beneficiaries. Monthly maintenance fee of R$142.55, contract adhesion fee of R$150, with 2-month and 6-month waiting periods respectively.
- Plano Família Plus I (Funeral) Subscription plan providing funeral coverage for the policyholder plus 10 designated beneficiaries. Monthly maintenance fee of R$142.55, contract adhesion fee of R$140-R$150, with 2-month waiting period for funeral services.
- Plano Família Plus II (Funeral + Cremação) Subscription plan providing funeral and cremation coverage for the policyholder plus 10 designated beneficiaries. Monthly maintenance fee of R$200.00, contract adhesion fee of R$200, with 2-month and 6-month waiting periods respectively.
Companies that use Max Domini Servicos Postumos
Customer profileSegments2 records
Ideal customer profiles2 records
Max Domini Servicos Postumos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max Domini Servicos Postumos partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights3 records
Max Domini Servicos Postumos competitors and assessment
Company assessmentDirect peers
- Grupo Zelo: Largest Brazilian funeral services group, offering prepaid funeral plans, cremation, cemetery, and chapel services nationally. Most directly comparable peer given its vertically integrated death-care platform and subscription-based prepaid plan model serving Brazilian families.
Broad incumbents
- Carriage Services: US death-care provider operating funeral homes and cemeteries, with a portfolio of owned real estate similar to Max Domini's cemetery park and chapel facilities.
- Dignity plc: UK-listed funeral services operator with national funeral home network, crematoria, and prepaid funeral plans. Comparable in its integrated service model and subscription-style prepaid products serving a defined geographic market.
- StoneMor Partners: US-based owner and operator of cemeteries and funeral homes with a focus on cemetery property sales and merchandise. Comparable to Max Domini's Cemitério Parque II operations and lote/jazigo sales model.
- Foundation Partners Group: US-based funeral home and cemetery operator owned by Sentinel Capital Partners. Comparable as a multi-site, vertically integrated death-care platform combining funeral services, cremation, and cemetery products.
- Service Corporation International (SCI): Largest funeral services company in North America, operating funeral homes, cemeteries, and crematoria with prepaid funeral plans comparable to Max Domini's Plano Família. Relevant as a scaled global incumbent demonstrating the unit economics and consolidation dynamics of the death-care industry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Max Domini Servicos Postumos social profiles
Digital presenceMax Domini Servicos Postumos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Domini Servicos Postumos leadership team
Management profileNumber of profiles
Profiles1 record
Max Domini Servicos Postumos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Domini Servicos Postumos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Domini Servicos Postumos
What does Max Domini Servicos Postumos do?
Max Domini is an integrated posthumous-services provider in Northern Brazil offering funeral ceremonies, cremation, cemetery plots, chapel wake services, and body transportation delivered through company-owned facilities and a private fleet. The company sells prepaid family subscription plans (Plano Família Light, Master, Plus tiers) that bundle funeral and/or cremation coverage for the titular plus 2 to 10 designated beneficiaries, charged as monthly maintenance fees corrected by the IGP-M index. Service is also available on a one-time basis for non-plan customers, supported by 24-hour emergency coverage.
Is Max Domini Servicos Postumos a public or private company?
Max Domini Servicos Postumos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Max Domini Servicos Postumos founded?
Max Domini Servicos Postumos was founded in 1973.
Where is Max Domini Servicos Postumos based?
Max Domini Servicos Postumos is headquartered in Belém, Brazil, in the Latin America region.
How does Max Domini Servicos Postumos make money?
Four revenue lines are on record. Funeral Plans (Planos Funerários) is the primary driver. The others are funeral and Cremation Services, cemetery Plot Sales (Lote/Jazigo) and floristry and Cafeteria.
Who are Max Domini Servicos Postumos's main competitors?
Grupo Zelo is listed as a direct peer. Broad incumbents are Carriage Services, Dignity plc, StoneMor Partners, Foundation Partners Group and Service Corporation International (SCI).
Does Max Domini Servicos Postumos have an API?
No public API is recorded for Max Domini Servicos Postumos.