Big I Oregon

What Big I Oregon does

Big I Oregon, formally the Independent Insurance Agents & Brokers of Oregon (IIABO), is a not-for-profit trade association founded in 1934 and headquartered in Portland. It operates as the Oregon state affiliate of the national Independent Insurance Agents & Brokers of America (IIABA) and exclusively represents Trusted Choice independent insurance agents in the state. The association's customers are Oregon independent insurance agencies and individual agents, segmented horizontally across personal and commercial lines.

The organization delivers a bundled portfolio of member products and services. Insurance products distributed through carrier partnerships include Errors & Omissions coverage, a stand-alone Personal Umbrella program, Home Business Insurance underwritten by RLI, and Employment Practices Liability coverage through Swiss Re/Westport. Members also gain access to the Big I Alliance Blue (formerly Big I Markets) online market-access placement platform, the Big I Employee Benefits program, and the Trusted Choice consumer brand directory. Member resources include the Agents Council for Technology (ACT), Ask an Expert coverage consultation, Big I Virtual University, the quarterly Oregon Agent Magazine, and the NextGen program for emerging professionals. Legislative advocacy is delivered through the Oregon Insurance Political Action Committee (OIPAC).

Commercially, Big I Oregon operates on a subscription/recurring revenue model funded by membership dues from agency members, associate members, and company/premier partners. Distribution is primarily direct via the association's website and member enrollment processes, with the national Trusted Choice brand providing consumer-facing referral traffic. The underlying technology is association-management software (GrowthZone platform referenced in the site's login flow) rather than a proprietary technology product; no AI/ML capabilities, APIs, or proprietary data assets are disclosed.

Name

Big I Oregon

Legal name

Independent Insurance Agents & Brokers of Oregon

Website

https://iiabo.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Big I Oregon (IIABO) is a not-for-profit trade association representing Oregon independent insurance agents, providing continuing education, insurance products, market access, and legislative advocacy through OIPAC and the national IIABA network.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: Big I Oregon generates revenue through membership dues from independent insurance agencies, associate members, and company/partner members. The association provides member benefits including continuing education, advocacy, and access to insurance products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Big I Oregon (Independent Insurance Agents & Brokers of Oregon, IIABO) is a not-for-profit trade association that provides continuing education, legislative advocacy, and member-exclusive insurance products and resources to independent insurance agencies in Oregon. Core offerings include E&O insurance, Personal Umbrella, Home Business Insurance, Employment Practices Liability coverage, Employee Benefits, and the Big I Alliance Blue online market access platform, complemented by member services such as the Big I Virtual University, ACT technology resources, Ask an Expert consultations, and Oregon Agent Magazine.

Product overview

Big I Oregon (Independent Insurance Agents and Brokers of Oregon) is a not-for-profit association representing Trusted Choice independent insurance agents. The organization offers a portfolio of insurance products and member services. Core insurance products include E&O Insurance, Big "I" Personal Umbrella, Big "I" Home Business Insurance, Employment Practices Liability Insurance, Big "I" Alliance Blue (market access platform), and Big "I" Employee Benefits. Member resources include ACT (Agents Council for Technology), Ask an Expert, Big "I" Virtual University, NextGen programs, and the quarterly Oregon Agent Magazine. The organization also provides advocacy through OIPAC and education programs, all under the Trusted Choice marketing brand.

Differentiator

Problem solved

Functional benefit

Brands

• Trusted Choice: National marketing brand created exclusively for Big 'I' members, representing local independent insurance agents who advocate for consumers.

Products and services

• E&O Insurance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Independent Insurance Agents & Brokers of America (IIABA)coreStrategic or Co-development PartnerBig I Oregon is the Oregon state affiliate of IIABA, the national association. The national organization provides resources, technology platforms, Big I Virtual University, and the Trusted Choice brand program. Big I Oregon represents members at the state level while IIABA handles federal advocacy.
• Trusted ChoicecoreGTM or Marketing PartnerTrusted Choice is a national marketing brand created exclusively for Big 'I' members. It helps consumers identify independent insurance agents and provides the TrustedChoice.com directory where customers can search for agents by location and specialty.
• RLImajorTechnology or IntegrationRLI provides the Home Business Policy for Big I Oregon members. This insurance product offers affordable coverage for small home-based businesses and is distributed exclusively through Big I member agencies.
• Swiss Re/ WestportmajorTechnology or IntegrationSwiss Re/ Westport provides Employment Practices Liability (EPL) coverage for Big I Oregon member agencies. This coverage is available specifically for member agencies that have their E&O insurance with Westport.
• WahveminorGTM or Marketing PartnerWahve is a talent recruitment partnership that helps Big I Oregon member agencies find qualified talent for their businesses. This partnership supports the hiring and recruitment needs of member agencies.
• Big I Alliance BluecoreTechnology or IntegrationFormerly known as Big I Markets, Big I Alliance Blue is IIABA's online market access placement center program. This platform provides Big I Oregon members with access to various insurance markets and products for their clients.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Professional Insurance Agents (PIA): National trade association for independent insurance agents and brokers offering education, advocacy, and member products. Directly competes with the IIABA/Big I system for the same independent agent membership base across multiple states.
• National Association of Insurance and Financial Advisors (NAIFA): National trade association serving insurance and financial advisors with advocacy, education, and member benefits. Comparable as an adjacent professional association in insurance distribution, though its focus leans toward life insurance and financial planning.
• PIA of New York: New York state affiliate of the PIA federation, directly competing with IIABNY for independent agent members. Comparable as a competing state-level trade association delivering education, advocacy, and member products to the same agent constituency.
• Council of Insurance Agents & Brokers (CIAB): National trade association for large commercial insurance brokers and agents. Comparable as a peer association representing the brokerage distribution channel, though its members skew toward larger commercial accounts versus Big I Oregon's SMB-focused independents.
• Big I Texas (IIAT): Texas state affiliate of IIABA representing independent insurance agents. Same federation structure, similar member service portfolio, and shared national IIABA resources — a direct state-level peer in a much larger insurance market.
• Independent Insurance Agents & Brokers of America (IIABA): National federation parent organization of Big I Oregon and other state 'Big I' chapters. Directly comparable as it serves the same independent insurance agent constituency with advocacy, education, and market access programs, but at the national level rather than state.
• Big I California (IIABCal): Sister state chapter of IIABA serving independent agents in California. Operates the same federation model with education, advocacy, E&O access, and Trusted Choice branding, making it the closest structural and operational peer to Big I Oregon.
• Big I New York (IIABNY): New York state affiliate of IIABA providing the same federation-based services to independent agents. Direct state-level peer operating under the same IIABA umbrella with comparable member products and advocacy focus.

Broad incumbents

• National Association of Mutual Insurance Companies (NAMIC): National association representing mutual property/casualty insurance companies. Operates in the same broader P&C ecosystem with advocacy and education services, but represents carrier members rather than independent agents.

Others

• Insurance Information Institute (Triple-I): Industry-funded communications and education organization for the property/casualty insurance sector. Thematically adjacent as an industry trade group, but focused on public education and risk awareness rather than agent representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/IIABO
• Facebookfacebook.com/IIABO
• LinkedInlinkedin.com/company/independent-insurance-agents-and-brokers-of-oregon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big I Oregon