Professional Insurance Agents
Professional Insurance Agents is a nonprofit trade association serving independent property/casualty insurance agents across five Northeast states, providing membership dues-funded access to continuing education, legislative advocacy, technical support hotlines, and carrier-partnered business tools including E&O and flood insurance.
- Company typePrivate
- Founded1940
- HeadquartersGlenmont, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Professional Insurance Agents does
Professional Insurance Agents (PIA) is a voluntary, membership-based nonprofit trade association representing independent property and casualty insurance agents across five Northeast states — Connecticut, New Hampshire, New Jersey, New York, and Vermont. The organization operates through four separately incorporated state associations (PIACT, PIANH, PIANJ, PIANY) and PIA Management Services Inc., a wholly owned shared-services entity that supports a staff of nearly 80 industry professionals under a joint management agreement that has been in place among NY, NJ, and CT for nearly 50 years, extended to New Hampshire in 1999 and Vermont in 2016. Its core product is PIA Membership, bundled with legislative advocacy, continuing education, technical support, and business tools, priced on an annual subscription basis with tiered partnerships (e.g., Silver Strategic Partner at $1,800/year) and per-seat CE programs.
PIA generates revenue from four primary streams: recurring membership dues; CE program fees (CIC at ~$445, CISR at ~$200, webinars at $25-$50 per CE credit, Trusted Risk Advisor Certification at $996 for the four-course series); affiliate commissions and referral fees from carrier partnerships (Hartford Flood at 20% new business, Utica National E&O, Reliance Standard employee benefits, MarketBase market leads across nearly 2,100 risk categories); and ancillary services including Design & Print, event registration, and custom in-house training. Proprietary platform features include the members-only Ask PIA technical hotline database, the QuickSource document library, PIAdvocacy grassroots-legislative tracking, the BusinessLink appointment-matching database, and the PIA Company Rating Tracking Service.
The go-to-market is primarily direct-to-consumer through the pia.org website and phone (800-424-4244), reinforced by event-driven acquisition via major annual conferences (PIANJ|PIANY ~2,000 attendees, CT Convention 300+, PIANY MetroRAP 400+) and community-led growth through YIP chapters and the Women's Leadership Alliance. Strategic carrier and education-provider partnerships — including Beyond Insurance, The Hartford, Utica National, The National Alliance for Insurance Education and Research, and AIMS Society — underpin both the product portfolio and the regulatory-advocacy infrastructure that has operated continuously for over 90 years through state PACs and PIA National federal lobbying.
Professional Insurance Agents firmographics
Firmographics- Name
- Professional Insurance Agents
- Legal name
- Professional Insurance Agents of New York State Inc., Professional Insurance Agents of New Jersey Inc., Professional Insurance Agents of Connecticut Inc., Professional Insurance Agents of New Hampshire Inc. and PIA Management Services Inc.
- Website
- https://pia.org
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Professional Insurance Agents is a nonprofit trade association serving independent property/casualty insurance agents across five Northeast states, providing membership dues-funded access to continuing education, legislative advocacy, technical support hotlines, and carrier-partnered business tools including E&O and flood insurance.
- Ownership category
- akta.pro rank
Professional Insurance Agents industry classification
Industry- Product category
- Insurance Trade Association Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Insurance (EDABALAQ)
- akta.pro secondary industries
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Professional Liability (E&O) (FSAJAGAC), Insurance (EDAAAPAH)
Keywords
Where Professional Insurance Agents is headquartered
LocationHeadquarters
- HQ city
- Glenmont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Professional Insurance Agents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees for independent insurance agents and agencies. State-specific membership applications with tiered benefits including Silver Strategic Partner at $1,800 annually.
- Continuing Education Programs: Revenue from CE-approved courses, designations (CIC, CISR, CPIA), webinars, and custom class training. Pricing varies by program: CIC early bird $445, CISR early bird $200, webinars $25-50 per CE credit.
- Business Tools and Insurance Products: Commissions and referral fees from insurance products offered to members including E&O coverage, cyber liability, commercial umbrella, employee benefits, and flood insurance through carrier partnerships.
- Design and Print Services: Marketing services for members including logo design, ad design, flyers, brochures, magazines, trade show displays, and printing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Silver Strategic Partner Membership |
| Per seat | Pay-as-you-go | PIA Webinars |
| Per seat | Pay-as-you-go | CIC Institute Registration |
| Per seat | Pay-as-you-go | CISR Course Registration |
| Subscription | Multi-year contract | Trusted Risk Advisor Certification |
| Transaction based/ take rate | Annual | Hartford Flood Program Commissions |
| Per seat | Pay-as-you-go | PIANJ Pickleball Event |
| Per seat | Pay-as-you-go | PIANH Symposium |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Professional Insurance Agents product offering
Product offeringCore offering
Professional Insurance Agents is a regional non-profit trade association serving independent insurance agents and agencies across Connecticut, New Hampshire, New Jersey, New York, and Vermont. Its core offering is an annual membership package that bundles continuing-education and certification programs, state and federal legislative advocacy, access to specialty insurance markets (E&O, cyber liability, commercial umbrella, employee benefits, flood), networking events, and member business tools such as QuickSource and BusinessLink.
Product overview
Professional Insurance Agents (PIA) is a voluntary membership-based trade association offering a comprehensive platform of products and services for independent property/casualty insurance agents across Connecticut, New Hampshire, New Jersey, New York, and Vermont. The core offering is PIA Membership, which provides legislative advocacy, education, information resources, and business protection tools. The education portfolio includes Continuing Education Programs, Webinars On-Demand, the Trusted Risk Advisor Certification, and CIC/CISR/CPIA designation programs. Business protection products include Errors & Omissions Coverage, Cyber Liability Insurance, Commercial Umbrella, Employee Benefits (Members' Choice), and Hartford Flood Insurance. Additional tools include Ask PIA & QuickSource Library, BusinessLink, MarketBase, PIAdvocacy, Design & Print, and various compliance centrals. The association also operates state-specific PACs (NJPIAPAC and Agents Advocacy Coalition) for political advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- PIA Membership Annual trade-association membership for independent insurance agencies in CT, NH, NJ, NY, and VT; bundles continuing education, advocacy, specialty-market access, and business tools.
- Continuing Education (CE) Programs
Quantifiable outcome
- Nearly 2,000 insurance professionals attend annual PIANJ | PIANY Conference
- +3 more outcomes
Companies that use Professional Insurance Agents
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Professional Insurance Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Professional Insurance Agents partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, key and regional.
- Beyond InsurancecorePartnership with Beyond Insurance to deliver the Trusted Risk Advisor Certification Program, providing enterprise risk management skill-set training through cohort-based microlearning modules. The program offers agents and brokers a distinguished brand and competitive advantage through formal training in consultative, diagnostic sales and risk-advisory skills.
- The HartfordcoreExclusive flood insurance partnership providing PIA members with comprehensive personal and commercial flood policies. The Hartford Flood program offers competitive commissions (20% new business, 19.5% renewal, 20% rollover), multi-rater quoting system, certified flood-zone determinations, and a dedicated sales director.
- Utica National Insurance Co.coreTop-rated E&O insurance carrier partnership providing continuous, dependable E&O liability coverage to PIA members for nearly six decades. Specializes in professional liability and cyber liability solutions for insurance agencies and brokerages.
- The National Alliance for Insurance Education and ResearchcorePartnership to deliver CIC (Certified Insurance Counselor) and CISR (Certified Insurance Service Representative) designation programs. PIA offers these programs in NY, NJ, and CT exclusively, providing comprehensive continuing education for insurance professionals.
- Reliance StandardkeyPartner for Members' Choice employee group benefits program providing medical, dental/vision, term life, and long-term disability coverage options for member agencies and brokerages. Products offered through Reliance Standard Life Insurance Company (except NY where First Reliance Standard Life Insurance Company operates).
- AIMS Society (American Insurance Marketing and Sales Society)keyPartnership to deliver CPIA (Certified Professional Insurance Agent) designation program - first-of-its-kind, hands-on, how-to training designed to enhance the ability of producers, sales support staff and company personnel to efficiently create and distribute comprehensive insurance programs.
- PIA National (National Association of Professional Insurance Agents)coreNational affiliation providing the PIA symbol and connection to the national association headquartered in Alexandria, VA. Supports federal advocacy, national programs, and PIA Political Action Committee (PIAPAC).
- Safety Insurance Co.regionalStrategic partner providing insurance products to New Hampshire PIA members.
- The Andover CompaniesregionalStrategic partner providing insurance products to New Hampshire PIA members.
- Hanover Insurance GroupregionalStrategic partner providing insurance products across multiple states including NH, NJ, and CT markets.
- MAPFRE InsuranceregionalStrategic partner providing insurance products across NH and CT markets.
- AFCO DirectregionalAdvertising sponsor and partner providing products and services to PIA members in CT and NH markets.
- Plymouth Rock AssuranceregionalStrategic partner providing insurance products in CT and NH markets.
- NationwideregionalPartner providing insurance products to NJ Advantage Plus program members.
- Progressive Insurance CompanyregionalPartner providing insurance products in CT market.
- Franklin Mutual InsuranceregionalPlatinum sponsor of PIANJ Women's Leadership Alliance, providing insurance products in NJ market.
- NJM Insurance GroupregionalStrategic partner providing insurance products in CT market.
- MarketBasekeyMarket leads database providing access to nearly 2,100 special risk categories from nearly 100 firms for members' hard-to-place risks.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Professional Insurance Agents competitors and assessment
Company assessmentEmerging players
- Insurance Journal: A leading insurance trade media outlet providing news, education, and directories for P&C insurance professionals. Overlaps with PIA's news/content marketing arm and competes for attention as an industry information resource for independent agents.
- WebCE: Online insurance continuing education and licensing exam prep provider. PIA partners with WebCE for prelicensing courses; functionally a peer in delivering CE to insurance professionals and a potential competitor in the webinar/CE-on-demand space.
Broad incumbents
- Insurance Information Institute (Triple-I): A nonprofit industry-supported communications organization for the property/casualty insurance sector. Comparable as an industry trade body providing educational content, research, and consumer-facing communications that overlap with PIA's member-resource strategy.
- Council of Insurance Agents & Brokers: Represents large commercial insurance brokers and agents, including the wholesale segment. While oriented to larger firms, CIAB's mission of advocacy, education, and networking closely mirrors PIA's offering structure for a different agent segment.
- National Association of Insurance Commissioners (NAIC): The U.S. state insurance regulators association. While regulatory rather than industry-facing, NAIC produces guidance and frameworks that PIA's advocacy and education programs directly reference, making its work foundational to PIA's value proposition.
Regional players
- Pennsylvania Association of Insurance Agents (PIAI): Another neighboring state-level P&C agents association with a directly comparable offering (CE, advocacy, E&O). It represents a parallel regional peer that PIA could potentially affiliate with through the same joint-management model used for NH and VT.
- Massachusetts Association of Insurance Agents (MAIA): A state-level independent insurance agents association serving Massachusetts. Highly comparable structure (state chapter, dues/CE/advocacy, carrier partnerships) but in a different Northeast geography, making it a plausible next-expansion target for PIA.
Direct peers
- PIA National (National Association of Professional Insurance Agents): The national umbrella organization to which PIA Northeast is affiliated. PIA National provides federal advocacy (PIAPAC), national programs, and the PIA symbol/marketing identity used by state associations. Comparability is direct: PIA Northeast is a constituent member of PIA National.
- National Alliance for Insurance Education & Research: Delivers the CIC and CISR designation programs that PIA distributes across NY, NJ, and CT. This is a direct strategic partner but functionally a peer in delivering CE/designation education to the same professional audience.
- Independent Insurance Agents & Brokers of America (IIABA / The Big "I"): The national trade association for independent insurance agents, IIABA serves the same member persona (independent P&C agents), offers similar CE/designation and advocacy programs, and operates at a national scale versus PIA's regional Northeast footprint. PIA's state-level chapters are members of IIABA.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Professional Insurance Agents social profiles
Digital presenceProfessional Insurance Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Insurance Agents leadership team
Management profileNumber of profiles
Profiles1 record
Professional Insurance Agents subsidiaries and ownership
Company hierarchySubsidiaries1 record
Professional Insurance Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Insurance Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Insurance Agents
What does Professional Insurance Agents do?
Professional Insurance Agents is a regional non-profit trade association serving independent insurance agents and agencies across Connecticut, New Hampshire, New Jersey, New York, and Vermont. Its core offering is an annual membership package that bundles continuing-education and certification programs, state and federal legislative advocacy, access to specialty insurance markets (E&O, cyber liability, commercial umbrella, employee benefits, flood), networking events, and member business tools such as QuickSource and BusinessLink.
Is Professional Insurance Agents a public or private company?
Professional Insurance Agents is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Professional Insurance Agents founded?
Professional Insurance Agents was founded in 1940. It employs 51 to 100 people.
Where is Professional Insurance Agents based?
Professional Insurance Agents is headquartered in Glenmont, United States, in the North America region.
How does Professional Insurance Agents make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are continuing Education Programs, business Tools and Insurance Products and design and Print Services.
Who are Professional Insurance Agents's main competitors?
Emerging players on record are Insurance Journal and WebCE. Broad incumbents are Insurance Information Institute (Triple-I), Council of Insurance Agents & Brokers and National Association of Insurance Commissioners (NAIC). Regional players are Pennsylvania Association of Insurance Agents (PIAI) and Massachusetts Association of Insurance Agents (MAIA). Direct peers are PIA National (National Association of Professional Insurance Agents), National Alliance for Insurance Education & Research and Independent Insurance Agents & Brokers of America (IIABA / The Big "I").
Does Professional Insurance Agents have an API?
No public API is recorded for Professional Insurance Agents.
What industry is Professional Insurance Agents in?
Professional Insurance Agents's product category is Insurance Trade Association Services. Its primary akta.pro industry code is EDABALAQ, Insurance, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 8600.