What Lauris Sarl does

Lauris Sarl is a privately held Swiss Shopper & Operational Marketing agency headquartered in Lausanne at Avenue Dapples 34a, with regional offices in Zürich and Ticino, founded in 2006. The company positions itself as the first and largest operational marketing agency in Romandie (French-speaking Switzerland) and one of the top five national players in the sector. Its core offering combines strategic consulting with tactical execution across shopper marketing, in-store promotions, out-of-door activations, sampling (notably at train stations), couponing and cash-back campaigns, event staffing, graphic design, and logistics. The agency's operational backbone is built on proprietary physical assets: an in-house pool of more than 500 trained promoters, hostesses and bartenders; a fleet of utility vehicles for material logistics and maintenance; and a mobile advertising fleet comprising Moving Billboards, triporteurs, promobikes, and animated chariots for geo-localized outdoor campaigns. It also deploys interactive touch-screen kiosks with 4G connectivity, scanners, and thermal printers for promotional games and consumer engagement, supported by a technology partnership with Arsenal (France), and a cold chain logistics partnership with Planzer for temperature-controlled sampling.

Lauris serves enterprise clients primarily in FMCG, retail, and food and beverage, with documented engagements spanning Nestlé, Migros, Coop, Manor, L'Oréal, Laiteries Réunies de Genève, Granini, Hohes C, Dash Water, Smyths Toys, Western Digital, YUH, Conforama, Medbase, and Walkers, among more than 150 brands served over 1,000+ missions generating over 10 million consumer contacts annually. Go-to-market is sales-led B2B with direct engagement of brand marketing teams and retailers; multi-year and multi-decade client relationships (15+ years with Laiteries Réunies de Genève, since 2017 with Sumol and Walkers, since 2019 with Outlet Aubonne) demonstrate high client retention. Revenue is generated through project-based professional services fees, plus a complementary equipment rental line (Location Matériel) covering vintage cable cars, photobooths, carnival tents, and food/beverage dispensing equipment. Pricing is quote-based and project-specific, with no public pricing disclosure.

The company is independently owned with no disclosed institutional investors, parent company, or subsidiaries. It operates exclusively in Switzerland with no global footprint claim, and currently has active campaigns running into 2026 (e.g., Dash Water sampling wave), indicating ongoing operational momentum.

Name

Lauris Sarl

Legal name

Lauris Sarl

Website

https://lauris.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lauris Sarl is a Swiss Shopper & Operational Marketing agency founded in 2006, headquartered in Lausanne with offices in Zürich and Ticino. It serves 150+ enterprise brands across FMCG, retail, and consumer goods with in-store promotions, field activations, mobile advertising, sampling, and event staffing.

Ownership category

akta.pro rank

Product category

Shopper & Operational Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Shopper marketing services
• Operational marketing agency
• In-store promotion services
• Field marketing campaigns
• Event staffing services

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing strategic consulting and tactical implementation of commercial actions. Revenue from project fees, staffing services, logistics, and event management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lauris Sarl is a full-service Shopper and Operational Marketing agency that plans and executes in-store, out-of-home, and field marketing campaigns for brands and retailers across Switzerland. Its services span Shopper Marketing strategy, in-store promotions and tastings, out-door activations (street, guerrilla, road-shows, sampling, festivals), couponing and cash-back, logistics and material maintenance, in-house graphic design, and event staffing using its own pool of more than 500 promoters and hostesses. The agency complements these services with a proprietary mobile advertising fleet (moving billboards, triporteurs, promobikes, chariots) and interactive kiosks for consumer engagement campaigns.

Product overview

Lauris is a Shopper & Operational Marketing agency providing a comprehensive suite of integrated marketing services across Switzerland. The offering is structured as a full-service agency portfolio combining strategic services (Shopper Marketing, Graphic Design, Event Staffing) with tactical execution (In-Store Promotion, Out-Door Activation, Sampling Gares, Bornes Interactives). Their mobile advertising products—Moving Billboard, Triporteur-animation, Promobikes, and Chariots animations—form a distinctive fleet-based offering for geo-localized outdoor advertising. The equipment rental division supplements these services with event materials including vintage cable cars, photobooths, carnival tents, and various food/beverage dispensing equipment. The agency's operational strength lies in their own logistics infrastructure, staff pool, and integrated service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopper Marketing Strategic marketing service focused on influencing shopper purchasing decisions at the point of sale, leveraging the fact that 70% of brand purchase decisions are made in-store. Designed for FMCG/CPG brands and retailers.
• In-Store Promotion Organization of in-store animations and tastings across Switzerland, operating 365 days a year for events ranging from single dates to 1,000+ dates annually. For brands and retailers seeking in-store activation at scale.
• Out-Door Activation Field promotion services covering street marketing, guerrilla marketing, road-shows, sampling, festivals, and ambient media campaigns. For brands seeking consumer engagement outside the retail environment.
• Couponing & Cash-back Proprietary couponing and cash-back solutions positioned as the agency's most powerful shopper engagement tool. For brands running national cash-back campaigns (e.g., Western Digital).
• Logistic & Maintenance Logistics, storage, and maintenance of promotional materials using the agency's own fleet of utility vehicles across Switzerland. Supports all other activation services.
• Graphic Design In-house design of all communication materials necessary for promotions and animations, provided as part of the full-service agency model. For brands and event organizers needing creative support.
• Event Staffing Provision of promoters, hostesses, bartenders, and other event personnel, with all teams supervised by project managers and team leaders. For corporate events, in-store animations, AGMs (e.g., Nestl\u00e9 156th AGM cloakroom with 30+ staff), and brand activations.
• Sampling Gares Product sampling services in train stations across Switzerland, with cold chain logistics support (Planzer partnership). For beverage and food brands running national sampling at high-traffic venues (e.g., Hohes C, Dash Water, Granini).
• Bornes Interactives (Interactive Kiosks) Interactive touch-screen kiosks with 4G router, scanner, and thermal printer used for promotional games and consumer engagement at events and retail locations. Includes back-office software integration with 24/7 operational support. For brands running consumer engagement activations (e.g., YUH).
• Moving Billboard Mobile billboard advertising using specially equipped triporteurs (cargo trikes) with large-format advertisements for geo-localized outdoor advertising campaigns. For brands seeking distinctive mobile visibility (e.g., Conforama store reopenings).
• Triporteur-animation Animated cargo trike units used for promotional events and mobile brand activations, complementing the Moving Billboard offering.
• Promobikes Promotional bicycle units used for outdoor advertising and sampling activities across Swiss venues and events.
• Chariots Animations Animated cart units deployed for promotional animations and brand activations, used at in-store and event settings.
• Equipment Rental (Location Mat\u00e9riel) Rental of event equipment including vintage cable cars, photobooths, popcorn and cotton candy machines, hot dog makers, chocolate fountains, make-up studios, advertising bicycles, fortune wheels, and event tents (white, black, yellow). Pay-as-you-go pricing (e.g., 100 CHF first day for tent rental, 50 CHF per additional day, 2 CHF/km delivery).
• Congr\u00e8s & Corporate Events Staffing Dedicated staffing service for congresses and corporate events, including cloakroom, hostess, and bartender coverage for AGMs and large gatherings (e.g., Nestl\u00e9 156th AGM).

Quantifiable outcome

• Over 10 million consumer contacts generated annually
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PlanzerminorOthersCold chain logistics partner for temperature-controlled product sampling campaigns. Ensures proper cold chain maintenance during train station and venue sampling operations for food and beverage clients.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Others

• Havas Events & Activation:

Direct peers

• Gekko Group: Swiss marketing-services group offering field marketing, retail activation, events and staffing. Operates in the same Swiss market with overlapping service lines to FMCG and retail clients, making it a head-to-head competitor for Lauris.
• The Marketing Store: Global shopper marketing and brand activation agency delivering in-store experiences, sampling and event staffing for major CPG and retail clients. Closely aligned business model and client roster to Lauris.
• Marbet: German live, shopper and event marketing agency with similar in-store activation, staffing and field-marketing capabilities. Directly comparable business model to Lauris in the neighboring DACH region, often competing for the same multinational brands' local activation budgets.
• Promostaff Group: Swiss promotional and event staffing agency providing hostesses, promoters and field staff for brand activations and events. Directly comparable to Lauris' 500+ staff pool and is a competitor in the same Swiss market.
• Hotz Brand Connections: Swiss brand activation and live-marketing agency delivering in-store promotions, sampling, events and staffing. Closely mirrors Lauris' service portfolio and customer base (FMCG brands and Swiss retailers).
• Upsolut Marketing Agentur: German agency specializing in events, field marketing and brand activations for international brands. Comparable service model and target customers to Lauris, particularly for European FMCG and retail clients with cross-border needs.

Broad incumbents

• Acosta: Large North-American sales and marketing services company providing retail activation, shopper marketing and in-store execution. Comparable in service mix but at much greater scale and geographic reach, often used by global CPG brands that Lauris also serves.
• Publicis Groupe (Leo Burnett, Saatchi, etc.): Global advertising holding company with integrated shopper marketing and activation capabilities across markets. Poses competitive threat to Lauris when multinational clients seek single-vendor execution across multiple countries, including Switzerland.
• Crossmark: Global in-store merchandising, shopper marketing and retail solutions provider. Overlaps with Lauris' in-store promotion, sampling and shopper-marketing services, and competes for the same enterprise FMCG accounts at international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agencelauris2494/videos
• LinkedInlinkedin.com/company/694274

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauris Sarl