marbet
marbet is a German full-service event and live communication agency, founded 1996 and wholly-owned by the Würth Group, that plans and executes corporate events, conferences, and incentive travel for large enterprise clients across automotive, banking, consumer goods, and industrial verticals.
- Company typePrivate
- Founded1996
- HeadquartersSchwäbisch Hall, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What marbet does
marbet is a German full-service event and live communication agency founded in 1996 in Künzelsau by sisters Marion and Bettina Würth. The company designs, plans, and executes corporate events for large enterprise clients across verticals including automotive (Audi, Bosch Rexroth), banking (Deutsche Bank, LBBW), consumer goods (Vorwerk/Thermomix), beauty (Shiseido, Maybelline), industrial (Würth, Weishaupt, Kärcher), and technology (Konica Minolta, Liqui Moly), with events ranging from 400-person exhibitions to 12,000+ attendee festivals and incentive trips spanning up to 51 countries of guest origin. marbet has been a wholly-owned subsidiary of Adolf Würth GmbH & Co. KG since 2006 and operates from eight offices across Germany (Schwäbisch Hall HQ, Künzelsau, Düsseldorf, Munich, Frankfurt, Hamburg, Berlin) and Barcelona.
The company's core offering is end-to-end event management — conception, design, production, and execution — supplemented by a proprietary digital product suite: m.guest (guest management and registration), m.away (travel and incentive logistics), m.next (executive think tank/leadership development via podcasts and workshops), marbet event academy (tiered professional education and consulting packages), and the marbet Impuls newsletter. Revenue is generated through project-based professional services fees for event execution and, more recently, through structured consulting subscriptions in the event academy (€1,190 to €5,990 + VAT tiers). GTM is direct enterprise sales with no resellers, targeting corporate marketing and communications buyers through account-based engagement, content marketing (newsletter, podcast, LinkedIn), and industry trade shows such as BOE International. The firm holds an EcoVadis Silver sustainability rating and has been recognized as a TOP 100 Innovator (2025), Great Place to Work (2024, 2025), and CommAward Bronze (2025).
marbet firmographics
Firmographics- Name
- marbet
- Legal name
- marbet
- Website
- https://marbet.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- marbet is a German full-service event and live communication agency, founded 1996 and wholly-owned by the Würth Group, that plans and executes corporate events, conferences, and incentive travel for large enterprise clients across automotive, banking, consumer goods, and industrial verticals.
- Ownership category
- akta.pro rank
marbet industry classification
Industry- Product category
- Event Management Services
- akta.pro primary industry
- Strategic Meetings Management (SMM) & Governance (THACAFAA)
- akta.pro secondary industries
- Corporate Ticketing, Invitations & RSVP Management (HSACADAM), Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where marbet is headquartered
LocationHeadquarters
- HQ city
- Schwäbisch Hall
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
marbet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Planning and Execution Services: Full-service event agency providing live, hybrid, and digital event planning and execution for corporate clients. Revenue generated through professional service fees for event conception, design, production, and management.
- Event Academy Consulting: Training and consulting services through marbet event academy, offering online courses, deep dives, and 1:1 consulting packages for event professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Warm-up Package - Entry-level consulting package |
| Subscription | Multi-year contract | Spotlight Package - Mid-tier consulting package |
| Subscription | Multi-year contract | Standing Ovations Package - Premium consulting package |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
marbet product offering
Product offeringCore offering
Marbet is a Germany-based B2B event and live communication agency providing full-service management of live, hybrid, and digital events for corporate clients. The company supports clients end-to-end from strategic conception and creative design through planning and on-site execution, supplemented by proprietary digital tools for guest management, incentive travel, and executive thought-leadership programs.
Product overview
marbet is an event and live communication agency offering a unified full-service approach complemented by specialized digital tools. The portfolio consists of the core live event services supported by branded modules: m.guest (guest management), m.away (travel/incentive management), m.next (executive think tank/leadership development), marbet event academy (professional training), and marbet Impuls (newsletter). Together, these products provide 360-degree coverage of live communication needs.
Differentiator
Problem solved
Functional benefit
Brands
- m.next: Denkwerkstatt (think tank) for executives - strategic consulting on leadership, communication, and future questions
- m.guest
- m.away
- marbet event academy
Products and services
- Live Event Management
- Hybrid Event Management
- Digital Event Management
- m.guest
- m.away
- m.next
- marbet event academy
Quantifiable outcome
- Successfully organized events with up to 12,000+ participants
- +1 more outcomes
Companies that use marbet
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
marbet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
marbet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adolf Würth GmbH & Co. KGcoremarbet became part of the Adolf Würth GmbH & Co. KG in 2006 with a record result. This represents a parent-subsidiary relationship where marbet operates as an independent entity within the Würth Group. The Würth Group, led by Prof. H.C. Reinhold Würth, is a world-leading fastener and assembly materials supplier.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
marbet competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing live, digital, and hybrid events for major multinational brands. It is a relevant international comparison for marbet as it scales beyond DACH and competes for the same multinational brand-experience RFPs.
- MCI Group: MCI Group is a Swiss-headquartered global meetings, events, and association management company. It directly competes with marbet in the European corporate meetings and events space and offers a broader international footprint that contrasts with marbet's DACH-centric base.
- Vok Dams: Vok Dams is a long-established German event and live-communications agency headquartered in Wuppertal, serving large DACH and international enterprise clients across automotive, technology, and industrial sectors. It is one of the closest direct competitors to marbet in the German full-service corporate event market.
- Sparks: Sparks is a global experiential and event agency serving technology, healthcare, and industrial clients. It overlaps directly with marbet's enterprise client verticals and serves as another international scale benchmark.
- George P. Johnson Experience Marketing: George P. Johnson is one of the world's largest event and experience marketing agencies, with deep relationships with technology and industrial brands. It is a useful global benchmark for marbet's enterprise event execution capabilities and account scale.
- C3 Creative Code and Content: C3 is a Munich-based experiential marketing and live communications agency serving enterprise brands globally. It is a close German peer in the corporate live-events space and overlaps with marbet's automotive and technology client base.
- Uniplan: Uniplan is a German brand-experience and event agency with offices in Cologne and Shanghai, delivering live, hybrid, and digital experiences for enterprise brands. It competes head-to-head with marbet for DACH enterprise event mandates across automotive and industrial clients.
Broad incumbents
- Wasserman: Wasserman is a global sports, music, and entertainment marketing agency that increasingly competes in the brand-experience and live-events space. It is broader than marbet but overlaps in delivering large-scale enterprise events and live activations.
- Jung von Matt: Jung von Matt is a leading German creative agency whose events and brand-experience practice occasionally competes with marbet for major DACH brand experience mandates. It is broader than marbet in scope (full creative advertising) but overlapping in live communications work for the same enterprise clients.
- Freeman Company: Freeman is a large global event experiences and production company, including event technology, AV, and exhibition services. It is broader than marbet in scope but comparable as a scaled enterprise-events competitor, particularly for large exhibition and congress mandates like marbet's Drupa work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
marbet social profiles
Digital presencemarbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
marbet leadership team
Management profileNumber of profiles
marbet subsidiaries and ownership
Company hierarchySubsidiaries5 records
marbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marbet
What does marbet do?
Marbet is a Germany-based B2B event and live communication agency providing full-service management of live, hybrid, and digital events for corporate clients. The company supports clients end-to-end from strategic conception and creative design through planning and on-site execution, supplemented by proprietary digital tools for guest management, incentive travel, and executive thought-leadership programs.
Is marbet a public or private company?
marbet is a private company. It is classified as corporate owned and is currently operating.
When was marbet founded?
marbet was founded in 1996. It employs 51 to 100 people.
Where is marbet based?
marbet is headquartered in Schwäbisch Hall, Germany, in the Europe region.
How does marbet make money?
Two revenue lines are on record. Event Planning and Execution Services are the primary driver. The others are event Academy Consulting.
Who are marbet's main competitors?
Direct peers on record are Jack Morton Worldwide, MCI Group, Vok Dams, Sparks, George P. Johnson Experience Marketing, C3 Creative Code and Content and Uniplan. Broad incumbents are Wasserman, Jung von Matt and Freeman Company.
Does marbet have an API?
No public API is recorded for marbet.
What industry is marbet in?
marbet's product category is Event Management Services. Its primary akta.pro industry code is THACAFAA, Strategic Meetings Management (SMM) & Governance, with a secondary code of HSACADAM, Corporate Ticketing, Invitations & RSVP Management.