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Onetoshop

Full company profile

uuid002coc9

Namestring
Onetoshop
Legal namestring
Onetoshop
Websiteurl
onetoshop.com
Company typeenum
Private
Founded yearint
2007
Short descriptiontext

Onetoshop is a Dutch SaaS webshop platform founded in 2007, based in Kampen, Netherlands, that delivers self-serve e-commerce findability and hosting solutions to small and individual online retailers on a subscription basis.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersKampen, Netherlands
HQ citystring
Kampen
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
e-commerce SaaS, webshop platform, findability optimization, online store hosting, e-commerce traffic
Industry1 code
1Marketplace Enablement, Seller Tools & E-commerce Infrastructure
CodeBPAMAGAKPrimaryYes
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code1 code
  • Services-Prepackaged Software7372
Product category
E-commerce Platform Software
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription
TypeSubscription Recurring
Description

SaaS webshop solutions platform offered on a subscription basis, providing e-commerce businesses with tools to improve their findability, traffic, revenue, and profit.

onetoshop.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Onetoshop provides a SaaS webshop platform with hosting and maintenance services for e-commerce businesses. Its core value proposition centers on improving the findability of online stores, with the stated goal of boosting traffic, revenue, and profit for its customers. The offering is delivered as a self-serve cloud-based platform.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Onetoshop SaaS Webshop Platform
CategoryE-commerce Platform Software
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1Magento (Adobe Commerce)
TypeBroad incumbent
Description

Enterprise e-commerce platform with native SEO capabilities and hosting options. Comparable as a webshop platform, though positioned for larger merchants and competing indirectly for SMB findability spend.

2PrestaShop
TypeDirect peer
Description

Open-source e-commerce platform widely used by European SMB merchants for webshop creation. Directly comparable to Onetoshop in serving the SMB webshop segment, particularly within the Netherlands/Benelux market.

3Squarespace
TypeBroad incumbent
Description

Website builder with integrated e-commerce and built-in SEO/findability features. A broader incumbent in the SMB website + commerce space that competes with Onetoshop's value proposition.

4Semrush
TypeBroad incumbent
Description

Comprehensive SEO and digital marketing platform used by SMB and mid-market merchants for findability and traffic optimization. Comparable to Onetoshop's findability value proposition but at vastly greater scale and feature breadth.

5Yoast
TypeEmerging player
Description

Specialized SEO/findability plugin primarily for WordPress/WooCommerce sites. Directly competes with Onetoshop's findability optimization focus, though Yoast sits at the SEO-feature layer rather than full webshop hosting.

6BigCommerce
TypeDirect peer
Description

SaaS e-commerce platform targeting SMB and mid-market merchants with built-in SEO and storefront tooling. Comparable to Onetoshop as a hosted webshop solution, though positioned upmarket.

7Shopify
TypeDirect peer
Description

Leading SaaS e-commerce platform offering storefront, hosting, and built-in SEO/findability tools. Directly competes with Onetoshop in the webshop platform category, but at vastly greater scale and feature breadth.

8Wix
TypeBroad incumbent
Description

Website builder platform with a large e-commerce/wix-stores product line including native SEO tools. Broader incumbent that overlaps with Onetoshop's findability and webshop hosting offerings.

9Lightspeed eCommerce
TypeDirect peer
Description

SaaS commerce platform offering webshop hosting and SEO features for SMB retailers. Comparable to Onetoshop in the SaaS webshop category with overlapping merchant target segments.

10WooCommerce
TypeDirect peer
Description

Open-source WordPress-based e-commerce plugin that provides hosting-compatible webshop capabilities including SEO features. Directly competes as a webshop platform serving SMB merchants globally.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Onetoshop

E-commerce Platform Softwareonetoshop.com

Onetoshop is a Dutch SaaS webshop platform founded in 2007, based in Kampen, Netherlands, that delivers self-serve e-commerce findability and hosting solutions to small and individual online retailers on a subscription basis.

Onetoshop firmographics

Firmographics
Name
Onetoshop
Legal name
Onetoshop
Website
https://onetoshop.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1–10 employees
Short description
Onetoshop is a Dutch SaaS webshop platform founded in 2007, based in Kampen, Netherlands, that delivers self-serve e-commerce findability and hosting solutions to small and individual online retailers on a subscription basis.
Ownership category
akta.pro rank

Onetoshop industry classification

Industry
Product category
E-commerce Platform Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

  • E-commerce SaaS
  • Webshop platform
  • Findability optimization
  • Online store hosting
  • E-commerce traffic

Where Onetoshop is headquartered

Location

Headquarters

HQ city
Kampen
HQ country
Netherlands
HQ region
Europe

Markets served

Onetoshop business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. SaaS Subscription: SaaS webshop solutions platform offered on a subscription basis, providing e-commerce businesses with tools to improve their findability, traffic, revenue, and profit.

Go-to-market motion1 record

Distribution channels1 record

Onetoshop product offering

Product offering

Core offering

Onetoshop provides a SaaS webshop platform with hosting and maintenance services for e-commerce businesses. Its core value proposition centers on improving the findability of online stores, with the stated goal of boosting traffic, revenue, and profit for its customers. The offering is delivered as a self-serve cloud-based platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Onetoshop SaaS Webshop Platform

Companies that use Onetoshop

Customer profile

Segments1 record

Ideal customer profiles1 record

Onetoshop technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Onetoshop partnerships and signals

Strategic signal

Scale indicators1 record

Onetoshop competitors and assessment

Company assessment

Broad incumbents

  • Magento (Adobe Commerce): Enterprise e-commerce platform with native SEO capabilities and hosting options. Comparable as a webshop platform, though positioned for larger merchants and competing indirectly for SMB findability spend.
  • Squarespace: Website builder with integrated e-commerce and built-in SEO/findability features. A broader incumbent in the SMB website + commerce space that competes with Onetoshop's value proposition.
  • Semrush: Comprehensive SEO and digital marketing platform used by SMB and mid-market merchants for findability and traffic optimization. Comparable to Onetoshop's findability value proposition but at vastly greater scale and feature breadth.
  • Wix: Website builder platform with a large e-commerce/wix-stores product line including native SEO tools. Broader incumbent that overlaps with Onetoshop's findability and webshop hosting offerings.

Direct peers

  • PrestaShop: Open-source e-commerce platform widely used by European SMB merchants for webshop creation. Directly comparable to Onetoshop in serving the SMB webshop segment, particularly within the Netherlands/Benelux market.
  • BigCommerce: SaaS e-commerce platform targeting SMB and mid-market merchants with built-in SEO and storefront tooling. Comparable to Onetoshop as a hosted webshop solution, though positioned upmarket.
  • Shopify: Leading SaaS e-commerce platform offering storefront, hosting, and built-in SEO/findability tools. Directly competes with Onetoshop in the webshop platform category, but at vastly greater scale and feature breadth.
  • Lightspeed eCommerce: SaaS commerce platform offering webshop hosting and SEO features for SMB retailers. Comparable to Onetoshop in the SaaS webshop category with overlapping merchant target segments.
  • WooCommerce: Open-source WordPress-based e-commerce plugin that provides hosting-compatible webshop capabilities including SEO features. Directly competes as a webshop platform serving SMB merchants globally.

Emerging players

  • Yoast: Specialized SEO/findability plugin primarily for WordPress/WooCommerce sites. Directly competes with Onetoshop's findability optimization focus, though Yoast sits at the SEO-feature layer rather than full webshop hosting.

Market position

Customer concentration

Onetoshop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Onetoshop leadership team

Management profile

Number of profiles

Onetoshop funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Onetoshop M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onetoshop

What does Onetoshop do?

Onetoshop provides a SaaS webshop platform with hosting and maintenance services for e-commerce businesses. Its core value proposition centers on improving the findability of online stores, with the stated goal of boosting traffic, revenue, and profit for its customers. The offering is delivered as a self-serve cloud-based platform.

Is Onetoshop a public or private company?

Onetoshop is a private company. It is classified as unknown and is currently operating.

When was Onetoshop founded?

Onetoshop was founded in 2007. It employs 1 to 10 people.

Where is Onetoshop based?

Onetoshop is headquartered in Kampen, Netherlands, in the Europe region.

How does Onetoshop make money?

One revenue line is on record: saaS Subscription.

Who are Onetoshop's main competitors?

Broad incumbents on record are Magento (Adobe Commerce), Squarespace, Semrush and Wix. Direct peers are PrestaShop, BigCommerce, Shopify, Lightspeed eCommerce and WooCommerce. Yoast is listed as an emerging player.

Does Onetoshop have an API?

No public API is recorded for Onetoshop.

What industry is Onetoshop in?

Onetoshop's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 51821 and its SIC code is 7372.

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