Name

Infoart

Legal name

Infoart d.o.o. za razvoj i održavanje softwarea

Website

https://infoart.hr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Enterprise ERP software
• Oracle expert services
• Mobile payment platforms
• Public procurement software
• Enterprise system integration

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Sales and Implementation: MASTER ERP suite sales, implementation, and customization for medium and large enterprises across retail, wholesale, manufacturing, and public sector. Revenue generated from software licensing (perpetual or subscription-based), implementation services, and module configuration.
2. Oracle Expert Services: Expert consulting and development services on Oracle technologies (Oracle Database, ADF/Java, application servers, cloud). Certified engineers provide project-based and retainer-based professional services.
3. Support and Maintenance Agreements: Ongoing software maintenance, updates, legal compliance upgrades (e.g., fiscalization), and technical support delivered through support agreements. Provides recurring revenue stream.
4. Solution Development Services: Custom enterprise system design, mobile and web application development, and solution integration services for clients requiring bespoke development.
5. Mobile Application (Bmove): Parking payment mobile application generating transaction-based revenue in Croatia, Slovakia, Italy, and Austria.
6. Jednostavna Nabava Cloud Application: Cloud procurement management platform developed in partnership with Temporis, available to public and private sector organizations via subscription or usage-based model.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Infoart designs, develops, integrates, and supports its own MASTER ERP software suite (MASTER Book for financials and commodity management, MASTER Grid for business analysis and CMMS, MASTER Team for HR) for medium and large enterprises in retail, wholesale, manufacturing, and the public sector. The company also delivers certified Oracle expert services, develops mobile payment platforms (Bmove parking app), and offers cloud applications such as Jednostavna nabava (public procurement, with Temporis) and the ERP AI Bridge (EAIB) that connects existing ERP systems with AI without migration.

Product overview

Infoart offers a unified platform-plus-modules architecture centered on MASTER ERP, an integrated suite of enterprise solutions for comprehensive business management. The core MASTER ecosystem consists of three main modules: MASTER Book (financial and commodity operations, retail, wholesale, manufacturing, procurement, warehousing), MASTER Grid (business analysis, reporting, and BI with CMMS maintenance capabilities), and MASTER Team (HR management, payroll, employee self-service). Beyond the core ERP, Infoart provides specialized applications including the Jednostavna nabava cloud platform for public procurement management (co-developed with Temporis), ERP AI Bridge (EAIB) for connecting ERP systems with AI capabilities, and Bmove mobile parking payment solution. The company also offers Oracle Expert Services, consulting and support, enterprise system development, mobile/web solutions development, and solution integration services. The entire product portfolio serves retail, wholesale, distribution, manufacturing, public sector, and utilities industries across Croatia, Southeast Europe, and Western Europe.

Differentiator

Problem solved

Functional benefit

Brands

• MASTER: Infoart MASTER is an integrated suite of enterprise software solutions for comprehensive business management, consisting of adaptable modules for organizations of different sizes. Includes MASTER Book (financial and commodity management, retail, wholesale, manufacturing, procurement, storage), MASTER Grid (comprehensive business analysis and reporting with dashboards and BI tools), and MASTER Team (human resources management including payroll, travel orders, competencies, self-service portal).
• MASTER ERP
• Bmove
• Jednostavna nabava
• ERP AI Bridge (EAIB)

Products and services

• MASTER ERP Integrated suite of enterprise solutions for comprehensive business management, consisting of highly adaptable modules for organizations of different sizes. Built on a single unique database, it covers financial and commodity operations, retail, wholesale, manufacturing, procurement, warehousing, employees, customer relations, and data management. Functionally configured per industry and compliant with tax and business laws in Southeast Europe and the EU.
• MASTER Book Set of integrated solutions for comprehensive business management (ERP), consisting of highly adaptable modules designed for organizations of different sizes and complexity levels. Covers financial and commodity management, retail, wholesale, manufacturing, procurement, storage, and related business functions.
• MASTER Grid Comprehensive business analysis application with pre-prepared reports and flexible customization. Uses dashboards and self-service BI tools following international best practices. Includes the mGrid mobile version for on-the-go reporting and a package consisting of a data warehouse and dedicated BI system.
• MASTER Team System for comprehensive management of all HR data and processes, built from application modules. Enables workforce planning, employee education and competency development, salary management, travel orders, incentives, sick leaves, occupational safety, annual vacations and free days, plus a self-service portal for employee profiles and internal communication.
• MASTER Grid CMMS Computerized Maintenance Management System (CMMS) module as part of MASTER Grid. Dedicated to regular maintenance of industrial plants and facilities, tracking optimal times for inspection, lubrication, and replacement of machines, devices, and instruments. Includes a web application for task management and a mobile version for field workers.
• Jednostavna nabava Innovative cloud platform for complete management of simple public procurement processes. Co-developed with Temporis, it improves efficiency, reduces administrative tasks, and provides advanced procurement management including purchase plan creation, procedure execution, document generation, contract management, and statistical reporting. Frontend built in Vue.js, backend in Spring Boot, PostgreSQL database, hosted on Oracle Cloud, with OAuth 2.0 authentication and TLS 1.2.
• ERP AI Bridge (EAIB) Research and development platform connecting existing ERP systems with AI technologies without expensive and risky migrations. Preserves and operationalizes knowledge embedded in ERP processes by creating an automated knowledge repository and providing an AI-powered assistant for daily work, education, reporting, and knowledge continuity.
• Bmove Mobile parking payment application originally developed as PayDo, now used under the Bmove brand in Croatia, Slovakia, Italy, and Austria. Enables users to pay for parking via mobile devices across multiple European markets.
• Oracle Expert Services Expert services on Oracle technologies including Oracle DBA, OLTP, OLAP, data warehouses, eBusiness Suite, application servers, Java technologies, and the Oracle ADF development platform. Delivered by certified engineers with experience from hundreds of completed projects covering consulting, implementation, and integration.
• Consulting and Support Complete support for Infoart's own and third-party applications, including three levels of support: basic communication with customer IT personnel, help desk communication, and error correction (debugging and additional development). Provided non-stop from pre-installation through implementation and across the entire product lifecycle.
• Enterprise System Design and Development Design and development of enterprise systems using the latest Java, .NET, Python, JavaScript, HTML5, Swift and other development platforms. Delivered by competent and certified development engineers with necessary process experience for new projects or upgrades to installed solutions.
• Mobile and Web Solutions Development Development of native mobile applications for Android and iOS platforms, backends, and complex management systems for various business processes. Used in e-commerce, reporting analytics, and mobile payment solutions such as Bmove.
• Solution Integration Integration services for modern IT systems, both within companies and with external systems, performed through various integration and communication interfaces. Includes SMS payments via mobile operators, integrations with device providers, electronic services, complex business systems, and global solution providers (SAP, EDI/DMS, CRM, e-commerce, Moj eRačun, FINA).

Quantifiable outcome

• MASTER Grid manages retail operations across thousands of portable cash registers and locations in the region
• +7 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered strategic, core and minor.

• Faculty of Informatics and Digital Technologies (FIDIT), University of RijekastrategicStrategic or Co-development Partner · 31 March 2026Infoart collaborates with FIDIT on the ERP AI Bridge (EAIB) R&D project, supported by the IRI S3 program. The faculty contributes 6 professors and student involvement for academic research, algorithm validation, and scientific publications. The project is presented as a bridge between industry and academia. Interest has been shown by companies from Croatia, Germany, Canada, and Australia.
• TemporiscoreStrategic or Co-development Partner · 9 April 2024Infoart and Temporis co-developed the 'Jednostavna nabava' (Simple Procurement) cloud application for managing simple public procurement processes. Both companies contribute their specialized expertise: Infoart's software development capabilities and Temporis's procurement consulting experience. The application serves public and private sector organizations across Croatia.
• Odvodnja Rovinj (Rovinj Sewerage Company)minorStrategic or Co-development Partner · 1 December 2023In December 2023, Odvodnja Rovinj implemented MASTER Grid CMMS module for maintenance of the UPOV Cuvi water treatment plant (34.3 million EUR investment, 70% EU co-funded). This represents Infoart's entry into the water utilities CMMS market.
• CromariscoreStrategic or Co-development Partner · 1 January 20194-year partnership (as of 2023) where Infoart provides MASTER Grid as the key element of Cromaris's sales system. MASTER Grid manages all Cromaris fishmongers and stores across Croatia (Pula, Rovinj, Zadar, Zaton, Prek, Tkon, Zagreb), with SAP integration enabling seamless operations. Cromaris opened its first Zagreb store in Importanne Gallery in December 2023.
• Tisak Plus d.o.o.coreStrategic or Co-development Partner · 1 January 2008Partnership since 2007-2008. Infoart implemented and maintains the retail management system for Tisak's kiosk-retail network. In 2022-2023, a successful migration expanded InfoartERP to cover goods and materials management. Tisak is Croatia's strongest kiosk-retail network, and Infoart is its recognized technology leader partner.
• Oracle Croatia (Oracle Hrvatska d.o.o.)coreTechnology or Integration · 1 January 2003More than 20-year strategic partnership (as of 2023). Infoart is an Oracle certified partner providing expert services on Oracle Database, ADF (Java), application servers, infrastructure (Oracle Linux, AIX), and cloud technologies. Oracle Croatia confirms Infoart as a trustworthy partner focused on development and implementation of Oracle technologies.
• Radin d.o.o. (Radin-grafika)coreStrategic or Co-development Partner · 1 January 199030-year partnership spanning three family generations. Started with first-generation Infoart ERP on IBM AS/400 platform; now on fifth generation of Infoart ERP. Described as a model of inter-generational business continuity through technology.
• Chromos Agro d.o.o.coreStrategic or Co-development Partner · 1 January 198934-year partnership (since 1989), described as a 'business marriage'. Infoart has supported Chromos Agro through ownership changes, currency changes, war and hyperinflation, and regulatory reforms. The partnership has survived all business challenges over three and a half decades.
• Sanjam knjige Pula (Pula Book Fair)minorOthersInfoart has been a patron/friend of the Pula Book Fair for years. During the COVID-19 pandemic, Infoart digitized the fair's operations in record time, enabling the fair to continue. Infoart provides ongoing technical support and sales operations management for the event.
• SOS Dječji selo (SOS Children's Villages Croatia)minorOthersInfoart employees volunteer through the company's volunteering program, including educating children from SOS Children's Villages on programming basics. Employee Leona Salihović participated in this program.

Scale indicators14 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• SAP: Global ERP incumbent. Spectrum consulting's 1,200-location SAP integration project for which Infoart delivered retail solutions illustrates the partnering/co-existence dynamic with SAP in the Croatian retail segment. SAP is also a direct competitor in the broader ERP market Infoart serves.
• Oracle: Infoart has been an Oracle-certified partner for 20+ years, providing expert services on Oracle Database, ADF, application servers, and Oracle Cloud. Oracle is simultaneously a technology partner (revenue line) and a competitive threat in larger enterprise ERP deals in SEE.
• S&T (Kontron AG): Austrian/German-headquartered IT services group with broad SEE and CEE footprint, offering enterprise IT solutions and ERP/SAP services. A larger, well-capitalized European incumbent that competes on regional enterprise and public-sector IT contracts.
• Microsoft Dynamics 365: Microsoft's ERP/CRM suite increasingly competes for mid-market enterprise deals in Croatia and SEE, including public sector. Treated as a key unmanaged competitor in MASTER ERP's expansion path through Western Europe.

Regional players

• King ICT: Croatian IT services and infrastructure company serving enterprise and public sector across the region. Competes with Infoart for IT services and Oracle/Microsoft enterprise platform deals in Croatia and SEE.
• Asseco South Eastern Europe: Warsaw-listed regional IT group with deep SEE presence, offering banking, ERP, and public-sector software across the Balkans. Files annual reports and is a more capitalized regional peer competing for the same enterprise and public-sector deals Infoart targets.
• Comtrade Group: Slovenia-headquartered IT services and software group with a similar profile to Infoart: regional system integration, proprietary software products, and Oracle expertise. Active in SEE, Western Balkans, and CEE — a direct comparable in size and operating model.
• IN2 Group: Zagreb-based IT group with strong Croatian public-sector and enterprise consulting footprint, including ERP implementation. The closest Croatian-headquartered peer to Infoart in terms of size, customer base, and offerings.

Emerging players

• Odoo: Open-source ERP/CRM platform rapidly moving down-market into European SMBs with a SaaS pricing model. Threatens the lower end of Infoart's customer base (small wholesale/distribution/manufacturing) with a free entry tier and global partner channel.

Direct peers

• Datalab (Pantheon ERP): Slovenian regional ERP vendor with Pantheon suite deployed across SEE small and mid-sized businesses. Closest functional product analog to MASTER ERP in the former-Yugoslav market, with a similar focus on localized tax and regulatory compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqA2lL8et9npaeWvESPQxhA
• Facebookfacebook.com/infoarthr
• LinkedInlinkedin.com/company/infoart-d-o-o-
• Instagraminstagram.com/infoartdoo
• Xx.com/infoarthr

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoart