Custom Equipment Company
Custom Equipment Company (d.b.a. CustomMHS.com) is a privately held authorized distributor of industrial storage and material handling equipment from approximately 47-50 manufacturer brands, serving manufacturing, warehousing, and distribution operations across the United States and Canada via direct sales and e-commerce.
- Company typePrivate
- Founded1978
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Custom Equipment Company firmographics
Firmographics- Name
- Custom Equipment Company
- Legal name
- Custom Equipment Company
- Website
- https://custommhs.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Equipment Company (d.b.a. CustomMHS.com) is a privately held authorized distributor of industrial storage and material handling equipment from approximately 47-50 manufacturer brands, serving manufacturing, warehousing, and distribution operations across the United States and Canada via direct sales and e-commerce.
- Ownership category
- akta.pro rank
Where Custom Equipment Company is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Equipment Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Industrial Equipment Sales: Revenue generated through direct sales of industrial storage and material handling equipment from authorized manufacturer brands. Products include carts, shelving, containers, lift equipment, safety barriers, and related accessories sold to manufacturing, warehousing, and distribution operations.
- Freight Services: Arrangement and coordination of freight shipping for industrial equipment. Offers best-rate freight arranged by Custom Equipment Company (shopped carriers, added to invoice), third-party carrier billing, and freight quote approval prior to shipping options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Quantity Discounts |
| Other | Pay-as-you-go | Price Match Guarantee |
| Transaction based/ take rate | Multi-year contract | Volume/Project Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Custom Equipment Company product offering
Product offeringCore offering
Custom Equipment Company (CustomMHS) is an authorized distributor of industrial-grade storage and material handling equipment, selling products such as safety barriers, storage cabinets, carts and trucks, ergonomic chairs, cleanroom equipment, containers and bins, bulk containers, dock equipment, drum handling, wire partitions, hoppers, ladders, lift equipment, pallets, pallet racking, shelving, and workbenches to manufacturing, warehousing, and distribution operations across North America. The company combines a direct e-commerce storefront with expert-assisted quoting and freight coordination.
Product overview
Custom Equipment Company (CustomMHS) operates as an authorized distributor of industrial-grade storage and material handling equipment, not a software company. Their product portfolio is organized as a multi-brand e-commerce platform offering 20+ product categories spanning safety barriers and machine guarding, industrial storage cabinets and modular drawer systems (including Rousseau and Hallowell brands), industrial carts and trucks, ergonomic seating (BioFit), cleanroom equipment, various container types (small parts bins, totes, bulk containers), warehouse dock equipment, drum and cylinder handling, wire security fencing (WireCrafters), self-dumping hoppers, industrial ladders (Ballymore, Cotterman), lift equipment and lift tables, industrial lockers, safety matting, pallets, pallet racking systems (Husky), shelving systems, and workbenches. The company distributes products from 47+ industrial brands including Akro-Mils, Bishamon, Eagle Group, Little Giant, Metro, Rousseau, Vestil, and Wesco, serving manufacturers, warehouses, and distribution centers across North America since 1980.
Differentiator
Problem solved
Functional benefit
Products and services
- Safety Barriers & Machine Guarding Impact-rated safety barriers and guards designed to protect personnel, aisles, and equipment in industrial environments, including OSHA-compliant machine guarding systems, bollards, guardrails, and rack protection.
- Industrial Storage Cabinets & Modular Drawer Systems Heavy-duty steel storage cabinets with adjustable shelving, locking doors, and configurable compartments for organizing tools, parts, PPE, chemicals, and supplies in warehouses and manufacturing facilities.
- Industrial Carts & Trucks Rugged material handling carts for high-traffic warehouses and manufacturing environments, including service carts, transport carts, platform trucks, bin carts, and stainless steel carts.
- BioFit Ergonomic Chairs & Stools Performance seating designed for laboratories, healthcare facilities, cleanrooms, industrial production floors, and offices, with precision-adjustable controls, cleanroom-rated models, and ESD-safe options.
- Cleanroom Equipment Stainless steel cleanroom benches, carts, and shelving for laboratories, pharmaceutical facilities, electronics manufacturing, and sterile production areas.
- Containers, Totes & Trays Industrial handheld containers, totes, and trays for production floors, warehouses, and shipping areas, including stackable, nestable, and heavy-duty storage options for parts and components.
- Small Parts Bins & Hopper Front Storage Bins Durable hopper front storage bins constructed from polypropylene or fiberglass for organizing small parts in manufacturing, assembly, maintenance, and distribution environments.
- Bulk Size Containers Reusable bulk boxes and containers with capacities from 900 to 8,000 lbs, including collapsible, rigid, metal, and wire bulk basket options for picking, assembly, processing, storage, and distribution applications.
- Warehouse Dock Equipment Professional-grade dock equipment for loading docks, including stretch wrap machines, safety barriers, dock levelers, bumpers, restraints, and dock gates designed for high-volume warehouse operations.
- Drum & Cylinder Handling Equipment Specialized equipment for safely lifting, moving, and positioning heavy drums and pressurized cylinders, including drum lifts, handlers, trucks, dollies, racks, and cylinder safety cabinets.
- Wire Security Fencing & Partitions WireCrafters wire security partitions, fencing, and folding gates for controlling access and protecting assets, including tool cribs, DEA cages, server cages, driver dock security cages, and modular panel systems.
- Self-Dumping Hoppers & Tilt Trucks Forklift-compatible hoppers for collecting, moving, and discharging scrap, waste, and bulk materials, available in sizes from 0.25 to 4 cubic yards with capacities up to 6,000 pounds.
- Industrial Ladders & Safety Platforms Rolling safety ladders, fixed ladders, work platforms, and crossover systems from Ballymore and Cotterman for warehouse picking, stocking, maintenance, and elevated work applications.
- Lift Equipment - Mobile Lifts, Scissor Lifts & Stackers Mobile lifters, scissor lift carts, and stackers for lifting and positioning loads at the point of work, including powered and manual options for ergonomic material handling.
- Lift Tables & Pallet Positioners Scissor lifts and pallet positioners designed to reduce bending and improve workflow ergonomics, available in manual or powered configurations.
- Industrial Lockers Steel lockers, wire lockers, and tenant lockers for secure personal and equipment storage in industrial and commercial facilities.
- Safety & Anti-Fatigue Matting Safety matting and anti-fatigue mats from Apache Mills designed to reduce worker fatigue and improve safety in industrial environments.
- Industrial Pallets Plastic, steel, and aluminum pallets for demanding industrial applications and warehouse operations.
- Pallet Racking Systems Husky pallet racking systems and wire decking for improving warehouse storage capacity, including bulk, cantilever, and pallet rack solutions.
- Shelving Systems Boltless, wire, and specialty shelving engineered for industrial space, layout, and load demands, including steel, wire, and polymer shelving options.
- Workbenches & Workstations Heavy-duty workbenches and workstations for industrial manufacturing, maintenance, and assembly applications.
- Coordinated Freight Shipping Services Arrangement and coordination of freight shipping for industrial equipment, including best-rate freight shopped by Custom Equipment Company and added to the invoice, third-party carrier billing, and freight quote approval prior to shipping.
Quantifiable outcome
- Most quotes delivered within 1 business day
- +2 more outcomes
Companies that use Custom Equipment Company
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Custom Equipment Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Custom Equipment Company partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core.
- Akro-MilscoreAuthorized distributor of Akro-Mils storage bins and containers including plastic storage cabinets, hopper front bins, and small parts organization solutions.
- Apache MillscoreAuthorized distributor of Apache Mills safety and anti-fatigue mats for industrial environments.
- AutoquipcoreAuthorized distributor of Autoquip lift tables and lifting equipment.
- BallymorecoreAuthorized distributor of Ballymore safety ladders and platforms.
- BishamoncoreAuthorized distributor of Bishamon ergonomic lifting equipment.
- Blue GiantcoreAuthorized distributor of Blue Giant lifting equipment.
- BuckhorncoreAuthorized distributor of Buckhorn bulk containers and plastic pallets.
- CottermancoreAuthorized distributor of Cotterman rolling ladders and work platforms.
- Eagle GroupcoreAuthorized distributor of Eagle Group stainless steel carts, shelving, and tables including cleanroom equipment.
- HallowellcoreAuthorized distributor of Hallowell industrial storage products including shelving, cabinets, and lockers.
- Handle-ItcoreAuthorized distributor of Handle-It warehouse safety equipment including guard rail systems and stretch wrap machines.
- HuskycoreAuthorized distributor of Husky pallet racking systems and wire decking.
- JamcocoreAuthorized distributor of Jamco carts, cabinets, and workbenches.
- JescocoreAuthorized distributor of Jesco self-dumping hoppers.
- LEWISBinscoreAuthorized distributor of LEWISBins bins and containers for small parts storage.
- Little GiantcoreAuthorized distributor of Little Giant carts, trucks, cabinets, and workbenches.
- LogitranscoreAuthorized distributor of Logitrans lifting equipment.
- MetrocoreAuthorized distributor of Metro carts and shelving systems.
- Modern Equipment Company (MECO-Omaha)coreAuthorized distributor of MECO-Omaha material handling and storage equipment including drum handling, hoppers, and racking.
- OrbiscoreAuthorized distributor of Orbis containers and pallets.
- Presto LiftscoreAuthorized distributor of Presto lift tables and pallet positioners.
- QuantumcoreAuthorized distributor of Quantum bins, totes, and containers including stackable and hopper front options.
- VestilcoreAuthorized distributor of Vestil industrial products including lift equipment, dock equipment, and hoppers.
- WescocoreAuthorized distributor of Wesco lifting equipment including drum lifts and handlers.
- WireCrafterscoreAuthorized distributor of WireCrafters wire partitions, security cages, and lockers.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Custom Equipment Company competitors and assessment
Company assessmentBroad incumbents
- Uline: Major B2B shipping, industrial, and warehouse supplies distributor with material handling carts, shelving, and racking categories. Serves similar warehouse/distribution buyers but with an emphasis on shipping supplies.
- Fastenal: Industrial supply and fastener distributor with growing material handling, safety, and warehousing product categories. Competes with CustomMHS for shared manufacturing/wholesale customers but offers a much broader product mix.
- McMaster-Carr: Iconic industrial supply catalog/e-commerce distributor with deep breadth across material handling, storage, and facility equipment. Direct overlap on cart, cabinet, shelving, and cleanroom categories but a vastly broader industrial supply scope.
- MSC Industrial Direct: Industrial MRO distributor serving metalworking and manufacturing customers with material handling, storage, and safety products within a much larger metalworking-and-MRO portfolio.
- Grainger: Largest US industrial MRO distributor with an extensive material handling catalog including carts, shelving, racking, dock equipment, and safety products across thousands of brand authorizations. Overlaps CustomMHS category by category but operates at vastly greater scale and breadth.
Direct peers
- Material Handling Supply: Authorized distributor of industrial storage, carts, shelving, and material handling equipment serving manufacturing and warehousing customers in North America. Closest functional analog to CustomMHS given overlapping brand authorizations and a nearly identical product taxonomy.
- Cisco-Eagle: Material handling systems integrator and equipment distributor focused on conveyor, rack, storage, and order-fulfillment solutions for warehouses and DCs. Comparable distribution-plus-solutions model serving similar manufacturing and warehousing buyers.
- Global Industrial: B2B e-commerce distributor of industrial and material handling equipment, storage, janitorial, and safety products with multi-brand authorized offerings. Closest large-scale direct peer using a digital-first similar distribution model.
Others
- Crown Equipment: Major manufacturer of forklifts, lift trucks, and material handling automation equipment that distributes via authorized dealer networks. Relevant as a brand supplier relationship for a distributor like CustomMHS rather than a direct channel competitor.
- Toyota Material Handling: Manufacturer of forklifts, pallet jacks, and material handling vehicles whose products are typically sold through authorized dealer networks (which CustomMHS could be plugged into). Comparable as a brand in the material handling equipment category, not a head-to-head distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Equipment Company social profiles
Digital presenceCustom Equipment Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Equipment Company leadership team
Management profileNumber of profiles
Custom Equipment Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Equipment Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Equipment Company
What does Custom Equipment Company do?
Custom Equipment Company (CustomMHS) is an authorized distributor of industrial-grade storage and material handling equipment, selling products such as safety barriers, storage cabinets, carts and trucks, ergonomic chairs, cleanroom equipment, containers and bins, bulk containers, dock equipment, drum handling, wire partitions, hoppers, ladders, lift equipment, pallets, pallet racking, shelving, and workbenches to manufacturing, warehousing, and distribution operations across North America. The company combines a direct e-commerce storefront with expert-assisted quoting and freight coordination.
Is Custom Equipment Company a public or private company?
Custom Equipment Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Equipment Company founded?
Custom Equipment Company was founded in 1978. It employs 1 to 10 people.
Where is Custom Equipment Company based?
Custom Equipment Company is headquartered in Raleigh, United States, in the North America region.
How does Custom Equipment Company make money?
Two revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are freight Services.
Who are Custom Equipment Company's main competitors?
Broad incumbents on record are Uline, Fastenal, McMaster-Carr, MSC Industrial Direct and Grainger. Direct peers are Material Handling Supply, Cisco-Eagle and Global Industrial. Others are Crown Equipment and Toyota Material Handling.
Does Custom Equipment Company have an API?
No public API is recorded for Custom Equipment Company.