What AquaNui does

AquaNui is a US-based direct-to-consumer brand of premium home water distillers, operated as a trade name under Pure & Secure, LLC, a family-owned Nebraska LLC founded in 1984 (with the AquaNui brand introduced in 1999). The company designs, engineers, and manufactures stainless steel distillation appliances in Lincoln, Nebraska, including a manual-fill countertop unit ($650) and an automatic line in 8G, 10G, and 12G daily-output configurations priced between $1,776 and $2,395, distinguished by what the company describes as the only modular design on the market (configurable storage tanks of 5, 10, or 15 gallons). The core technology is steam distillation — water is heated to produce vapor that is condensed back to liquid, leaving contaminants behind — with proprietary features including air-gap separation between steam and feed water, automatic shutoff that prevents the heating element from boiling dry, and stainless steel construction backed by a 15-year warranty on stainless components.

Revenue is generated primarily through one-time hardware sales via the myaquanui.com e-commerce site, supplemented by phone and email orders, plus a consumables stream from replacement carbon filters ($17.76-$44.95) and cleaners. Accessories (decorative faucets, storage bottles, softener systems, water line kits) and sub-brand AiraNui air purifiers round out the catalog. The customer base is led by health-conscious individual consumers and families seeking protection from tap water contaminants, with secondary commercial segments (offices, restaurants, apartment buildings, laboratories, and embassies) served through the parent company Pure & Secure's parallel commercial channel that has placed systems in 50+ countries. Marketing relies on content/SEO (an educational blog on water contaminants and health), bi-monthly email, organic social media, BBB and Water Quality Association trust signals, and a recently introduced affiliate program. The company has 1-10 employees and no disclosed external funding.

Name

AquaNui

Legal name

Pure & Secure, LLC

Website

https://myaquanui.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

AquaNui, a brand of Pure & Secure, LLC in Lincoln, Nebraska, manufactures modular stainless steel steam water distillers (countertop and 8G/10G/12G automatic models) for direct-to-consumer sale to health-conscious households and commercial sale to offices, labs, and embassies.

Ownership category

akta.pro rank

Product category

Home Water Distillers

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Countertop Water Filtration Systems (CRAJAJAC)

Keywords

• Home water distillers
• Steam water distillation
• Stainless steel distillers
• Countertop water distillers
• Water purification equipment

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Water Distiller Sales: One-time hardware sales of home water distillers including countertop models (AquaNui CT at $650) and automatic models (8G, 10G, 12G ranging from $1,776 to $2,395). Sales include optional storage tanks and accessories.
2. Replacement Filters & Cleaners: Recurring sales of replacement carbon filters (CT Filter at $44.95, 8G/10G/12G filters at $17.76) and cleaning products like Lumen Water Distiller Cleaner ($27.95) and Stainless Steel Polish.
3. Accessories & Add-Ons: Sales of complementary products including various faucet options (ceramic, brushed nickel, chrome, oil rubbed bronze), glass and plastic bottles, refrigerator bottles, softener systems, and water line hookup kits.
4. Parts & Warranty Services: Sales of replacement parts including 2-year warranty coverage on parts and repair services through their Repair Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AquaNui manufactures and sells modular, stainless steel, steam water distillers for home and small-office use. The product line includes a manual-fill countertop model (AquaNui CT) and automatic distillers in 8-, 10-, and 12-gallon daily capacities with configurable 5-, 10-, or 15-gallon storage tanks. The company also sells recurring replacement carbon filters, cleaning products, decorative faucets, storage bottles, softener systems, water line hookup kits, and AiraNui indoor air purifiers as part of the Pure & Secure family of products.

Product overview

AquaNui is a brand of premium home water distillers manufactured by Pure & Secure, LLC in Lincoln, Nebraska. The product portfolio consists primarily of water distillation appliances including manual-fill countertop models (CT series) and automatic home water distillers in three capacity tiers (8G producing 8 gallons/day, 10G producing 10 gallons/day, and 12G producing 12 gallons/day). These automatic models feature stainless steel construction, modular designs with customizable storage tank options (5, 10, or 15 gallon), and come with a 15-year warranty on stainless steel components. The offering extends to companion accessories including replacement carbon filters, cleaning solutions, decorative faucets for installation, storage bottles, water softener systems, and water line hookup kits. Additionally, the brand includes AiraNui indoor air purifiers with replacement filters and bulbs. All products are designed, engineered, and manufactured in the USA with over 45 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• AiraNui: Indoor air purifier brand offering replacement air filters and bulbs.
• Pure Water®

Products and services

• AquaNui Countertop Water Distiller (CT) A manual-fill, portable countertop steam water distiller designed for 1–2 persons, small apartments, or RVs. Produces approximately 0.8 gallons per batch. Listed at $650.
• AquaNui 8G Automatic Water Distiller Automatic home steam water distiller that produces up to 8 gallons of distilled water daily with a 5-gallon storage tank. Stainless steel construction with automatic operation. Sale price $1,776.
• AquaNui 10G Automatic Water Distiller Automatic home steam water distiller producing 10 gallons of distilled water daily with a 10-gallon storage tank. Designed for families. Sale price $2,195.
• AquaNui 12G Automatic Water Distiller Automatic steam water distiller producing 12 gallons of distilled water daily with a 15-gallon storage tank. Recommended for larger families or office use. Sale price $2,395.
• AquaNui Bench-top 12 Gallon Automatic Water Distiller Bench-top automatic water distiller with 12-gallon daily production capacity and 5-gallon storage tank, 120 Volt. Sale price $1,776.
• AquaNui Bench-top 10 Gallon Automatic Water Distiller Bench-top automatic water distiller with 10-gallon daily production capacity and 5-gallon storage tank, 120 Volt. Sale price $1,776.
• AquaNui Bench-top 8 Gallon Automatic Water Distiller Bench-top automatic water distiller with 8-gallon daily production capacity and 5-gallon storage tank, 120 Volt. Sale price $1,776.
• AiraNui Deluxe Air Purifier Indoor air purifier sold under the AquaNui/Pure & Secure family of products with replacement air filters and bulbs available.
• AquaNui CT Water Distiller Filters Replacement carbon filter cartridges designed for the AquaNui Countertop water distiller. Price $44.95.
• Water Distiller Filters for 8G, 10G, 12G Replacement carbon filters for the AquaNui 8G, 10G, and 12G automatic water distillers. Sale price $17.76.
• Lumen Water Distiller Cleaner & Descaler Water distiller cleaner and descaler, 1 jar / 22 oz. Used for periodic cleaning of AquaNui distillers. Price $27.95.
• Softener System Water softener system designed for use with AquaNui distillers to reduce hard water minerals before distillation.
• Water Line Hookup Kit Installation kit for connecting AquaNui automated distillers directly to a household water supply line.

Quantifiable outcome

• 99.9%+ removal rate for contaminants including arsenic, chlorine, lead, mercury, pesticides, nitrates, bacteria, viruses, and biological contaminants
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Better Business Bureau (BBB)coreOthersPure & Secure, LLC maintains BBB accreditation for their water purification equipment business. BBB seal is displayed on the website as a trust signal for consumers.
• Water Quality Association (WQA)coreOthersAquaNui and Pure & Secure are members of the Water Quality Association, an industry organization for water treatment products. WQA membership badge is displayed on their parent company website.
• Water Sciences Group / University of NebraskacoreTechnology or IntegrationThird-party laboratory testing partner that verified >99% removal rates for uranium and 99.8% removal of radioactive cesium from contaminated water through AquaNui distillation.
• Apartment Buildings (Commercial Accounts)coreStrategic or Co-development PartnerPure & Secure produces commercial water distillers specifically designed for apartment buildings as part of their commercial product line. These are institutional accounts providing water purification for multiple residential units.
• Embassies WorldwidecoreStrategic or Co-development PartnerEmbassies around the globe trust Pure & Secure distillers for drinking water for their employees and diplomats. These government accounts represent verified, high-purity water requirements.
• Laboratory FacilitiescoreStrategic or Co-development PartnerPure & Secure provides water distillation systems for laboratory applications requiring high-purity water. Labs represent demanding customers requiring verified purification standards.
• Offices (Commercial Accounts)coreStrategic or Co-development PartnerCommercial water distillation systems are sold to office environments for employee and visitor drinking water supply. Parent company Pure & Secure explicitly mentions offices as commercial customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PUR: PUR (owned by Helen of Troy) is a leading brand of faucet-mounted and pitcher water filters, representing the mass-market filter alternative that AquaNui explicitly contrasts its distillation technology against.
• Berkey: Berkey (New Millenium Concepts) sells gravity-based water filtration systems as a premium alternative to distillation, targeting the same health-conscious home consumer with similar direct-to-consumer and value-based pricing positioning.
• Coway: Coway is a major Korean water purifier manufacturer with global distribution, offering under-sink and countertop filtration systems. Competes in adjacent water purification categories and increasingly markets purification performance comparable to distillation.
• Brita: Brita (owned by Clorox) is the dominant mass-market water filtration brand in the US, offering pitcher and under-sink filters at low price points. Represents the mainstream alternative AquaNui positions against in its marketing.

Regional players

• Dafi: Dafi is a European water filter pitcher brand with strong presence in Poland and Eastern Europe, representing a regional player in the household water treatment category at lower price points than AquaNui.

Emerging players

• iSpring: iSpring offers reverse osmosis and multi-stage filtration systems for residential use at lower price points than AquaNui, competing for the same water quality-conscious household consumer with increasingly effective contaminant removal.

Others

• Home Water Purification (Generic): Generic reference: large-format commercial water treatment integrators (e.g., Culligan, Pentair) supply industrial and multi-unit residential water systems; relevant as adjacent ecosystem players but not direct competitors in the home countertop distillation niche.

Direct peers

• Waterwise: Waterwise manufactures and sells home water distillers directly to consumers in the US, competing head-to-head with AquaNui in countertop and automatic distillation units with similar pricing and capacity tiers.
• Megahome: Megahome (imported from China/Taiwan) sells countertop water distillers at lower price points than AquaNui, representing the main value-tier competitor in the same product category and serving similar health-conscious home consumers.
• Pure & Secure: Pure & Secure, LLC is AquaNui's parent company and operates the underlying commercial distiller business (sold to offices, embassies, labs, and bottled-water plants globally), making it both the operator and a direct comparable for the distillation hardware business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyAquaNui
• YouTubeyoutube.com/myaquanui
• Facebookfacebook.com/MyAquanui
• LinkedInlinkedin.com/company/my-aquanui
• Instagraminstagram.com/aquanui

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaNui