What Waterwise Inc. does

Waterwise Inc. is a privately held, family-owned manufacturer and direct-to-consumer retailer of residential water and air purification systems, headquartered in Leesburg, Florida, and operating continuously since its 1977 founding by Jack Barber. Its core products are countertop and automatic steam water distillers (3200, 4000, 7000 series, 9000, 1600 non-electric, and legacy 8800) that produce water up to 99% impurity-free through evaporation and condensation followed by activated coconut-shell carbon post-filtration; the company also markets the Showerwise shower filtration system using patented Chlorgon (zinc-copper alloy and calcium-sulfite-impregnated ceramic) media to reduce chlorine by 95%, and the Airwise photocatalytic oxidation (PCO) air purifiers (with patented Wisepointe negative ion technology) plus the compact Airlite plug-in purifier (with pending Zone Purification patents). Underlying technology is entirely physical-chemical: steam distillation, carbon adsorption, photocatalysis with TiO2 and UV germicidal lamps, negative ion agglomeration, and ceramic-bead chlorine reduction — there is no software, connectivity, or AI component in any product.

The business model is hardware sales supplemented by a recurring replacement-parts stream: filter cups (~$42–$49), Showerwise cartridges ($44), lamp modules ($69–$219), Kleenwise descaler, and storage bottles, each creating 12–18 month replacement cycles on the installed base. Distribution runs through the company's own e-commerce site (waterwise.com) with toll-free phone ordering, an authorized US dealer/affiliate program that lets independent resellers set their own pricing, and an international distributor network. Customer segments are horizontal consumer personas — health-conscious homeowners, small offices, individuals with skin/sinus sensitivities, and indoor air quality-concerned individuals — with no enterprise or institutional concentration. Pricing is transparent and publicly disclosed (e.g., Waterwise 3200 at $449, 4000 at $389, Showerwise at $85, Airwise $419–$519, Airlite $199), backed by a 100-day money-back guarantee. The company has remained independent and bootstrapped throughout its 47-year history, with founder Jack Barber as President and his son Greg Barber as Vice-President, and shows no acquisitions, external funding, or public-market activity.

Name

Waterwise Inc.

Legal name

Waterwise Inc.

Website

https://waterwise.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterwise Inc., founded in 1977 in Leesburg, Florida, is a family-owned manufacturer and direct-to-consumer retailer of residential steam water distillers, Showerwise chlorine-removal shower filters, and Airwise/Airlite photocatalytic air purifiers, sold through its own website, a US dealer network, and international distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Water Distiller Sales: One-time hardware sales of countertop and automatic water distillation units for home and office use. Includes legacy distillers (1600, 7000, 8800, 9000 series) and current models (3200, 4000).
2. Air Purifier Sales: One-time hardware sales of Airwise (small/large/multi-room) and Airlite portable air purifiers. Replacement lamp modules available for ongoing maintenance.
3. Shower Filter Sales: Showerwise filtration systems and replacement filter cartridges. Filter cartridges typically last 12-18 months, creating periodic replacement revenue.
4. Replacement Parts & Accessories: Replacement carbon filter cups/bags, lamp modules, collector bottles, distiller cleaner (Kleenwise), extension arms, and water dispensers. Ongoing consumables and maintenance parts for existing customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Waterwise Inc. designs, manufactures, and sells home and small-office water distillation systems (countertop and automatic), chlorine-removal shower filtration systems, and photocatalytic indoor air purifiers, along with replacement filters, lamp modules, and accessories. The company's core promise is consistent removal of up to 99% of impurities from drinking water and 90% reduction of mold and bacteria from indoor air through proprietary distillation and photocatalysis technologies.

Product overview

Waterwise Inc. offers a portfolio of standalone water purification and air quality products. The core offerings include Waterwise steam distillers (countertop models 3200, 4000, 9000; automatic 7000 series; non-electric 1600 model; and legacy 8800) that produce up to 99% impurity-free distilled water using evaporation and condensation. The Showerwise filtration system provides chlorine removal (95% reduction) for shower water using patented Chlorgon media. Air purification is handled by the Airwise PCO (photocatalysis) purifiers available in three sizes for rooms up to 1,500 sq ft with Wisepointe ion technology, and the compact Airlite plug-in purifier for smaller zones. Accessories include carbon post-filters, replacement lamp modules, cleaning products, and storage containers. These are standalone hardware products with no software integrations or API connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Showerwise: Shower filtration systems that reduce chlorine by 95%, also reducing combined chlorine, hydrogen sulfide, scale, sediment, iron oxide, and odors. Uses patented Chlorgon filtration technology.
• Airwise
• Airlite
• Kleenwise

Products and services

• Waterwise 3200 Countertop Distiller Electric countertop steam water distiller for home and small-office use, producing 1 gallon of distilled water in 4 hours (up to 6 gpd) with 800W power, 304-grade stainless steel boiler, automatic shutoff, and dripless stop-and-serve. Sold at $449 (originally $549) and aimed at health-conscious households seeking up to 99% impurity-free water.
• Waterwise 4000 Countertop Distiller Compact countertop steam distiller for home use with 316-grade stainless steel boiler and borosilicate glass pitcher collector, producing 1 gallon of distilled water in 4 hours at 800W. Sold at $389 (originally $469) and targeted at consumers wanting a portable, no-installation-required distiller.
• Waterwise 7000 Series Automatic Distiller Automatic water distiller line offered in 3-gallon ($1,989), 8-gallon ($2,279), and 12-gallon ($2,569) capacities with direct-line water hookup and in-line carbon prefilter. Designed for small offices, clinics, and higher-volume households needing on-demand purified water without bottled-water delivery.
• Waterwise 9000 Countertop Distiller Countertop steam water distiller featuring a Tritan BPA-free collector/dispenser bottle for storing distilled water. Positioned as a current countertop model at $539 alongside the 3200 and 4000 series.
• Waterwise 1600 Non-Electric Distiller All-stainless-steel non-electric water distiller with no moving parts, capable of delivering up to 16 gallons per day and operating with or without electricity. Priced at $449 and designed for users who need high-volume distillation or off-grid/emergency preparedness use.
• Showerwise Filtration System Shower filtration system that reduces chlorine by 95% using patented Chlorgon zinc-copper alloy media and ceramic beads impregnated with calcium sulfite; also reduces hydrogen sulfide, scale, sediment, iron oxide, bacteria, algae, fungi, and odors, with a 12-18 month filter life. Priced at $85 (originally $109) and aimed at consumers with skin, hair, or respiratory sensitivities to chlorinated shower water.
• Airwise Air Purifier Photocatalytic air purifier combining a UV germicidal lamp with titanium dioxide and multi-metallic coatings, plus the Wisepointe self-limiting negative ion generator; available in Small ($419, up to 350 sq ft), Large, and Multi-Room ($519, up to 1,500 sq ft) configurations. Targets indoor air-quality-focused consumers seeking active neutralization of mold, bacteria, VOCs, and odors rather than passive filtration.
• Airlite Portable Air Purifier Compact plug-in portable air purifier using photocatalytic oxidation with Zone Purification technology, designed for zones up to 350 sq ft, weighing 13 oz and using only 6 watts with silent fan-free operation. Priced at $199 (originally $279) and currently listed as out of stock.
• Kleenwise Distiller Cleaner and Descaler Environmentally safe, biodegradable, phosphate-free descaler formulated specifically for water distiller boiling tanks, marketed as 8 times stronger than citric acid cleaners and used to maintain Waterwise countertop and automatic distillers. Sold as a maintenance consumable for existing Waterwise distiller owners.

Quantifiable outcome

• 99% impurity removal from water
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pure Water Inc (Durastill): Durastill is one of the closest direct competitors to Waterwise, selling countertop and larger-capacity steam water distillers for home and office use in the US. Same product category, similar DTC-plus-dealer distribution model, and overlapping target customer of health-conscious homeowners and small offices.
• Megahome (MyAsianKitchen): Megahome manufactures countertop electric water distillers comparable in capacity (1 gallon per cycle) and price range to Waterwise's 3200/4000 models, sold DTC and through Amazon. Directly competes for the same residential steam-distillation buyer.
• H2oLabs: H2oLabs markets countertop and mid-size water distillation systems targeted at home and light-commercial users, overlapping Waterwise on product, use case, and pricing tier.
• Sprite Industries: Sprite is a leading manufacturer of shower filtration systems, including its own Chlorgon-equivalent media, competing head-to-head with Waterwise's Showerwise line on chlorine reduction and shower filter pricing.
• Aquasana (Brio Water): Aquasana sells whole-home and point-of-use water filtration plus shower filters, overlapping Showerwise on chlorine reduction and competing for the same health-conscious homeowner segment.
• Airthereal: Airthereal markets PCO/UV air purifiers for residential use, directly overlapping Airwise's photocatalysis technology positioning and similar price points and room-size coverage.
• Berkey (New Millennium Concepts): Berkey is a well-known countertop gravity water filtration brand appealing to the same health-conscious, off-the-grid, and contamination-wary customer segment that Waterwise targets with its distillation systems.

Broad incumbents

• Coway: Coway is a large Korean home-appliance incumbent selling water purifiers (RO/ion), air purifiers, and bidets. It overlaps Waterwise on both water and air product categories but at much greater scale and broader retail presence.
• Brita (Clorox): Brita dominates the mainstream pitcher and faucet-mount water filtration market. It does not sell distillation but competes for the same consumer mindshare on "cleaner home drinking water" and has dramatically larger retail and marketing reach.
• GermGuardian: GermGuardian (Guardian Technologies) sells UV + filter air purifiers for residential use, overlapping Airwise's UV/PCO air purification category at a broader price and retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeWaterwise
• Facebookfacebook.com/bewaterwisefl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterwise Inc.