What Fincentrum does

Fincentrum, legally Swiss Life Select a.s., is an independent financial advisory firm headquartered in Prague, Czech Republic, founded in 2000 as the local vehicle of Swiss Life Group's Central European advisory operations. The company delivers comprehensive, lifetime financial planning to affluent Czech individuals and families, bundling pension and annuity security, risk protection (life and property insurance), home ownership and mortgage advisory, and customized investment solutions into a single financial plan. Services are distributed through a relationship-led channel of more than 650 financial consultants operating across branch offices nationwide, with the FiLiP online client portal providing 24/7 digital access for monitoring finances, tracking goals, and coordinating with advisors. A wholly-owned subsidiary, Swiss Life Reality, extends the offering into real estate search and valuation.

The business operates on a commission-based revenue model tied to the placement of insurance, investment, mortgage, and pension products, with initial consultations provided free of charge to acquire and qualify clients. Fincentrum's core technology is the FiLiP proprietary client portal, which functions as the digital engagement layer connecting clients to their advisors and financial plans; the firm has no disclosed AI/ML, API, or SDK capabilities in the input. Distribution combines face-to-face consultant advisory, physical branch offices, and self-serve portal access, supported by content marketing and social media presence across LinkedIn, Instagram, Facebook, and YouTube. As a wholly-owned subsidiary of Swiss Life, a Swiss financial group with over 165 years of pension and financial planning heritage, Fincentrum leverages the parent's brand, product suite, and credibility while retaining local operational autonomy within the Czech Republic.

Name

Fincentrum

Legal name

Swiss Life Select a.s.

Website

https://fincentrum.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Fincentrum (Swiss Life Select a.s.) is a Prague-based independent financial advisory firm serving affluent Czech individuals and families with comprehensive lifetime planning across pensions, insurance, mortgages, and investments, delivered through 650+ consultants and the FiLiP client portal as part of Swiss Life Group.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial advisory services
• Pension planning
• Insurance brokerage
• Investment advisory
• Mortgage consulting

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: Revenue generated through commission-based financial advisory services, offering insurance, investment products, mortgages, and pension planning solutions. Consultants provide comprehensive financial plans tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fincentrum (legally Swiss Life Select a.s.) provides comprehensive independent financial advisory services in the Czech Republic through a network of over 650 financial consultants. Core offerings include personalized financial planning covering pension/annuity security, life and property insurance (risk protection), investment solutions, mortgage and housing finance, and supplementary pension savings. Clients access services via branch offices and the proprietary FiLiP client portal for 24/7 financial monitoring, while real estate services are delivered through the wholly-owned subsidiary Swiss Life Reality.

Product overview

Swiss Life Select (operating as Fincentrum on LinkedIn) offers a unified financial advisory platform with multiple interconnected services delivered through a network of over 650 financial consultants. The core offering consists of comprehensive financial planning combining pension/annuity security, risk protection (life and property insurance), home ownership advisory, and investment services. The FiLiP client portal provides 24/7 digital access for clients to track their financial goals alongside their personal advisor. Swiss Life Reality, a subsidiary, extends the service portfolio to real estate search and property valuation. All services are backed by the Swiss Life Group's 165+ years of Swiss financial expertise, positioning the firm as a comprehensive lifetime financial services provider for Czech clients with above-average incomes.

Differentiator

Problem solved

Functional benefit

Brands

• FiLiP: Client portal for financial planning - money management accessible 24/7
• Swiss Life Reality

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Swiss Life GroupcoreStrategic or Co-development PartnerSwiss Life Select is part of the Swiss financial group Swiss Life with more than 165 years of tradition in providing pension and financial solutions. The partnership brings Swiss quality financial services to the Czech Republic, leveraging the parent company's expertise, brand heritage, and comprehensive financial product range.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Partners Financial Services: Czech financial advisory network distributing investment, pension and insurance products through a tied-advisor model — directly comparable network-based distribution model targeting similar client segments.
• Broker Trust: Independent Czech financial intermediary distributing investment, insurance and mortgage products from multiple providers — directly comparable as an independent multi-product advisory competitor in the Czech market.
• Allianz pojišťovna (Czech Republic): Czech arm of Allianz providing life insurance, investment funds, and pension products through agents and financial advisors — similar comprehensive financial advisory positioning aimed at mass-affluent and affluent customers.
• Generali Česká pojišťovna: Czech insurance and financial advisory subsidiary of Generali Group, providing life insurance, pension savings and investment products via a multi-channel distribution model — closely comparable offering and distribution architecture.
• NN Životní pojišťovna (NN Group Czech Republic): Czech life insurance and financial advisory arm of NN Group, offering pension, investment and protection products through tied and independent advisors — directly comparable to Fincentrum's product mix and affluent mass-market positioning.

Emerging players

• StashAway (or similar digital wealth manager): Digital wealth management platform offering automated, low-fee portfolio management — represents the emerging robo-advisor competitive dynamic that Fincentrum's consultant-led model must defend against in the Czech market.

Broad incumbents

• Swiss Life Group (parent): Swiss insurance and financial advisory group with pension, life insurance and wealth management across Europe — provides strategic context and product-platform leverage for the Czech subsidiary while operating much more broadly.
• Komerční banka (Société Générale): Czech universal bank offering investment advisory, pension products, mortgages and life insurance through Modrá pyramida — broad incumbent with overlapping advisory capabilities though banking-anchored distribution.
• Česká spořitelna (Erste Group): Largest Czech retail bank providing deposits, mortgages, investment funds and pension insurance through its branch network — competitive overlap in investment and mortgage advisory though banking-first rather than advisory-first.

Regional players

• Vienna Life / Vienna Insurance Group: Czech life-insurance subsidiary of Vienna Insurance Group providing pension, life and unit-linked investment products — comparable offering with regional CEE distribution footprint anchored in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SwissLifeSelect
• Facebookfacebook.com/fincentrum
• LinkedInlinkedin.com/company/fincentrum-a-s-
• Instagraminstagram.com/swisslifeselectcr/?hl=cs
• Xx.com/fincentrumcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fincentrum