Roping.com

What Roping.com does

Roping.com operates a subscription-based video streaming platform dedicated to competitive roping disciplines, including team roping, breakaway roping, tie-down roping, and goat tying. The platform delivers on-demand training videos, live event coverage, step-by-step tutorials, and feature-length instructional content from world champion ropers such as Trevor Brazile, Miles Baker, Jake Barnes, Clay O'Brien Cooper, Patrick Smith, Lari Dee Guy, and Caleb Smidt. Roping.com holds exclusive streaming rights to the sport's premier events, including the Riata Championships, the Cinch Timed Event Championship, the Ariat World Series of Team Roping Finale, and USTRC's Cinch National Finals of Team Roping, and is the exclusive home of the Relentless Remuda training system and Richards' A&C Racing and Roping program.

The platform's core technology is a multi-device video streaming infrastructure accessible via web browsers (Microsoft Edge, Safari, Firefox, Chrome), native iOS and Android mobile applications, and dedicated TV applications for Apple TV, Roku, LG Smart TV, Vizio SmartCast, Samsung Tizen, and Amazon Fire TV. The streaming backend is built on the VHX/Uscreen platform, as evidenced by the legacy roping.vhx.tv subdomain and the Android package identifier tv.uscreen.roping, indicating Roping.com is a specialized OTT brand layered on third-party subscription-video infrastructure rather than a custom-built streaming stack. The content library is organized by discipline (Team Roping, Breakaway Roping, Tie-Down Roping, Goat Tying) and by training topic, and includes curated assets such as the Relentless Remuda training system, four feature-length instructional films (Driven, Legend, The Perfect Spin, Gold Buckle Secrets) originally valued at $45–$60 each, and full National Finals Rodeo practice sessions. A members-only Facebook group supplements the video experience as a community layer.

Roping.com generates revenue through a self-serve, product-led subscription model priced at $29.99 per month or $269.99 per year, with a 3-day free trial and automatic renewal. Distribution is direct-to-consumer across all device platforms with no third-party resellers or B2B contracts. The company acquires customers primarily through content marketing, event livestreams, email newsletters, and word-of-mouth within the tight-knit roping community, with no documented sales team. The Phoenix-based private company does not disclose ownership, funding, headcount, or financial figures in the available data.

Name

Roping.com

Website

https://roping.com

Company type

Private

Operating status

Operating

Short description

Roping.com is a Phoenix-based subscription streaming platform serving competitive ropers, offering on-demand training videos, tutorials, exclusive event livestreams, and instructional content from world champion ropers across team roping, breakaway, tie-down, and goat tying disciplines.

Ownership category

akta.pro rank

Product category

Roping Instruction Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Video streaming platform
• Roping instruction
• Live event streaming
• Subscription video
• Equestrian training

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Video Streaming: Monthly or annual subscription providing unlimited access to training videos, live event streams, archived footage, step-by-step tutorials, and member-exclusive content from world champion ropers. The subscription model offers recurring revenue with automatic renewal and free trial conversion incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels3 records

Core offering

Roping.com is a subscription-based video streaming platform dedicated to roping instruction and live event coverage. Subscribers receive unlimited on-demand access to training videos, weekly step-by-step tutorials, run critiques, feature-length instructional films, and archived footage from world champion ropers across team roping, breakaway, tie-down, and goat tying disciplines. The service also delivers live streams of premier roping events such as the Riata Championships, Cinch Timed Event Championship, Ariat World Series of Team Roping Finale, and USTRC's Cinch National Finals of Team Roping.

Product overview

Roping.com is a subscription-based streaming platform offering roping instruction, training videos, and exclusive live event coverage. The core platform provides on-demand access to video content organized by discipline (Team Roping, Breakaway Roping, Tie-Down Roping, Goat Tying), with exclusive content from the Relentless Remuda training system by Trevor Brazile and Miles Baker. The platform streams major events including Riata Championships, Cinch Timed Event Championship, Ariat World Series of Team Roping Finale, and USTRC Cinch National Finals of Team Roping. Subscription tiers include monthly ($29.99/month) and annual ($269.99/year) plans with a 3-day free trial. Content is accessible via web browser, mobile apps (iOS/Android), and TV apps (Apple TV, Roku, LG, Vizio, Samsung, Amazon Fire TV).

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Richards' A&C Racing and RopingcoreStrategic or Co-development PartnerRoping.com is the exclusive home of Richards' A&C Racing and Roping content, providing subscribers access to training and instruction from this program alongside the Relentless Remuda.
• Riata ChampionshipscoreTechnology or IntegrationExclusive livestream partner for Riata Championships events, one of the industry's richest roping competitions.
• Ariat World Series of Team Roping FinalecoreTechnology or IntegrationExclusive streaming home for the Ariat World Series of Team Roping Finale, one of the premier events in team roping.
• Cinch Timed Event ChampionshipcoreTechnology or IntegrationExclusive livestream partner for the Cinch Timed Event Championship, providing live and archived coverage to subscribers.
• USTRC's Cinch National Finals of Team RopingcoreTechnology or IntegrationExclusive streaming rights for the USTRC's Cinch National Finals of Team Roping, the premier national championship event.

Recent moves6 records

Expansion highlights5 records

Others

• Uscreen: Uscreen is the video OTT platform provider powering Roping.com (Roping's apps are branded "tv.uscreen.roping"). It is the underlying technology infrastructure enabling Roping.com's streaming business model, making it an enabling technology peer rather than a competitive one.
• Ariat International: Ariat is a major western apparel and lifestyle brand that sponsors major roping events (including the Ariat World Series of Team Roping Finale) and is a key commercial partner in the roping ecosystem. It is not a direct streaming competitor but is a central stakeholder whose event sponsorship Roping.com depends on.
• Team Roping Journal: Team Roping Journal is the leading publication serving team ropers and hosts the Livestream Calendar and FAQ linked from Roping.com. It functions as a key media partner driving traffic and is a complementary rather than competing content property.

Direct peers

• FloSports: FloSports operates a subscription-based OTT streaming service covering dozens of niche sports (including rodeo and equestrian verticals) with exclusive live and on-demand content. It is the most direct comparable to Roping.com's model — vertical subscription streaming of underserved sports — but at vastly larger scale.
• Wrangler Network: Wrangler Network is a streaming and content platform focused on western lifestyle, rodeo, and roping. It offers free and subscription content featuring top western athletes, directly competing with Roping.com for roper audience attention and event coverage rights.
• Horse & Rider OnDemand: Horse & Rider offers on-demand instructional video content for equestrians, including western disciplines. It overlaps with Roping.com's rope-horse training and instructional use cases for western riders.
• The Cowboy Channel: The Cowboy Channel is a dedicated western sports and rodeo TV/streaming network that broadcasts PRCA rodeos, NFR, and related programming. It directly competes for live rodeo/roping viewership and event streaming rights, overlapping heavily with Roping.com's content proposition.

Emerging players

• Whistle Sports: Whistle Sports is a digital sports media network producing short-form sports content distributed across social platforms. While not vertical-specific to roping, it competes for share of sports video attention with similar PLG-style, multi-platform distribution.
• Breakaway Roping Journal: Breakaway Roping Journal is a content publication focused on the growing breakaway roping discipline, with instructional and event content that intersects with Roping.com's breakaway roping masterclasses. It signals a potential future direct competitor or content partner.

Regional players

• USEA TV: USEA TV is a subscription streaming service operated by the U.S. Eventing Association offering eventing-specific content. While focused on a different equestrian discipline (eventing), it parallels Roping.com's model of a governing body / association-aligned subscription streaming platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roping
• Facebookfacebook.com/ropingdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roping.com