CowboyChannel
Cowboy Channel is a U.S. cable and streaming media network, owned by Teton Ridge, that broadcasts professional rodeo, western sports, and western lifestyle programming to rodeo enthusiasts and rural audiences via linear TV, its Cowboy+ OTT platform, and simulcast partners.
- Company typePrivate
- Founded2017
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What CowboyChannel does
Cowboy Channel (legal entity TR TCC LLC) is a U.S. private cable and digital media company operating as the primary national broadcast destination for professional rodeo and western sports. Founded in 2017 and headquartered in Fort Worth, Texas, the channel operates as a subsidiary of Teton Ridge, a western-sports media group. Its core offering is a 24/7 linear television network distributing rodeo and western lifestyle programming via cable and satellite providers, complemented by a proprietary over-the-top streaming platform, Cowboy+ (Cowboy Channel Plus), that extends reach to direct-to-consumer viewers on multiple devices.
The company's content portfolio centers on official broadcast rights with the Professional Rodeo Cowboys Association (PRCA) and includes original programming such as Inside ProRodeo (a weekly highlight show positioned as the 'SportsCenter of rodeo'), Western Sports Round-Up (daily news and analysis), Wild Rides (athlete documentaries), PFR Edge, Road to the NFR, and Total Team Roping. Distribution is multi-platform: linear TV carriage, Cowboy+ streaming, simulcast on RFD-TV, and radio syndication via SiriusXM's RURAL RADIO Channel 147. The company also operates an active digital presence across Facebook, Instagram, YouTube, and TikTok, alongside a news website serving as a content marketing hub.
The business model combines recurring subscription and carriage-fee revenue from broadcast TV distribution, direct-to-consumer subscription revenue from Cowboy+, and advertising sales. Its primary customer base consists of individual rodeo and western-sports enthusiasts, western lifestyle and equine audiences, and rural agricultural communities, with B2B reliance on PRCA as its core rights partner and on cable/satellite distributors for reach. No disclosed financials, funding history, or pricing details are publicly available in the input data.
CowboyChannel firmographics
Firmographics- Name
- CowboyChannel
- Legal name
- TR TCC LLC
- Website
- https://thecowboychannel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cowboy Channel is a U.S. cable and streaming media network, owned by Teton Ridge, that broadcasts professional rodeo, western sports, and western lifestyle programming to rodeo enthusiasts and rural audiences via linear TV, its Cowboy+ OTT platform, and simulcast partners.
- Ownership category
- akta.pro rank
CowboyChannel industry classification
Industry- Product category
- Sports Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industry
- TVOD/Transactional & PPV Streaming Channels (MPABAHAC)
Keywords
Where CowboyChannel is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Markets served
CowboyChannel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Broadcast Television Distribution: The channel generates revenue through traditional broadcast television distribution agreements with cable and satellite providers, likely through carriage fees and advertising sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CowboyChannel product offering
Product offeringCore offering
CowboyChannel operates a 24/7 cable television network and the proprietary Cowboy+ streaming service dedicated to professional rodeo, western sports, and western lifestyle content. As the official broadcast partner of the PRCA, the network delivers live event coverage, athlete-focused programming, and original shows (e.g., Inside ProRodeo, Western Sports Round-Up, Wild Rides, PFR Edge) to rodeo fans across linear TV, streaming, and social platforms.
Product overview
CowboyChannel operates as a multi-platform western sports media company offering a core broadcast television channel (The Cowboy Channel) alongside a subscription streaming service (Cowboy+). The portfolio includes original programming such as Inside ProRodeo (the 'SportsCenter of rodeo'), Western Sports Round-Up for daily news and analysis, Wild Rides documentary series, PFR Edge for athlete coverage, Road to the NFR documentaries, and Total Team Roping instructional content. The company partners with PRCA for official rodeo coverage and provides comprehensive NFR (National Finals Rodeo) programming. Content is distributed across linear TV, streaming platforms, and social media channels including Facebook, Instagram, TikTok, and YouTube.
Differentiator
Problem solved
Functional benefit
Brands
- Cowboy+: Digital streaming platform for Cowboy Channel content, offering live broadcasts and on-demand access to rodeo coverage and western sports programming.
Products and services
- The Cowboy Channel (Broadcast TV) A 24/7 cable television network broadcasting professional rodeo events, western sports competitions, and western lifestyle programming, distributed nationally through cable and satellite providers for individual viewers and households.
- Cowboy+ (Cowboy Channel Plus) Streaming Platform A subscription-based over-the-top (OTT) streaming service delivering live broadcast, on-demand rodeo content, and exclusive original programming from Cowboy Channel to rodeo and western sports fans across multiple devices.
Companies that use CowboyChannel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CowboyChannel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CowboyChannel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PRCA (Professional Rodeo Cowboys Association)coreCowboy Channel serves as the official broadcast partner for PRCA rodeo events, providing comprehensive television coverage including Inside ProRodeo, described as the 'SportsCenter of rodeo.' The partnership brings nationally televised sports highlight shows dedicated to the PRCA rodeo circuit.
- RFD-TVcoreRFD-TV simulcasts Western Sports Round-Up programming from Cowboy Channel, extending reach of western sports content to rural television audiences.
- RURAL RADIO Channel 147 on SiriusXMminorSiriusXM's RURAL RADIO Channel 147 simulcasts Western Sports Round-Up, providing audio broadcast reach for western sports programming.
- Golden Circle of ChampionsminorCharitable partnership supporting children battling pediatric cancer, featured at Santa Maria Elks Rodeo and other events covered by the channel.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
CowboyChannel competitors and assessment
Company assessmentDirect peers
- RFD-TV: Rural-focused television network covering agriculture, western lifestyle, and rural news; simulcasts Cowboy Channel content and operates as a sibling under the Teton Ridge family, making it the closest peer in distribution model and audience.
- Outdoor Channel: Cable and streaming network dedicated to outdoor sports and lifestyle content, sharing an enthusiast/sports programming model and rural-skewing audience with Cowboy Channel.
- Sportsman Channel: Hunting, shooting sports, and outdoor lifestyle cable network with a similar niche-sports enthusiast audience and multi-platform distribution approach.
- Ride TV: Equestrian and western lifestyle television network that competes for the same western lifestyle viewer segment and complementary distribution partnerships.
Emerging players
- Wrangler Network: Western lifestyle and rodeo digital video platform owned by a major western apparel brand; overlaps in audience and content type with Cowboy Channel's digital offering.
- Professional Bull Riders (PBR): Bull-riding sports league and media property with growing direct streaming and broadcast capabilities; competes for rodeo-adjacent audiences and live event rights.
Broad incumbents
- ESPN: Dominant US sports broadcaster with massive linear and streaming reach; competes for sports advertising dollars and serves as the mainstream alternative Cowboy Channel positions against in niche rodeo coverage.
- Fox Sports: Major US sports broadcaster carrying marquee sports rights (NFL, MLB, college football); represents the broad competitive benchmark for sports content investment and audience scale.
- DAZN: Global sports streaming platform specializing in niche and regional sports rights; serves as a comparable model for OTT-only sports subscription businesses expanding beyond core markets.
Regional players
- PBR Now: Bull-riding-specific streaming and content property operated by PBR; reflects how individual rodeo sub-disciplines are spinning up their own D2C media, potentially fragmenting Cowboy Channel's content moat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CowboyChannel social profiles
Digital presenceCowboyChannel financial estimates
Financial estimateRevenue estimate
Valuation estimate
CowboyChannel leadership team
Management profileNumber of profiles
CowboyChannel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CowboyChannel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CowboyChannel
What does CowboyChannel do?
CowboyChannel operates a 24/7 cable television network and the proprietary Cowboy+ streaming service dedicated to professional rodeo, western sports, and western lifestyle content. As the official broadcast partner of the PRCA, the network delivers live event coverage, athlete-focused programming, and original shows (e.g., Inside ProRodeo, Western Sports Round-Up, Wild Rides, PFR Edge) to rodeo fans across linear TV, streaming, and social platforms.
Is CowboyChannel a public or private company?
CowboyChannel is a private company. It is classified as corporate owned and is currently operating.
When was CowboyChannel founded?
CowboyChannel was founded in 2017. It employs 101 to 250 people.
Where is CowboyChannel based?
CowboyChannel is headquartered in Fort Worth, United States, in the North America region.
How does CowboyChannel make money?
One revenue line is on record: broadcast Television Distribution.
Who are CowboyChannel's main competitors?
Direct peers on record are RFD-TV, Outdoor Channel, Sportsman Channel and Ride TV. Emerging players are Wrangler Network and Professional Bull Riders (PBR). Broad incumbents are ESPN, Fox Sports and DAZN. PBR Now is listed as a regional player.
Does CowboyChannel have an API?
No public API is recorded for CowboyChannel.
What industry is CowboyChannel in?
CowboyChannel's product category is Sports Broadcasting. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPABAHAC, TVOD/Transactional & PPV Streaming Channels. Its NAICS code is 51612 and its SIC code is 4841.