Sportlife

What Sportlife does

Sportlife S.A. is a Chilean privately held fitness chain founded in 1993, headquartered in Santiago. The company operates 17 SA-owned gym locations across the Santiago metropolitan region, supplemented by 26 additional franchise sites, giving it 43 corporate-accessible locations in Chile and a wider regional footprint of 170+ sites across Chile, Colombia, and Peru through its wholly owned Bodytech subsidiary. It serves a base of more than 300,000 individual and corporate members with tiered membership plans (monthly, quarterly, semiannual, annual) priced from CLP $29,900 to CLP $97,900 per month, plus a 400+ enterprise corporate wellness channel spanning mining, public sector, education, healthcare, retail, telecommunications, banking, and viticultural sectors.

Its core product offering is built around premium third-party equipment (Technogym, LifeFitness, InBody, Freemotion), over 850 weekly directed group classes, more than 300 certified personal trainers, and a proprietary functional training circuit called SINRGY 360. Monthly InBody bioimpedance body composition evaluations are integrated into mid- and upper-tier plans, providing a structured data touchpoint with members. The digital layer consists of Sportlife ON (on-demand virtual classes), the Mi Sportlife self-service portal, and the Sportlife Chile mobile app with QR-based gym access, while payments are processed through Transbank's Webpay Plus with PAT recurring billing.

Revenue is generated through recurring individual subscriptions, corporate wellness agreements with waived joining fees, one-time enrollment fees (CLP $14,400 to CLP $140,000), personal training sessions, and franchise/licensing income from the Bodytech platform. The company is controlled by its founding ownership with no disclosed institutional investors and runs a multi-channel go-to-market combining direct-to-consumer sales (in-location and online), a dedicated B2B corporate sales team, heavy seasonal promotional discounting (Black Friday up to 60% off, Santander co-brand at 50%), and bank partnership distribution channels. No public revenue, ARR, or M&A activity is disclosed.

Name

Sportlife

Legal name

Sportlife S.A.

Website

https://sportlife.cl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sportlife S.A. is a Chilean privately held fitness chain founded in 1993, operating 17 owned and 26 franchise gym locations in Chile, with a wider 170+ site Bodytech platform across Colombia and Peru, serving 300,000+ individual and corporate members.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Recurring monthly, quarterly, semiannual, and annual membership fees. Plans range from $29,900/month for basic tier to $97,900/month for premium. Annual plans offer significant discounts (up to 55%) with 12-month commitment.
2. Corporate Wellness Agreements: B2B subscription model where companies pay for employee gym memberships. Multiple tiers (Classic, Plus, One, Premium) with corporate-exclusive benefits including waived joining fees and extended freeze options.
3. Joining/Membership Fees: One-time activation or joining fees ranging from $14,400 to $140,000 depending on plan tier. Often discounted during promotions.
4. Personal Training Sessions: Additional revenue from one-on-one training sessions with certified personal trainers at each location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sportlife operates a multi-location gym chain selling tiered membership subscriptions (Annual, Semiannual, Quarterly, Monthly, and Club Elite Gold premium) that grant access to fitness facilities, equipment, directed group classes, personal training services, and digital platforms. It also operates a corporate wellness arm offering B2B enterprise agreements covering 43 locations for employee fitness benefits.

Product overview

Sportlife operates as a multi-location gym chain (chain of gyms) offering a comprehensive fitness ecosystem with tiered membership plans (Club Elite Gold, Annual, Semiannual, Quarterly plans), premium personal training services, over 850 weekly directed group classes spanning disciplines like cycling, yoga, pilates, HIIT, and martial arts, corporate wellness packages for enterprise clients, digital platform (Sportlife ON) with on-demand virtual classes, and a mobile app with QR-based access, self-service management, and InBody bioimpedance body composition evaluations included in plans.

Differentiator

Problem solved

Functional benefit

Brands

• Bodytech: Fitness and gym operations in Colombia and Peru, operated as part of the Sportlife regional platform.
• Sportlife ON
• Mi Sportlife
• Club Elite

Products and services

• Personal Trainer

Quantifiable outcome

• Companies see $3.27 return per dollar invested in corporate wellness programs (based on Deloitte/Harvard Business Review data cited by Sportlife)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Black Friday Partner NetworkminorGTM or Marketing Partner · 1 November 2025Black Friday promotional campaign across all Sportlife locations with discounts up to 60% on annual and semiannual plans.
• Banco Santander ChilecoreGTM or Marketing Partner · 1 January 2024Exclusive banking partnership offering Santander credit/debit cardholders 50% discount on semestral plans plus 1 free month for a friend. Promotion valid January-April 2024 with 100% free matrícula and exclusive access to Sportlife ON digital platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Fit: Latin America's largest low-cost fitness chain operating across Brazil, Mexico, Chile, and other Andean markets. Directly comparable to Sportlife in the multi-location, membership-based gym model serving the same regional consumer base, although Smart Fit targets a lower price point.
• Energy Fitness: Chilean multi-location fitness operator offering group classes, personal training, and premium amenities. Competes directly with Sportlife in Santiago and other major Chilean cities with a similar mid-premium positioning.
• Bodytech: Regional fitness chain operating in Chile, Colombia, and Peru under the same corporate umbrella as Sportlife. Effectively the same platform in non-Chilean markets, making it the closest operational peer for cross-border comparison.
• Pacific Fitness: Chilean fitness chain with multiple Santiago locations offering memberships, group classes, and personal training. Competes head-to-head with Sportlife in the Chilean mid-market fitness segment with comparable urban positioning and pricing.

Emerging players

• Equinox: US luxury fitness brand with premium pricing, boutique programming, and high-end amenities. Comparable for the upper end of Sportlife's premium locations (Trapenses, Pie Andino) in terms of pricing, target demographic, and amenity expectations.

Broad incumbents

• Anytime Fitness: Global 24/7 franchise fitness brand with thousands of locations worldwide. Relevant comparable for Sportlife's franchise-driven expansion (26 franchise locations per source:) and small-format member acquisition.
• Life Time Fitness: US-based premium multi-location fitness operator with extensive class programming, spa, and family amenities. Comparable to Sportlife's premium tier (Trapenses, Pie Andino) for premium-pricing strategy, amenity mix, and member-LTV modeling.
• Gold's Gym: Iconic global fitness brand with multi-location, franchise-heavy model and strong class programming. Comparable to Sportlife for international brand-driven expansion strategy and group class monetization.
• Planet Fitness: Largest franchised fitness chain globally with a low-cost, high-volume subscription model. Comparable to Sportlife for franchise mix, membership economics, and member-acquisition strategy, although serving a different price tier and geography.
• Basic-Fit: Europe's largest low-cost fitness chain, publicly listed, with a multi-country subscription model and aggressive network expansion. Useful comparable for capital allocation, churn management, and unit economics in a multi-location subscription gym model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportlifechile

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportlife