Shaw's Supermarkets

What Shaw's Supermarkets does

Shaw's Supermarkets is a regional full-service grocery retail chain operating 126 physical storefronts across five New England states — Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont — where it holds the #1 grocer position by store count and sales volume in Vermont. Founded with roots in 1859/1860, the company is a wholly-owned subsidiary of Albertsons Companies, Inc. (NYSE: ACI), which provides access to national procurement, private-label development, pharmacy contracting, and supply chain infrastructure. Shaw's serves everyday consumer households, SNAP/EBT recipients, pet owners, and — increasingly — local businesses through a multi-channel model spanning in-store shopping, DriveUp & Go curbside pickup, scheduled home grocery delivery, Shaw's Flash 30-minute express delivery, and a dedicated B2B e-commerce platform.

The product surface spans fresh departments (bakery, deli, meat, seafood, produce), in-store pharmacy services (prescriptions, immunizations, COVID-19 vaccines, GLP-1 medications), a curated private-label portfolio (O Organics, Open Nature, Signature Select, ReadyMeals, Lucerne, Waterfront Bistro, Primo Taglio, Value Corner, Soleil), and ancillary services including custom cakes, Rug Doctor rentals, Western Union, Coinstar, lottery, and AmeriGas propane. Digital infrastructure is built on a proprietary e-commerce platform with iOS and Android applications supporting online ordering, pickup scheduling, delivery coordination, subscription management (FreshPass and Schedule & Save), and an NLP-based "Shaw's AI" customer assistant for website navigation.

The business model combines one-time grocery and private-label transactions at the till with recurring revenue from the FreshPass annual subscription (including a $49/year tier for SNAP recipients), Schedule & Save automated ordering, the B2B Shaw's Business e-commerce platform, and pharmacy transaction fees. Customer acquisition and retention are driven through the Shaw's for U loyalty program (personalized offers, points redemption, claims of up to 35% weekly savings for top members), weekly circulars, mobile-app engagement, social media, email, and cross-brand partnerships with Uber One (delivery/ride benefits) and Expedia-powered "for U Travel" cash-back — extending the loyalty ecosystem into mobility and travel categories.

Name

Shaw's Supermarkets

Legal name

Albertsons Companies, Inc.

Website

https://shaws.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shaw's Supermarkets operates 126 full-service grocery stores across five New England states as a subsidiary of Albertsons Companies, serving consumer households, SNAP recipients, pet owners, and local businesses through in-store retail, curbside pickup, 30-minute delivery, home delivery, pharmacy, B2B e-commerce, and a multi-brand loyalty program.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

akta.pro secondary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery delivery
• Curbside pickup
• Pharmacy services

Headquarters

HQ city

West Bridgewater

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: In-store and online sales of groceries across categories including fresh produce, bakery, deli, meat, seafood, frozen foods, beverages, household items, and personal care products
2. Pharmacy Services: Prescription fulfillment, immunizations, vaccinations including COVID-19 and GLP-1 medications, and over-the-counter products at pharmacy counters within stores
3. FreshPass Subscription: Premium membership program offering free delivery, 5% off exclusive brands, double points on private label products, with special pricing for SNAP recipients at $49/year
4. Private Label Products: Sale of store-brand products under brand names including O Organics, Open Nature, Signature Select, Lucerne, Waterfront Bistro, Primo Taglio, Value Corner, Soleil, and ReadyMeals
5. Shaw's Business E-commerce: B2B grocery supply service for local businesses including snacks, beverages, catering, and paper products for office needs
6. Additional Services: Rug Doctor rentals, Western Union money services, Coinstar kiosks, lottery sales, wedding flower arrangements, custom cakes, and AmeriGas propane

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Shaw's Supermarkets operates 126 full-service grocery retail locations across five New England states, selling fresh produce, bakery, deli, meat, seafood, frozen foods, beverages, household items, and personal care products both in-store and via its e-commerce platform. The chain complements physical stores with DriveUp & Go curbside pickup, scheduled home delivery, Shaw's Flash 30-minute delivery, an in-store pharmacy, and loyalty and subscription programs (Shaw's for U, FreshPass, Schedule & Save). Revenue also includes private-label brands (O Organics, Open Nature, Signature Select, ReadyMeals) and ancillary services such as custom cakes, Rug Doctor rentals, gift cards, and money-order/lottery services.

Product overview

Shaw's Supermarkets is a regional grocery retail chain operating 126 stores across New England (Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont), and is a subsidiary of Albertsons Companies. The company offers a comprehensive grocery shopping platform combining physical retail locations with digital services. The core offering includes DriveUp & Go curbside pickup, Shaw's Flash 30-minute delivery, home grocery delivery, pharmacy services, and fresh departments (bakery, deli, meat, seafood, produce, floral). Digital products include Shaw's for U loyalty program, FreshPass subscription service for premium perks, and Schedule & Save automated ordering. The company operates under a multi-brand private label strategy including O Organics (organic), Open Nature (natural), Signature Select (premium), ReadyMeals (prepared foods), and various other brands. Additional services include custom cake ordering, rug doctor rentals, gift cards, business e-commerce, and pet supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaw's Supermarkets (Grocery Retail) Full-service grocery retail chain offering groceries, fresh produce, meat, seafood, bakery, deli, pharmacy, floral, and household items across 126 New England locations for everyday consumers.
• DriveUp & Go Curbside grocery pickup service that lets customers order online and collect groceries from a designated store pickup area without leaving their vehicle.
• Shaw's Flash Express 30-minute grocery delivery and pickup service available at select Shaw's stores for quick turnaround on essential items.
• Grocery Delivery Home grocery delivery service allowing customers to order online and have groceries delivered to their doorstep.
• Shaw's Pharmacy In-store pharmacy providing prescription refills, immunizations, vaccines, over-the-counter medications, and GLP-1 medications.
• Shaw's for U (Loyalty Program) Digital loyalty program offering personalized deals, points redemption for cash-off rewards at checkout, and exclusive member perks including up to 35% weekly savings for top members.
• FreshPass Premium annual subscription membership offering free delivery on qualifying orders, 5% off O Organics and Open Nature brands, 2X points on exclusive brands, monthly credits, and a discounted $49/year tier for SNAP recipients.
• Schedule & Save Automated recurring-order subscription service providing a 5% discount on essentials including produce, bread, milk, and household items via scheduled delivery or pickup.
• Custom Cakes Custom cake ordering service for birthdays, weddings, graduations, and special occasions with personalized designs and messages.
• Shaw's eCommerce Business B2B e-commerce platform serving local businesses with snacks, beverages, catering supplies, paper products, and office essentials for break-room and event needs.
• O Organics Owned private-label brand offering certified organic produce, dairy, and pantry products for health-conscious shoppers.
• Open Nature Owned private-label brand offering natural products free from artificial ingredients across grocery categories.
• Signature Select Owned premium private-label brand offering quality grocery products at competitive prices.
• ReadyMeals Owned private-label line of prepared meal kits, ready-to-eat sandwiches, salads, soups, deli meals, and sides available in-store or via pickup/delivery.
• Gift Cards Purchasable gift cards redeemable at over 2,000 participating U.S. store locations.
• Rug Doctor Rentals Professional-grade carpet cleaner rental service available at Shaw's stores with various attachments and cleaning solutions for deep carpet cleaning.

Quantifiable outcome

• Top members save 35% weekly on groceries with personalized offers and loyalty rewards
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Albertsons CompaniescoreOthers · 1 December 2024Shaw's Supermarkets is a subsidiary of Albertsons Companies, one of the largest grocery retailers in the United States. This ownership provides Shaw's with access to national brand relationships, private label product development, supply chain optimization, and corporate resources.
• PREP Property Group / PREP ExchangecoreStrategic or Co-development Partner · 1 December 2024PREP Exchange, an affiliate of PREP Property Group, acquired the Shaw's Supermarket property in Berlin, Vermont through its fractional DST investment offering. Shaw's signed a 15-year lease extension in December 2024, demonstrating strong commitment to the location. The approximately 89,702 square foot property was originally purchased by PREP in July 2022.
• Uber OneminorGTM or Marketing PartnerShaw's offers an exclusive Uber One partnership providing extended free trial offers to Shaw's for U members. Uber One members receive $0 delivery fee and savings on eligible rides and restaurant deliveries, cross-promoting both brands to shared customer bases.
• Expedia (for U Travel)minorGTM or Marketing PartnerShaw's for U Travel powered by Expedia allows loyalty members to earn up to 10% cash back on grocery purchases when booking travel through the platform, creating a cross-category rewards ecosystem.
• O'Reilly Auto PartsminorChannel Partner/ Reseller/ DistributorO'Reilly Auto Parts operates as a subtenant at the Shaw's Supermarket property in Berlin, Vermont, occupying a portion of the approximately 89,702 rentable square foot retail property.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roche Bros: Roche Bros is a Massachusetts-based regional supermarket chain operating primarily in greater Boston. As a local New England grocer with similar in-store bakery, deli, and prepared foods focus, it competes directly with Shaw's in its core Massachusetts market.
• Stop & Shop: Stop & Shop is an Ahold Delhaize-owned regional supermarket chain with strong presence in Massachusetts, Rhode Island, and Connecticut. It is one of Shaw's most direct geographic competitors in southern New England with comparable full-service grocery, pharmacy, and online ordering.
• Hannaford: Hannaford is a regional supermarket chain operating across New England and upstate New York, owned by Ahold Delhaize. It directly competes with Shaw's in Maine, Massachusetts, New Hampshire, and Vermont with similar full-service grocery, pharmacy, and private label offerings.
• Price Chopper / Market 32: Price Chopper / Market 32 is a regional supermarket chain in the Northeast, now part of Tops Friendly Markets / parent Golub Corporation. It operates stores in New York, Vermont, Massachusetts, Connecticut, New Hampshire, and Pennsylvania, directly overlapping with Shaw's New England footprint.
• Wegmans: Wegmans is a family-owned regional supermarket chain with stores across the Northeast including Massachusetts. Known for premium in-store experience and prepared foods, it directly competes with Shaw's in Massachusetts and other overlapping geographies.
• Big Y: Big Y is a family-owned regional supermarket chain operating across Massachusetts and Connecticut. With overlapping grocery, pharmacy, and prepared foods offerings, it competes directly with Shaw's in western New England markets.
• Market Basket: Market Basket is a private, family-owned regional supermarket chain headquartered in Massachusetts with stores across New England. It is widely regarded as a low-price leader in the region and competes head-to-head with Shaw's on price-sensitive grocery baskets.

Broad incumbents

• Trader Joe's: Trader Joe's is a national specialty grocery chain owned by Aldi Nord with locations throughout New England. It competes with Shaw's for prepared foods, private label, and natural/organic shoppers in overlapping Massachusetts, Rhode Island, Connecticut, and New Hampshire trade areas.
• Whole Foods Market: Whole Foods Market is an Amazon-owned national premium grocery chain with locations across New England. While it serves a different shopper segment, it competes with Shaw's for fresh produce, prepared foods, and natural/organic category share in the same geographies.
• Albertsons (parent banner): Albertsons is the publicly-traded parent company of Shaw's (NYSE: ACI) and one of the largest U.S. food retailers operating banners including Safeway, Vons, Jewel-Osco, and Acme. Comparable in business model, private label strategy, and omnichannel offerings, it is the structural parent and benchmark for Shaw's operations.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shaws
• YouTubeyoutube.com/shaws
• Facebookfacebook.com/shaws
• Instagraminstagram.com/shawssupermarket
• Pinterestpinterest.com/shawsmarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw's Supermarkets